Tuesday 27 November 2018
Mediatel’s Publishers Conference in 2018 will focus on brand safety, creativity and how publishers can build on the recent more upward-looking revenue figures. The event looks at how brand safety is defined and judged and whether more effort is needed by the agencies to allow advertisers to see the full benefit. Technology will be examined and we’ll debate if it can be the saviour. We will answer questions such as “Have agencies ‘lost the craft skills required’ to create impactful print ads?” and “Are they just too distracted by digital’s creative opportunities?”
The key factors behind national newspapers’ latest display revenues will be assessed: 1% increase is hardly a groundswell but it is the first increase since the last quarter of 2010 - and, just as important. How can they be built on now?
Delegates from leading publishers, agencies and advertisers, will come away from the event with a clear plan how to make use of the newly-created market opportunities.
This is an invite only event but if you would like to express interest in attending please email us at email@example.com
Panel: How is brand safety defined and judged? Does it need more effort by agencies to allow advertisers to see the full benefit or can tech be the saviour?
Chair: David Pidgeon, Editor, Mediatel Newsline
John Cole, CCO, Ezoic Laricea Ioana Roman-Halliday, Head of Digital Media, The Specialist Works
Have agencies “lost the craft skills required” to create impactful print ads? Or are they just too distracted by digital’s creative opportunities?
Mark Elwood, Executive Creative Director, Mullen Lowe
Panel: What are the key factors behind the recent positive recovery in national newspapers’ display revenues and how can they be built on now?
Chris Taylor, Chief Information Officer, Telegraph Media Group
Charlotte Street Hotel,15-17 Charlotte Street, London W1T 1RJ, W1T 1RJ
Nearest Underground: Tottenham Court Road (Central and Northern Lines)