Capturing the Connected TV Opportunity:
Why the growth of CTV cannot be ignored
Thursday 3 December 2020
How can Advertisers and Publishers capitalize on the connected TV opportunity? What is your growth strategy in this space over the next 12 months? And why can you not afford to ignore this opportunity?
In a special one-hour broadcast on Thursday December 3 at 11am GMT, we take a deep dive into the exciting opportunity for all advertisers and you can sign up today for FREE.
Connected TV (CTV) continues to capture viewers' attention. With 42% more attention going to CTV since quarantine occurred across the globe, it's safe to say that user behaviour has changed for good.
Bringing together four industry experts to discuss the findings from their research and how in today’s quickly shifting media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies.
Join this webinar to delve deeper into Unruly’s own proprietary research on the connected TV landscape. As well as hearing from our panel of experts on what every advertiser and publisher needs to know to stay ahead.
Powered by Videonet and Mediatel News, do not miss out on this exclusive one-hour special by registering your interest today.
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Speakers
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Speakers
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Nicola Spooner
VP Strategy, Unruly
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Rebecca Waring
VP Insight, Unruly
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Paul Gubbins
Head of Strategic Partnerships, Publica LLC
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Michelle Sarpong
Trading Director, 7Stars
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Jean-Paul Edwards
Chief Product Development Officer, OMD
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Alex Khan
Group MD, International, Unruly
Nicola Spooner
VP Strategy, Unruly
Nicola Spooner is a multimedia native. She is VP of Strategy at Unruly and her career has spanned newspapers, magazines, online and mobile advertising, which provides her with unique insight into multi-channel communications. Prior to Unruly, Nicky worked on the Comms Solution team at Weve, the UK mobile joint venture between O2, Vodafone and EE. She has also volunteered with Women in Wireless, working alongside a group of very smart women to bring thought leadership events and boost career development for women in the mobile and digital industries. Nicky has spoken at Cannes Lions, ISBA events and led media innovation workshops for global brands including Nestle, Diageo, J&J, Kelloggs and Pernod Ricard. As one of the leaders of the Unruly Home project, Nicky regularly leads tours and workshops educating brands and agencies about the future of advertising. Outside of work, Nicky enjoys spending time with her family, and being on the winning teams in quizzes (which doesn’t happen as often as she would like).
Articles from Nicola Spooner
Rebecca Waring
VP Insight, Unruly
As someone who loves observing, analysing and diving deep into a topic, research was always going to be perfect field for Rebecca Waring, VP Insight at Unruly. With a talent for choreographing data coming up with original angles and techniques, Rebecca was naturally drawn to Unruly through its work with academia and in-house research projects. Following graduation from Cambridge University, Rebecca joined measurement and analytics giant ComScore where she spent four years before moving to Microsoft and then Unruly in 2014. If there was one thing Rebecca could change about the industry, it would be to push for more campaigns to be measured holistically across different channels. Rebecca loves to spend time with clients and work with them to deliver creative, original and effective video advertising. She’s been published in Adweek and WARC, and has presented on stage at numerous industry events. When she isn’t wrestling with research, Rebecca enjoys yoga and dancing, not simultaneously.
Articles from Rebecca Waring
Paul Gubbins
Head of Strategic Partnerships, Publica LLC
Paul has over over 17 years commercial experience in the digital advertising sector, with the last 10 spent in programmatic focused roles. Having held senior positions in companies such as Verizon, PubMatic, Millennial Media, StrikeAd, Reuters & The Daily Telegraph, he was nominated for and won the prestigious Exchange Wire title of AdTech personality of the year (2018) for his continued industry efforts to promote the benefits of data driven advertising to both buy & sell sides. In Paul's most recent role, he was the global programmatic strategy lead for video AdTech company Unruly.
Articles from Paul Gubbins
Michelle Sarpong
Trading Director, 7Stars
Michelle is an experienced marketer in ad land who thrives in driving omni channel solutions. Her experience spans multi-channel and multi-vertical from FMCG, Auto, Retail, Tech, Ents and everything in between. Michelle is currently trading director at 7Stars, the largest independent agency driving commercial growth and innovation within the market.
Articles from Michelle Sarpong
Jean-Paul Edwards
Chief Product Development Officer, OMD
Articles from Jean-Paul Edwards
Alex Khan
Group MD, International, Unruly
Ad industry veteran Alex Khan is the Group MD, International for leading advertising platform Unruly, where he oversees all the company’s UK operations and its commercial activity across the APAC region. Khan has worked in the advertising industry for more than 25 years and has extensive experience in nurturing key agency, client and partner relationships, integrating businesses and refining go-to-market offerings across different territories. Khan joined Unruly, a premium ad platform for CTV, mobile and desktop, in May 2020 and is responsible for driving the company’s growth, including rolling out the additional CTV, In-App and In-stream services added following the company’s acquisition by Tremor International at the start of 2020. Prior to joining Unruly, he spent over a year as Managing Director for APAC at mobile advertising and In-App monetization specialists, Smaato. Khan has also previously held senior leadership positions at Oath (APAC), AOL (Asia and ANZ) and was Head of Agency Sales at Yahoo! UK. As well as having a sharp commercial focus, Khan is also passionate about championing diversity in the industry. He is an Advisor and Innovation Lead for WGI, an international education organization that focuses on combating illiteracy in many communities around the world, and is a regular on the speaking circuit, recently speaking at ATS Singapore, Spikes Asia and IAB events.