Mediatel Events
Presents a digital double header
Thursday 25 June 2020
On June 25, Mediatel Events present a double header – The Future of Publishing and The Future of Diversity: Pride in Advertising – in the latest of our exciting series of digital events.
Starting at 9.05am BST we have The Future of Publishing, exploring ways in which the publishing industry can bounce back from the difficulties it has faced during the pandemic, what the future looks like if circulation figures no longer need to be disclosed, and innovating in a digital world, as we gather publishing luminaries alongside experts from agencies, brands and adtech businesses.
Then at 3pm our attention will switch to the first event in our brand new Future of Diversity series, which will focus on Pride in Advertising. We'll be taking a look at how brands can engage with the LGBT+ community beyond just the month of June through both their advertising and media plans.
You can watch the content from both events online, click here for The Future of Publishing content and click here for The Future of Diversity: Pride in Advertising content.
Click here to download the post event report.
Event Partners
Agenda
This opening keynote session will explore how two of the UK’s leading news brands have covered the crisis since the country went into lockdown, what the biggest challenges have been as well as the stories that are driving record audience numbers right across the industry. Ian Murray executive director of the Society of Editors will be joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson editor of the Yorkshire Post, to discuss how they have handled the crisis so far and what they believe the future holds for news brands.
Click here to view the video.
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Speakers


Last month, the ABC revealed new data reporting options for the circulation figures of national newspapers, including allowing publishers to opt out of making their figures publicly available. In this session, Mediatel News editor David Pidgeon looks at what this means for the future of publishing by speaking to a number of industry experts including Tracy De Groose (Chair, Newsworks), Belinda Beeftink (Research Director, IPA) and Simon Redlich (Chief Executive, ABC).
Click here to view the video.
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10:15 - 10:45
The Future of Publishing
How will Publishers use new measurement techniques to reassure advertisers in a post COVID future
What do clients want now from publishers? Have Newsbrands had a good COVID? Is there a need for new single currency for publishers and how do we get this accepted? Will the increased digital reach of traditional publishers mean that advertisers spend more with this sector? Cookies, panels, pixels which if any should we trust when it comes to measuring performance of published media? Is context less important in a performance driven marketing world? Just a few simple questions for our panel to answer in this one…!
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Speakers




Google recently announced that Chrome will end support for third-party cookies, while Safari and Firefox have already moved to block browser tracking. Regulations such as the GDPR strongly signalled this response to growing consumer privacy concerns, but our industry was still unprepared for its effects. Cookies have been the major driver for audience addressability as well as audience segmentation through behaviours and insights. So how should the industry respond?
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Michael Brunt is no stranger to the pressure of breaking down the paywall when a news surge arrives. When he was at The Economist during the height of the Brexit and Donald Trump news coverage, he made the decision to stand firm in not open the paywall. Now at The Times and faced with one of the biggest news surges of our generation, the decision fell on him to either follow a number of competitor newsbrands who opened up the paywall on any Covid-19 related content, or once again stand true to his beliefs that audiences would see the value in what The Times narrative would be on this subject. Without hesitation, he chose the latter and the benefit from both a short-term and long-term perspective make for an interesting discussion.
Click here to view the video.
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Speakers

12:00 - 12:15
The Future of Publishing
Innovating with integrity: how publishers need to change the way they work in a digital world
Every publisher has had to adapt to digital, and while they are great at adding on new 'bits' to their product, they are less good at complete reinvention. But where The Economist differs is by having one eye fixed on the future. This session will focus on how The Economist has embraced an experimental mindset to innovate with integrity, evolving their advertiser products with new ways of working, whilst never letting their editorial standards slip.
To download the presentation click here
Click here to view the video.
Speakers


12:20 - 12:40
The Future of Publishing
How Hearst UK is steering its magazine brands through Covid-19
James Wildman, President of Hearst Europe and CEO of Hearst UK, has some considerable experience in the publishing industry. Once Chief Revenue Officer at Trinity Mirror (now Reach Plc), he left the newsbrand publisher three years ago to join the world of magazine media at Hearst – a move he has since described as like finding his “spiritual home”. Since then, the publisher of brands such as Cosmopolitan, Elle, Good Housekeeping and Men’s Health has been on a mission to transform its business model by diversifying revenue streams and reducing its reliance on adspend. But with the coronavirus pandemic changing consumer habits and hitting print sales, how has Hearst adapted to weather the storm? At the Future of Publishing, Wildman will sit down with Mediatel News Reporter Michaela Jefferson to discuss what impact Covid-19 has had on the business so far, and what the future holds.
Click here to view the video.
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Speakers

Publishing content across social platforms is not new but in a time of social distancing, utilising these platforms to communicate has become part of the new norm. Whether it is user-generate content or an extension of a publishing brand, this session looks at the power of social communication and how to do it effectively.
Click here to view the video.
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13:20 - 13:50
The Future of Publishing
What can the UK learn from Australia's proposal for media to ‘boycott’ Google and Facebook to force them to pay for news?
Rupert Murdoch's newspaper business in Australia has said more than 100 of its newspapers will become digital-only or disappear entirely. This comes hot on the heels of the Australian government instructing the Australian competition watchdog, ACCC, to develop the mandatory code amid a steep decline in advertising, which could effectively prevent Facebook and Google from using news unless they share ad revenues. In this session, we ask whether this is the right approach and could it work in the UK.
Click here to view the video.
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Speakers


As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how LiveRamp can help increase your revenue from authenticated audiences with our privacy-first cookieless solution.
To download the presentation click here
Click here to view the video.
Speakers

If the findings of the recent ISBA/PwC report coupled with C-19 did not cause major turbulence for most publishers, then the mounting pressure to figure out their 1st party data strategy before the demise of 3rd party cookie will be.
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Speakers




14:50 - 15:25
Future of Diversity: Pride in Advertising
Outvertising – Why better representing LGBTQ+ audiences makes business sense
In this opening session, the panel take a deep dive into:
- The changing demographics of people’s attitudes towards sexuality
- The history of diverse representation in modern advertising
- Why the ad industry isn’t getting it right and how to change that
- The Outvertising guide and best practice steps
- Navigating Brand Safety without excluding minority audiences
- Some examples and case studies that have worked in the past
- The effectiveness & business benefit of progressive ads
Click here to view the video.
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Speakers



15:30 - 15:50
Future of Diversity: Pride in Advertising
How to ensure your creative is reflective of the LBGT+ community
The creative in any advertising campaign is key to the success or failure of what you are trying to achieve and the rules to knowing your audience are no different in the LGBT+ community. Rich Miles takes us through how brands could succeed by creating creatives that are reflective of the community and show examples of what has worked and those that definitely didn't.
Click here to view the video.
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Speakers

15:55 - 16:15
Future of Diversity: Pride in Advertising
Keyword blocking - is sentiment-based advertising the answer?
Brand Advance have created a tool which allows an advertiser to place an advertisement against a news story that might ordinarily be unavailable due to keyword blocking (e.g. gay, black, coronavirus). This new tool is able to tell if the story has a positive or negative sentiment, therefore allowing advertisers to plan and be more effective with their advertising to combat keyword blocking.
Click here to view the video.
Speakers

Pride is a key month in the calendar for the LGBT+ community and naturally brands want to fly the rainbow colours in support during the month of June, but many advertisers are now having an adverse effect by choosing just 30 days of the year to show their support. In this panel discussion, we discuss the ways in which a brand should show their support, how to do it authentically and what the results could be.
Click here to view the video.
Chair

Speakers



Speakers
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Ian Murray
Executive Director, Society of Editors
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Alison Phillips
Editor-In-Chief, Mirror
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James Mitchinson
Editor, The Yorkshire Post
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David Pidgeon
Editor, Mediatel News
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Greg Grimmer
CEO, Mediatel
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Caroline Tredget
Sales Director, The Times & The Sunday Times
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Craig Smith
Head of Publishing, GroupM UK
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Katherine Page
Consultant, Katherine Page Media Research Consultancy Ltd
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Demi Abiola
Publishing Director, PHD Media
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Babs Kehinde
Senior Director, Publisher Development, PubMatic
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Denis Palmer
Global Director Channel Partnerships, Zeotap
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Dominic Joseph
CEO & Co-Founder, Captify
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Joanna Burton
Chief Strategy Officer, ID5
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Craig Tuck
CRO, The Ozone Project
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Harmony Murphy
Head of UK Advertising, eBay
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John Moulding
Editor-In-Chief, Videonet
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Michael Brunt
General Manager, Times Newspapers Ltd
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Tristan Summerscale
Head of Digital Product & Delivery - Client Solutions, The Economist Group
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Carol Santanna
Design Lead, &us
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Michaela Jefferson
Reporter, Mediatel News
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James Wildman
President, Hearst Europe
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Karl Knights
VP Revenue EMEA, 4C
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Sophie Tighe
Head of Instagram and Snapchat, LadBible Group
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Reece Brown
Entertainment Partnerships Manager, Twitter
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Mark Sandford
Co-Founder & Commercial Director, Book of Man
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Maria Cadbury
Managing Director, Persollo
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Liz Duff
Head of Media and Investment, Total Media
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Matthew Rogerson
Director of Public Policy, Guardian Media Group
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Jason White
Senior Vice President & Head of Publishers, LiveRamp
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Paul Gubbins
Consultant
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Tina Lakhani
Head of Ad Tech, IAB UK
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Michael Mullaney
SVP, Global Digital Revenue, The Economist Group
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Karen Eccles
Senior Director of Commercial Innovation, The Telegraph
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Sherzod Rizaev
VP of Commercial Operations, Minute Media
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Christopher Kenna
CEO & Founder, Brand Advance
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Jerry Daykin
EMEA Media Director, GSK
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Joanne Oatts
Creative Director, OattsWinter
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Edd Weller
Brand Partnerships Director, IngenuIT
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Richard Miles
CEO + Founder, The Diversity Standards Collective
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Mark Runacus MBE
Co-Founder and Planning Partner, Wax/On
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Asad Dhunna
Founder, The Unmistakables
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Blair Imani
Historian & Author
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Amazin LeThi
Athlete Ally & Stonewall Ambassador / Founder, Amazin LeThi Foundation