Automated Trading Debate

The future of electronic, programmatic and real-time trading

Thursday 29 November 2018

Automated Trading Debate in 2018 looked at the state of media trading today and offered insights into the latest innovations, trends and challenges. Buyers and sellers will give us their views on each trading medium separately, serving as a quick all-in view across the industry. The event covered the biggest issues facing the media and adtech business, including the models and dynamics that are driving change now and likely to do so in the future.

Mediatel's Automated Trading was the event that first exposed how little publishers were taking from programmatic, the event that started giving you blockchain and traceable time insights; and the only event that has continued to look at "automated" trading over the years where the real benefit in efficiency lies, and not just programmatic, where ROI has often been doubtful.

This year the event was staged within MAD//Fest. Mediatel is an investor in MAD//Fest, an exciting new 2-day conference.

#MTtrading




Event Partners

    Event partner
  • VIOOH
  • Posterscope
  • Adobe

Agenda

13:30

Registration and coffee

13:55

Welcome

14:00

Fireside chat with Nick Manning: Insights into brands’ challenges around media trading

Drawing from his extensive experience as founder of Manning Gottlieb, CEO of OMD UK Group, Chief Strategy Officer at Ebiquity and now SVP at MediaLink, Nick will give us a view on what brands are saying and doing about trust issues, in-housing and automated trading; and his views on what we should expect to see next.

Chair
Dominic Mills, Editor-At-Large, Mediatel Newsline
Nick Manning, Senior Vice President, MediaLink

Chair

Dominic Mills

Speakers

Nick Manning

14:20

Panel: Innovations, trends and challenges in trading and tech

  • Are we past the trust issues now?
  • Auction dynamics are changing. How? And what is the impact of this for the market?
  • Has programmatic creative made any progress - or any difference?
  • After the initial outcry, might Accenture’s move into media buying ultimately raise everyone’s game?
  • In-housing is gaining some momentum – how far does the panel think this will this go?
Chair
Dominic Mills, Editor-At-Large, Mediatel Newsline
Kristen Kelly, EVP PM Precision EMEA, Publicis Media
Sebastien Bardin, Head Of Digital Europe, Sony
David Counsell, Trading Director, the7stars
Joseph Harake, Digital Director, OMD

Chair

Dominic Mills

Speakers

Kristen Kelly Sebastien Bardin David Counsell Joseph Harake

15:00

What are the upcoming technologies in automated trading for radio?

Sue Cullingham will be summarising the progress with J-EX, the next extension to the J-ET, the industry’s automated trading system Ryan Rummery will provide an update on Global Radio’s DAX.

  • Revisiting DAX, the world’s largest digital audio advertising platform and assessing its benefits
  • Introducing J-ET Exchange (JEX) - the new addition to the J-ET automated trading system
  • What impact will this have on radio trading?
Sue Cullingham, Development Director, J-ET
Ryan Rummery, Head of Commercial Digital, Global

Speakers

Sue Cullingham Ryan Rummery

15:30

Networking coffee break

16:00

The future of OOH programmatic trading

  • Looking at the variety of OOH programmatic initiatives
  • Will the industry pick one winning solution?
  • Is the future a mix of trading systems and options?
Chair
David Pidgeon, Editor, Mediatel Newsline
JC Conti, CEO, VIOOH
Gavin Lee, Chief Technology Officer, Posterscope

Chair

David Pidgeon

Speakers

JC Conti Gavin Lee

16:20

Addressing revenue issues for publishers adtech

  • Hamish Nicklin told us two years ago that The Guardian lost 70p in every £1 of ad revenue to adtech middlemen. Where are we now?
  • What difference might Project Ozone make for publishers?
Chair
David Pidgeon, Editor, Mediatel Newsline
Damon Reeve, CEO, The Ozone Project

Chair

David Pidgeon

Speakers

Damon Reeve

16:40

Innovations in trading tech for TV

17:15

End of conference

Speakers

  • Speaker
    Sebastien Bardin

    Head Of Digital Europe, Sony

  • Speaker
    Kristen Kelly

    EVP Precision EMEA, Publicis Media

  • Speaker
    JC Conti

    CEO, VIOOH

  • Speaker
    David Counsell

    Trading Director, the7stars

  • Speaker
    Nick Manning

    Senior Vice President, MediaLink

  • Speaker
    Gavin Lee

    Chief Technology Officer, Posterscope

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Dominic Mills

    Editor-At-Large, Mediatel Newsline

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Joseph Harake

    Digital Director, OMD

  • Speaker
    Sue Cullingham

    Development Director, J-ET

  • Speaker
    Ryan Rummery

    Head of Commercial Digital, Global

  • Speaker
    Damon Reeve

    CEO, The Ozone Project

  • Speaker
    Andrew Rennison

    Agency Group Head, Adobe Advertising Cloud

See all speakers

Venue

The Old Truman Brewery, 91 Brick Ln, London, UK, E1 6QR
Nearest Underground: Liverpool Street (Central, Circle, Hammersmith & City and Metropolitan lines)

Previous events

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