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Automated Trading Debate

The future of electronic, programmatic and real-time trading

Monday 7 October 2019

Media trading continues to evolve, but with all forms of media operating at different stages of their automated lifecycle – not to mention the minefield that is data protection – how do clients, agencies, media owners and adtech vendors navigate this complex world, and who is best placed to pull those levers to create efficiency and ROI?

The technological advancements, the warnings from the likes of the ICO, and the innovations, trends and challenges facing the industry will all be investigated at this consistently high-profile conference.

Don’t forget: Mediatel's Automated Trading Debate was the event that first exposed how much adtech middlemen took from the programmatic supply chain, while being ahead of the curve in delivering insights on blockchain, in-housing and traceable time before anyone else.

Event Partners

    Event Partners
  • Xandr
  • The Programmatic Advisory
  • Bidstack
  • Beeswax
  • Association Partner
  • IAB Europe

Agenda

12:30 - 12:50

The Atrium

Registration, Networking & Refreshments

12:50 - 12:55

Max Rayne Auditorium

Welcome

12:55 - 13:15

Max Rayne Auditorium

The Future of Automated Trading

Wayne Blodwell, CEO and Founder at The Programmatic Advisory, will reflect on the key themes to be discussed during the day, setting the scene and providing some context of where automated trading is today and where we can expect it to go to.

Wayne Blodwell, Founder and CEO, The Programmatic Advisory

Speakers

Wayne Blodwell

13:15 - 13:35

Max Rayne Auditorium

Why CMOs need to become the grandmasters that work to orchestrate people and technology working together

Emerging technologies have a big role to play here. Much of what brands need to do in digital advertising can, and should, be automated. But equally, that doesn’t imply having to make a binary choice between humans or machines. Finding the ideal and balanced combination of the two is critical. Accenture Interactive's Digital Marketing Expert, Amir Malik, uses his chess analogy to explain why humans and AI playing together will always beat the smartest machine.

Amir Malik, Digital Marketing Expert, Accenture Interactive

Speakers

Amir Malik

13:35 - 13:55

Max Rayne Auditorium

Mi Casa es Tu Casa

A discussion about the challenges, issues and opportunities of in-housing programmatic advertising.

Cadi Jones, Commercial Director EMEA, Beeswax
Polly Nash, Head of Digital Media, William Hill

Speakers

Cadi Jones Polly Nash

13:55 - 14:50

Max Rayne Auditorium

How much does the adtech industry need to grow-up?

In June, the ICO published a report condemning the programmatic advertising industry, calling it "immature in its understanding of data protection requirements" and gave the industry a six-month deadline to start making the relevant changes. Were they right in their view, how much change has been made since then and what is the follow-up report in January from the ICO likely to look like?

Chair
Wayne Blodwell, Founder and CEO, The Programmatic Advisory
Beatrice Lindvall, Global Media Director, Danone
Liam Brennan, Global Director of Innovation, MediaCom
Paul Dimmock, Programmatic Lead, News UK
Silke Zetzsche, Head of Commercial Partnerships, A Million Ads

Chair

Wayne Blodwell

Speakers

Beatrice Lindvall Liam Brennan Paul Dimmock Silke Zetzsche

14:50 - 15:20

The Atrium

Coffee and Networking Break

15:20 - 15:50

Max Rayne Auditorium

Why trading leaders are turning to gaming?

In 2019, Digital advertising spend overtook traditional for the first time. It’s come to that time again where advertisers are on the hunt for new and innovative ways to evolve their media strategy without losing all the perks of automated trading. Bidstack, the in-game advertising platform, will talk to Formula 1, Mindshare and Dentsu Aegis, as they join forces to talk about how the new union of gaming and esports with advertising could be the change advertising is looking for.

Chair
Lewis Sherlock, VP, Sales, Bidstack
Adam Lynch, Senior Manager, Advertising Sales and Operations, Formula 1
Peter Jacobs, Client Partner, Global, Amnet Programmatic Experts for Dentsu Aegis Network
Kay Taylor, Global Innovation and Partnerships Manager, Mindshare Worldwide

Chair

Lewis Sherlock

Speakers

Adam Lynch Peter Jacobs Kay Taylor

15:50 - 16:10

Max Rayne Auditorium

Can Blockchain tackle the growing concern around digital ad fraud?

It is predicted that digital ad fraud will soon become the second largest source of income for criminals behind drug trafficking. Can blockchain be the answer to one of the advertising industries biggest questions, and how will companies need to set themselves up in order to make the most of cryptography and blockchain?

Chair
Julia Smith, Founder, Digital Trading Consultancy
Jon Walsh, Managing Partner, Blockchain Rookie

Chair

Julia Smith

Speakers

Jon Walsh

16:10 - 16:20

Max Rayne Auditorium

The Programmatic Inflection Point

The programmatic industry is at an inflection point where we are all - consumers, publishers and marketers - faced with too much choice. More choices for content, subscription models and devices has led to more frequent, and often lower quality, advertising experiences for consumers, while infinite consumer options has led to more competition for publishers battling for consumer attention. In today’s environment, convenience, scale and accessibility always win. As a result, marketers are facing more pressure to justify ad spend as they attempt to reach target audiences, wherever and however they consume content, in a brand safe way. So where do we go from here?

Anne Coghlan, Senior Product Line Manager EMEA, Xandr

Speakers

Anne Coghlan

16:20 - 17:05

Max Rayne Auditorium

Panel: How open ad tech and independent publishers will meet the future of the internet

This panel of industry leaders will close the day by debating what potential future industry-wide shifts around identity, transparency, and brand safety could mean for the advertising industry, including consumers. The panel will focus on how open platforms and independent media companies will work individually and together to capitalize on the evolution, to offer solutions that put consumers first. What could an alternative look like? How can the buy and sell side move closer together in a brand-safe environment?

Chair
Julia Smith, Founder, Digital Trading Consultancy
Elsa Bezhani, Head of Commercial Innovation, The Telegraph
Lara Izlan, Director, Advertising Data, ITV
Paula Bacariza, Director Business Development, Xandr
Craig Tuck, Managing Director, Ozone Audience, The Ozone Project

Chair

Julia Smith

Speakers

Elsa Bezhani Lara Izlan Paula Bacariza Craig Tuck

17:05 - 17:10

Max Rayne Auditorium

Closing Comments

17:10 - 18:00

The Atrium

Networking Drinks

Speakers

  • Speaker
    Elsa Bezhani

    Head of Commercial Innovation, The Telegraph

  • Speaker
    Amir Malik

    Digital Marketing Expert, Accenture Interactive

  • Speaker
    Beatrice Lindvall

    Global Media Director, Danone

  • Speaker
    Liam Brennan

    Global Director of Innovation, MediaCom

  • Speaker
    Julia Smith

    Founder, Digital Trading Consultancy

  • Speaker
    Paul Dimmock

    Programmatic Lead, News UK

  • Speaker
    Lara Izlan

    Director, Advertising Data, ITV

  • Speaker
    Wayne Blodwell

    Founder and CEO, The Programmatic Advisory

  • Speaker
    Steven Scaffardi

    Head of Events, Mediatel Events

  • Speaker
    Jon Walsh

    Managing Partner, Blockchain Rookie

  • Speaker
    Paula Bacariza

    Director Business Development, Xandr

  • Speaker
    Craig Tuck

    Managing Director, Ozone Audience, The Ozone Project

  • Speaker
    Cadi Jones

    Commercial Director EMEA, Beeswax

  • Speaker
    Peter Jacobs

    Client Partner, Dentsu Aegis

  • Speaker
    Polly Nash

    Head of Digital Media, William Hill

  • Speaker
    Silke Zetzsche

    Head of Commercial Partnerships, A Million Ads

  • Speaker
    Lewis Sherlock

    VP, Sales, Bidstack

  • Speaker
    Adam Lynch

    Senior Manager, Advertising Sales and Operations, Formula 1

  • Speaker
    Kay Taylor

    Global Innovation and Partnerships Manager, Mindshare Worldwide

  • Speaker
    Anne Coghlan

    Senior Product Line Manager EMEA, Xandr

See all speakers
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Speaker

Elsa Bezhani

Head of Commercial Innovation, The Telegraph


Articles from Elsa Bezhani
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Speaker

Amir Malik

Digital Marketing Expert, Accenture Interactive

Amir Malik is a digital marketing expert, specialising in martech and adtech services, and data-driven advertising for Accenture Interactive. He began his career in digital advertising working for Google, focusing on real time optimisation for search advertising. He then joined Microsoft to improve the business's search response optimisation platform for marketers. After working for these two technology companies, he ran the commercial and digital transformation programme at the Daily Mail Group and devised an aggressive programmatic strategy focusing on data acquisition and performance marketing.


Articles from Amir Malik
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Beatrice Lindvall

Global Media Director, Danone

Beatrice Lindvall is Global Media Director at Danone. She has 10+ years of experience of client side media including roles at Procter & Gamble, Heineken, Johnson & Johnson and most recently Danone. Beatrice joined Danone to strengthen the media function and drive their digital transformation. Prior to joining Danone Beatrice worked in the media strategy, planning and buying space for over ten years, where she has held various roles from being responsible for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organizations. From her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with media strategy to deliver tangible business results. Beatrice holds MSc. in engineering and management of computer science. She is regularly an attendee as speaker and jury memeber at for instance Global Festival of Media and AdWeek.


Articles from Beatrice Lindvall
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Speaker

Liam Brennan

Global Director of Innovation, MediaCom

Liam is Global Director of Innovation at MediaCom, where he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups. More recently, Liam has been developing the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects. Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.


Articles from Liam Brennan
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Speaker

Julia Smith

Founder, Digital Trading Consultancy

Julia Smith is Founder of Digital Trading Consultancy and her clients include Impact, Channel Factory, Cavai, Appetite Creative & The 614 Group. She specialises in brand safety, fraud prevention, conversational advertising, performance marketing, ethical trading and programmatic advertising. She started her career in digital advertising at Dennis Publishing 24 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media. Julia was Head of IASH, the largest council within the IAB representing digital networks and sales houses. It was in this role that Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards. Julia also works with The 614 Group team on the Brand Safety Summit Series in London and New York. The 614 Group has become an authoritative source within the digital community around issues of brand safety, fraud, viewability, ad operations, and yield management. Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences on issues surrounding brand safety and digital ad trading.


Articles from Julia Smith
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Paul Dimmock

Programmatic Lead, News UK

Paul is the programmatic sales & strategy lead for News UK, home of The Sun & The Times. Paul's main responsibilities include driving premium programmatic sales across the agency operating companies & their affiliated agencies; improving yield across OMP inventory, shifting to premium or direct means wherever possible; and creating & implementing News UK's overarching programmatic strategy for digital sales team to execute in-market.


Articles from Paul Dimmock
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Lara Izlan

Director, Advertising Data, ITV


Articles from Lara Izlan
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Wayne Blodwell

Founder and CEO, The Programmatic Advisory

Wayne was one of the earliest users of programmatic technologies in the UK and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory in 2016 to take this to the next level with a completely non-conflicted consulting service. Wayne is a current member of the Drum Digerati (the top 100 most influential people in advertising in the UK) and has been short-listed for Digital Trading Leader of the Year twice. Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and publishers, and loves creating strategically robust solutions based on what’s right for the client.


Articles from Wayne Blodwell
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Steven Scaffardi

Head of Events, Mediatel Events


Articles from Steven Scaffardi
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Jon Walsh

Managing Partner, Blockchain Rookie

Jon Walsh is an international speaker, educator and strategist on Blockchain as an enabler for transforming business models. Jon specialises in enterprise scale business model transformation projects where Blockchain technology enables business models, strategies and efficiencies which previously were not considered possible. Jon is a partner at Blockchain Rookies, and former advisor to two Blockchain adtech startups. He has had a 20+ year career as an entrepreneur and angel investor covering multiple aspects of digital media and adtech including premium brand sales, mobile, video, programmatic, in-image and international. Jon is a published author, contributing to the successful Understanding Digital Media series of books, as well as being a regular contributor to CIty AM and CoinRivet.com on the topics of Blockchain and cryptocurrency, Jon’s breadth of experience gives him a unique perspective when providing actionable insights and strategic direction.


Articles from Jon Walsh
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Paula Bacariza

Director Business Development, Xandr

In the role of Director, Business Development at Xandr (formally AppNexus), Paula leads the New Business team for Northern Europe and is responsible for the commercial strategy and growth of the company across the region. Prior to this, Paula was Commercial Director at Rockabox (Scoota) where she was responsible for the commercial activity across all digital products, increasing the company’s platform reach by 500% in the last quarter of 2014. Paula previously worked at News International as International Digital Trader where she was solely responsible for all international commercial activity, looking after all revenue and management of all overseas teams.


Articles from Paula Bacariza
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Craig Tuck

Managing Director, Ozone Audience, The Ozone Project

Having spent 20 years in the media industry Craig Tuck is now Managing Director, UK for RadiumOne. A leader in programmatic advertising, RadiumOne helps brands enable Consumer Powered Marketing™ by connecting and leveraging consumer engagement across Paid, Earned, Shared and Owned assets. Spending the early years of his career in B2B publishing, Cinema, then moving on to site representation business Lycos, and major digital media brands IGN, MySpace and AskMen working for a division of NewsCorp, Craig has now ‘found his home’ in programmatic martech. Fascinated and motivated by helping clients create Connections That Matter, he thrives on the creativity possible around audience, and helping brands respond to customers in a way that resonates in this new age. No longer is a silo’ed approach good enough if better outcomes are expected, those silos need to come together as one system and RadiumOne helps brands and agencies understand and activate that system in an efficient and impactful way.


Articles from Craig Tuck
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Speaker

Cadi Jones

Commercial Director EMEA, Beeswax


Articles from Cadi Jones
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Peter Jacobs

Client Partner, Dentsu Aegis

Peter Jacobs is a Client Partner in Dentsu Aegis Network's global programmatic team, responsible for overseeing central activation, strategy and product management. A keen gamer and supporter of brands who are looking to be innovative.


Articles from Peter Jacobs
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Speaker

Polly Nash

Head of Digital Media, William Hill

Polly Nash is a performance marketing expert heading the Digital Media team at William Hill. Her main focus is predominately on Programmatic, Display and in-app display. Polly started her career in paid search working for PayPal and Apple, before moving to Betsson and taking on a wider Biddable media role. She then joined William Hill where she has built a team of programmatic specialists and devised a programmatic and display strategy assessing various operating models to support the underlying vision.


Articles from Polly Nash
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Silke Zetzsche

Head of Commercial Partnerships, A Million Ads

Silke started out her career in digital planning and buying at one of the top global media agencies. There she started to be passionate about digital strategy, commercials and the use of data and its effect on creativity. Prior to A Million Ads she was one of the first to launch connected TV video advertising in the UK market. Silke is a believer in creative AdTech and that it is possible to create ads at scale which consumers love. Outside of her professional environment she loves spending time with her family, especially with her awesome 4 year old daughter Alex!


Articles from Silke Zetzsche
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Lewis Sherlock

VP, Sales, Bidstack


Articles from Lewis Sherlock
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Speaker

Adam Lynch

Senior Manager, Advertising Sales and Operations, Formula 1


Articles from Adam Lynch
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Speaker

Kay Taylor

Global Innovation and Partnerships Manager, Mindshare Worldwide

Kay Taylor is Global Innovation and Partnerships Manager at Mindshare Worldwide, specialising in media innovation across all clients. Kay’s career started at Publicis Media where she worked across the group’s agencies, advising teams and brands on how and when best to use the huge opportunity that mobile provided. As mobile became a staple for all media plans, Kay moved into another future facing role at Publicis in their Futures team. In 2018 she left to take on a Global role at Mindshare focusing on a broader range of innovation opportunities. Kay consults global brands on behalf of Mindshare, including Unilever, Booking.com, Nike and General Mills, to help them to decode the latest marketing innovations from voice apps to Artificial Intelligence to esports.


Articles from Kay Taylor
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Speaker

Anne Coghlan

Senior Product Line Manager EMEA, Xandr

As Senior Product Manager, Xandr (formally AppNexus), Anne is responsible for product development and commercialisation of delivery products within the recently launched Xandr Invest Platform, rebranded and developed from the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform (DSP). Launching her technology career in 2013 as Technology Consultant for Accenture, Anne led a 17-member system integration test team through major transformation projects for this global media communications company. Since joining AppNexus (now Xandr) in 2014, Anne has also served in a services role where she supported programmatic partners on both the sell and buy-sides of the real-time advertising marketplace. Outside of her role, Anne is a member of the IAB UK Ad Tech Advisory Group and has led advanced programmatic workshops to educate and inform newer members of the industry. She also mentors some of the next generation of digital talent through her association with WhiteHat apprentice. Anne was recognised for her work in 2018 when she was named one of The Drum’s 50 under 30 women of outstanding talent across the ad tech industry.


Articles from Anne Coghlan

Venue

1 Wimpole Street (Royal Society of Medicine) London , W1G 0AE
Nearest Underground: Oxford Circus (Victoria, Bakerloo, Central lines) 4 minutes' walk
Bond Street (Central, Jubilee lines) 5 minutes' walk

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