Automated Trading Debate
The future of electronic, programmatic and real-time trading
Monday 7 October 2019
Media trading continues to evolve, but with all forms of media operating at different stages of their automated lifecycle – not to mention the minefield that is data protection – how do clients, agencies, media owners and adtech vendors navigate this complex world, and who is best placed to pull those levers to create efficiency and ROI?
The technological advancements, the warnings from the likes of the ICO, and the innovations, trends and challenges facing the industry will all be investigated at this consistently high-profile conference.
Don’t forget: Mediatel's Automated Trading Debate was the event that first exposed how much adtech middlemen took from the programmatic supply chain, while being ahead of the curve in delivering insights on blockchain, in-housing and traceable time before anyone else.
Event Partners
Event Partners
Association Partner
Agenda
12:30 - 12:50
The Atrium
Registration, Networking & Refreshments
Wayne Blodwell, CEO and Founder at The Programmatic Advisory, will reflect on the key themes to be discussed during the day, setting the scene and providing some context of where automated trading is today and where we can expect it to go to.
Speakers
13:15 - 13:35
Max Rayne Auditorium
Why CMOs need to become the grandmasters that work to orchestrate people and technology working together
Emerging technologies have a big role to play here. Much of what brands need to do in digital advertising can, and should, be automated. But equally, that doesn’t imply having to make a binary choice between humans or machines. Finding the ideal and balanced combination of the two is critical. Accenture Interactive's Digital Marketing Expert, Amir Malik, uses his chess analogy to explain why humans and AI playing together will always beat the smartest machine.
Speakers
A 10-minute adtech showcase where a case study or product demo is presented to the audience who vote whether or not they believe the technology offers a solution to an industry challenge.
In June, the ICO published a report condemning the programmatic advertising industry, calling it "immature in its understanding of data protection requirements" and gave the industry a six-month deadline to start making the relevant changes. Were they right in their view, how much change has been made since then and what is the follow-up report in January from the ICO likely to look like?
Chair
Speakers
14:25 - 14:55
The Atrium
Coffee and Networking Break
14:55 - 15:15
Max Rayne Auditorium
Room 101: What would the trading leaders of tomorrow change to make the market a better place?
Three rising stars in the adtech world pitch in five minutes the one thing they believe would improve the industry for the better with a final 5 minutes for Q&A and debate with the audience voting for their favorite pitch.
16:05 - 16:25
Max Rayne Auditorium
Can Blockchain tackle the growing concern around digital ad fraud?
It is predicted that digital ad fraud will soon become the second largest source of income for criminals behind drug trafficking. Can blockchain be the answer to one of the advertising industries biggest questions, and how will companies need to set themselves up in order to make the most of cryptography and blockchain?
Chair
Speakers
16:25 - 17:10
Max Rayne Auditorium
The Automated Trading Debate: Is the digital triopoly good or bad for the industry?
This panel of industry of industry leaders close the debate by asking how the ever increasing dominance of Google, Facebook and now Amazon are impacting on the industry, and if this is a good or bad thing. There will be opinions for and against this in this fascinating end of conference debate.
Chair
Speakers
17:15 - 18:00
The Atrium
Networking Drinks
Speakers
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Elsa Bezhani
Head of Commercial Innovation, The Telegraph
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Amir Malik
Digital Marketing Expert, Accenture Interactive
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Beatrice Lindvall
Global Media Director, Danone
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Liam Brennan
Global Director of Innovation, MediaCom
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Julia Smith
Founder, Digital Trading Consultancy
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Paul Dimmock
Programmatic Lead, News UK
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Lara Izlan
Director, Advertising Data, ITV
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Wayne Blodwell
Founder and CEO, The Programmatic Advisory
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Steven Scaffardi
Head of Events, Mediatel Events
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Jon Walsh
Managing Partner, Blockchain Rookie
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Silke Zetzsche
Head of Commercial Partnerships, A Million Ads
Elsa Bezhani
Head of Commercial Innovation, The Telegraph
Articles from Elsa Bezhani
Amir Malik
Digital Marketing Expert, Accenture Interactive
Amir Malik is a digital marketing expert, specialising in martech and adtech services, and data-driven advertising for Accenture Interactive. He began his career in digital advertising working for Google, focusing on real time optimisation for search advertising. He then joined Microsoft to improve the business's search response optimisation platform for marketers. After working for these two technology companies, he ran the commercial and digital transformation programme at the Daily Mail Group and devised an aggressive programmatic strategy focusing on data acquisition and performance marketing.
Articles from Amir Malik
Beatrice Lindvall
Global Media Director, Danone
Beatrice Lindvall is Global Media Director at Danone. She has 10+ years of experience of client side media including roles at Procter & Gamble, Heineken, Johnson & Johnson and most recently Danone. Beatrice joined Danone to strengthen the media function and drive their digital transformation. Prior to joining Danone Beatrice worked in the media strategy, planning and buying space for over ten years, where she has held various roles from being responsible for digital transformation, shaping an integrated communications planning approach as well as establishing completely new media organizations. From her background in both marketing and procurement, Beatrice has a passion for developing internal capabilities, driving transformation and seamlessly combining business needs with media strategy to deliver tangible business results. Beatrice holds MSc. in engineering and management of computer science. She is regularly an attendee as speaker and jury memeber at for instance Global Festival of Media and AdWeek.
Articles from Beatrice Lindvall
Liam Brennan
Global Director of Innovation, MediaCom
Liam is Global Director of Innovation at MediaCom, where he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups. More recently, Liam has been developing the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects. Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.
Articles from Liam Brennan
Julia Smith
Founder, Digital Trading Consultancy
Julia Smith is Founder of Digital Trading Consultancy and her clients include Impact, Channel Factory, Cavai, Appetite Creative & The 614 Group. She specialises in brand safety, fraud prevention, conversational advertising, performance marketing, ethical trading and programmatic advertising. She started her career in digital advertising at Dennis Publishing 24 years ago and has been at the heart of the changing digital media landscape ever since. Julia has held major commercial roles both agency and media side including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing, Harvest Digital, IAB, Nexus Business Media and UPC Media. Julia was Head of IASH, the largest council within the IAB representing digital networks and sales houses. It was in this role that Julia was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, Julia was voted by the industry as being in the top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards. Julia also works with The 614 Group team on the Brand Safety Summit Series in London and New York. The 614 Group has become an authoritative source within the digital community around issues of brand safety, fraud, viewability, ad operations, and yield management. Known as 'The Voice' Julia is a regular media commentator and often invited to speak at major conferences on issues surrounding brand safety and digital ad trading.
Articles from Julia Smith
Paul Dimmock
Programmatic Lead, News UK
Paul is the programmatic sales & strategy lead for News UK, home of The Sun & The Times. Paul's main responsibilities include driving premium programmatic sales across the agency operating companies & their affiliated agencies; improving yield across OMP inventory, shifting to premium or direct means wherever possible; and creating & implementing News UK's overarching programmatic strategy for digital sales team to execute in-market.
Articles from Paul Dimmock
Lara Izlan
Director, Advertising Data, ITV
Articles from Lara Izlan
Wayne Blodwell
Founder and CEO, The Programmatic Advisory
Wayne was one of the earliest users of programmatic technologies in the UK and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory in 2016 to take this to the next level with a completely non-conflicted consulting service. Wayne is a current member of the Drum Digerati (the top 100 most influential people in advertising in the UK) and has been short-listed for Digital Trading Leader of the Year twice. Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and publishers, and loves creating strategically robust solutions based on what’s right for the client.
Articles from Wayne Blodwell
Steven Scaffardi
Head of Events, Mediatel Events
Articles from Steven Scaffardi
Jon Walsh
Managing Partner, Blockchain Rookie
Jon Walsh is an international speaker, educator and strategist on Blockchain as an enabler for transforming business models. Jon specialises in enterprise scale business model transformation projects where Blockchain technology enables business models, strategies and efficiencies which previously were not considered possible. Jon is a partner at Blockchain Rookies, and former advisor to two Blockchain adtech startups. He has had a 20+ year career as an entrepreneur and angel investor covering multiple aspects of digital media and adtech including premium brand sales, mobile, video, programmatic, in-image and international. Jon is a published author, contributing to the successful Understanding Digital Media series of books, as well as being a regular contributor to CIty AM and CoinRivet.com on the topics of Blockchain and cryptocurrency, Jon’s breadth of experience gives him a unique perspective when providing actionable insights and strategic direction.
Articles from Jon Walsh
Silke Zetzsche
Head of Commercial Partnerships, A Million Ads
Articles from Silke Zetzsche
Venue
1 Wimpole Street (Royal Society of Medicine) London , W1G 0AE
Nearest Underground:
Oxford Circus (Victoria, Bakerloo, Central lines) 4 minutes' walk
Bond Street (Central, Jubilee lines) 5 minutes' walk
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