4C Breakfast

Reaping the benefits of social media advertising

Thursday 15 November 2018

This breakfast event will question if it’s too easy for agencies to just use Facebook as default for social media advertising and whether planners consider all social media channels. We’ll assess if agencies are structured to plan holistically or if Instagram TV (IGTV) might be booked by the AV department rather than the social one. Do agencies need to be more aligned to benefit clients fully? And do clients need to better understand the emerging opportunities including stories and audience lead advertising?

If you are involved in planning, buying or activating social media campaigns at an agency or client, then our excellent panel will provide you with relevant and insightful debate on developments in this fast-moving area of the industry.

Agenda

08.30

Registration

09.00

Welcome

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

09.10

Scene setter: Advertising Perceptions

Dominic Mills, Editor-at-Large, Mediatel Newsline

Speakers

Dominic Mills

09.25

Panel Debate: Are clients reaping the full benefits of social media advertising?

  • Are agencies structured to deliver effectively for their clients across all emerging social media channels?
  • Is there an over-emphasis on just using Facebook?
  • To what extent are we likely to see Amazon emerge now as a primary advertising medium?
  • How can retail brands make best use of social media

Chaired by:

Dominic Mills, Editor-at-Large, Mediatel Newsline

Panellists:

Ryan Storrar, SVP Head of Media Activation, EMEA, Essence

Matt Whitehead, Partner Manager, Ads API, Pinterest

Aaron Goldman, CMO, 4C

Carolina Boeri, VP, Media and Performance Marketing, Beamly - Coty Inc

Celine Saturnino, Head of Media Operations, Total Media

Chair

Dominic Mills

Speakers

Celine Saturnino Matt Whitehead Carolina Boeri Aaron Goldman Ryan Storrar

10:30

Networking coffee

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Editor-at-Large, Mediatel Newsline

  • Speaker
    Celine Saturnino

    Chief Commercial Officer, Total Media

  • Speaker
    Matt Whitehead

    Partner Manager, Ads API, Pinterest

  • Speaker
    Carolina Boeri

    VP, Media and Performance Marketing, Beamly - Coty Inc

  • Speaker
    Aaron Goldman

    CMO, 4C

  • Speaker
    Ryan Storrar

    SVP Head of Media Activation, EMEA, Essence

See all speakers
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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones
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Speaker

Dominic Mills

Editor-at-Large, Mediatel Newsline

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.


Articles from Dominic Mills
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Speaker

Celine Saturnino

Chief Commercial Officer, Total Media

Celine is Chief Commercial Officer at Total Media, leading the division that activates all media. Celine’s role focuses on driving and developing the agency’s media offering, content and technology, ensuring integration across all platforms.


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Speaker

Matt Whitehead

Partner Manager, Ads API, Pinterest

Matt Whitehead leads international strategy and operations across the Marketing Partners program at Pinterest. The program, covering global partners in advertising, content, measurement, audiences and creative, is designed to drive value for brands using technology enabled solutions. Prior to Pinterest, Matt spent over 5 years running the solutions engineering efforts across EMEA and APAC for Kenshoo, where he was responsible for proving the value of automation and predictive analytics to manage scaled search and social programs. Matt has a background in search advertising having managed paid and organic initiatives at Razorfish and Guava (now Artefact) earlier in his career.


Articles from Matt Whitehead
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Speaker

Carolina Boeri

VP, Media and Performance Marketing, Beamly - Coty Inc

I’ve been working in the industry for more than 10 years on the client, ad tech environment and agency side: For more than 2 years now, I'm leading the Media and performance teams across RoW for Coty brands at Beamly. Currently, my main focus is not only to drive innovation with new platforms, formats or efficiencies in media buying but also how we leverage data and bespoke content.


Articles from Carolina Boeri
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Aaron Goldman

CMO, 4C

Aaron Goldman is Chief Marketing Officer at 4C, a data science and media technology company. Bridging TV and social media, the 4C product suite helps marketers make multi-screen magic. Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the digital marketing rap game for nearly 20 years. Prior to 4C, Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years. Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups. Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010).


Articles from Aaron Goldman
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Speaker

Ryan Storrar

SVP Head of Media Activation, EMEA, Essence

Ryan has been leading the Media Activation practice at Essence for 3 years and in doing so has overseen the ongoing development of campaign excellence for clients such as Google, BT and NBCu. Ryan's primary focus is in driving innovation in our execution across all media channels and notably, this has contributed towards Essence being named the #1 Programmatic Media Agency by AdExchanger in 2017.


Articles from Ryan Storrar

Venue

Century Club, 61-63 Shaftesbury Ave, Soho, London W1D 6LQ, UK, W1D 6LQ
Nearest Underground: Leicester Square (Northern and Piccadilly Lines)