Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Breakfast Debate in association with 4C

Reaping the benefits of social shopping

Friday 11 October 2019

It can be too easy for agencies to operate in silos and not execute cross-channel campaigns as a default for social shopping campaigns.

We will assess how agencies can make the most of social budgets through advanced targeting and using first party data to personalise ads and experiences. And how, by knowing their audience they can build a brand and drive sales.

The breakfast event will explore how to best maximise creative formats for social shopping, through telling stories with video and with a strong creative CTA and establish the right mix to meet your business goals.

And we look at some of the success stories in social shopping campaigns.

Most importantly we’ll assess how clients can measure business outcomes.

Themes:

  • • How do you make the most of social budgets?
  • • How do you build a brand but also drive sales?
  • • How do you build a full funnel social strategy?
  • • How do find which mix is right for your business to meet your goals.
  • • Who is doing this well? Who is falling behind?

Timings:
8:30am - 11:30am

Speakers

  • Speaker
    Jan Gooding

    Chair of the Board of Trustees, Stonewall

  • Speaker
    Aaron Goldman

    Chief Marketing Officer, 4C

  • Speaker
    Liam Brennan

    Global Director of Innovation, MediaCom

  • Speaker
    Carolina Boeri

    VP, Media and Performance Marketing, Beamly - Coty Inc

  • Speaker
    David Shaw

    Head of International Product Marketing, Snap Inc.

  • Speaker
    Laura Pierce

    Head of B2B Search and Social, DWA

See all speakers
×

Jan Gooding

Chair of the Board of Trustees, Stonewall

Jan Gooding joined Aviva, where she is Group Brand Director, in 2008 and has more than 30 years’ experience marketing and advertising. She career began working for advertising agency Ted Bates, and she spent eight years working at Burkitt Weinreich Bryant Clients and Co on brands such as Finish, Malibu and Norwich Union. She has been managing partner of two marketing consultancies BLUEdOOR and Antennae with Clients including BBC, Diageo, and Unilever. Before joining Aviva, Jan held senior marketing roles at BT and British Gas. Jan is Chair of the LGBT equality charity Stonewall, Chair of PAMCo (Publishers Audience Measurement Company) an Executive Committee member of WACL (Women in Advertising London) and a Fellow of the Marketing Society. She holds an MA in Economics from Cambridge University.


Articles from Jan Gooding
×

Aaron Goldman

Chief Marketing Officer, 4C

Aaron Goldman is Chief Marketing Officer at 4C, a data science and media technology company. Bridging TV and social media, the 4C product suite helps marketers make multi-screen magic. Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the digital marketing rap game for nearly 20 years. Prior to 4C, Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years. Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups. Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010).


Articles from Aaron Goldman
×
Speaker

Liam Brennan

Global Director of Innovation, MediaCom

Liam is Global Director of Innovation at MediaCom, where he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups. More recently, Liam has been developing the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects. Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.


Articles from Liam Brennan
×
Speaker

Carolina Boeri

VP, Media and Performance Marketing, Beamly - Coty Inc

I’ve been working in the industry for more than 10 years on the client, ad tech environment and agency side: For more than 2 years now, I'm leading the Media and performance teams across RoW for Coty brands at Beamly. Currently, my main focus is not only to drive innovation with new platforms, formats or efficiencies in media buying but also how we leverage data and bespoke content.


Articles from Carolina Boeri
×

David Shaw

Head of International Product Marketing, Snap Inc.

David joined Snap Inc. as the founding member of Snapchat's International Product Marketing team in February 2017. Prior to joining Snap David was Head of Technical Partnerships for Twitter in EMEA. David specializes in helping businesses navigate new technology and products to hit their performance goals.


Articles from David Shaw
×

Laura Pierce

Head of B2B Search and Social, DWA


Articles from Laura Pierce

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)