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World Without News

in partnership with Newsworks

Friday 16 October 2020

In late 2019 Newsworks began one of its biggest research projects to date, delving into the news ecosystem.

Core to their research was an enforced news blackout, depriving a group of news readers from consuming the news. The extensive study spanned both pre and post lock down periods and included semiotics, qualitative research in Bolton, Glasgow and London, a national quantitative survey, and a behavioural experiment.

What emerged throughout the “World Without News” study is that people become more anxious, less certain,and more unclear about the world around them. Why? Because news brands play an essential and increasingly important role in bringing people together, providing perspective and helping us, as individuals, to thrive.

Join us as we discuss the highlights of the research for first time and hear from our panel of experts discuss the key themes.

View on-demand here.

Event Partners

    In partnership with
  • Newsworks

Agenda

Speakers

  • Speaker
    Jo Allan

    Managing Director, Newsworks

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Ian Wright

    Joint Managing Director, Tapestry

  • Speaker
    Andy Davidson

    Co-Founder, Map the Territory

  • Speaker
    Michaela Jefferson

    News Editor, Mediatel News

  • Speaker
    Demi Abiola

    UK Publishing Director, PHD

  • Speaker
    Rebecca Myers

    Reporter and Feature Writer, The Sunday Times

  • Speaker
    Katie French

    Editor, Basingstoke Gazette and Andover Advertiser

See all speakers
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Speaker

Jo Allan

Managing Director, Newsworks

Jo was appointed Managing Director of Newsworks in July 2020. Jo has extensive experience in the media and marketing industry, from her client-side roles at Cadbury and AB InBev to agency roles at Carat, Dentsu Aegis Network and Vizeum. More recently, Jo has acted as a consultant to ISBA, Newsworks and The Ozone Project, taking on the interim managing director role at Newsworks in January.


Articles from Jo Allan
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Denise Turner

Insight Director, Newsworks

Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. She has been at Newsworks for the last five years and is proud to have delivered several award-winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.


Articles from Denise Turner
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Speaker

Ian Wright

Joint Managing Director, Tapestry

Ian Wright is co-founder and Joint MD of media research specialist Tapestry. Ian has worked in research for over 25 years and was previously a Board Director at global agency Ipsos and MD of online pioneer OTX Europe. Ian works with leading media companies all over the world, helping them to better understand the ever-changing landscape and needs of audiences. Much of his work is high profile and has won multiple industry awards.


Articles from Ian Wright
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Speaker

Andy Davidson

Co-Founder, Map the Territory

Andy Davidson is co founder of Map The Territory, a strategy studio created to unlock the knowledge hidden in human culture and communication. Prior to MTT andy was CSO at Flamingo London and Head of International Insight at MTV Networks. Andy has extensive media research experience working with leading global and national broadcasters, SVOD and digital media owners, and newsbrands on everything from content development to brand positioning to ad sales. In his spare time he is a father of 3, keen cyclist, brother to a Sky F1 Pundit, and was once was dubbed "Britain’s first reality TV star” by the Editor of Heat magazine following his (thankfully) short lived appearance on Big Brother 1 in 2000.


Articles from Andy Davidson
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Michaela Jefferson

News Editor, Mediatel News

Michaela is news editor at Mediatel News. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Twitter: @mejefferson_


Articles from Michaela Jefferson
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Speaker

Demi Abiola

UK Publishing Director, PHD

Demi Abiola is a Publishing Director at PHD media, where he joined in September 2005. He started his career in finance as an accountant for KPMG. Before joining the sales house Carlton Television and then ITV where he spent two years. Demi has a wealth of experience across a range of different sectors. His current client portfolio consists of amongst others; Warner Bros, HSBC, VW brands and Diageo. Demi is passionate about diversity in the advertising industry, he’s been panellist at adweek discussing race in the industry. In addition to involvement in OMG diversity initiatives. In his spare time, you will find Demi playing poker, in the boxing gym or practising Yoga.


Articles from Demi Abiola
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Speaker

Rebecca Myers

Reporter and Feature Writer, The Sunday Times

Rebecca is a reporter and feature writer. She joined The Sunday Times in 2015 and is the lead reporter for The Sunday Times’s Sportswomen of the Year awards. In 2019 she was shortlisted for the Society of Editors’ young journalist of the year award. She has covered events including the Commonwealth Games, the Fifa women’s World Cup and the World Athletics Championships.


Articles from Rebecca Myers
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Speaker

Katie French

Editor, Basingstoke Gazette and Andover Advertiser

Local newspaper editor with six years’ experience working across regional and national titles. Skilled in digital strategy, innovative thinking and investigative reporting. Interested in people, cities and society.


Articles from Katie French