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The Future of Media

The Best of the Best

Thursday 23 July 2020

On March 30, in response to the global lock down brought on by the coronavirus pandemic, Mediatel Events launched the first of what would be 10 digital events focusing on a wide range of topics from TV advertising to audio to media trading and deep dives into issues such as diversity and inclusion.

We streamed over 72 hours of content bring together nearly 300 speakers and now – working in partnership with SRDS Media – they have selected seven sessions for their US audience to give them a flavour of what we have covered over the last four months and what they can expect when we launch our new series of events in September.

Taking content from the Future of TV Advertising Global, The Future of Audio, The Future of Media Trading and The Future of TV Advertising UK, this unique collaboration of content brings together an agenda of seven brilliant sessions that we have called The Future of Media: The Best of the Best.

Event Partners

    In partnership with
  • SRDS

Agenda

14:05 - 14:25

Online

Fireside Chat: Removing Planning Siloes to Reveal the Unique Power of TV (From "The Future of TV Advertising Global")

NBCU’s One Platform removes the legacy siloes that separated broadcast linear and digital, enabling unified planning, execution, campaign management and reporting. It means multiple campaign strategies – like broad-reach, demo-based and attribute-based audience buying, including with narrow targeting – can be combined in any mix, seamlessly, as an inherently data-driven and multi screen experience. In this interview, we discuss the implications for marketers and the TV industry as holistic, converged TV advertising platforms become a reality. We take a look at the technology building blocks and processes behind the pioneering NBCU One Platform implementation, which is one of the most notable projects in global advertising today.
Chair
John Moulding, Editor-in-Chief, Videonet
Krishan Bhatia, Executive Vice President, Business Operations and Strategy, NBCUniversal

Chair

John Moulding

Speakers

Krishan Bhatia

14:30 - 14:50

Online

What should a brand sound like? (From "The Future of Audio")

There was a time when a brand’s audio identity amounted to a chirpy sung jingle used for a few campaigns and then abandoned. Or worse still, overused to the point where the audience tired of it and its effect became negative. Thankfully, audio branding has moved on. The audio identity should be a living, breathing thing adapted to suit different applications and touch points, and it should evolve over time. Does this mean a brand has to keep coming back every year for a refresh? No. Not if we’re smart. Trisonic co-founder and Creative Director, Matt Hopper, will explain how they encourage their clients to take the long term view when creating audio branding, , and to apply branding consistently at every available opportunity. Using live examples, Matt will show how to compose a piece from a number of parts; themed elements which can be extracted, remixed and repurposed at point of inception, so the brand has a toolbox of music it can use across multiple touch points and for multiple applications to keep the branding fresh and relevant.
Matt Hopper, Co-founder and Creative Director, Trisonic

Speakers

Matt Hopper

14:55 - 15:15

Online

How Amazon is shaking up the digital marketing duopoly (From "The Future of Media Trading")

As Amazon Advertising continues to grow, we must ask are we on the verge of seeing the duopoly become a triopoly? No one can deny that Amazon is first and foremost the world’s biggest online retailer but, in this webinar, Matt Read discusses the shift we’re seeing in the digital advertising landscape as they also become one of the world’s biggest media owners. Amazon is now a major player in search advertising, display and even TV and as advertisers we can’t ignore their ever-growing presence in the market.
Matthew Read, Group Head of Digital, Space & Time

Speakers

Matthew Read

15:20 - 15:35

Online

The Top 5 Things That Are Holding Media Innovation Back

Having spent over a decade agency side from Havas to Mindshare to Starcom, Amy Kean is no stranger to the inner workings and politics of a media agency. The challenges in most agencies are the same, just with different planning processes and tool names. For all the brilliant people she has worked all over the world and with all the success she has achieved in her career, she is still a self-proclaimed “very frustrated head of innovation!” But why? In media agencies the word innovation is often overused and misused, and real progress is slow for a number of different reasons. In this presentation, Amy presents the top 5 things she believes holds media innovation back and what can be done to overcome them.
Amy Kean, Brand and Innovation Director, Partner, &us

Speakers

Amy Kean

15:40 - 16:00

Online

How agencies will adapt media trading in the future (From "The Future of Media Trading")

Having spent 30 years on agency side, Greg Grimmer has seen his fair share of changes to the agency landscape in the previous three decades, but what does the future hold and how will agencies adapt? In this session he speaks to Rob Norman, who is the ex- CEO of GroupM North America, and now Senior Advisor to Group M, to answer the following:
  • Will scale still be important in the future?
  • Is the futures market going to die and be replaced by live auctions?
  • How agencies will continue to offer clients value propositions?
Chair
Greg Grimmer, CEO, Mediatel Group
Rob Norman, Director, Simpli.fi

Chair

Greg Grimmer

Speakers

Rob Norman

16:05 - 16:25

Online

Tuning into Sound: The Value of Neuroscience Based Insight (From "The Future of Audio")

Audio media is enjoying a renaissance, as mobile audio services (podcasts, audiobooks, music streaming) are integrated into our day to day lives and voice assistants bring a new dimension to audio technology. Music and sound have strong evocative powers, but their real impact is hard to quantify. This presentation will draw on recent research into the subconscious impact of sound, to explore how measuring brain response can help brands leverage the world of audio
Shazia Ginai, CEO, Neuro-Insight UK

Speakers

Shazia Ginai

16:30 - 17:00

Online

Knowing Your Audience (From "The Future of Media Trading")

The digital publishing industry is at an inflection point for both audiences and brands.There is almost too much choice – more content, more models, more platforms, more devices, more of everything. Except, potentially, the one thing everyone wants – more relevancy. In today’s environment, convenience and scale win. What if, in the future, we maintain the convenience and scale but overlay that with addressability and accessibility? Allowing brands to work with publishers to deliver the right message, to the right audience, at the right time, across the right platform. Safeguarding their relationships with their audience and thereby safeguarding digital advertising. Sounds great in theory, but how do we turn theory into reality? - What technology & industry shifts are we seeing in media and how do publishers and advertisers need to transform in response? - Can premium publishers compete against the walled gardens in delivering a desirable audience to buyers, at scale? - What will the impact of buyer consolidation have? - What can publishers do to help buyers find the right audience in a world without cookies? - Where does the responsibility lie to foster and promote inventory quality? What can buyers and sellers do to protect themselves, and improve inventory quality? - How are advertisers changing their approach to working with publishers and what should industry expect to see over the next 18 months?
Chair
Emma Newman, Chief Revenue Officer, EMEA, PubMatic
Alexis Faulkner, Head of FAST, Mindshare
Nick Hewat, Commercial Director, The Guardian

Chair

Emma Newman

Speakers

Alexis Faulkner Nick Hewat

Speakers

  • Speaker
    John Moulding

    Editor-in-Chief, Videonet

  • Speaker
    Krishan Bhatia

    Executive Vice President, Business Operations and Strategy, NBCUniversal

  • Speaker
    Matt Hopper

    Co-founder and Creative Director, Trisonic

  • Speaker
    Matthew Read

    Group Head of Digital, Space & Time

  • Speaker
    Amy Kean

    Brand and Innovation Director, Partner, &us

  • Speaker
    Greg Grimmer

    CEO, Mediatel Group

  • Speaker
    Rob Norman

    Director, Simpli.fi

  • Speaker
    Shazia Ginai

    CEO, Neuro-Insight UK

  • Speaker
    Emma Newman

    Chief Revenue Officer, EMEA, PubMatic

  • Speaker
    Alexis Faulkner

    Head of FAST, Mindshare

  • Speaker
    Nick Hewat

    Commercial Director, The Guardian

See all speakers
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John Moulding

Editor-in-Chief, Videonet

John Moulding is Editor-in-Chief at Videonet, where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising, among other things, since 2010. He has been reporting on television business and technology since 1999, when digital multichannel TV started to take root in Europe.


Articles from John Moulding
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Speaker

Krishan Bhatia

Executive Vice President, Business Operations and Strategy, NBCUniversal

Krishan Bhatia serves as EVP, Business Operations & Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales & Partnerships. Bhatia oversees the division’s product capabilities, technology platforms and operations as well as the strategy, insights & measurement and partnership functions —spanning its TV and digital portfolio.Bhatia leads the company’s digital and advanced advertising offerings, under the “AdSmart” umbrella, including programmatic, addressable and linear optimization capabilities. He also manages the company’s advertising partnerships, including with Amazon, Apple, Comcast/FreeWheel, Google/YouTube, Hulu, Sky Media, Snap, Twitter, Verizon Media and Vox.Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and initially led the integration of Comcast’s and NBCUniversal’s digital advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.Prior to Comcast, Bhatia was a Principalwith Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world’s leading media and technology companies.Bhatia serves as a board member of OpenAP, TrustX, IAB, Digital Content Next (DCN) and the Trustworthy Accountability Group (TAG).


Articles from Krishan Bhatia
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Speaker

Matt Hopper

Co-founder and Creative Director, Trisonic

Matt has worked in the radio industry for more than 35 years and is a highly skilled audio producer, copywriter, and director. Matt has won multiple awards for his work and is a member of the New York Festivals Radio Awards Grand Jury. Matt started Trisonic having run his own production company and is trusted by large agencies and well-known national brands. He is seasoned in the production and adaptation of sonic brand identities, and also has extensive experience in creating long form audio content.


Articles from Matt Hopper
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Speaker

Matthew Read

Group Head of Digital, Space & Time

As Group Head of Digital, Matt is responsible for leading and developing Space & Time’s digital marketing offering for clients. With over 10 years’ experience across all areas of the industry, including SEO, PPC, Programmatic and Social Media, Matt helps bring the different digital disciplines together to form a cohesive, omni-channel approach. Having previously worked as a Partner Manager at Amazon Advertising and Head of Digital at Jellyfish Connect, Matt has a clear vision of where the future of digital marketing is going and how companies in all sectors can use it to help build their businesses.


Articles from Matthew Read
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Speaker

Amy Kean

Brand and Innovation Director, Partner, &us

Amy Kean is Director of Brand and Innovation at the change consultancy &us, working with local and international brands to overhaul their consumer products, strategies and culture. She’s worked in strategy and innovation for 15 years, and was previously global head of strategic innovation and creativity at Starcom, responsible for driving positive change across every client’s business. Prior to that she led strategy for Mindshare across APAC , launched the UK’s first media lab for the Havas Media Group, and ran marketing, PR and social media at the Internet Advertising Bureau. On the side, Amy is a university lecturer, columnist and co-founder of DICE: a self-regulatory framework that promotes diversity and inclusion at conferences and events across every industry. She’s also author of the number 1 bestselling feminist fairy tale The Little Girl Who Gave Zero F*cks and her second book, House of Weeds, is out in May 2020 with Fly on the Wall Press.


Articles from Amy Kean
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Greg Grimmer

CEO, Mediatel Group

Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. His influential column on Mediatel.co.uk has been now running for four years and has received wide acclaim from both within and outside the industry. He has also co-authored two books on “Advertising Works 12” and The Digital State.” Greg began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, becoming a board director at twenty eight. He worked at Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003. Greg was MD of Zed Media in 2005. ZED grew from 50 staff and billings of £52million to 120 staff and billings of £130million in that period and took a pre-eminent position among agencies in the digital arena, winning awards for work in DiTV, Mobile, and social networking. In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across the advertising, creative and planning spectrum. The agency from launch attracted brands including Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine. After selling his stake in HMDG, Greg was enticed by the founders to join the Fetch success story with a brief to expand the company into new global markets and new marketing services.


Articles from Greg Grimmer
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Speaker

Rob Norman

Director, Simpli.fi


Articles from Rob Norman
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Speaker

Shazia Ginai

CEO, Neuro-Insight UK


Articles from Shazia Ginai
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Speaker

Emma Newman

Chief Revenue Officer, EMEA, PubMatic

Emma Newman has served as a pioneer in the digital media space with 20 plus years’ experience in all marketing disciplines, digital communications and business development. Emma joined PubMatic in 2014 as Senior Director of International Marketing, was promoted to Vice President of International Marketing and later took on a commercial role as VP, UK. Emma was promoted to Chief Revenue Officer, EMEA in August of 2019. Prior to PubMatic, Emma spent 10 years at MSN in several marketing roles before transitioning to lead their business excellence function across EMEA. She then served as AOL’s Senior Director of UK Marketing where she built and lead both the commercial and consumer marketing teams. Emma later joined the team that launched the Huffington Post in EMEA and sat on the board of Clear Channel UK as their Marketing Director, helping to drive their transition into the digital space. Emma became increasingly interested in the technology that powers digital publishing and ultimately chose to move into AdTech as it allows her to support digital publishing whilst also being part of an industry that would help shape the future of digital advertising. Throughout Emma’s time at PubMatic, she has proven to be a leader, cultivating a deep understanding of our products and working with our customers and partners to help them take advantage of the opportunities that programmatic has to offer.. In her new role as Chief Revenue Officer, EMEA, strategy, change, and bringing people together continue to be the central theme in her career.


Articles from Emma Newman
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Speaker

Alexis Faulkner

Head of FAST, Mindshare

Alexis leads the UK Futures Advertising Team at Mindshare. In this role she is focused on supporting the agency as its embracing digital transformation, and leading a team of around 140 specialists, running search, social, and programmatic display activities. This is a role using the culmination of her skills in business transformation built from her earlier work leading business excellence teams in AOL, technology consultancy at ITV, and most recently running the central programmatic buying team at GroupM.


Articles from Alexis Faulkner
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Speaker

Nick Hewat

Commercial Director, The Guardian


Articles from Nick Hewat