Webinar: Marketing to the CFO
Explore the approach of successful CMOs and CFOs
Tuesday 10 November 2020
With the coronavirus pandemic and economic uncertainty expected to continue into next year, marketers are entering one of the most unpredictable planning cycles seen in decades. To overcome these inevitable obstacles, a strong relationship between CMOs and CFOs is critical.
In this webinar, LinkedIn and Mediaocean will speak to leading CMOs and CFOs as they discuss the importance of a collaborative relationship between finance and marketing, and the ways in which CMOs and CFOs can best align as they approach the 2021 planning cycle.
Sign up to hear from top CMOs and CFOs on how they are collaborating and will be planning for next year.
A selection of recent interviews from the last months where Fran Cassidy and the B2B Institute’s research on Marketing to the CFO is discussed.
Amit Doshi, CMO Lenovo India and South Asia Frank Cooper, Senior MD and CMO, BlackRock Chris Pitt, CEO Designate, First Direct
Our expert panel will discuss: