Breakfast debate in association with 4C
Reaping the benefits of social media advertising
Thursday 15 November 2018
This breakfast event questioned if it’s too easy for agencies to just use Facebook as default for social media advertising and whether planners consider all social media channels. We’ll assess if agencies are structured to plan holistically or if Instagram TV (IGTV) might be booked by the AV department rather than the social one. Do agencies need to be more aligned to benefit clients fully? And do clients need to better understand the emerging opportunities including stories and audience lead advertising?
- Are agencies structured to deliver effectively for their clients across all emerging social media channels?
- Is there an over-emphasis on just using Facebook?
- To what extent are we likely to see Amazon emerge now as a primary advertising medium?
- How can retail brands make best use of social media
Editor-at-Large, Mediatel Newsline
Chief Commercial Officer, Total Media
Partner Manager, Ads API, Pinterest
VP, Media and Performance Marketing, Beamly - Coty Inc
SVP Head of Media Activation, EMEA, Essence
Century Club, 61-63 Shaftesbury Ave, Soho, London, W1D 6LQ
Nearest Underground: Leicester Square (Northern and Piccadilly Lines)