Automated Trading Debate

The future of electronic, programmatic and real-time trading

Thursday 29 November 2018

Automated Trading Debate in 2018 will look at the state of media trading today and offer insights into the latest innovations, trends and challenges. Buyers and sellers will give us their views on each trading medium separately, serving as a quick all-in view across the industry. The event will cover the biggest issues facing the media and adtech business, including the models and dynamics that are driving change now and likely to do so in the future.

Mediatel's Automated Trading was the event that first exposed how little publishers were taking from programmatic, the event that started giving you blockchain and traceable time insights; and the only event that has continued to look at "automated" trading over the years where the real benefit in efficiency lies, and not just programmatic, where ROI has often been doubtful.

This year the event is being staged within MAD//Fest. Mediatel is an investor in MAD//Fest, an exciting new 2-day conference. Anyone booking a ticket for Automated Trading will be given complementary access to day two of MAD//Fest.

Tickets:

Early bird: £195 + VAT expires on Friday 26 October 2018

Regular ticket: £235 + VAT

#MTtrading




Contact details:

For sponsorship please contact Katrina Coyne

For speaking opportunities contact Kamelia Stefanova

For registration queries and issues contact the operations team

Agenda

13:30

Registration and coffee

13:55

Welcome

14:00

Fireside chat: A view from the client – a brand’s perspective on the industry today

14:20

Panel: Innovations, trends and challenges in trading and tech

  • Are we past the trust issues now?
  • Auction dynamics are changing. How? And what is the impact of this for the market?
  • Has programmatic creative made any progress - or any difference?
  • After the initial outcry, might Accenture’s move into media buying ultimately raise everyone’s game?
  • In-housing is gaining some momentum – how far does the panel think this will this go?

15:00

What are the upcoming technologies in automated trading for radio?

  • Revisiting DAX and assessing its benefits
  • Introducing J-ET Exchange (JEX) - the new addition to the J-ET automated trading system
  • What impact will this have on radio trading?

15:30

Networking coffee break

16:00

The future of OOH programmatic trading

  • Looking at the variety of OOH programmatic initiatives
  • Will the industry pick one winning solution?
  • Is the future a mix of trading systems and options?

16:20

Addressing revenue issues for publishers adtech

  • Hamish Nicklin told us two years ago that The Guardian lost 70p in every £1 of ad revenue to adtech middlemen. Where are we now?
  • What difference might Project Ozone make for publishers?

16:40

Innovations in trading tech for TV

  • Is Adsmart still the only game in town?
  • What can we expect from the other broadcasters as Dovetail finally brings additional data to the market?

17:00

End of conference

Venue

The Old Truman Brewery, 91 Brick Ln, London E1 6QR, UK, E1 6QR
Nearest Underground: Liverpool Street (Central, Circle, Hammersmith & City and Metropolitan lines)

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