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Managing Director - Strategy, Liberty Global
Managing Director, 7TV
Vice President Marketing, McCain Foods
Head of TV Services, TDC
Deputy MD and Group Director of Advanced Advertising, Sky Media
Director Product Development, NOS Portugal
Director of Strategy, Sky
Managing Director, Strategy & Client Development, Telegraph Media Group
Vice President Global Brand Marketing, Expedia Group
Chief Operating Officer, TV4 Group
Chief Operating Officer, Marquee.TV
Digital Marketing Director, Canal Plus
Managing Director-player.pl, Grupa TVN
Managing Director, Advanced Advertising and Data, Liberty Global
SVP NA Marketing - Canada Marketing and Communications, Mastercard
Global Brand Director, Hiscox
Media Planning Manager, Just Eat
Marketing Director for TV and SVOD, Orange France
Chairman, Advertising and Client Partnerships, NBCUniversal
President, 4A - Altice Media and Data Solutions
SVP Media Sales, Rogers Corp.
Global Head of Digital Marketing, Jaguar Land Rover
Director of Digital Marketing, Social & Search, EMEA, The Walt Disney Company
Sr. Director Marketing Communications, Wal-Mart Canada
Customer & Communications Director, Wickes
Product Owner (CSPO) Technology Labs TV, KPN
COO, TV Player
Research Director, IPA
EVP & CEO Central European operations, MTG
SVP Advertising Data and Technology, Fox Networks Group
Chief Digital Officer, Diageo
Senior Vice President Strategy, RTL Group
Chief Strategy Officer, Publicis London
Group Commercial Director, ITV
EVP PM Precision EMEA, Publicis Media
Head of Engineering and Innovation, SKY Italia
Chief Distribution Officer, ProSiebenSat.1 Media SE
SVP Strategic Partnerships and Distribution, Discovery Networks International
Chief Transformation Officer, MediaCom
Chief Sales and Marketing Officer, MCN
Executive Director - Head of Planning, Manning Gottlieb OMD
Head of Commercial Marketing, Direct Line Group
Director of Audiences, BBC
Vice President - Commercial and Content Distribution, Viacom International Media Networks
Agency Partner, Facebook
Chief Product & Information Officer, TVNZ
General Manager - VICE TV and Studios EMEA, VICE Media
Head of Digital, Toyota & Lexus Canada
Head of Media, Lidl UK
VP Channel Distribution, EMEA,, A+E Networks
CDO, Seven West Media
CEO EMEA, GroupM
General Manager of VRV, Ellation
Head of Android TV Partnerships EMEA, Google
Chief Executive Officer, Dentsu Aegis Network ANZ
Head of Media Communications, Nestle UK Ltd
CEO, Horse and Country
CEO, Carat ANZ
CEO, Channel 4
Joint Chief Strategy Officer, AMV BBDO
Group Lead TV Design & UEX, Vodafone
Executive Partner, Mullen-Lowe
Head of Emerging Digital Activation, EMEA, Mediacom
Chief Data Officer, Exterion Media
Director of Sales - Television, Nine
Sten has worked with digital TV since 1996. Originally trained in software architecture and engineering, Sten has played key roles in defining, managing and delivering small and large technology projects for broadcasters, network operators, and product vendors internationally. Prior to Joining TDC Group, Sten has worked for companies including Sony Professional, ANT Software, Siemens, the BBC, Denmarks Radio, Sun Microsystems, and Visionik. Sten has a B.Sc. in Computer Science and Psychology from University of Copenhagen.
Jamie West's profile
Jamie is currently the Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising Sky PLC.
Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power.
In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers. Following Sky’s investment in ShareThrough in 2014, Jamie acts as Board Observer. ShareThrough, is a leading native advertising software for publishers in, a leading native advertising and in feed ad solution for publishers.
Jamie’s career path has taken him from NBC Universal to Channel 5 and Viacom Brand Solutions and now to the world’s largest multi-channel sales house. Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.
Nick Herm's profile
Nick has been at Sky for 18 years in a wide range of roles. He is currently Director of Strategy, responsible for the team who focus on strategic planning and decision making. Before this, Nick spent three years as Chief Operating Officer at Sky News where his role covered all aspects of running Sky News – including commercial deals, strategy and people management.
Prior to this, Nick was Deputy Head of Strategy for a number of years and was involved in numerous significant projects, including the acquisition of VMtv, the launch of Sky Atlantic and many commercial deals with the major US studios and sports bodies. Nick studied at Warwick University and graduated with a BA Hons in Economics and International Studies.
Joanna Lawrence's profile
Joanna recently joined The Telegraph, as MD, Strategy & Client Development, where she leads the Client Strategy & Development teams and also has responsibility for trade marketing. Joanna has over 18 years of experience in the industry having started in the agency world and was most recently Chief Content Officer at OMD EMEA. Before this, she held strategy and operational management roles as well as leading both client teams and new business projects.
John Armah's profile
John Armah is COO at Marquee Arts. Marquee.TV is the global subscription video on demand service for the arts. Before launching his new venture, John was in charge of international digital strategy and operations at CNBC. Prior to CNBC, he was a social and mobile specialist. At Betapond (now StitcherAds) , he led the team delivering Dove’s global social strategy and campaigns and the ground breaking Waterworks project for Unilever. At Masher Technologies, he delivered the multi-award winning Show Your 5 campaign for Nike. This followed a ten year career at the Financial Times that included leading the launch of FT.com in the US and the launch of mobile and subscription products.
Virginie Dremeaux's profile
Virginie is head of Digital marketing in CANAL+REGIE, CANAL+ Group saleshouse, since 2007. She has taken an active participation in the launch and expansion of the Digital sales activities and especially in the setup of many business development projects. In 2009 she has driven the launch of the viewability guarantees for display and video ads, emphasizing the importance of completion rates and making the first move to raise the bar for measurement quality in the French market.
She is now in charge of conducting the CANAL+Group advertising development and innovation projects, including DAI and addressable TV on individual audience.
Virginie is graduated of EDHEC Business School.
James is the CEO of DAZN, the first global pure-sport live and on-demand streaming service that is changing the way the world sees sport.
He has been involved in the creation of DAZN from the very beginning – based on a fan-first philosophy that lets them watch their sport, their way. With access to the world’s best sports including top European football, US sports, tennis, darts and more, fans can watch their favourite teams, leagues and players anytime, anywhere for a monthly affordable price and no lengthy contract.
Using cutting-edge streaming technology, DAZN is available in Italy, Germany, Austria, Switzerland, Japan, Canada and the U.S. and is accessible on most connected devices including smart TVs, smartphones, PCs, tablets and games consoles.
James joined Premium TV in 2003, prior to its merger with Inform Group in 2007 to become Perform. Previously, he has held multiple senior roles within Perform including Managing Director of APAC, Managing Director of Australia & New Zealand and Managing Director of ePlayer. Before joining Perform, James held the position of Commercial Director at Birmingham City Football Club. He holds an MBA in Business Administration and Management from the University of Birmingham.
John Paul's profile
John Paul is Managing Director, Advanced Advertising and Data for Liberty Global and is based in the Company’s Amsterdam office. In this capacity, he is responsible for the development of businesses related to new advertising models and employment of data across the company. Before joining Liberty Global in 2014 he held a number of emerging product roles in both broadcast and cable, including CTO of Special Broadcasting Service (SBS Australia), COO of Australia Network, and Founder & Managing Partner of Trident Media Partners where he advised Tier 1 media firms: NBC, News Corporation, Telstra and Foxtel on strategy and infrastructure.
Prior to this he was part of UGC, Liberty Global’s predecessor, where he worked in Australia on the launch of AUSTAR and its triple-play products, and helped the company explore investment opportunities in Asia. He was a principal architect of Australia’s early pay TV industry – with Australis Media and has served on the boards of SANZAR (South Africa, New Zealand and Australia Rugby) and Freeview Australia. He began his career in family trade publishing businessTV Editorial Corporation and NBC Affiliate operations.
Mr. Paul received a Bachelor of Science in Finance from American University and is a Dux graduate of the Royal Australian Naval College.
Annabel Venner's profile
Annabel is CMO of DirectAsia and Hiscox Global Brand Director. In these roles Annabel is responsible for driving the effectiveness of marketing across the Hiscox Group and DirectAsia, specifically in key markets of UK, US, France, Germany, Thailand Singapore. Her key deliverables are; running and sustaining the 'Hiscox Marketing Excellence' programme, owning the Hiscox & DirectAsia brand architectures and ensuring its local activation, and providing technical support, guidance and best practice to all markets.
Annabel joined Hiscox in January 2009, as Head of Marketing and prior to her current Global role was UK Marketing Director, and sitting on the UK Leadership Team
Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; MyCoke, Schweppes, Powerade and Oasis, and on both GB and European projects. She led projects including the launch of the UK loyalty programme, consumer activation of Beijing Olympics, and a pan European promotion with i-Tunes.
Annabel holds a chemistry degree from the University of Bristol and is a Fellow of The Marketing Society, member of the Financial Services Forum, and a Tech London Advocate. She is married, with two young boys, and lives in West London.
Media specialist for 8 years, with a passion for all things TV and the Video landscape.
Ross spent 7 years in the media agency world in various guises, latterly advising high growth, tech clients such as Paddy Power Betfair, Machine Zone (Game of War, Mobile Strike) and Not On the High Street on their media investments.
Since Nov 2016 Ross has been helping Just Eat “Create the World’s Greatest Food Community” in a newly created role as Media Planning Manager.
Paul Haddad's profile
Paul Haddad is Senior Vice President & General Manager, Advanced Data Analytics for Cablevision Media Sales (CMS). He leads the company’s cutting-edge data business, which leverages Cablevision’s census-level audience data comprised of de-identified set-top box data from millions of households in the New York DMA.
A visionary leader with global experience and advanced expertise in Big Data infrastructure, data logistics, business intelligence, and visualization, Mr. Haddad is known for his ability to balance the art and science of data and analytics to create streamlined business solutions, drive revenue growth, and generate measurable ROI.
Prior to joining Cablevision in 2013, Mr. Haddad served as Senior Vice President & General Manager of Concurrent’s “Media Data and Advertising Solutions” business, with expanded responsibilities as General Manager of Concurrent’s combined video and data businesses in Europe, Middle East, and Africa.
Previously, he was Co-Founder and President of Solusia Technologies, a leading information management and analytics software vendor specializing in the automation of wireless deployment. Before this, Mr. Haddad served in various global leadership roles at Nortel where his responsibilities ranged from systems engineering, R&D, product line management, sales & marketing, and general management of the bandwidth trading division and of the wireless backhaul business unit.
Mr. Haddad holds patents in the advanced data & information management systems, as well as bandwidth trading domains. As an expert in the field of data and technology, Mr. Haddad has presented at over 30 national and global conferences, and was nominated by TechAmerica for the “Technology Entrepreneur Spirit of Endeavor” award in 2011. He speaks five languages and holds a B.S degree in electrical engineering from Concordia University (Montreal), and has served since 2003 as a member of the board of trustees of Wagner College in New York City.
Sharon Braude's profile
Sharon has 15 years of digital marketing experience spanning numerous industries and sectors, both locally and globally. Her work includes several well-known and highly successful digital campaigns for British Airways, BBC, Open University, MoneySupermarket.com, L'Oreal and Hyundai. Her current role as Director of Digital Marketing, Search and Social EMEA for The Walt Disney Company merges her technical digital knowledge with her passion for creativity.
Sharon is a champion of female leadership and diversity, and is a founding committee member of Omiwomen - an Omnicom network-wide initiative to foster talent and diversity. Earlier this year, Sharon was also invited to judge the Media category of the prestigious D&AD Awards.
Alejandro Casal Gomez's profile
Jenny Biggam's profile
Jenny set up the7stars in 2005 with business partner Mark Jarvis. In ten years the agency has grown to be the UK's largest independent media agency with clients including Iceland Foods and Suzuki Cars. In 2015 the7stars was voted the third best company to work for in the Sunday Tines, and one of the Telegraph's 1,000 companies to inspire Great Britain.
Belinda Beeftink's profile
Belinda is the Deputy Research Director of the IPA - the trade association for UK communications agencies. In this role she is responsible for the day to day running of the IPA TouchPoints Initiative and the implementation of TouchPoints moving forward. TouchPoints provides a time based view of how media usage fits into consumers' daily lives and a multi media channel planner and has been running since 2006.
In addition to the TouchPoints Initiative Belinda also works on all aspects of the IPA Media Research remit representing agency interests on all the UK industry media research contracts at board and technical levels.
Prior to joining the IPA in January 2007, Belinda has worked for a data bureaux specialising in media research software, for a TV sales house and for a top ten media agency on both UK and international business.
Belinda is a frequent speaker at conferences and seminars and is a past chairman of the UK Media Research Group.
Jette Nygaard-Andersen's profile
Jette has more than 20 years’ experience working with media and entertainment, digital and telecommunications industries in Nordics and Europe. Jette has been an Executive with Modern Times Group (MTG AB) since 2003. She was appointed MTG Executive Vice President, CEO of the Group’s Central European free-TV, radio and local digital operations (in the Baltics, Czech Republic and Bulgaria), and CEO of MTG Broadcasting Products & Technology in May 2015, and is part of MTG AB’s executive management team.
Jette previously served as Executive Vice President and CEO of MTG’s Nordic pay-TV broadcasting operations, where she directed and oversaw the management of MTG’s pay-TV operations across the Nordic and Baltic regions, which included the Viasat pay-TV channels, the Viasat satellite pay-TV platform, and Viaplay online pay-TV service, B2B area. Jette has also served as CEO of Viasat Denmark, as well as COO of MTG Denmark, and she holds several Board positions.
Before joining MTG, Jette was a strategy management consultant at Accenture working within the Telecommunications & Media industry in Europe, and also held positions at the Maersk Group. During her career, Jette has obtained experience from most areas of the media and entertainment industry, covering broadcast, pay-TV, digital, technology as well as from the telecommunication industry and other ‘converging’ businesses. Jette graduated with an M.Sc in Business, Finance and Economics from the University of Copenhagen, supplemented with studies at Insead and Columbia University.
Ben Sutherland's profile
Ben Sutherland is Diageo’s first Chief Digital Officer, having joined the drinks business in 2016 to shape its digital future. His role covers technology, global media partnerships and digital talent, running Diageo’s Centre of Digital Excellence and overseeing strategic investment for the business, whose brands include Johnnie Walker, Baileys, Smirnoff, Guinness and Captain Morgan.
Ben started his career at MindShare in 1998, before spending over six years at Tri-Direct and nearly five at Rapp. He then worked jointly at Vizeum and iProspect from May 2013, before taking up the role of Chief Performance Officer at iProspect in May 2014, from where he took up the role at Diageo.
Ben considers himself an ‘aging jock’, a keen sports fan with an Msc in Sports Physiology from Loughborough University. These days he spends more time sipping Tanqueray than scoring tries, and has a young daughter who keeps him on his toes!
Rhys Noelke's profile
Rhys Noelke is Senior Vice President Strategy at RTL Group’s Corporate Center in Luxembourg. RTL Group is leading European entertainment network with 52 TV channels, 29 radio stations across Europe and South-East Asia, the worldwide production company FremantleMedia. With 36 billion video views in 2014 and counting RTL Group is the leading European media company in online video, holding majority stakes in the multi-channel networks BroadbandTV, Stylehaul, Divimove as well as the video advertising market place SpotXchange.
Rhys joined RTL Group in Luxembourg as Executive Assistant to CEO Gerhard Zeiler in 2007. Previously he worked at RTL Interactive in various positions, e.g. building the video-on-demand platform RTL Now. Rhys studied Political Science and History at the University of Cologne and started his work in media as freelance journalist.
Dom is Chair of the APG and recently joined Publicis London as CSO from adamandeveDDB where he was Group Head of Planning building a strategy team that won IPA Effectiveness Agency of the Year in 2016, IPA Effectiveness Grand Prix winner in both 2016 & 2014, Marketing 'New Thinking' Agency of the Year in 2015 and Cannes Agency of the Year 2014.
He regularly judges strategic and effectiveness awards including IPA Excellence Diploma, WARC Social Strategy, Effies and APG Strategy awards and is winner of five IPA Effectiveness Awards.
He counts DJing and bringing up two kids as a continuous work in progress.
Simon Daglish's profile
After leaving school Simon joined the Army.
This was followed by work in Venezuela, America and Australia before returning to the UK in 1991 to start work on the ‘new’ Daily Telegraph, which had recently been purchased by Conrad Black. Having managed the launch of the Saturday Magazine in 1995 he decided to set up his own publishing company, and in 1998 sold it to Tony O’Riley’s Independent Magazines.
Simon then joined the fledgling Classic FM and within 4 years it had grown into the biggest commercial radio station in the UK and the most profitable. In 2005 Classic FM and its parent company GWR merged with Capital Radio and Simon became the Group Commercial Director. On the sale of GCap Media to Global, Simon left and joined the early social media revolution working for MySpace as Commercial Director. Simon joined ITV plc in January 2011 as Group Commercial Sales Director and was promoted to Deputy Managing Director, Commercial December 2014.
In his free time he has rowed across the Irish Sea and walked to the South Pole, unsupported on both trips.
He has also led an expedition to the North Pole with 4 wounded soldiers and HRH Prince Harry. Simon completed his second South Pole challenge in December 2013 for Walking With The Wounded, a charity which he founded and he has raised nearly £10 million for various charities.
Kristen Kelly is responsible for delivering market leading data and technology enabled trading solutions that offer flexibility, brand protection, transparency, and performance for Publicis Media across the EMEA region. Kelly has extensive experience across client-service, ad technology and digital marketing consulting. Her previous role as EVP/MD of Global Client Development for Publicis Media’s Data Sciences practice saw her lead client strategy and go to market activities for Publicis PeopleCloud, a transformational platform that provides Publicis Groupe clients with a seamless, end-to-end experience for driving growth. Prior to this, Kelly was Global MD for RUN, a Publicis owned cross-device DMP and DSP. She was responsible for launching the product in EMEA and APAC, including the consultation on operational structures, data partnerships and inventory sources to ensure the product was fit-for-purpose for a global audience. A 14 year veteran of Publicis Media, Kelly spent 7 years managing Samsung Mobile’s Communication strategy and central activation for Starcom across 80+ countries. She holds a dual MBA from London Business School and Columbia University.
Sue Unerman's profile
In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us.
Sue is one of these rare people. She’s a “clarifier”.
In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution.
Sue has consistently moved MediaCom forwards ahead of the competition – a crucial factor in its rise to become the number one company in its sector.
Sue has been named by Campaign magazine as “Top planner of the Year” on more occasions than any other individual.
She drives transformation for MediaCom and its clients.
She has reached out to a wider public with the publication of her book The Glass Wall – the year’s most significant addition to the debate on gender diversity at work. Sue is on the inaugural FT HERoes list of people who have effected the greatest changes in women’s careers.
She blogs at www.sueunerman.com. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012. She was a member of the UK Government Digital Advisory Board. She one of the role models in The Female Lead’s 20 in data. Sue is a contributing media editor to Brand Republic. She is a member of the Open University Council and Women’s Aid’s Key Supporters Group.
Executive Director, Head of Planning, Manning Gottlieb OMD
Clare has been at Manning Gottlieb OMD for eleven years and as the Head of Planning, is responsible for the overall planning output of the agency, ensuring planning solutions are at the highest level of creativity and effectiveness.
Clare has a wealth of experience in brand planning, having worked with an impressive portfolio of brands including: Diet Coke, Carling, PlayStation, FRANK and Knife Crime, to name a few. The recent success of John Lewis and the brand’s continuing rise, including winning the Creative Effectiveness Cannes Lion, is one part of her time at Manning Gottlieb OMD that Clare is most proud of. As is her recent work with Age UK, which this year was awarded the Cannes Gold Lion for Excellence in Media Planning and Silver Lion for best use of data.
Nick North's profile
Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research business, most recently as the Head of Innovation for GfK Audience Measurement, developing new data partnerships and technology acquisitions, and as the Global Lead for GfK’s media and entertainment clients.
Dan Fahy is Vice President, Commercial and Content Distribution for Viacom International Media Networks, and leads commercial and content distribution initiatives for Viacom’s UK, Northern, Central and Eastern Europe region, taking in the UK, Nordic, Central Eastern Europe and Russia territories. Viacom International Media Networks, a unit of Viacom Inc. is comprised of many of the world's most popular entertainment brands including Comedy Central, MTV, Nickelodeon, Nick Jr., and Paramount Networks. Viacom International Media Networks also owns UK Public Service Broadcaster Channel 5, Telefe in Argentina and COLORS in India. Dan’s responsibilities span the network’s pay TV partnerships, free to air distribution, and commercial and business development.
Nick Callaghan's profile
Nick has over twelve years media experience gained through working at some of the UK’s leading broadcasters / platforms in both traditional and digital advertising. Nick started his career at Capital Radio Group (now Global), working in the Agency Sales team. After two successful years at Capital, he then moved to Virgin Radio (now Absolute).
In 2006, he took the decision to move in to the digital space, with a senior sales role at AOL. During his time there, he was promoted to an Agency Sales Group Head. Following on from that, Nick has gone on to hold senior commercial positions at Channel 4, and of course Facebook.
Sam Gaunt's profile
Sam Gaunt has 15 years’ media and digital agency experience working with brands including McDonald’s, Kellogg’s, and Heinz. Since joining Lidl as Head of Media in 2015 Sam has focused on delivering Lidl’s ethos of quality and price to maximise ROI across every area of media investment. Since 1994 Lidl has experienced continuous growth in Great Britain and today has over 20,000 employees, 650 stores and 10 distribution centres in England, Scotland and Wales. The family supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices.
Arlen Marmel is the general manager of Ellation's audience-focused aggregation platform, VRV. Featuring premium SVOD channels including Crunchyroll, Funimation, DramaFever, Rooster Teeth, and Shudder, alongside exclusive series like “Bravest Warriors,” “Lastman,” and “Harmon Quest,” VRV offers fans a next-gen entertainment experience across devices. In his current role, Marmel drives VRV’s growth and collaborates with new and existing partners to deliver premium content to the platform; additionally, he oversees advertising, content operations, and creative services for both Ellation properties, Crunchyroll and VRV.
Before the launch of VRV, Marmel was head of marketing and distribution for Crunchyroll, the world's largest streaming destination for anime and manga, growing the business from 250,000 subscribers to over one million subscribers today.
Prior to Ellation, Marmel was Hulu’s director of customer acquisition and retention for four years, where he oversaw Hulu Plus’ growth from inception to more than five million paid subscribers. Before joining Hulu, Marmel worked with various media companies such as NBCUniversal, Fox, APA, and ICM.
Marmel graduated cum laude with a Bachelor of Arts degree in American Studies at the University of Maryland College Park and earned an MBA in Digital Strategy from the University of California, Los Angeles Anderson School of Management.
Heather Killen is CEO of H&C TV, the world’s largest digital media offering on equestrian sports and lifestyle. H&C attracts a 95% female audience that is young, affluent, and like many sports fans, passionate. Heather’s experience spans both internet and TV worlds, thanks to former roles including SVP International at Yahoo! Inc from 1996 to 2001, and non-executive director at ITV plc. As CEO of H&C TV, she has expanded the network from one satellite delivered channel to five channels across Europe and Australia passing 30 million households on cable, broadband, satellite, web and mobile, and OTT platforms such as Amazon Video.
Alex Mahon's profile
Alex Mahon is CEO of The Foundry. Alex joined The Foundry to spearhead the next stage of its development following the company’s acquisition by HgCapital for £200m in July 2015. She leads the team at a time of dynamic change and rapid growth.
Prior to this, Alex was Chief Executive Officer of Shine Group for three years where she successfully completed the sale of the company into a new joint venture between 21st Century Fox and Apollo Global Management. She joined Shine as Managing Director in 2006 and built the group through M&A and organic growth into an organisation with 27 creative labels in 12 countries and £700m in revenues alongside founder Elisabeth Murdoch. Ahead of this she had an extensive career in media organisations across Europe, at Talkback Thames, FremantleMedia Group and RTL Group.
Alex started her career as a PhD Physicist and then worked at strategy consultants Mitchell Madison Group as an internet retail expert before leading the European Young Astronauts. She is currently a Non-Executive Director of Ocado Plc and The Edinburgh International Television Festival, Chairman of the RTS Awards, serves on the DCMS advisory panel on the BBC and is also Appeal Chair of The Scar Free Foundation, a national charity pioneering and transforming medical research into disfigurement and lives in her London home with her four noisy children.
Craig Mawdsley's profile
Craig has the best job in the world – running AMV BBDO’s strategic output, in partnership with Bridget Angear. As if to prove that enjoying your job makes you good at it, Craig and Bridget have been named London’s #1 strategists five times in the past 6 years (a unique achievement), as well as building the AMV strategy department to multiple Cannes Effectiveness Grand Prix’s, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards.
Craig began with a Business degree from Bath University and then a 10 year stint at Saatchi & Saatchi, working on Visa, Sony, T-Mobile, Norwich Union and P&G.
For the last 13 years at AMV, Craig has led the strategy on Sainsbury’s, The National Lottery, The Economist, EDF Energy, Eurostar, The Met Police, Nutmeg, Dulux, Royal Mail, Mercedes, Dixons Retail Group and Cancer Research UK. Craig is one of the few strategists to have won the Grand Prix at APG, The Marketing Society and Marketing Week Engage Awards. One day he will win the Grand Prix at the IPA Effectiveness Awards and retire immediately.
Until then, the work goes on.
Laurence Green's profile
Laurence is a Founding Partner of the advertising agency 101, whose clients include the BBC, Byron, Heineken, innocent, Tango and Wagamama. He was previously co-founder and Chairman of Fallon London, twice winner of Campaign magazine’s ‘Agency of the Year’ title.
Whilst at Fallon, Laurence planned the improbable resuscitation of the Skoda brand, the launch of Sony’s Bravia sub-brand with the celebrated ‘Balls commercial’ and the controversial revitalization of the Cadbury brand with a certain drumming gorilla.
Laurence has won gold and silver at the IPA Effectiveness Awards, served as Convenor of the Judges and sits on the Effectiveness Board as an Honorary Fellow. He has also chaired the UK’s pre-eminent creative awards jury and edited two books on marketing best practice.
The only agency strategist named in the Financial Times Creative Business Top 50, Laurence was a founding member of c&binet, the DCMS’s creative industries thinktank, and a founding trustee of the Marketing Academy, the not-for-profit marketing leadership mentoring organsiation.
An advertising columnist for the Telegraph for 3 years, Laurence is a trustee of Somerset House, Chairman of the British Independent Film Awards and keen runner. He is married with three daughters and a dog.
Renee Mellow's profile
Spending the last 12 years working in social media advertising, content and public relations, Renée has holistic perspective about how to connect with consumers in meaningful ways. She currently leads MediaCom’s emerging digital practice throughout Europe, with an incredible roster of global brands including Sony, Coty, Shell, NBC Universal, Deutsche Telekom, Dell, GSK and EY. The team’s approach is to leverage innovation to drive business outomces for clients, with activations in new platforms, including connected cars, augmented reality and voice technology. Renée is recognised as industry leader with recent M&M Global, World Media and Social Buzz Award wins. Renée has been a judge for Digiday and M&M Global Awards, leads a Lean In circle in North London, and is the founder of Stella Conversations, a podcast profiling WPP’s finest senior and emerging female talent.
As Chief Data Officer at Exterion Media, Europe’s largest privately held Out-of-Home advertising business, Mick is responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition. Through a collaborative approach based on partnerships, Mick and his team aim to understand the composition of the crowd, and give clients a unique opportunity to provide their audiences with contextually relevant messaging – in the right place and at the right time. Exterion Media’s core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers.
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