The Future of OOH
Bringing together the key players in the UK's OOH industry
Thursday 23 July 2020
It has been sixteen weeks since the UK went into lock down and during that time Mediatel Events have streamed eight events totalling 64 hours of content with over 289 speakers and an incredible 20,000 session views.
And on Thursday 23 July we will bring the curtain down after an incredible and unique four months of bi-weekly free content when we stream The Future of OOH.
It comes as no surprise that during a period when people were told to stay indoors, the OOH industry faced a crisis like never seen before. But as lock down restrictions begin to ease and some sort of sense of normality returns to people's lives, we look at what the future holds for OOH.
You will hear from all of the major players in this space as they not only discuss how OOH has navigated their way through this storm, but we will take a deep dive into subjects such as measurement, dynamic advertising, what a good OOH creative looks like, how technology is changing the game, the role of outdoor specialists, will paper see a renaissance and much more.
So join us for one final time as we bring to a close our extravaganza of summer digital events and register today for FREE and then tune in on Thursday 23 July at 9.05am BST. We promise you won't be disappointed.
You can access the content here.
Event Partners
Agenda
Click here to view the video.
Chair

Speakers




As restrictions lift and the UK starts to open up, brands now face the challenge of engaging a post-lockdown Britain. They have been missing their audiences, who have being missing normal life and the integral role smart brands play in that. Consumer behaviour has undoubtedly changed, with local communities growing in importance and areas outside of the traditional media hubs coming to the forefront.
Media planning must evolve to reflect these consumer changes. What is the role of OOH under these circumstances? How can clients ensure they are not missing audiences in areas of cultural and economic value, to reach a truly national audience? What changes are needed to the way campaigns are planned and created?
Click here to view the video.
Chair

Speakers



Click here to view the video.
Speakers


Click here to view the video.
Chair

Speakers



Click here to view the video.
Chair

Speakers



Click here to view the video.
Speakers

Click here to view the video.
Chair

Speakers



Speakers
-
Nicola Mullett
Deputy Managing Director, Mediatel Group
-
Kate Tovey
Director of Commercial Sales Strategy and Transformation, JCDecaux UK
-
Oliver Deane
Director of Commercial Outdoor, Global
-
Louise Stubbings
Creative Director, Clear Channel UK
-
Phil Hall
Joint Managing Director, Ocean Outdoor UK
-
Matthew Dearden
CEO, Alight Media
-
Natalie Bell
Managing Director, MG OMD
-
James Murphy
Co-Founder, New Commercial Arts
-
Louisa Harrison Walker
Founder, Benchmark, Interim Director, Sheffield Chamber of Commerce
-
Ben Zloof
CEO, UniLED
-
Paul Sambrook
Global Marketing Director, Rapport
-
John Moulding
Editor-in-Chief, Videonet
-
Liz Duff
Head Of Media, Investment, Total Media
-
Neil Tookey
Commercial Trading Director, Essence Global
-
Emma Withington
Head of Planning, Manning Gottlieb OMD
-
Michaela Jefferson
News Editor, Mediatel News
-
Dan Dawson
Chief Creative Officer, Grand Visual
-
Curtis Weir
OOH Group Director, Publicis Media
-
Emily Hyne
Business Director, Talon Outdoor
-
Helen Miall
Chief Marketing Officer, VIOOH
-
Mike Fletcher
Contributing Editor, Mediatel News
-
Sophie Pemberton
Group Strategy Director, Talon Outdoor
-
Gill Huber
Chief Client Officer, Posterscope
-
Nicole Lonsdale
Chief Planning Officer, Kinetic