Tuesday 27 November 2018
Will You Be Putting Your Money Where The Sentiment and Proof is?
Mediatel’s Publishers Conference in 2018 focused on brand safety, creativity and how publishers can build on the recent more upward-looking revenue figures. The event looked at how brand safety is defined and judged and whether more effort is needed by the agencies to allow advertisers to see the full benefit. Technology was examined and we debated if it can be the saviour. We answered questions such as “Have agencies ‘lost the craft skills required’ to create impactful print ads?” and “Are they just too distracted by digital’s creative opportunities?”
The key factors behind national newspapers’ latest display revenues were assessed: 1% increase is hardly a groundswell but it is the first increase since the last quarter of 2010 - and, just as important. How can they be built on now?
Delegates were from leading publishers, agencies and advertisers, and came away from the event with a clear idea of how to make use of the newly-created market opportunities.
Panel: How is brand safety defined and judged? Does it need more effort by agencies to allow advertisers to see the full benefit or can tech be the saviour?
Fireside chat: Have agencies “lost the craft skills required” to create impactful print ads? Or are they just too distracted by digital’s creative opportunities?
Panel: What are the key factors behind the recent positive recovery in national newspapers’ display revenues and how can they be built on now?
Chief Information Officer, Telegraph Media Group
Laricea Ioana Roman-Halliday
Head of Digital Media, The Specialist Works
Executive Creative Director, Mullen Lowe
Editor, Mediatel Newsline
Joint Chief Strategy Officer, VCCP Media
Director, The Bridge Studio, News UK
Chief Marketing Officer, GoCompare
Editor at Large, Mediatel Newsline
Chief Executive, Newsworks
Head of Media Planning, Essence EMEA
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