Publishers conference

Invite-only

Tuesday 27 November 2018

Mediatel’s Publishers Conference in 2018 will focus on brand safety, creativity and how publishers can build on the recent more upward-looking revenue figures. The event looks at how brand safety is defined and judged and whether more effort is needed by the agencies to allow advertisers to see the full benefit. Technology will be examined and we’ll debate if it can be the saviour. We will answer questions such as “Have agencies ‘lost the craft skills required’ to create impactful print ads?” and “Are they just too distracted by digital’s creative opportunities?”

The key factors behind national newspapers’ latest display revenues will be assessed: 1% increase is hardly a groundswell but it is the first increase since the last quarter of 2010 - and, just as important. How can they be built on now?

Delegates from leading publishers, agencies and advertisers, will come away from the event with a clear plan how to make use of the newly-created market opportunities.

This is an invite only event but if you would like to express interest in attending please email us at team@mediatelevents.com

Event Partners

    In association with
  • Newsworks
  • Event partner
  • Ezoic

Agenda

08:45

Registration

09:00

Welcome

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

09:05

Scene setter

David Pidgeon, Editor, Mediatel Newsline

Speakers

David Pidgeon

09:15

Panel: How is brand safety defined and judged? Does it need more effort by agencies to allow advertisers to see the full benefit or can tech be the saviour?

Chair: David Pidgeon, Editor, Mediatel Newsline

Panellists:

John Cole, CCO, Ezoic
Laricea Ioana Roman-Halliday, Head of Digital Media, The Specialist Works

Chair

David Pidgeon

Speakers

John Cole Laricea Ioana Roman-Halliday

09.45

Have agencies “lost the craft skills required” to create impactful print ads? Or are they just too distracted by digital’s creative opportunities?

Mark Elwood, Executive Creative Director, Mullen Lowe

Speakers

Mark Elwood

10.15

Panel: What are the key factors behind the recent positive recovery in national newspapers’ display revenues and how can they be built on now?

Chris Taylor, Chief Information Officer, Telegraph Media Group

Speakers

Chris Taylor

11:30

Networking coffee

Speakers

  • Speaker
    Chris Taylor

    Chief Information Officer, Telegraph Media Group

  • Speaker
    Laricea Ioana Roman-Halliday

    Head of Digital Media, The Specialist Works

  • Speaker
    John Cole

    CCO, Ezoic

  • Speaker
    Mark Elwood

    Executive Creative Director, Mullen Lowe

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Derek Jones

    CEO, Mediatel

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Speaker

Chris Taylor

Chief Information Officer, Telegraph Media Group

Chris has spent 16 years focused on technology in the media industry and 10 of those years as a media executive. His experience spans the newspapers, consumer magazines, business-to-business media, and digital products. He has led technology transformation, digital product innovation, operational services (including print production and distribution), and has variously owned both digital product and B2B service P&Ls. He is currently Chief Information Officer at Telegraph Media Group. Notable previous positions include Chief Operating Officer for News UK and Chief Information Officer for Emap. Chris studied at Edinburgh University and holds an MBA from Ashridge Business School. He is 40, married with three boys and a little girl, he lives in Harpenden in Hertfordshire. Interests outside of work include mountaineering, cycling and classic cars


Articles from Chris Taylor
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Speaker

Laricea Ioana Roman-Halliday

Head of Digital Media, The Specialist Works


Articles from Laricea Ioana Roman-Halliday
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John Cole

CCO, Ezoic


Articles from John Cole
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Speaker

Mark Elwood

Executive Creative Director, Mullen Lowe


Articles from Mark Elwood
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones

Venue

Charlotte Street Hotel,15-17 Charlotte Street, London W1T 1RJ, W1T 1RJ
Nearest Underground: Tottenham Court Road (Central and Northern Lines)