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The Future of Media

Join us as we celebrate the future of our industry

Wednesday 25 - Thursday 26 November 2020

Since the start of lockdown, Mediatel have been proud to stand shoulder to shoulder with the media industry. Through our series of virtual conferences, we have been able to inform and educate the market on how the industry has navigated the pandemic, and more importantly, how this great industry will soon thrive once again.

As we approach the end of the year, we want to celebrate everything that is brilliant and innovative in media. So we're proud to launch our most ambitious digital event yet – The Future of Media.

Running from Wednesday 25 - Thursday 26 November, we will gather senior leaders and experts in publishing, OOH, TV, video, media trading audio, gaming and entertainment to look ahead to the future. We'll discuss the opportunities for advertisers, the trends and topics that will impact 2021 and answer questions from some of the most influential and important media leaders from agencies, media owners, brands and adtech.

Please join us and show your support to an industry we all love.

Event Partners

Agenda

DAY ONE: WEDNESDAY 25 NOVEMBER 2020

09:00 - 09:05 GMT

Introduction

PUBLISHING

09:05 - 09:35 GMT

Publishing

Privacy, identity and audience addressability

Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency cap, and retarget. While there’s still more than a year to go before Chrome’s stated deadline of January 2022, and a lot could change in that time, advertisers and publishers need to act now in order to weather the inevitable storm. In this session, we will discuss data, privacy and audience addressability in the post-cookie world.

WATCH ON DEMAND

Chair
Babs Kehinde, Senior Director, Publisher Development, EMEA, PubMatic
Rob Brett, Programmatic Lead, Network N
Helen Mussard, Marketing & Industry Strategy Director, IAB Europe
Nicholas Halstead, CEO & Founder, Infosum
Len Ostroff, SVP of Global Partnerships and Alliances, Criteo

Chair

Babs Kehinde

Speakers

Rob Brett Helen Mussard Nicholas Halstead Len Ostroff

09.45 - 10:05 GMT

Publishing

The Under 35s: A World Without News

Tune in to understand the role under 35-year-olds play in our media ecosystem and how their news consumption fuels their hopes, ambitions and curiosities. This session will provide listeners with an insight into the news habits of younger readers and is supported by data from Newsworks' recently launched 'World Without News' study exploring the role of news brands in a contemporary landscape.

WATCH ON DEMAND

Denise Turner, Insight Director, Newsworks

Speakers

Denise Turner

10:15 - 10:45 GMT

Publishing

Understanding the cross-generational divide in media representation

All age groups feel misrepresented by media. Outdated or simply inaccurate stereotypes of both younger and older generations often inform our brand and advertising strategies. Recognising a market saturated with Generation Z research, Mail Metro Media has produced The Generation Factor report, which takes an inclusive deep dive into what makes each age group tick. Coinciding with the research, this panel will bring a member from each generation together to discuss why representation in the media matters, how they feel about recent world events and the impact these events have had on society and people – of all ages.

WATCH ON DEMAND

Chair
Christopher Kenna, CEO, Brand Advance
Belinda Beeftink, Research Director, IPA
Elliott Minard, Head of Planning, Wavemaker
Luke Hand, Head of Insight, Mail Metro Media
Dorcas Matomby, Account Executive, Mother

Chair

Christopher Kenna

Speakers

Belinda Beeftink Elliott Minard Luke Hand Dorcas Matomby

10:55 - 11:15 GMT

Publishing

Magazines and Cultural Relevance: Empire’s 2020 vision

With cinemas shutting, delayed film release dates, and the rise of home entertainment, it’s undoubtedly been a transformative year for entertainment media. Join EMPIRE’s Editor-in-Chief Terri White in conversation with Lauren Ogúndèkó as she discusses how the EMPIRE brand has evolved in recent months in response to the industry forces and changing consumer behaviour, how magazine brands retain their cultural relevance and continue to connect and resonate with diverse audiences and what this means for brands and advertisers.

WATCH ON DEMAND

Chair
Lauren Ogúndèkó, Head of Response, PHD Media
Terri White, Editor in Chief, EMPIRE

Chair

Lauren Ogúndèkó

Speakers

Terri White

11:25 - 11:55 GMT

Publishing

How important is non-advertising revenue for publisher growth?

Just over half of publishers reported revenue growth in Q1 2020. Digital publishing revenues have fallen over this year, but less than expected. Perhaps a warm (touch wood) outcome for publishers, in a year of uncertainty. Are years of planning and diversifying revenue to thank? Most likely. But as the second lockdown has proved, years of planning may change in an instant. For those publishers which can build flexibility into their planning, the ability to launch new revenue streams will set them ahead of their competition. This panel will look to find out how important non-advertising revenue growth will be for survival.

WATCH ON DEMAND

Chair
Michaela Jefferson, News Editor, Mediatel News
Emily Ferguson, eCommerce Director, Marie Claire and Future Living
Demi Abiola, Business Director, PHD

Chair

Michaela Jefferson

Speakers

Emily Ferguson Demi Abiola

12:05 - 12:25 GMT

Publishing

The accelerated shift in publisher revenue models

COVID-19 has undeniably had a massive impact on advertising revenue, but for publishers who have been facing an uphill battle to drive revenue and increase profitability for some time, the response to this global pandemic has accelerated the shift in revenue models. More publishers today are increasingly pivoting towards reader revenues and subscriptions to drive their businesses forward in a time of great upheaval. This session looks to address the changes since March, as well as look to what the future may hold, including:

  • the impact of ‘COVID’ on magazine sales and subscriptions across the wider market, as well as specifically for Hearst
  • balancing short term profitability vs longer term lifetime value
  • the digital marketing programmes that have been integral to supporting the shift
  • Hearst’s focus for building consumer revenues for 2021 and beyond

REGISTER HERE

Chair
Carola York, VP Publishing, Jellyfish
Reid Holland, Chief Consumer Revenue Officer, Hearst Europe

Chair

Carola York

Speakers

Reid Holland

OUT OF HOME

12:35 - 13:05 GMT

Out of Home

Staying On – How OOH has helped brands grow in challenging times

13:50 - 14:10 GMT

Out of Home

DOOH: Entertainment experiences

Even before the recent global shifts moved everyone indoors, the world was changing. As increasing numbers of people connect to the world via the small screen in their hand, so technology races to keep pace with their needs. Out Of Home is one of the last ‘traditional’ forms of advertising. It is now in direct competition with the screens in people’s hands. It still has the power to make a huge splash. But it can always work harder. To take OOH to the next level, we need to think differently. In this short talk, Marcus Foley from Tommy will take you on a fast & furious journey through some of his go-to tactics for creating truly attention grabbing OOH. From technology and the rise of AR, to integration of OOH into the content ecosystem and ‘eventising’ placement, including case studies from work with OOH Tommy clients such as Netflix and Amazon.

WATCH ON DEMAND
Marcus Foley, CEO, Tommy

Speakers

Marcus Foley

14:20 - 14:50 GMT

Out of Home

How Outdoor Is Facing Up to a Programmatic Future

This panel is led by OOH and adtech industry expert Nigel Clarkson, as he brings together industry leaders on both the buy and sell side of the business to discuss our recent integrations, our predictions for the year ahead and how the capabilities of pDOOH in regards to audience targeting and measurement is transitioning traditional out-of-home into the future.

WATCH ON DEMAND
Chair
Nigel Clarkson, CRO, Hivestack
Alistair MacCallum, UK CEO, Kinetic Worldwide
Helen Miall, Chief Marketing Officer, VIOOH
Alys Donnely, Head of Commercial Delivery, Kinetic
Diederick Ubels, Founder and CEO, Sage + Archer

Chair

Nigel Clarkson

Speakers

Alistair MacCallum Helen Miall Alys Donnely Diederick Ubels

AUDIO

15:00 - 15:20 GMT

Audio

Radio’s 2020 wakeup call: Revolution, rediscovery & reinvention

Bauer is reinventing radio for the next generation of listeners – join Bauer Media’s Group Director of Content and Music Ben Cooper in conversation with Michaela Jefferson as he discusses how the pandemic triggered a new audio revolution, bringing about enduring changes to how commercial radio is being consumed and constructed. Ben will explore how the power of radio has been rediscovered, and what its reinvigorated role in people’s lives means for brands and advertisers.

WATCH ON DEMAND
Chair
Michaela Jefferson, News Editor, Mediatel News
Ben Cooper, Group Director of Content and Music, Bauer

Chair

Michaela Jefferson

Speakers

Ben Cooper

15:30 - 15:50 GMT

Competitive Intelligence is the first stop in your audio marketing strategy

Omnicom committed $20M upfront to Spotify podcasts. Brands are devoting more budget to radio than they have in decades. These are just two small examples of a big point: advertiser activity in audio is only growing.

If you're a brand rightly plotting a move in audio, understanding what other brands like you are doing has to be your starting point. Now, in addition to seeing who’s spending, what if you could also see how much they’re devoting to each channel, and the themes that are trending across the vertical, and which campaigns are actually working the best? And what if you could be alerted every time that kind of activity happens in the market?

Audio marketing intelligence starts...and continues...with a keen understanding of where you stand. Join Veritonic’s head of international Damian Scragg as he reveals new data that’s becoming foundational for any sound marketing campaign.

WATCH ON DEMAND
Damian Scragg, General Manager, International, Veritonic

Speakers

Damian Scragg

16:00 - 16:30 GMT

Audio

Building the future of audio

The audio industry has faced both challenges and unique opportunities this year. The pandemic has affected the way audio is recorded, broadcast and consumed. On top of this, advertisers have held back their pounds, restricting marketing budgets in wait for a more certain future. Despite this, audio content has continued to gain popularity. Numbers and listening habits have continued to impress, offering a unique opportunity to brands and advertisers to get in front of new audiences. In this session, your panellists reflect on learnings throughout 2020, and look ahead to the possibilities of 2021.

WATCH ON DEMAND
Chair
Ruth Fitzsimons, Managing Director, Podfront UK
Flora Williams, Executive Business Director, OMD UK
Hamish Law, Head of Sales and Digital, Jack FM
Rak Patel, Head of Sales, UK & Pan-EMEA, Spotify
Georgie Holt, Managing Director , UK, Acast

Chair

Ruth Fitzsimons

Speakers

Flora Williams Hamish Law Rak Patel Georgie Holt

16:40 - 17:00 GMT

Audio

The future of podcast advertising

As the number of podcast listeners grows, even through the pandemic, so does the advertising revenue. But, unlike digital, due to the technology it uses and its distributed nature, engaging listeners at scale remains tricky with little targeting or intelligence available. With new technology, partnerships and acquisitions happening at pace to fill these gaps in a scramble for dominance, will an open ecosystem prevail or will measurement and ad dollars disappear behind walled gardens? We take a look at the data and emerging models.

WATCH ON DEMAND
Julie MacManus, Head of Business Development, Mediatel

Speakers

Julie MacManus

DAY TWO: THURSDAY 26 NOVEMBER 2020

09:00 - 09:05 GMT

Introduction

TV & VIDEO

09:05 - 09:35 GMT

TV & Video

Advanced TV Uncovered, UK: Taking the next step

  • Exclusive FreeWheel research with UK findings to better understand how the current market disruption has created challenges and impacted spending priorities
  • Insights on the role and benefits of Advanced TV in the new advertising world
  • Followed by a panel discussion with agencies leaders exploring buy-side attitudes and perspectives toward advanced TV in the next 12 months

Advanced TV is on track for significant growth, with the promise of greater efficiency, targeting precision and reach set to boost marketers’ buying confidence. But harnessing its value will require greater innovation, better understanding of how upper and lower funnel benefits can be balanced, and a focus on overcoming fragmentation and measurement hurdles.

WATCH ON DEMAND
Chair
Stefanie Briec, Senior Manager, Demand Sales UK & EMEA, FreeWheel, a Comcast Company
Richard Brant, AV Product Partner, Dentsu Aegis Network
Mihir Haria-Shah, Head of Broadcast, Total Media
Liting Spalding, Head of Audience Planning and Programmatic, Havas

Chair

Stefanie Briec

Speakers

Richard Brant Mihir Haria-Shah Liting Spalding

09:45 - 10:05 GMT

TV & Video

A New Dawn for TV

In the last 10 years, the TV industry has experienced more transformation than in the previous 50. From 3 channels to 140, from one device to five, from one broadcast platform to a plethora of choice, TV (in all its forms) has not just evolved, it’s exploded. Yet with all this change the advertising industry hasn’t moved on in the way it’s bought and sold – every new innovation has made the TV industry more complex and closed-off from those not familiar with the widening variety of formats, metrics, prices and process. To ensure it’s future fit for the next 50 years, our vision is to transform the way TV advertising is planned, measured, traded and managed – we’re calling it ‘One Campaign’. Returning to media basics by focusing on audiences not platforms. Reach and connect with the right audience whenever and wherever they watch – in the knowledge it has the brand safety and high impact that only TV can provide.

WATCH ON DEMAND

Sarah Jones, Director of Planning, Sky Media

Speakers

Sarah Jones

10:15 - 10:45 GMT

Brands

How smaller brands broke into TV advertising

During the pandemic, even as TV viewing soared, TV advertising was hit as many advertisers had little choice but to reduce their TV spend. Due to the supply and demand nature of TV pricing, the result was that TV offered even better value. Its incredible price, coupled with broadcaster incentives for SMEs to encourage investment, presented a huge opportunity, and many smaller brands took full advantage. In this panel, we’ve brought together two of these brands, alongside Sky, to share insights into how and why brands have advertised on TV during the pandemic.

WATCH ON DEMAND
Chair
Rupen Shah, Head of Planning, Thinkbox
Lilia Dikova, Head of Digital, Bionic Business
Bethany Heddle, Marketing Manager, The Great British Porridge Company
David Sanderson, Director of AdSmart, Sky

Chair

Rupen Shah

Speakers

Lilia Dikova Bethany Heddle David Sanderson

MEDIA TRADING

10:55 - 11:25 GMT

Media Trading

What is the future of programmatic media buying?

According to the latest IAB Europe industry report, programmatic advertising once again benefits from greater investment. But as spend increases, so do expectations. Advertisers are increasingly embracing hybrid operational models to manage programmatic media buying. They seek greater transparency, more control of their data, processes and at the end, a better ROI. How can the industry adjust to these demands?

WATCH ON DEMAND
Chair
Lisa Kalyuzhny, Senior Director, Advertiser Solutions, EMEA, PubMatic
Tina Lakhani, Head of Adtech, IAB UK
Catherine Lofthouse, Programmatic Director, Essence
Tim Willcox, Managing Director at Amnet Programmatic Experts, Dentsu Aegis Network

Chair

Lisa Kalyuzhny

Speakers

Tina Lakhani Catherine Lofthouse Tim Willcox

11:35 - 11:55 GMT

Media Trading

Challenging the new media environment

12:05 - 12:35 GMT

Media Trading

Pushing the boundaries of programmatic

12:45 - 13:15 GMT

It’s time to wake up and take climate change seriously

To the media and advertising industry - it’s time to wake up. In this panel, Extinction Rebellion, the global environmental movement, speak up. You’ll learn: How can our industry get up to speed with the ecological crisis? How can we start putting words into action? How can we make a difference and change the world around us for the better? Because it’s time to take climate change seriously.

WATCH ON DEMAND
Chair
Sam Tidmarsh, Content Lead, Mediatel Events
Clare Farrell, Co-Founder, Extinction Rebellion
Elaine Harman, Strategist, The Clima
Nicolas Eliades, International Public Relations Coordinator, Extinction Rebellion

Chair

Sam Tidmarsh

Speakers

Clare Farrell Elaine Harman Nicolas Eliades

13:25 - 13.55 GMT

Brands

Capturing the new digital shopper; maximising the prospecting opportunity

Originally aired at The Future of Brands Ecommerce. As Beauty and Luxury brands scrambled to expand their ecommerce capabilities during the first lockdown these brands had to adapt quickly, and rethink their approach to marketing and media.

WATCH ON DEMAND
Chair
Rachid Ait Addi, VP Advertising, Teads
Jessica Chapplow, Head of Digital Transformation, KR Mediacom UK

Chair

Rachid Ait Addi

Speakers

Jessica Chapplow

GAMING

14:00 - 14:20 GMT

Gaming & Entertainment

You don’t have to be the biggest influencer, you’ve just got to have a voice

Information overload is a real issue for consumers, particularly on social media. People are moving away from large social channels to smaller groups to find others that have the same interests as them. Trust is shifting away from brands and large influencers and moving towards micro influencers such as friends and family. GAME will walk you through their latest campaign to amplify the voice of their micro influencers and give one person the opportunity of a lifetime.

WATCH ON DEMAND
Chair
Sam Tidmarsh, Content Lead, Mediatel Events
Anna Bravington, Digital & Community Engagement Manager, GAME

Chair

Sam Tidmarsh

Speakers

Anna Bravington

14:30 - 15:00 GMT

Gaming & Entertainment

Media Leaders question time: The future of gaming

The gaming industry is exploding. For years it has been seen as a difficult market for advertisers, with returns that are both unpredictable, and immeasurable. Combined with consistent gendered marketing, stereotyping gamers as only white kids with acne, and the gaming industry simply didn’t seem to be easy to crack. But with users bursting up to over 2.5 billion and market value due to reach $180 billion by 2021, advertisers now simply cannot ignore the opportunities. In this panel featuring questions from Tom Goodwin, Michelle Whelan, Dino Myers-Lamptey and Ellie Edwards-Scott, you will find out: How can brands advertise effectively? What factors determine success? And how can advertisers cut through?

WATCH ON DEMAND
Chair
Steven Scaffardi, Head of Events, Mediatel Events
Julian Tan, Head of Digital Business Initiatives and Esports, F1
Reece Brown, Partnerships Manager, Entertainment, Twitter
Antonia Bonello, Associate Creative Director, Buzzfeed

Chair

Steven Scaffardi

Speakers

Julian Tan Reece Brown Antonia Bonello

Brands

15:10 - 15:30 GMT

Brands

Why should young advertisers take notice of TV?

In the era of one-on-one communications and deterministic attribution, how do you convince young marketers and planners to book TV ads. Digital platforms provide real-time analytics, dashboards and optics to give marketers precise insights into the success (and failure) of campaigns giving marketers a perfect insights into media spend and outcome. We will also discuss who watches ad-funded TV. Certainly not me or my mates. Nope - we've perfected the art of scrolling through Netfix by now. As someone firmly falling within Gen Z, I don't really get why advertisers would spend so much on TV. So these are the questions I'll be asking Beatrice Lindvall, Director of Global Media and Digital at JACOB DOUWE EGBERTS.

WATCH ON DEMAND
Chair
Sam Tidmarsh, Content Lead, Mediatel Events
Beatrice Lindvall, Director of Global Media and Digital, JACOBS DOUWE EGBERTS

Chair

Sam Tidmarsh

Speakers

Beatrice Lindvall

15:40 - 16:25

Brands

Marketing to the CFO

Originally aired on Tuesday 10 November 2020 as part of a Webinar: Marketing to the CFO.

Our expert panel will discuss:

  • How can CFOs get more value from marketing?
  • What are the key assumptions CFOs are working from for the next 12 months?
  • How can marketers prove the value of marketing to drive the financial objectives of the organisation?
  • How is the planning cycle changing?
  • Is dynamic planning, rather than an annual plan now a necessity?
WATCH ON DEMAND
Chair
Jan Gooding, Executive Coach & Chair, Given
Aaron Goldman, Chief Marketing Officer, Mediaocean
Pete Markey, Chief Marketing Officer, TSB Bank
Charlotte Frijns, CFO UK, GroupM

Chair

Jan Gooding

Speakers

Aaron Goldman Pete Markey Charlotte Frijns

Speakers

  • Speaker
    Sam Tidmarsh

    Content Lead, Mediatel Events

  • Speaker
    Babs Kehinde

    Senior Director, Publisher Development, EMEA, PubMatic

  • Speaker
    Rob Brett

    Programmatic Lead, Network N

  • Speaker
    Helen Mussard

    Marketing & Industry Strategy Director, IAB Europe

  • Speaker
    Nicholas Halstead

    CEO & Founder, Infosum

  • Speaker
    Len Ostroff

    SVP of Global Partnerships and Alliances, Criteo

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Christopher Kenna

    CEO, Brand Advance

  • Speaker
    Belinda Beeftink

    Research Director, IPA

  • Speaker
    Elliott Minard

    Head of Planning, Wavemaker

  • Speaker
    Luke Hand

    Head of Insight, Mail Metro Media

  • Speaker
    Dorcas Matomby

    Account Executive, Mother

  • Speaker
    Lauren Ogúndèkó

    Head of Response, PHD Media

  • Speaker
    Terri White

    Editor in Chief, EMPIRE

  • Speaker
    Michaela Jefferson

    News Editor, Mediatel News

  • Speaker
    Emily Ferguson

    eCommerce Director, Marie Claire and Future Living

  • Speaker
    Demi Abiola

    Business Director, PHD

  • Speaker
    Carola York

    VP Publishing, Jellyfish

  • Speaker
    Reid Holland

    Chief Consumer Revenue Officer, Hearst Europe

  • Speaker
    Tim Lumb

    Insight and Effectiveness Director, Outsmart

  • Speaker
    Sophie Pemberton

    Group Strategy Director, Talon

  • Speaker
    Chris Felton

    Head of Insight and Data, JCDecaux

  • Speaker
    Marcus Foley

    CEO, Tommy

  • Speaker
    Nigel Clarkson

    CRO, Hivestack

  • Speaker
    Alistair MacCallum

    UK CEO, Kinetic Worldwide

  • Speaker
    Helen Miall

    Chief Marketing Officer, VIOOH

  • Speaker
    Alys Donnely

    Head of Commercial Delivery, Kinetic

  • Speaker
    Diederick Ubels

    Founder and CEO, Sage + Archer

  • Speaker
    Ben Cooper

    Group Director of Content and Music, Bauer

  • Speaker
    Damian Scragg

    General Manager, International, Veritonic

  • Speaker
    Ruth Fitzsimons

    Managing Director, Podfront UK

  • Speaker
    Flora Williams

    Executive Business Director, OMD UK

  • Speaker
    Hamish Law

    Head of Sales and Digital, Jack FM

  • Speaker
    Rak Patel

    Head of Sales, UK & Pan-EMEA, Spotify

  • Speaker
    Georgie Holt

    Managing Director , UK, Acast

  • Speaker
    Julie MacManus

    Head of Business Development, Mediatel

  • Speaker
    Julie MacManus

    Head of Business Development, Mediatel Group

  • Speaker
    Stefanie Briec

    Senior Manager, Demand Sales UK & EMEA, FreeWheel, a Comcast Company

  • Speaker
    Richard Brant

    AV Product Partner, Dentsu Aegis Network

  • Speaker
    Mihir Haria-Shah

    Head of Broadcast, Total Media

  • Speaker
    Liting Spalding

    Head of Audience Planning and Programmatic, Havas

  • Speaker
    Sarah Jones

    Director of Planning, Sky Media

  • Speaker
    Rupen Shah

    Head of Planning, Thinkbox

  • Speaker
    Lilia Dikova

    Head of Digital, Bionic Business

  • Speaker
    Bethany Heddle

    Marketing Manager, The Great British Porridge Company

  • Speaker
    David Sanderson

    Director of AdSmart, Sky

  • Speaker
    Lisa Kalyuzhny

    Senior Director, Advertiser Solutions, EMEA, PubMatic

  • Speaker
    Tina Lakhani

    Head of Adtech, IAB UK

  • Speaker
    Catherine Lofthouse

    Programmatic Director, Essence

  • Speaker
    Tim Willcox

    Managing Director at Amnet Programmatic Experts, Dentsu Aegis Network

  • Speaker
    Ross Sergeant

    Global Head of Media & Touchpoints, Asahi International

  • Speaker
    Karen Eccles

    Senior Director, Commercial Innovation, The Telegraph

  • Speaker
    Cadi Jones

    Commercial Director, EMEA, Beeswax

  • Speaker
    Gurman Hundal

    CEO and Co-Founder, MiQ

  • Speaker
    Neil Jones

    Digital Media Manager | Gaming, Sky Betting and Gaming

  • Speaker
    Dean Weaving

    Head of Display, Video & Social, Deliveroo

  • Speaker
    Clare Farrell

    Co-Founder, Extinction Rebellion

  • Speaker
    Elaine Harman

    Strategist, The Clima

  • Speaker
    Nicolas Eliades

    International Public Relations Coordinator, Extinction Rebellion

  • Speaker
    Rachid Ait Addi

    VP Advertising, Teads

  • Speaker
    Jessica Chapplow

    Head of Digital Transformation, KR Mediacom UK

  • Speaker
    Anna Bravington

    Digital & Community Engagement Manager, GAME

  • Speaker
    Steven Scaffardi

    Head of Events, Mediatel Events

  • Speaker
    Julian Tan

    Head of Digital Business Initiatives and Esports, F1

  • Speaker
    Reece Brown

    Partnerships Manager, Entertainment, Twitter

  • Speaker
    Antonia Bonello

    Associate Creative Director, Buzzfeed

  • Speaker
    Beatrice Lindvall

    Director of Global Media and Digital, JACOBS DOUWE EGBERTS

  • Speaker
    Jan Gooding

    Executive Coach & Chair, Given

  • Speaker
    Aaron Goldman

    Chief Marketing Officer, Mediaocean

  • Speaker
    Pete Markey

    Chief Marketing Officer, TSB Bank

  • Speaker
    Charlotte Frijns

    CFO UK, GroupM

See all speakers
×
Speaker

Sam Tidmarsh

Content Lead, Mediatel Events


Articles from Sam Tidmarsh
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Speaker

Babs Kehinde

Senior Director, Publisher Development, EMEA, PubMatic

Babs is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. As Senior Director, Publisher Development, he is responsible for growing the company’s publisher relationship with a current focus on Audience data trading, PMP, programmatic video and in-app monetisation. Prior to PubMatic, Babs held various director-level positions at OpenX, Essence, Yahoo!, playing a key role in their business development efforts. He has deep insights into the ad technology market.


Articles from Babs Kehinde
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Speaker

Rob Brett

Programmatic Lead, Network N

Rob has worked in Digital since 1999, working at Excite,Alta Vista, 24/Real Media, Future Publishing, Switch Concepts and Network N. Having worked both publisher and publisher technology sides, he developed the first European Co Operative to trade Data and Inventory and is passionate about helping open web publishers build profitable businesses, which can survive in the fast, dynamic and evolving market. Currently, he heads up Programmatic for Network N, representing over 130 sites, in a vertical gaming network.


Articles from Rob Brett
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Speaker

Helen Mussard

Marketing & Industry Strategy Director, IAB Europe

Helen Mussard is the Marketing and Industry Strategy Director for IAB Europe, the European-level association for the digital marketing and advertising ecosystem. As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Helen joined IAB Europe from global AdTech company, Vibrant Media, where she was VP of Global Marketing. Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups.


Articles from Helen Mussard
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Speaker

Nicholas Halstead

CEO & Founder, Infosum

Nick Halstead, CEO and founder of InfoSum, is a pioneer in the digital landscape. He developed InfoSum’s unique technology, which allows for data collaboration at scale without the need for data to be shared or transmitted – providing a genuine alternative in a privacy-first ecosystem. Throughout his career, Nick has proved himself to be the master of reinvention. He redefined how people share on Twitter with the invention of the retweet button, he reimagined how businesses use social media data as CEO of DataSift, and now he's reinventing identity in the marketing industry.


Articles from Nicholas Halstead
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Speaker

Len Ostroff

SVP of Global Partnerships and Alliances, Criteo

Len Ostroff is the SVP of Supply, Global Partnerships and Alliances at Criteo where he is responsible for leading Criteo’s global supply team, data, identity, attribution and other strategic partnerships and initiatives.


Articles from Len Ostroff
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Denise Turner

Insight Director, Newsworks

Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. She has been at Newsworks for the last five years and is proud to have delivered several award-winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.


Articles from Denise Turner
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Speaker

Christopher Kenna

CEO, Brand Advance


Articles from Christopher Kenna
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Belinda Beeftink

Research Director, IPA

Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner. Belinda is a frequent speaker at conferences and seminars around the world. She is a past chairman of the UK Media Research Group.


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Elliott Minard

Head of Planning, Wavemaker


Articles from Elliott Minard
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Luke Hand

Head of Insight, Mail Metro Media


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Dorcas Matomby

Account Executive, Mother

A politics and international relations graduate, passionate about international feminism and social mobility. I’m very new to Adland but hope to bring my political knowledge towards the goal of increasing diversity and promoting inclusion in Adland.


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Lauren Ogúndèkó

Head of Response, PHD Media

Lauren is the Head of Response and Board Director at PHD Media part of Omnicom. Lauren’s core focus in her role is helping clients with strategic digital media planning and activation in the performance space; Lauren’s role is also focused on supporting PHD Media with growing its digital capabilities, through leveraging technology, and intelligent use of data science in digital. Lauren started her career in digital 16 years ago after studying computing and deciding not to become an engineer but focusing on the marketing side of digital. She has worked client-side, as a consultant and agency-side and has been a practitioner across all forms of digital. Lauren is a huge advocate for digital transformation, innovation and re-engineering process through leveraging ML & AI. Lauren is passionate about paying it forward to help young underrepresented individuals discover and thrive in a career in advertising by recently joining MEFA; focused on growing diverse representation in the advertising industry. Lauren is also passionate about being a voice of change affecting policy that marginalises underrepresented individuals.


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Terri White

Editor in Chief, EMPIRE


Articles from Terri White
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Michaela Jefferson

News Editor, Mediatel News

Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Twitter: @mejefferson_


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Emily Ferguson

eCommerce Director, Marie Claire and Future Living


Articles from Emily Ferguson
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Demi Abiola

Business Director, PHD

Demi Abiola is a Publishing Director at PHD media, where he joined in September 2005. He started his career in finance as an accountant for KPMG. Before joining the sales house Carlton Television and then ITV where he spent two years. Demi has a wealth of experience across a range of different sectors. His current client portfolio consists of amongst others; Warner Bros, HSBC, VW brands and Diageo. Demi is passionate about diversity in the advertising industry, he’s been panellist at adweek discussing race in the industry. In addition to involvement in OMG diversity initiatives. In his spare time, you will find Demi playing poker, in the boxing gym or practising Yoga.


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Carola York

VP Publishing, Jellyfish

Carola joined Jellyfish in 2012 following 25 years working in various circulation and marketing roles across a range of consumer and B2B publishers including The Spectator, EMAP and The Economist. She leads projects for Jellyfish's international publisher client base, focusing on supporting their advertising and reader revenue growth through digital marketing, data development and digital transformation. Jellyfish supports numerous newspaper and magazine publishers worldwide including Hearst Magazines (UK), TIME (Europe & APAC) and Arena Holdings (SA), as well as owning magazine.co.uk and Pocketmags.com. The Jellyfish Group represents a new kind of digital business where agency services are combined with consultancy, training and cutting-edge technologies to deliver the best possible outcomes for clients.


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Reid Holland

Chief Consumer Revenue Officer, Hearst Europe

Reid is responsible for shaping and delivering the consumer revenue growth plans and for developing our marketing and CRM capabilities. Working across a broad spectrum of consumer products and services, including print magazines, digital content propositions, holidays, consumer events and beauty boxes, the focus is to continue the development of each brand’s eco-system and to then maximise contribution and lifetime value through first class marketing, CRM and e-commerce programmes. Reid joined Hearst UK in 2012 as Brand Marketing Director and was promoted to Marketing and Circulation Director in 2014, MD Consumer Revenues and Marketing in 2019 and most recently to Chief Consumer Revenue Officer, Hearst Europe in March 2020. Prior to Hearst he was with Hachette Filipacchi for around 7 years, working his way up from Head of Circulation, to Group Marketing Director.


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Tim Lumb

Insight and Effectiveness Director, Outsmart

Tim’s background is in consumer and advertising research having worked at Bauer Media and Microsoft leading research studies into advertising effectiveness and media consumption behaviours. Tim joined Outsmart in 2015 as Insight Director and has since moved into a leadership role at the Trade Body focusing on accelerating data standardisation and public affairs.


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Sophie Pemberton

Group Strategy Director, Talon

As part of Talon Outdoor's leadership committee, Sophie heads up the analytics, strategy and insight team and oversees the continued evolution of Ada, Talon's proprietary data management platform. Having spent 10 years in communications and strategy leading the charge on more intelligent planning, this year Sophie won the prestigious WACL Future Leaders Award 2020. When Sophie isn't studying Out of Home audience behaviour and data planning, she is writing tech strategy and solving client challenges and is a regular industry speaker and commentator.


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Chris Felton

Head of Insight and Data, JCDecaux

Chris is Head of Insight and Data at JCDecaux where he has worked for 12 years in various roles managing the Insight department, more recently he formed the new Data function in the UK. In a difficult year for Out-of-Home advertising he is particularly proud of the collaborative work achieved for the industry working closely with other Media Owner and Agencies to ensure the Insight and Data told a consistent story to advertisers . Prior to working at JCDecaux he worked for Associated Newspapers and GCap Media.


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Marcus Foley

CEO, Tommy


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Nigel Clarkson

CRO, Hivestack

Nigel Clarkson is Hivestack’s CRO. He previously held the role of Commercial Director at Global Outdoor after leading the team at Exterion Media as Chief Revenue Officer. He has also held senior board level positions in the UK at Weve, Living Social and Primesight Outdoor and notably was at the helm at Yahoo as their UK Country Manager where he led the team through the merger with Oath. Nigel has also held board positions at key industry trade organisations, the IAB and Outdoor Advertising Association.


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Alistair MacCallum

UK CEO, Kinetic Worldwide


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Helen Miall

Chief Marketing Officer, VIOOH

Helen Miall is best known for her tenure as EMEA Head of Marketing at adtech firm Turn, during which time the company grew from a startup to one of the world’s leading DSPs before its eventual acquisition by Amobee in 2017. She has also held senior marketing roles at O2, Microsoft Advertising and Air France and, most recently, was Global Head of Marketing at Parkopedia.


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Alys Donnely

Head of Commercial Delivery, Kinetic

Alys is Head of Commercial Delivery at Kinetic, the UK’s leading Out of Home specialist. She is responsible for the programmatic Out of Home team, driving forward programmatic evolution in this space and delivering dynamic campaigns for clients of all stripes.


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Diederick Ubels

Founder and CEO, Sage + Archer

Diederick Ubels is Sage + Archer's Co-Founder & CEO. As serial entrepreneur, Diederick has set up various innovative digital marketing ventures including digital-first creative agency 24AM, mobile-first media agency MobPro and most recently Sage + Archer, the DOOH and mobile media buying platform (DSP). Sage + Archer offers brands and agencies the unique opportunity to programmatically reach their audiences across Europe with trigger-led, data-based campaigns.


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Ben Cooper

Group Director of Content and Music, Bauer


Articles from Ben Cooper
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Damian Scragg

General Manager, International, Veritonic


Articles from Damian Scragg
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Ruth Fitzsimons

Managing Director, Podfront UK


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Flora Williams

Executive Business Director, OMD UK


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Hamish Law

Head of Sales and Digital, Jack FM

Hamish is Head of Sales and Digital across the JACK group of radio stations in the UK. Having been in commercial radio for over 15 years, Hamish has seen the JACK brand grow from strength to strength in Oxfordshire and now across the UK with the national expansion of the brand. His role sees him work closely with the regional and national commercial teams at a very exciting time for the businesses. In his spare time, Hamish can be found out on a long run, trying to keep his 2 very energetic sons busy or relaxing in front of the rugby.


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Rak Patel

Head of Sales, UK & Pan-EMEA, Spotify

Rak joined Spotify at the end of 2017, as the Head of Sales, UK & Pan EMEA and has transformed the culture and performance of the ad sales team. With 14 years experience in the digital advertising industry, he has worked in media and creative agency environments and this background translates to razor-sharp focus on customer success, team motivation and sales skill excellence.


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Georgie Holt

Managing Director , UK, Acast

Georgie Holt is Managing Director for the UK, Ireland and ROW regions at Acast, the world's biggest podcast company. She’s responsible for driving commercial and content growth for Acast — cementing its position as the leading global podcast company and building on its 100% year-on-year revenue growth. Georgie has a near 20-year career which spans some of the world’s biggest news and magazine brands. In her two most recent roles she has been the Publisher and Executive Director of two of the UK’s biggest women’s media brands, Cosmopolitan and Stylist. Leading and delivering the successful strategic and commercial transformation for both brands. At Stylist, Georgie’s leadership focussed on shaping a more truthful and respectful visual landscape for women in advertising and she worked with some of the world’s biggest brands to achieve this. Prior to her time at Cosmopolitan and Stylist, Georgie worked in strategy and creative leadership roles at Hearst, Clear Channel and ESI.


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Julie MacManus

Head of Business Development, Mediatel

Julie is now Head of Business Development at Mediatel having spent many of her formative years at Mediatel Connected eventually heading up the team there and developing the product’s mapping and surveys tools. She now provides strategic and tactical direction for the development of innovative new products and services which capitalise on Mediatel’s strengths.


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Julie MacManus

Head of Business Development, Mediatel Group


Articles from Julie MacManus
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Stefanie Briec

Senior Manager, Demand Sales UK & EMEA, FreeWheel, a Comcast Company

With over a decade of experience in the advertising industry, Stefanie is well positioned to share expert guidance and industry knowledge about the TV ecosystem and how it has evolved in recent years; particularly its rapid expansion into digital. Her strong knowledge of multiple European markets and a background spanning agencies, brands and ad tech businesses gives her a unique perspective to help identify new strategies and deliver growth for clients. Before joining FreeWheel in 2016 – where she now holds a senior management position – Stefanie held buy-side roles at leading digital companies including Criteo and Yahoo!, where she worked with major media agencies on a daily basis.


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Richard Brant

AV Product Partner, Dentsu Aegis Network

With a varied media career in TV buying, digital buying, sales and adtech, Rich has spent the last ten years between Publicis, Sky and now Dentsu. At Sky, as digital sales controller, he launched Sky AdVance and ran the digital sales team charged with multiple revenue lines inclusive of direct, programmatic, video on demand and social. Now at Dentsu, combining past experiences, he is focused on modernising the AV approach, providing the tools and strategy in order to take advantage of new viewing behaviours and opportunities as a result.


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Mihir Haria-Shah

Head of Broadcast, Total Media

Mihir joined the media industry in September 2013 as an AV assistant at MEC. His current role is the Head of Broadcast at Total Media‚ The Behavioural Planning Agency ‚ where he is responsible for overseeing the planning and buying of TV, radio, cinema, VOD and OOH advertising campaigns across all Total Media clients. Mihir is also heavily involved in industry initiatives frequently commenting and contributing his opinions to industry and national publications on the Future of TV Space. In 2019 he was named in the 30 under 30 list in media and also won Rising Star of the Year (agency) at the Mediaweek awards. He is also a mentor/role model for MEFA (Media for All) an organisation aimed at improving diversity within the media industry.


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Liting Spalding

Head of Audience Planning and Programmatic, Havas

Responsible for driving the development and delivery of innovative, programmatic marketing solutions including development of programmatic trading practice and advancement of programmatic trading products/solutions for Havas Media Group. Connecting audience planning and programmatic execution via an integrated approach with analytics, automation, content, performance and wider Meaningful digital experience strategies, to ultimately demonstrate business growth.


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Sarah Jones

Director of Planning, Sky Media


Articles from Sarah Jones
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Rupen Shah

Head of Planning, Thinkbox

Rupen is Head of Planning at Thinkbox, where he is responsible for building and strengthening relationships with advertisers, as well as their agencies. He spends most of his time presenting Thinkbox’s fantastic telly-related research to marketing teams to help deliver improved marketing effectiveness and he is also one of the instructors featuring in Thinkbox's new TV advertising training course, TV Masters. Prior to joining Thinkbox, he spent over 20 years in media agencies, managing a variety of iconic brands from the Tate Galleries and Time Out to American Express and BP. Rupen is also a Mentor for Media For All, an organisation set up to help encourage more BAME talent into the media industry and to provide a support and mentoring network to ensure that it flourishes.


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Lilia Dikova

Head of Digital, Bionic Business


Articles from Lilia Dikova
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Bethany Heddle

Marketing Manager, The Great British Porridge Company


Articles from Bethany Heddle
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David Sanderson

Director of AdSmart, Sky

David has been leading the Business Development team for AdSmart from Sky for 7 years. He joined Sky after a career that included 15 years in ITV, and 10 years in media and technology SME’s that included launching the world’s first interactive TV racing channel. Since joining Sky he and his team have successfully introduced 1,000+ businesses to TV advertising using AdSmart; Sky’s addressable TV advertising platform.


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Lisa Kalyuzhny

Senior Director, Advertiser Solutions, EMEA, PubMatic

Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London four years ago to develop demand partnerships in the UK and across EMEA. Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally. Lisa is also an active member of IAB Europe's Programmatic Trading Committee.


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Tina Lakhani

Head of Adtech, IAB UK

Tina is Head of Ad Tech at IAB UK, the industry body for digital advertising. Her remit includes facilitating discussion and collaboration among the ad tech community to address mutual challenges, with a current focus on User ID, Brand Safety and Transparency. She is also the UK liaison for the US based IAB Tech Lab; working to educate and drive adoption of market standards. From a technical perspective, Tina inputs on industry taskforces and the IAB Gold Standard.


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Catherine Lofthouse

Programmatic Director, Essence

Catherine Lofthouse is Programmatic Director at Essence, leading L’Oreal’s programmatic buying and consultation on the account. During her three years at the agency, Catherine has led programmatic buying across three of its flagship accounts - including Google, EE and L’Oreal. In her current role, Catherine has established new best practices and set the programmatic foundations, pushing boundaries for testing and innovation in the partnership between Essence and L’Oreal in its Beauty Tech Labs agency model. Catherine’s time at Essence has also seen her win awards for innovative new approaches with EE and be the first to market in multiple regions with a number of products whilst working with Google. Catherine has in-depth multi market experience across a wide array of product divisions and for multiple client objectives and a track record in delivering best in class programmatic work for her clients worldwide. Prior to joining Essence, Catherine worked at Havas, ODD and The European Marketing Group, and has a degree in Philosophy from The University of Nottingham - focusing on applied ethics and logic.


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Tim Willcox

Managing Director at Amnet Programmatic Experts, Dentsu Aegis Network

I have worked for Dentsu for 7 years (Amnet Global for 4) where I initially worked within the Global Clients commercial team. I then moved across to Amnet where I was fortunate to be asked to run the Central Programmatic team based out of London so I could definitely say that I fell into programmatic! I’ve grown to love this part of the media industry and I’ve been really lucky to have a fantastic team alongside me where we have seen significant growth over the past 4 years.


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Ross Sergeant

Global Head of Media & Touchpoints, Asahi International


Articles from Ross Sergeant
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Karen Eccles

Senior Director, Commercial Innovation, The Telegraph

Karen is Senior Director of Commercial Innovation at The Telegraph, leading commercial product, measurement and data innovation to support the company’s subscriber first strategy. She has a long history in media and ad tech, working previously at companies including Innovid, Classic FM, Associated, and Centaur. She is also a trustee board director of charity Clic Sargent.


Articles from Karen Eccles
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Cadi Jones

Commercial Director, EMEA, Beeswax


Articles from Cadi Jones
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Gurman Hundal

CEO and Co-Founder, MiQ

Gurman Hundal is an ad tech entrepreneur, the CEO and co-founder of MiQ, and the 2019 winner of the EY Entrepreneur of the Year Award for Sustained Excellence. In 2010, Gurman and his business partner Lee Puri saw the demand for more transparency and better insights in programmatic advertising. To meet that demand, they founded MiQ, a company driven by a desire to help clients get deeper insights from their data and achieve the maximum value from those insights through a better connected approach to marketing. Over the last decade, that vision has seen MiQ grow into a global business, with offices across EMEA, North America, and APAC, most recently expanding to commercial offices in China and India. The company has traded over 35,000 campaigns for over 500 advertisers in 54 countries. But Gurman is most proud of his achievements for MiQ’s people. Under his leadership, MiQ has maintained a 95% employee retention rate, more than twice the industry average, proving his long-held belief that the more you overdeliver for your people, the more they overdeliver for your clients. Gurman began his career at the Pan Euro ad network Adlink Internet Media, where he launched the company’s performance division just six months after joining the organization. There, he honed his expertise in ad tech, analysis and optimization. He subsequently led the establishment of online ad network A&NY Media for publisher group Associated Northcliffe Media.


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Neil Jones

Digital Media Manager | Gaming, Sky Betting and Gaming


Articles from Neil Jones
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Dean Weaving

Head of Display, Video & Social, Deliveroo


Articles from Dean Weaving
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Clare Farrell

Co-Founder, Extinction Rebellion

Clare Farrell is an active citizen, devoting her creativity, her energy, and occasionally her personal liberty, to fight against climate collapse and the wider environmental crisis. As one of the cofounders of Extinction Rebellion she helps coordinate a mass movement of people using non-violent civil disobedience. Her work to date has included building and coordinating the creative team that delivered the name, identity, and messaging that the movement set out with in 2018, co-editing the bestselling book, This is Not a Drill, and now coordinating the UK media and messaging team. Clare has a background in the UK fashion industry, working across the high street, luxury and ethical sectors. She has been educating on fashion, ethics and sustainability for over a decade. Having started and managed several small sustainable brands she felt it was clear that there was no amount of green business capable of dealing with our state of crisis. The learnings from startup work however are invaluable to take to the making of a change movement.


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Elaine Harman

Strategist, The Clima

Elaine Harman is a specialist skills practitioner, master facilitator, course designer, events organiser, emcee and professional public speaker and speaker coach with 16 years experience in skills facilitation across multiple industries. A successful entrepreneur well grounded in psychology neuroscience, marketing and training, Elaine has a passion for communication and empowers all levels of audiences with skills to and communication strategies. Originating from Johannesburg, South Africa, Elaine is a community builder, networker and dedicated climate activist with a flair for innovative messaging. A talented speech writer and accredited TEDx coach, she is committed to empowering current and future movers and shakers through a holistic approach. She recently joined The Clima as the trainings resident specialist and coordinator.


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Nicolas Eliades

International Public Relations Coordinator, Extinction Rebellion

Nicolás has going on 20 years of national, international, political and organisational communications, as well journalism experience, spanning four continents. Brought up in a Colombian and Cypriot-South African household, multiculturalism is his way of life. Past employers includes the US Department of State, the EU’s European Commission, renown Colombian daily El Espectador, Africa’s biggest broadcaster, SABC, and George Soros’ Open Society Foundations. Following a Climate Leader training with Al Gore in 2018, Nicolás launched himself as climate activist, first with the Climate Reality Project followed by Extinction Rebellion. Co-founder of Spain's national chapter, he volunteered his skill and set-up its groundbreaking National Comms Commission, instrumental in pushing through the “Climate and Environmental Emergency" declaration. After Madrid's COP 26 (UN climate conference) Nicolás established and coordinated XR Global’s international PR circle. He is currently based in Spain where he and his business partner, Beverley Luckings, recently set-up the international and multi cultural boutique PR agency, TheClima.es, focusing on shifting narratives in and around the Climate and Ecological Emergency.


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Rachid Ait Addi

VP Advertising, Teads

Rachid has over 15 years of experience in both International Media and Digital Marketing for the Fashion, Luxury and Beauty Industry. Rachid successfully developed luxury brand online advertising at the Financial Times where he also launched their lifestyle magazine How To Spend It iPad app and relaunched its eponymous website. Both the app and new site went to win several industry awards. He then moved to a Finnish start up, Kiosked, where he transformed brands and publishers visual contents (video and images) into viral storefronts. He has now been helping luxury, fashion, beauty and sportswear brands across the globe to connect with their audience across their marketing funnel with outcome guaranteed solution in premium and brand safe environments with Teads.


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Jessica Chapplow

Head of Digital Transformation, KR Mediacom UK

A finalist for Women in Tech’s Young Leader of the Year award (2019), Jessica specialises in Media Innovation, focusing on the role that cutting-edge technologies, ranging from Artificial Intelligence, Blockchain to Augmented Reality, and their impact on the CX. Throughout her career Jessica has advised MediaCom clients at a Global and local level, spanning a variety of industries: FMCG, Pharmaceutical and Luxury on embracing emerging technologies. Jessica holds a masters in Machine Learning and is a passionate advocate for ethical data use and reducing algorithmic bias to achieve responsible AI. She is the creator of Heartificial Intelligence.org, a platform designed to empower people to focus less on finding the perfect answer, and instead, to educate them to ask the right questions when it comes to AI ethics.


Articles from Jessica Chapplow
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Anna Bravington

Digital & Community Engagement Manager, GAME

Anna is the Digital & Community Engagement Manager at GAME, her team looks after SEO, PPC, programmatic, affiliates, content, social and community. Anna has 22 years’ experience in digital and marketing, working in 20 sectors with over 60 brands. She has a passion for understanding consumer behaviour and providing value to the customer via community and engaging conversation.


Articles from Anna Bravington
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Steven Scaffardi

Head of Events, Mediatel Events


Articles from Steven Scaffardi
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Julian Tan

Head of Digital Business Initiatives and Esports, F1

Dr. Julian Tan, from Malaysia joined Formula 1® in 2017. He is responsible for leading Formula 1’s digital strategy, transformation & growth including F1’s global esports business, redefining how fans engage with the sport through digital and esports. Prior to this, Julian was a Senior Consultant at global management consulting firm, The Boston Consulting Group. Here he helped some of the world’s largest and most important organizations spearhead their commercial strategies and digital transformations. Julian holds first class bachelor’s and master’s degrees in mechanical engineering from the University of Oxford and a PhD in the micromechanics of carbon fibre laminates from the University of Cambridge.


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Reece Brown

Partnerships Manager, Entertainment, Twitter

Entertainment Partnerships Manager at Twitter, Reece currently leads Twitter’s Gaming content partnerships in the UK. His role sees him working closely with editorial publishers, creators as well as Esports leagues and teams to bring the best content to the passionate gaming community on Twitter. Throughout his career he’s worked for some of the biggest names in the media industry including Channel 4, Verizon Media and AOL.


Articles from Reece Brown
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Antonia Bonello

Associate Creative Director, Buzzfeed


Articles from Antonia Bonello
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Beatrice Lindvall

Director of Global Media and Digital, JACOBS DOUWE EGBERTS

Beatrice Lindvall is Global Media Director at Danone. She has 10+ years of experience of client side media including roles at Procter & Gamble, Heineken, Johnson & Johnson and most recently Danone. Beatrice joined Danone to strengthen the media function and drive their digital transformation. Prior to joining Danone Beatrice worked in the media strategy, planning and buying space for over ten years, where she has held various roles from being responsible for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organizations. From her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with media strategy to deliver tangible business results. Beatrice holds MSc. in engineering and management of computer science. She is regularly an attendee as speaker and jury memeber at for instance Global Festival of Media and AdWeek.


Articles from Beatrice Lindvall
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Jan Gooding

Executive Coach & Chair, Given

Jan Gooding is known to be one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership. She has enjoyed a successful marketing career during which time she has worked with blue chip corporates such as BT, British Gas, Diageo and Unilever and, most latterly, as the Group Brand Director at Aviva. In her final role at Aviva, as their first Global Inclusion Director, she was responsible for introducing the ground-breaking policy of equal parental leave. Jan now pursues a portfolio of interests as an executive coach, non-executive Chair of PAMCo and Given and is President of the Market Research Society. She is also an Ambassador and former Chair of Stonewall. She is regular columnist for Mediatel and an Honorary Fellow of the Market Research Society.


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Aaron Goldman

Chief Marketing Officer, Mediaocean

Aaron Goldman is Chief Marketing Officer at Mediaocean, the modern system of record for omnichannel advertising. Processing $150 billion in annual ad spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. Goldman joined Mediaocean following its acquisition of 4C where he was CMO. Bridging closed ecosystems in TV, digital, social, and mobile, 4C built the Scope platform which helps marketers make multi-screen magic. Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the media rap game for almost 20 years. Prior to 4C, Goldman was CMO at Kenshoo, an enterprise marketing software company, for nearly 5 years. Of all his accomplishments, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? I Kenshoo, Can You? And How Do You Kenshoo? Previously, Goldman founded Connectual, a marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution, a digital marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was rolled up into IAC. He sold a lot of pop-ups. Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010). When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.


Articles from Aaron Goldman
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Speaker

Pete Markey

Chief Marketing Officer, TSB Bank

Pete Markey is Chief Marketing Officer for TSB where he is responsible for brand, marketing, analytics, customer communications and digital sales. Pete has held senior leadership roles at Aviva, the Post Office, RSA and MORE TH>N with his early career at Onetel, the AA and British Gas. As well as running marketing, Pete is also the Executive Sponsor for the TSB LGBT+ Network. Pete has been awarded four prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. In 2019, Pete was awarded the Diversity Ally award at the European Diversity Awards. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University.


Articles from Pete Markey
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Speaker

Charlotte Frijns

CFO UK, GroupM

Charlotte oversees GroupM’s financial, commercial, business operations and people teams in the UK. Having joined GroupM in May 2018, Charlotte’s role sees her responsible for a wide range of functions within the business – from managing financial reporting and commercials, to our HR operations; with a large focus on D&I. Charlotte relocated to the UK from the Netherlands in 2005 and brings a wealth of experience from a range of senior finance and commercial roles within agencies such as Zenith, Publicis Media and Digitas.


Articles from Charlotte Frijns