STREAMING AS THE ENGINE FOR GROWTH
Videoscape explores the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe. This thought-leadership event confronts the challenges facing established media companies in an ‘OTT’ market where the media value-chain is being redrawn. It explores the strategies for success across direct-to-consumer, broadcaster streaming, SVOD, Pay Lite and OTT aggregator services.
For our 2018 conference, we take a special look at two fast-emerging propositions: direct-to-consumer (DTC) content owners (including sports leagues who become producers and retailers), and new-world aggregators (including born online sports services and Pay TV ‘onboarders’ who want to re-aggregate a fragmented apps landscape). You will hear from companies who are pioneering these new models.
Throughout this one-day event there is an emphasis on new market opportunities, evolving distribution relationships, and the strategies that achieve growth and profit. We consider the sustainability of the streaming ecosystem as a whole – and whether revenues generated from back-catalogues and thematic specialisation can pay for the mass duplication of CRM, billing and marketing functions.
- Optimised marketing that drives new subscriptions at low cost
- How sports owners can use streaming to balance monetisation and reach
- Launch tactics for content released into SVOD services
- Potential app/platform partnerships, from billing to discounted bundles
- Making sure consumers find content in a fragmented apps universe
- Using streaming to expand sports audiences and acquire rights
- Technologies that make streaming easier and maximise subscriber value
- Growing direct-to-consumer revenues without undermining a legacy business
- The investor view on content competition and DTC disruption.
Timings: 9am - 5:15pm
Early bird: £299 + VAT expires on Monday 3 September 2018
Regular ticket: £350 + VAT
IPA members can ascribe a CPD value to each Mediatel Events session
The power of streaming
Jon Watts, Co-Founder and Director, MTM
Nick will discuss Sky’s multi-faceted streaming strategy, covering its role as an international Pay Lite pioneer, TV Everywhere leader and SVOD on boarder. He will outline the role of Sky’s streaming-only platforms for delivering ‘full-flavour’ Pay TV in Italy and the UK. With Sky set to offer Netflix inside a subscription bundle, we will be asking about the wider opportunities for platform owners with subscription management, billing and customer care capabilities to partner with subscription streaming services.
Nick will be talking to Jon Watts, Co-Founder and Director, MTM
- How the addition of Eurosport Player and maxdome boosts 7TV’s ambition to become the No.1 German OTT service
- Why we are a new breed of aggregator: a shared streaming platform, open to multiple channel owners, with free and paid linear plus AVOD, SVOD and TVOD
- How we blend a growing collection of multi-genre linear and VOD content into a compelling and unified user experience
- Strategies to differentiate 7TV from other OTT services, and how we will reach our target of 10m users within two years
- The new digital distribution opportunities for channel owners on 7TV, including the ability to serve superfans
- Why regulators should now back a multi-broadcaster OTT service, and our hope that RTL, ARD and ZDF will join us.
Alexander von Woikowsky, Managing Director, 7TV
- What investors think about increased competition for premium content: impact on broadcasters and production companies
- How markets view ‘direct-to-consumer’ and its potential to disrupt established producer-curator-distributor relationships
- Analyst view on the proliferation of lower-priced video subscription services, and whether it grows the total market or lowers revenues
- Investor sentiment about advertising as a way to monetise online content services – does the money follow ‘paid’ or ‘free’ models?
Alex DeGroote, Owner, DeGroote Consulting
- Is OTT ‘service stacking’ a threat to Pay TV or will it confirm the value of operators as bundle-discounters for heavy TV consumers?
- Will the growth of thematic SVOD replace weaker linear channels; what implications for channels not included in Pay Lite offers?
- How do sports leagues use direct-to-consumer to mine new audiences and revenues without undermining legacy business?
- Can free streaming replace FTA broadcast as a way for Pay TV sports channels to increase audiences for selected live events?
- What technologies will have the biggest impact on the premium streaming market during the next two years?
- Do broadcasters need shared streaming platforms to compete with Netflix and Amazon, and will any regulators stand in the way?
- What will ensure that SVOD, direct-to-consumer, Pay Lite and Pay TV deliver more subs revenue for the industry, not less?
Moderated by Jon Watts, Co-Founder and Director, MTM
Nicole Agudo Berbel, Chief Distribution Officer, ProSiebenSat.1 Media SE
Scott Kewley, COO, TV Player
John Armah, Chief Operating Officer, Marquee
Networking coffee break
Understanding direct-to-consumer services
- How Pay TV manages your video life, the power of bundling, consumers who want to be ‘looked after’ and their market value
- Identifying a new breed of consumers who find their own content, stack streaming services and manage multiple subscriptions
- The challenges and opportunities presented by increasingly independent consumers, and their impact on the video economy.
Colin Dixon, Chief Analyst and Founder, nScreenMedia
- The huge global fan base and established broadcast business that underpins F1 success
- The digital priorities we set ourselves, including the launch of F1 TV
- Our research to identify and segment the F1 audience: meet the ‘Habituals’, ‘Purists’, ‘Sociables’ and ‘Excitables’
- Building the case for F1 TV with focus groups, social listening and user testing – and our per-market pricing and packaging
- Our determination to make F1 TV the greatest OTT racing spectacle on earth, and how a ‘fans come first’ philosophy reveals itself.
David Bailey, Senior Digital Research Manager, Formula 1
- Must owners go direct-to-consumer to maximise the value of their content; is data and advertising independence a reason to go DTC ?
- ‘Binge-and-bolt’ behaviours are a real problem - how do we turn more free-trial-bingers into long-term customers?
- Will we see multiple DTC and SVOD services discounted inside a bundle; who will do the bundling and what discounts are realistic?
- What would persuade an app owner to share usage data with an apps aggregator - any promo or advertising partnerships possible?
- Online viewers hate ads but they also hate to pay - how do we resolve this conundrum?
- How do we make app build and lifecycle management easier, and how far can you outsource operations?
- Most online providers work with multiple distribution partners - how difficult is it to build a unified management platform and create a unified picture of a video service?  DTC = direct-to-consumer
Moderated by Colin Dixon, Chief Analyst and Founder, nScreenMedia
Dan Fahy, Vice President - Commercial and Content Distribution, Viacom International Media Networks
CJ Fahey, General Manager - VICE TV and Studios EMEA, VICE Media
Making money from OTT
- How the Matchroom boxing deal helped secure US audience subscription
- Anticipating the disruption in the sports value chain and preparing to secure additional rights deals
- Ensuring the profit margin works with a ‘slim’ service
Allied Global Marketing is the leading full-service agency for the entertainment, arts and culture industries, working with all major media companies around the world, including NBC Universal, Netflix and The Walt Disney Company. Adam, the company’s Chief Digital Officer, oversees the agency’s digital groups across the globe, including the AVOD, SVOD and TVOD teams. He will discuss the marketing strategies that help streaming services conquer domestic and international markets, including techniques used to develop audience targets, optimization campaigns and business modelling to drive the highest volume of subscriptions at the lowest cost.
Adam is talking to Nathalie Lethbridge, Founder and Principal, Atonik Digital
- How do OTT providers avoid being commoditised - and is heavy investment in original content a viable solution, long-term?
- How do streaming services ensure their content is discovered: on boarding, alerts, advertising, UX innovations…?
- What data-driven CRM opportunities do most to boost the SVOD experience and strengthen an SVOD business?
- What emerging technologies or processes will help streaming services to achieve profit, then maximise subscriber lifetime value?
- How do launch and growth strategies differ when you are funded by advertising, and will we see a proliferation in AVOD models?
- Can we afford to duplicate CRM, billing and marketing functions across hundreds of OTT offers; what rationalisations are likely?
Moderated by Nathalie Lethbridge, Founder and Principal, Atonik Digital
Heather Killen, CEO, Horse and Country
Benjamin Woods, Director Strategy and Insight, Eurosport
Networking coffee break
New opportunities in aggregation and curation
Kerry Ball, SVP, Strategic Partnerships and Distribution will discuss the digital opportunity for Discovery, outlining the digital product innovations and new distribution partnerships that are helping to shape the future of video content. You will hear about Discovery successes in ‘digital’ and some of its plans for the future.
Kerry Ball, SVP Strategic Partnerships and Distribution, Discovery Networks International
- Bringing people closer together with video, and the ‘lighthouse content’ that gets people talking and connecting on Facebook
- Why we believe there is a largely untapped opportunity for greater video storytelling - more social, communal, interactive and mobile
- The practical opportunities for all content distributors to increase reach and impact through meaningful moments, shared in real-time
- The difference between building social and community around content and building them into content: what producers can do
- How ‘bringing people together’ drives our own commissioning, and content partnerships that exemplify new storytelling possibilities
- Our rights portfolio from La Liga to UFC, our Pay TV distribution and online services, and the ‘subs-with-some-free’ streaming model
- How online helped grow a championship beyond its regional bases: our extensive coverage of Italy’s Serie C, creating national interest
- The addition of Serie A live streaming in Italy – proof that domestic first tier rights will follow proven innovators and helpful disrupters
- How streaming helps leagues balance monetisation, reach and ‘next-generation-of-fan’ marketing, including the role of social
- Looking ahead, what ELEVEN SPORTS can bring to the sports market in Europe, and the role of ‘online’ in our expansion plans.
End of conference
BAFTA, 195 Piccadilly, St. James's, London, W1J 9EU
Nearest stations: Piccadilly (Piccadilly line) Green Park (Victoria, Piccadilly and Jubilee lines)
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