Breakfast debate in association with 4C

Reaping the benefits of social media advertising

Thursday 15 November 2018

This breakfast event questioned if it’s too easy for agencies to just use Facebook as default for social media advertising and whether planners consider all social media channels. We’ll assess if agencies are structured to plan holistically or if Instagram TV (IGTV) might be booked by the AV department rather than the social one. Do agencies need to be more aligned to benefit clients fully? And do clients need to better understand the emerging opportunities including stories and audience lead advertising?

Agenda

08:30

Registration

09:00

Welcome

09:25

Panel Debate: Are clients reaping the full benefits of social media advertising?

  • Are agencies structured to deliver effectively for their clients across all emerging social media channels?
  • Is there an over-emphasis on just using Facebook?
  • To what extent are we likely to see Amazon emerge now as a primary advertising medium?
  • How can retail brands make best use of social media
Chair
Dominic Mills, Editor-at-Large, Mediatel Newsline
Celine Saturnino, Chief Commercial Officer, Total Media
Matt Whitehead, Partner Manager, Ads API, Pinterest
Carolina Boeri, VP, Media and Performance Marketing, Beamly - Coty Inc
Aaron Goldman, CMO, 4C
Ryan Storrar, SVP Head of Media Activation, EMEA, Essence

Chair

Dominic Mills

Speakers

Celine Saturnino Matt Whitehead Carolina Boeri Aaron Goldman Ryan Storrar

10:30

Networking coffee

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Editor-at-Large, Mediatel Newsline

  • Speaker
    Celine Saturnino

    Chief Commercial Officer, Total Media

  • Speaker
    Matt Whitehead

    Partner Manager, Ads API, Pinterest

  • Speaker
    Carolina Boeri

    VP, Media and Performance Marketing, Beamly - Coty Inc

  • Speaker
    Aaron Goldman

    CMO, 4C

  • Speaker
    Ryan Storrar

    SVP Head of Media Activation, EMEA, Essence

See all speakers

Venue

Century Club, 61-63 Shaftesbury Ave, Soho, London, W1D 6LQ
Nearest Underground: Leicester Square (Northern and Piccadilly Lines)