Publishers conference

Invite-only

Tuesday 27 November 2018

Will You Be Putting Your Money Where The Sentiment and Proof is?

Mediatel’s Publishers Conference in 2018 focused on brand safety, creativity and how publishers can build on the recent more upward-looking revenue figures. The event looked at how brand safety is defined and judged and whether more effort is needed by the agencies to allow advertisers to see the full benefit. Technology was examined and we debated if it can be the saviour. We answered questions such as “Have agencies ‘lost the craft skills required’ to create impactful print ads?” and “Are they just too distracted by digital’s creative opportunities?”

The key factors behind national newspapers’ latest display revenues were assessed: 1% increase is hardly a groundswell but it is the first increase since the last quarter of 2010 - and, just as important. How can they be built on now?

Delegates were from leading publishers, agencies and advertisers, and came away from the event with a clear idea of how to make use of the newly-created market opportunities.

#MTpublishing



Event Partners

    In association with
  • Newsworks
  • Event partner
  • Ezoic

Agenda

08:45

Registration

09:00

Welcome

09:10

Scene setter

09:20

Panel: How is brand safety defined and judged? Does it need more effort by agencies to allow advertisers to see the full benefit or can tech be the saviour?

10:00

Fireside chat: Have agencies “lost the craft skills required” to create impactful print ads? Or are they just too distracted by digital’s creative opportunities?

Mark Elwood, Executive Creative Director, Mullen Lowe in discussion with Dominic Mills, Mediatel Newsline Editor at Large
Chair
Dominic Mills, Editor at Large, Mediatel Newsline
Mark Elwood, Executive Creative Director, Mullen Lowe

Chair

Dominic Mills

Speakers

Mark Elwood

10:20

Panel: What are the key factors behind the recent positive recovery in national newspapers’ display revenues and how can they be built on now?

11:05

Networking coffee

Speakers

  • Speaker
    Chris Taylor

    Chief Information Officer, Telegraph Media Group

  • Speaker
    Laricea Ioana Roman-Halliday

    Head of Digital Media, The Specialist Works

  • Speaker
    John Cole

    CCO, Ezoic

  • Speaker
    Mark Elwood

    Executive Creative Director, Mullen Lowe

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Simon Jenkins

    Joint Chief Strategy Officer, VCCP Media

  • Speaker
    Mark Field

    Director, The Bridge Studio, News UK

  • Speaker
    Zoe Harris

    Chief Marketing Officer, GoCompare

  • Speaker
    Dominic Mills

    Editor at Large, Mediatel Newsline

  • Speaker
    Vanessa Clifford

    Chief Executive, Newsworks

  • Speaker
    Clare Chapman

    Head of Media Planning, Essence EMEA

See all speakers

Venue

Charlotte Street Hotel,15-17 Charlotte Street, London , W1T 1RJ
Nearest Underground: Tottenham Court Road (Central and Northern Lines)