The Future of Diversity
Standing Shoulder to Shoulder
Tuesday 14 July 2020
On June 3, as The Black Lives Matter protests grew in strength, an open letter was published in the UK, calling on advertising leaders to commit to “actions, not words” by prioritising diversity, equality and inclusion, and harnessing “the cultural power of advertising” to bring prominence to the crisis of racial injustice.
The letter included a list of 10 actions to be taken by those who signed, and more than 200 made the pledge within 48 hours, from creative agencies, media agencies, trade bodies and media owners.
However, it came with a heavy warning – now was the time to step up and deliver or risk being called out for ignoring a problem that had long been talked about within the sector but was accompanied by very little action.
In an article published on Mediatel News on June 5, reporter Michaela Jefferson looked at how adland had responded to the Black Lives Matter protests and spoke to those calling for meaningful and lasting industry-wide change.
This event took shape from that very article as well as adopting its name from the headline – 'Shoulder to shoulder? I'll tell you what that really means' – by continuing the conversation with key people from within the industry. This agenda was created around their narrative – to not seek out every answer, but to debate the questions and give platform to diversity of opinion.
This is The Future of Diversity: Standing Shoulder to Shoulder. Join us as we play our part in building a better industry.
Will your company stand shoulder to shoulder with us?
We are delighted to announce that, through a new sponsorship model, Mediatel Events will be offering your business the opportunity to get involved and support three organisations which work daily to end racism and racial bias and which have a strong impact on our industry: 56 Black Men, The Brixton Finishing School and It's All Blakademik.
In this special scheme, every single penny of sponsorship money will go towards these organisations. We have four tiers of sponsorship you can choose from starting at £500 and you can find out more about the scheme by clicking this link or by emailing our Head of Events, Steven Scaffardi.
You can access the content here.
Click here to download the post event report.
Event Partners
Agenda
Chontal Angus, Head Of Product Development, Mediatel Group
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09:05 - 09:50
Online
Signed, Sealed…. Now Deliver: Why industry leaders must now deliver on their pledge
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13:00 - 13:30
Online
Lunchtime Rewind: How 56 Black Men set out to change the narrative and stop media stereotypes (Taken from our Future of Brands event)
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13:35 - 13:55
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Lunchtime Rewind: The true cost of not inviting inclusivity to the table (Taken from our Future of Brands event)
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Lesley Simons, Data Manager, Mediatel Group
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Speakers
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Sarah Jenkins
Managing Director, Saatchi & Saatchi
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Lydia Amoah
Black Pound Author & Business Coach
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Ete Davies
CEO (Creative), ENGINE Creative
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Satmohan Panesar
Factual Entertainment Commissioner, ITV
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Lauren Ogúndèkó
Head of Response, PHD Media
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Dino Myers-Lamptey
Founder, The Barber Shop
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Marvyn Harrison
Founder, Dope Black Dads
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Tony Effik
SVP, Client Strategy, NBCUniversal
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Jeremy King
CEO, C Squared Networks
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Collette Philip
Founder/Managing Director, Brand by Me
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Naren Patel
Founder, MEFA
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Dorcus Matomby
Politics & International Relations Graduate
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Ally Owen
Founder and Digital Fixer, Brixton Finishing School
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Gen Kobayashi
Chief Strategy Officer, ENGINE Creative
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Jay Richards
Founder, Imagen
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Lisa Goodchild
Founder & CEO, Digiwoo
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Michaela Jefferson
Editor, Mediatel News
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Ellie Edwards Scott
Co-Founder, The Advisory Collective
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Amy Kean
Brand & Innovation Director, Partner, &us
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Anthony Crocker
Chair, InterMedia UK
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Caroline Forbes
Specialist Partner, Clear Channel Outdoor
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Saad Al-Saraf
CEO, Mediareach Advertising
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Guy Sellers
CEO, Total Media
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Curtis Weir
OOH Group Director, Publicis Media
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Afua Basoah
Vice President, Rabin Martin and Co-Chair of Omnicom OPENDisability Business Resource Group, Dphil
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Christopher Kenna
CEO & Founder, Brand Advance
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Mihir Haria-Shah
Head of Broadcast, Total Media
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Louise Twycross-Lewis
Head of Insight, PHD Media
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Rupen Shah
Head of Planning, Thinkbox
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Pippa Glucklich
CEO, Amplify UK
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Rhys Edward
Student, Brixton Finishing School
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Supriya Dev-Purkaystha
Commercial Director, EMEA, ForwardPMX
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Maria McDowell
Head of Mentorship, Brixton Finishing School
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Jess Mally
Consultant
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Sagina Shabaya
Career Coach, 60Min Career Coach
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Elizabeth Anyaegbuna
Co-Founder, sixteenbyninemedia
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Shanandore Robinson
Partnership Administrative Assistant, Mail Metro Media
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Jordan Jarrett-Bryan
Sports Journalist, Broadcaster & Online Creator
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Maria St Louis
4Sales Diversity Taskforce Co-Chair & C4 Collective Chair, Channel 4
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Sereena Abbassi
Independent Equity, Inclusion & Diversity Consultant, M&C Saatchi London
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Demi Abiola
Publishing Director, PHD Media
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Cephas Williams
Founder, 56 Black Men
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Gary Rayneau
Co-Founder, Project 23
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Sara Axelbaum
Global Head of Inclusion and Diversity, MiQ
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Haydn Corrodus
Social Media Tech Champion, Arts Council & Co-Founder, We Are Stripes
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Akama Davies
Director, Global Solutions and Innovation, Xaxis
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Avelon Thompson
Future Talent, Diversity and Inclusion Manager, MediaCom