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Mediatel Media Research Awards 2020

Celebrating the leaders of media research

Awards lunch: Wednesday 19 February 2020

The highly popular Mediatel Media Research Awards returned for a sixth year. A range of categories covered survey design, data science, analysis and communication, whilst an overall winner was awarded the much coveted Grand Prix.

These awards showcased innovation, effectiveness and business impact and were open to research and media agencies, media owners and industry bodies. Culminating in an awards lunch on Wednesday 19 February 2020, where we celebrated the very best that media research has to offer.

Best Custom Media Research Project - Trade Body
Thinkbox - A Matter of Time: Understanding the short and long of TV ads

Best Custom Media Research Project - Media Owner - Bronze
Channel 4 - Mirror on the Industry: How diverse and inclusive is TV advertising in 2019?

Best Custom Media Research Project - Media Owner - Silver
UKTV and MTM - Predicting Consumer TV Journeys of the Future

Best Custom Media Research Project - Media Owner - Gold
Reach Solutions and house51 - The Empathy Delusion

Best Custom Media Research Project - Agency
MediaCom - Game Changers

Best International Media Research Project
BBC World Service - Fake News and the Ordinary Citizen

Best Use of Data Sets
BBC World Service - 426 million: The making of the BBC’s Global Audience Measure (GAM)

Excellence in Measuring Effectiveness of a Media Campaign
OMD UK/Ipsos - Christmas planning, Then and Now

Outstanding Data Communication
Magnetic - Pay Attention: Magazines’ Role in the Modern Media Mix

Media Agency of the Year
Wavemaker

Media Owner/Trade Body of the Year
Thinkbox

Research Rising Star
Katherine Nicholls, Natives

Grand Prix
BBC World Service - Fake News and the Ordinary Citizen

Categories

1 NEW - Outstanding Data Communication

2 NEW - Research Rising Star

3 Best Custom Media Research Project (Media Owner)

4 Best Custom Media Research Project (Trade Body)

5 Best Custom Media Research Project (Agency)

6 Best Media Research Tracking or Syndicated Project

7 Best International Media Research Project

8 Excellence in Measuring a Media Campaign

9 Best Use of Data Sets

10 Research Agency Team of the Year

11 Media Agency of the Year

12 Media Owner/Trade Body of the Year

Judges

  • Speaker
    Richard Marks

    Director, Research The Media

  • Speaker
    Jonny Protheroe

    Head of Market Insights UK , Google

  • Speaker
    Belinda Beeftink

    Research Director, IPA

  • Speaker
    Catherine Blizzard

    Director of Marketing and Audiences, BBC World Service

  • Speaker
    David Brennan

    Founder , Media Native

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Matt Hill

    Director of Research and Planning, Thinkbox

  • Speaker
    Paul Kennedy

    Research Director, RAJAR

  • Speaker
    Julia Ayling

    Head of Research and Insights, Mindshare

  • Speaker
    Denise Turner

    Insight Director, Newsworks

See all judges
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Richard Marks

Director, Research The Media

Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration. Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world. Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.


Articles from Richard Marks
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Jonny Protheroe

Head of Market Insights UK , Google

Jonny leads the UK research team at Google, focusing on audience measurement, advertising effectiveness and digital consumer insights, with the aim of helping advertisers and agencies make better data-driven decisions. Jonny has worked at Google since 2010, and previously worked in insights and analytics roles at Aegis Media.


Articles from Jonny Protheroe
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Belinda Beeftink

Research Director, IPA

Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels. Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner. Belinda is a frequent speaker at conferences and seminars around the world. She is a past chairman of the UK Media Research Group.


Articles from Belinda Beeftink
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Catherine Blizzard

Director of Marketing and Audiences, BBC World Service

Catherine is Director of marketing and audiences for BBC World Service, which offers a multi-platform news service in English and 27 languages to millions around the world on TV, radio and digital platforms, including online and mobile devices, as well as social media - either directly or through syndicated content via partners. Catherine is responsible for audience measurement, evaluation of services and the provision of business focussed insight to editorial, strategy, digital and business development teams - in addition to running Marketing and an in house creative team. Prior to joining the BBC, Catherine held a number of roles at the Central Office of Information (COI). She joined as its Director of Research, and then took the post of Group Client Director at COI, responsible for through the line marketing campaigns on behalf of Government clients across the Education, Skills and Culture sectors, and finally worked as a managing consultant in the Strategy and Planning team. Catherine started her career as a Graduate Trainee in Birds Eye Walls, moving to ITV’s Carlton Television, where she headed the sales research team.


Articles from Catherine Blizzard
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Speaker

David Brennan

Founder , Media Native


Articles from David Brennan
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Matt Hill

Director of Research and Planning, Thinkbox

Funded by the commercial TV companies, Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV. Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to C5 he had roles at Virgin Media and Attentional. Recent Thinkbox research studies include ‘Screen Life: TV advertising everywhere’, which looked at the effects new screens are having on how we watch TV; ‘Payback 4: pathways to profit’, an independent econometric study commissioned from Ebiquity that found TV advertising has become more effective in recent years and creates more sales and profit than any other medium on a like-for-like basis; and ‘#TVTwitter: how advertisers can get closer to conversations’, which looked at how TV viewers are using Twitter to complement their favourite TV content. When not at work, Matt is usually struggling to control either his two boys or his severe snap hook on the golf course.


Articles from Matt Hill
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Paul Kennedy

Research Director, RAJAR


Articles from Paul Kennedy
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Julia Ayling

Head of Research and Insights, Mindshare


Articles from Julia Ayling
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Denise Turner

Insight Director, Newsworks

Denise joined Newsworks in 2015. She is responsible for designing and executing Newsworks' insight programme. Denise has 24 years of experience in both full-service and media agencies. Before Newsworks, Denise was chief insight officer at Havas Media Group.


Articles from Denise Turner

Venue

The Banking Hall, 14 Cornhill, London, EC3V 3ND

Nearest station:
Bank, Exit 5 (Northern and Central lines)

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