Big Day of Data

Using data effectively to drive business success

Tuesday 26 June 2018

It's safe to say that data has never been more prominent in business, politics and consumer awareness than in 2018. Debate rages about the legality of collecting it, the impact its use (and misuse) can have, and the transparency and accuracy of data used for media planning and trading. Meanwhile GDPR is radically rewriting the relationship between consumers and their data.

Mediatel's Big Day of Data focuses on data at the heart of the media and advertising industry: survey research, so called 'big data' and the relationship between the two. We will also be looking at new approaches to consumer understanding, including implicit data, neuroscience, using VR environments and adtech.

You will hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.

Throughout the day we will be hearing the very best and most perceptive stories from the recent Mediatel Media Research Awards.

Key themes:

  • What constitutes effective data for media owners, advertisers and planners? How compatible are their needs in terms of outcomes and success?
  • Are we becoming too dependent on online data to understand consumers? Do social media conversations really reflect wider opinion? How far can we get with online data?
  • Is GDPR really a step change for consumer and media data?
  • What are the media research and data opportunities offered by innovations like voice assistants, augmented reality, AI and blockchain?
  • Connecting media and consumer data is a huge opportunity but how can we ensure that we are creating 'fusion cuisine' as opposed to unsavoury stew?
  • What will the media research and data industry look like in 2025?

Mediatel’s Big Day of Data will be an essential event for all involved in the production, interpretation and - above all - the business application of data used for media and advertising.

Timings: 09:00 - 17:10

Tickets: £350 + VAT

#MTdayofdata




IPA members can ascribe a CPD value to each Mediatel Events session

Event Partners

    Partners
  • Lumen
  • Neuro-Insight
  • Blis
  • Media partners
  • Warc
  • EGTA

Agenda

08:50

Maxwell Library

Registration

09:20

Welcome

Welcome from Derek Jones, CEO, Mediatel

Speakers

Derek Jones

Turing Lecture Theatre

OUTCOMES AND SUCCESS

09.25

Scene setter: The importance of data for media owners

  • Why data is important – ‘the evidence based approach to advertising investment’?
  • Why media owners like Channel 4 need to work extra hard to deliver proof?
  • Why genuine innovation often comes from something which can appear obvious?

Martin Greenbank, Head of Advertising Research & Development, Channel 4

Speakers

Martin Greenbank

09:30

Contextual Moments: A new wave of Contextual thinking and insight

How the Contextual Moments campaign which was built on a brilliant psychological insight, used a smart experiment to prove its validity and then turned that insight into a significant commercial opportunity

Neil Taylor, Lead Data Strategist - Commercial, Channel 4

Samantha Adcock, Senior Research Executive, Channel 4

Speakers

Neil Taylor Samantha Adcock

09:50

Keeping clarity on success through the availability of data

  • Avoiding the herding effects around data
  • Do we really know what success looks like and the drivers for achieving it?
  • Do we have a process in place from the outset that enables us to shape success?

Mark Cross, Director, Chartroom

Chair

Mark Cross

10:00

Defining what success looks like for brands

  • How to deliver effective communication with the consumer and the role of data in achieving this
  • How to implement and manage agency process and how data supports the decision making process
  • Considering all metrics that measure ROI overall, not just for media but for marketing expenditure as a whole, including ecommerce and in-store

Ben Sutherland, Chief Digital Officer, Diageo

Speakers

Ben Sutherland

10:15

The company you keep: why the context influences attention to advertising

  • Not all ad impressions are created equal. The way readers engage with the page has a big impact on how they engage with the advertising
  • Readers of regional newspapers are particularly engaged with the content they consume - and with the ads carried by these pages
  • Trinity Mirror teamed up with Lumen Research to understand the way in which attention and engagement with advertising differs by audience and by title - and how increased attention results in deeper connections between brands and their buyers

Andrew Tenzer, Head of Insight, Trinity Mirror

David Bassett, Head of Analytics, Lumen Research

Speakers

Andrew Tenzer David Bassett

10:30

Panel discussion: How to ensure that the data used for advertising campaigns will provide the best business outcomes

  • What constitutes effective data for media owners, advertisers and planners?
  • How compatible are their needs in terms of outcomes and success?
  • Can research truly shift buying decisions and move money?

Chair: Mark Cross, Director, Chartroom

John Paul, Managing Director, Advanced Advertising and Data, Liberty Global

Ross Duncan, Media Planning Manager, Just Eat

Ian Edwards, Comms Planning Director, Facebook UK

Chair

Mark Cross

Speakers

Ross Duncan Ian Edwards John Paul

11:05

Maxwell Library

Networking coffee break

Turing Lecture Theatre

SOCIAL MEDIA AND DATA

11:35

Social Media vs word of mouth

  • Are we becoming too dependent on online data? How representative is social media data of wider opinion and behaviour ( e.g. Word Of Mouth studies)?
  • How does influence spread?
  • How far can we get with online data? Can we really get inside people’s minds, understand their motivations from the digital breadcrumbs they leave behind, or do we need a deeper dive into other tools?

11:50

Opportunities with voice control / voice assistants

  • How the rise of a voice-activated world will allow us to get closer and more intimate with technology
  • Why voice interaction will redefine the digital advertising landscape and how brands reach consumers
  • Considering the implications of voice technology on brands
  • Conclusions from Mindshare’s Speak Easy report

Jeremy Pounder, Futures Director, Mindshare

Marie Stafford, European Director-Innovation Group, J. Walter Thompson

Speakers

Jeremy Pounder Marie Stafford

12:10

How movement & location data can empower marketers to plan & measure more effectively

Amy Fox, Product Director, Blis

Speakers

Amy Fox

12:20

Panel discussion: Mastering social media communication and privacy: how to use data positively?

  • How to use data ethically? Can social media platforms showcase examples when data was used ethically?
  • What constitutes ‘good data’? Are we going to see social media data regulated? How is GDPR going to affect the whole market?
  • What is the best way to handle first party, second party or third party data? What are the relative merits and issues around those?
  • The role of machine learning to help distinguish between ‘good’ and ‘bad’ data

Chair: Richard Marks, Owner, Research the Media

Denise Turner, Insight Director, Newsworks

Scott Thompson, Associate Insight Director, Publicis Media

Matthew Taylor, Head of Digital Planning, Manning Gottlieb OMD

Chair

Richard Marks

Speakers

Denise Turner Scott Thompson Matthew Taylor

12:50

Maxwell Library

Networking lunch

Turing Lecture Theatre

BEHAVIOURAL AND NEUROSCIENCE INSIGHTS

13:45

How findings from behavioural science can help create better campaigns

  • Using consumer biases as tools to craft better communications
  • The benefit of working with, rather than against, the grain of human nature

Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD

Speakers

Richard Shotton

14:00

Using neuroscience to review the effectiveness of brand communication and media

  • Implicit data / observation / Qualitative data
  • How neuroscience differs from traditional market research: measuring conscious vs subconscious responses
  • Neuro-diversity

Heather Andrew, CEO, Neuro-Insight

Speakers

Heather Andrew

14:15

Panel discussion: Should brands be careful about using neuroscience and other behavioural insights to influence and change consumer behaviour?

  • Does the recent backlash against data gathered by Facebook really reflect how people feel about promotional content on social media?
  • Do people think they’re manipulated by marketers?
  • How can consumer decision-making be better understood by neuroscience?
  • How sometimes playing with emotion produces better engagement with consumers
  • How gaining insights into consumer habits helps decide ad-efficiency

Chair: Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD

Mike Dando, EMEA Advertising and Promotions Manager, Epson

Sue Unerman, Chief Transformation Officer, MediaCom

David Bailey, Senior Research Manager, Formula 1

Chair

Richard Shotton

Speakers

Mike Dando Sue Unerman David Bailey

Turing Lecture Theatre

CONNECTED DATA AND FUTURE TECHNOLOGIES

14:45

Harvesting, combining and connecting existing behavioural data sets

  • Looking back to IPA Big Data report – what has changed in the past few years?
  • What makes a data set ‘fit for purpose’?
  • When good data goes bad

Richard Marks, Owner, Research the Media

Speakers

Richard Marks

15:00

Blockchain, Advertising and Data

  • Beyond Bitcoin, what is the blockchain?
  • Trust and disintermediation
  • Is the blockchain any good for storing data?
  • AdTech and Blockchain aren’t natural friends, but could they be?
  • Could the blockchain fix advertisers’ broken relationship with consumers on the Web
  • Data immutability
  • Transparency
  • Privacy in the age of GDPR
  • Some initiatives to illustrate what’s already happening in this space
  • BAT and privacy as a human right
  • SteemIT and monetizing the small guys content
  • MadHive

Benjamin Schwarz, Senior Managing Consultant, CTO Innovation Consulting

Speakers

Benjamin Schwarz

15:15

Capitalising on the power of combined data sets

  • Spotlight on Exterion Media’s Hello London partnership with TfL
  • How the industry can capitalise on the power of combined data sets, advanced analytics tools and impactful visualisation to better understand audience behaviours and drive planning efficiency and advertising effectiveness

Mick Ridley, Chief Data Officer, Exterion Media

Speakers

Mick Ridley

15:30

Maxwell Library

Networking coffee break

15:50

How data and machine learning are transforming the audience’s experience of the BBC

  • How new signed in data is driving new product experiences and how it is enabling us to bring more relevant, more engaging content to audiences
  • How data is informing decision making across editorial and commissioning teams and how it is helping us forecast future performance
  • How it is demanding we reshape and rethink the role of data and insight in the organisation, and for the audience

Nick North, Director of Audiences, BBC

Speakers

Nick North

16:05

Panel discussion: The opportunities and challenges of leveraging and combining data sets and assessing their value and uses

  • Discussions about innovation can be strongly associated with programmatic, addressable and ad tech. What other developments are driving data innovation?
  • What are the main challenges we face when integrating survey data and ‘big data’?
  • How can the currencies best prepare for and integrate with advanced advertising?
  • How can data driven systems take account of the role of context improving engagement?

Chair: Richard Marks, Owner, Research the Media

Jamie West, Deputy MD and Group Director of Advanced Advertising, Sky Media

Sarah Gale, Head of Insight and Audience Analytics, OMD UK

Geoff Copps, Managing Partner- Head of Data, IPG Mediabrands UK

Kristen Kelly, EVP PM Precision EMEA, Publicis Media

Chair

Richard Marks

Speakers

Jamie West Sarah Gale Geoff Copps Kristen Kelly

16:40

Maxwell Library

Networking drinks reception

Speakers

  • Speaker
    John Paul

    Managing Director, Advanced Advertising and Data, Liberty Global

  • Speaker
    Ben Sutherland

    Chief Digital Officer, Diageo

  • Speaker
    Mick Ridley

    Chief Data Officer, Exterion Media

  • Speaker
    Sue Unerman

    Chief Transformation Officer, MediaCom

  • Speaker
    Ross Duncan

    Media Planning Manager, Just Eat

  • Speaker
    Martin Greenbank

    Head of Advertising Research & Development, Channel 4

  • Speaker
    Nick North

    Director of Audiences, BBC

  • Speaker
    Marie Stafford

    European Director-Innovation Group, J. Walter Thompson London

  • Speaker
    Mike Dando

    EMEA Advertising and Promotions Manager, Epson

  • Speaker
    Kristen Kelly

    EVP PM Precision EMEA, Publicis Media

  • Speaker
    Jamie West

    Deputy MD and Group Director of Advanced Advertising, Sky Media

  • Speaker
    Jeremy Pounder

    Futures Director, Mindshare

  • Speaker
    Richard Marks

    Owner, Research the Media

  • Speaker
    Sarah Gale

    Head of Insight and Audience Analytics, OMD UK

  • Speaker
    Richard Shotton

    Deputy Head of Evidence, Manning Gottlieb OMD

  • Speaker
    David Bailey

    Senior Research Manager, Formula 1

  • Speaker
    Mark Cross

    Director, Chartroom

  • Speaker
    Neil Taylor

    Lead Data Strategist - Commercial, Channel 4

  • Speaker
    Ian Edwards

    Comms Planning Director, Facebook UK

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Geoff Copps

    Managing Partner- Head of Data, IPG Mediabrands UK

  • Speaker
    Andrew Tenzer

    Head of Group Insight, Trinity Mirror

  • Speaker
    David Bassett

    Head of Analytics, Lumen Research

  • Speaker
    Heather Andrew

    CEO, Neuro-Insight

  • Speaker
    Matthew Taylor

    Head of Digital Planning, MG OMD

  • Speaker
    Benjamin Schwarz

    Senior Managing Consultant, CTO Innovation Consulting

  • Speaker
    Amy Fox

    Product Director, Blis

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Samantha Adcock

    Senior Research Executive, Channel 4

  • Speaker
    Scott Thompson

    Associate Insight Director, Publicis Media

See all speakers
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John Paul

Managing Director, Advanced Advertising and Data, Liberty Global

John Paul is Managing Director, Advanced Advertising and Data for Liberty Global and is based in the Company’s Amsterdam office. In this capacity, he is responsible for the development of businesses related to new advertising models and employment of data across the company. Before joining Liberty Global in 2014 he held a number of emerging product roles in both broadcast and cable, including CTO of Special Broadcasting Service (SBS Australia), COO of Australia Network, and Founder & Managing Partner of Trident Media Partners where he advised Tier 1 media firms: NBC, News Corporation, Telstra and Foxtel on strategy and infrastructure. Prior to this he was part of UGC, Liberty Global’s predecessor, where he worked in Australia on the launch of AUSTAR and its triple-play products, and helped the company explore investment opportunities in Asia. He was a principal architect of Australia’s early pay TV industry – with Australis Media and has served on the boards of SANZAR (South Africa, New Zealand and Australia Rugby) and Freeview Australia. He began his career in family trade publishing businessTV Editorial Corporation and NBC Affiliate operations. Mr. Paul received a Bachelor of Science in Finance from American University and is a Dux graduate of the Royal Australian Naval College.


Articles from John Paul
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Ben Sutherland

Chief Digital Officer, Diageo

Ben Sutherland is Diageo’s first Chief Digital Officer, having joined the drinks business in 2016 to shape its digital future. His role covers technology, global media partnerships and digital talent, running Diageo’s Centre of Digital Excellence and overseeing strategic investment for the business, whose brands include Johnnie Walker, Baileys, Smirnoff, Guinness and Captain Morgan. Ben started his career at MindShare in 1998, before spending over six years at Tri-Direct and nearly five at Rapp. He then worked jointly at Vizeum and iProspect from May 2013, before taking up the role of Chief Performance Officer at iProspect in May 2014, from where he took up the role at Diageo. Ben considers himself an ‘aging jock’, a keen sports fan with an Msc in Sports Physiology from Loughborough University. These days he spends more time sipping Tanqueray than scoring tries, and has a young daughter who keeps him on his toes!


Articles from Ben Sutherland
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Speaker

Mick Ridley

Chief Data Officer, Exterion Media

As Chief Data Officer at Exterion Media, Europe’s largest privately held Out-of-Home advertising business, Mick is responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition. Through a collaborative approach based on partnerships, Mick and his team aim to understand the composition of the crowd, and give clients a unique opportunity to provide their audiences with contextually relevant messaging – in the right place and at the right time. Exterion Media’s core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers.


Articles from Mick Ridley
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Sue Unerman

Chief Transformation Officer, MediaCom

In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us. Sue is one of these rare people. She’s a “clarifier”. In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. Sue has consistently moved MediaCom forwards ahead of the competition – a crucial factor in its rise to become the number one company in its sector. Sue has been named by Campaign magazine as “Top planner of the Year” on more occasions than any other individual. She drives transformation for MediaCom and its clients. She has reached out to a wider public with the publication of her book The Glass Wall – the year’s most significant addition to the debate on gender diversity at work. Sue is on the inaugural FT HERoes list of people who have effected the greatest changes in women’s careers. She blogs at www.sueunerman.com. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012. She was a member of the UK Government Digital Advisory Board. She one of the role models in The Female Lead’s 20 in data. Sue is a contributing media editor to Brand Republic. She is a member of the Open University Council and Women’s Aid’s Key Supporters Group.


Articles from Sue Unerman
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Speaker

Ross Duncan

Media Planning Manager, Just Eat

Media specialist for 8 years, with a passion for all things TV and the Video landscape. Ross spent 7 years in the media agency world in various guises, latterly advising high growth, tech clients such as Paddy Power Betfair, Machine Zone (Game of War, Mobile Strike) and Not On the High Street on their media investments. Since Nov 2016 Ross has been helping Just Eat “Create the World’s Greatest Food Community” in a newly created role as Media Planning Manager.


Articles from Ross Duncan
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Martin Greenbank

Head of Advertising Research & Development, Channel 4

Martin is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 4 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.


Articles from Martin Greenbank
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Nick North

Director of Audiences, BBC

Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research business, most recently as the Head of Innovation for GfK Audience Measurement, developing new data partnerships and technology acquisitions, and as the Global Lead for GfK’s media and entertainment clients.


Articles from Nick North
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Speaker

Marie Stafford

European Director-Innovation Group, J. Walter Thompson London

Marie Stafford, Director of Consumer Intelligence, Trends and Insights, JWT Intelligence. Stafford leads the European division of the Innovation Group, delivering insights to the agency’s clients, from her team’s work uncovering the forces, themes and trends driving disruptive change in our lives.


Articles from Marie Stafford
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Speaker

Mike Dando

EMEA Advertising and Promotions Manager, Epson

Mike has worked in various roles both client and agency-side building up nearly 20 years’ experience in the process. Spending over 10 years at Royal Mail he worked across product management, new product development, campaign management and media development. During this time he worked on some of the first digital campaigns for Royal Mail and the positioning of mail as an advertising medium alongside more conventionally accepted channels.


Articles from Mike Dando
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Speaker

Kristen Kelly

EVP PM Precision EMEA, Publicis Media

Kristen Kelly is responsible for delivering market leading data and technology enabled trading solutions that offer flexibility, brand protection, transparency, and performance for Publicis Media across the EMEA region. Kelly has extensive experience across client-service, ad technology and digital marketing consulting. Her previous role as EVP/MD of Global Client Development for Publicis Media’s Data Sciences practice saw her lead client strategy and go to market activities for Publicis PeopleCloud, a transformational platform that provides Publicis Groupe clients with a seamless, end-to-end experience for driving growth. Prior to this, Kelly was Global MD for RUN, a Publicis owned cross-device DMP and DSP. She was responsible for launching the product in EMEA and APAC, including the consultation on operational structures, data partnerships and inventory sources to ensure the product was fit-for-purpose for a global audience. A 14 year veteran of Publicis Media, Kelly spent 7 years managing Samsung Mobile’s Communication strategy and central activation for Starcom across 80+ countries. She holds a dual MBA from London Business School and Columbia University.


Articles from Kristen Kelly
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Jamie West

Deputy MD and Group Director of Advanced Advertising, Sky Media

Jamie is currently the Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising Sky PLC. Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers. Following Sky’s investment in ShareThrough in 2014, Jamie acts as Board Observer. ShareThrough, is a leading native advertising software for publishers in, a leading native advertising and in feed ad solution for publishers. Jamie’s career path has taken him from NBC Universal to Channel 5 and Viacom Brand Solutions and now to the world’s largest multi-channel sales house. Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.


Articles from Jamie West
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Jeremy Pounder

Futures Director, Mindshare

After graduating with a degree in History from Cambridge University, I joined Y&R Media (now MEC) as a strategist. After three years there, I made the move into research and joined the Starcom Intelligence Unit. I joined Mindshare’s Business Planning team in 2007 specialising in consumer insights around new media behaviours. I currently run our future_medialab research programme which aims to assess the opportunities around emerging media and technology, and to help invent the future of media for our clients.


Articles from Jeremy Pounder
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Richard Marks

Owner, Research the Media

Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration. Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world. Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.


Articles from Richard Marks
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Sarah Gale

Head of Insight and Audience Analytics, OMD UK

Sarah is Head of Insight and Audience Analytics at OMD UK. She has worked in research and insight for over two decades, specialising in media, content and technology research. Sarah leads a team of 10 Insight and Audience Analytics specialists at OMD UK who are dedicated to ensuring that real people stay at the heart of what we do, while supercharging our understanding of them through data driven approaches. She enjoys nothing more than trying to come up with new and interesting ways to provide insight into how we live our lives today and leads the development of our award-winning Future of Britain initiative at OMD UK.


Articles from Sarah Gale
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Richard Shotton

Deputy Head of Evidence, Manning Gottlieb OMD

Richard is Deputy Head of Evidence at Manning Gottlieb OMD. He started his career as a media planner, working on accounts such as Coke and comparethemarket.com, before moving into research. Richard is interested in how findings from behavioural science can be applied to advertising. His first book on that topic will be available later this year.


Articles from Richard Shotton
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Speaker

David Bailey

Senior Research Manager, Formula 1

David currently works for F1 heading up digital research and analytics, working across areas including the F1 website & app re-launch, and the launch of the brand new OTT service ‘F1 TV’. The research team at F1 has only been in existence for little over a year, but the fan insights they’ve captured have been pivotal in further developing a much loved international sport both online and offline.


Articles from David Bailey
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Mark Cross

Director, Chartroom

A leading practitioner of behaviour change, evaluation and change management for business and marketing challenges with a track record in both the public and private sectors. Mark has recently completed a major project on Security behaviours for the Cabinet Office, and continues to work across sectors with projects in the media and tech sectors including applying cognitive intelligence in the online environment. He has worked in government as the COI’s Communications Planning Director – where he led and developed government’s strategic planning, evaluation and media capability. Mark is a Fellow of the IPA, having worked for twenty five years in the agency sector, including at the PHD Group, sitting on the IPA’s Media Futures Group for a number of years and representing the IPA as a BARB board director. He also helped the IPA launch and establish the IPA TouchPoints Survey an is a visiting tutor at the BPP University.


Articles from Mark Cross
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Neil Taylor

Lead Data Strategist - Commercial, Channel 4

Neil is Lead Data Strategist for Commercial Innovations at Channel 4, while in previous lives he’s been Senior Research Manager at Channel 4 and Lead Analyst for Media at Twitter. In these roles he’s focused on developing commercial propositions, creating data science solutions, understanding consumer behaviours, advertising effectiveness and building insight around linear and digital consumption. This gives Neil a huge mix of experience when it comes to blending traditional media with the new.


Articles from Neil Taylor
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Ian Edwards

Comms Planning Director, Facebook UK

Ian is Planning Director at Facebook. He was the first comms planner at Facebook globally. Prior to this, Ian spent 14 years working as the head of strategy at some of the biggest agencies in London working on accounts as diverse at the Government, Lloyds Banking Group, Virgin Money, The National Lottery, AB Inbev, P&G, The Post Office Financial Service, Hiscox Insurance, IKEA, Orange, Diageo, Coca-Cola among others. Ian has recently had his paper “I believe in the Darwinian Evolution of brands” published in the book “What is a 21st Century Brand? New thinking from the next generation of agency leaders”. He also writes for Admap and the Huffington Post.


Articles from Ian Edwards
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Denise Turner

Insight Director, Newsworks

Denise joined Newsworks in 2015. She is responsible for designing and executing Newsworks' insight programme. Denise has 24 years of experience in both full-service and media agencies. Before Newsworks, Denise was chief insight officer at Havas Media Group.


Articles from Denise Turner
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Geoff Copps

Managing Partner- Head of Data, IPG Mediabrands UK

Geoff is Managing Partner, Head of Data for IPG Mediabrands in the UK. His role involves building and managing agency tools, as well as providing data planning and activation expertise across key client accounts. In the past, Geoff has worked in research supplier and media owner roles at Kantar TNS and the Telegraph. He is an IPA Fellow and is actively involved in UK media currency development.


Articles from Geoff Copps
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Andrew Tenzer

Head of Group Insight, Trinity Mirror

Andrew joined Trinity Mirror in January 2017. He is responsible for designing and executing insight across the Trinity Mirror portfolio. Andrew has over 10 years experience in media research. Before Trinity Mirror, he spent five years at Channel 4 and more recently, spent two years as Head of Insight at the international arm of BBC News.


Articles from Andrew Tenzer
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David Bassett

Head of Analytics, Lumen Research

David Bassett is head of analytics at Lumen Research. David started his career as an econometrician at DDB London and Data2Decisions before founding Lumen in 2013.


Articles from David Bassett
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Speaker

Heather Andrew

CEO, Neuro-Insight

Heather is founder and CEO of Neuro-Insight in the UK and has over 30 years’ experience in marketing, market research and media strategy. Heather worked originally for Rowntree Macintosh (now Nestlé), marketing brands like Yorkie and KitKat, before moving to a retail subsidiary where she became Rowntree’s youngest and first female director. She subsequently worked as marketing director for one of the UK’s first satellite television stations. Moving into consultancy at Price Waterhouse, she specialized in media projects, and then joined Oxford Strategic Marketing, where she ran multi-national marketing and strategy projects across a range of industry sectors. At Neuro-Insight, Heather manages projects for both brand owners and media owners, understanding brain response to communication in order to maximize its effectiveness within and across different media.


Articles from Heather Andrew
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Matthew Taylor

Head of Digital Planning, MG OMD

As Head of Digital Planning at MG OMD, Matthew is responsible for leading the agencies approach to digital planning, data and tools, along with navigating clients to best-in-class strategic opportunities and digital marketing. Matthew has been at the agency for 8 years and after previous roles overseeing the digital team in our entertainment division, InvEnts, is keen to demonstrate how digital expertise can fuel the wider communications output. With over 11 years digital experience spanning across a wide range of diverse sectors (from Government to Gaming), he is keen to drive the agency notoriety for our digital work across all realms of digital channels and specialisms.


Articles from Matthew Taylor
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Speaker

Benjamin Schwarz

Senior Managing Consultant, CTO Innovation Consulting

As consultant, analyst and blogger, Ben is recognized as an international thought leader in the converging media space. He spent the first 10 years of his career in IT at Logica CMG as a developer and software expert. He then ran technology for a music start-up during the Internet bubble. Ben spent the next 10 years at Orange, first aligning strategy to a world with a nascent Internet, then running innovation programs and launching media services. For the last ten years, he has run his own company, CTO innovation Consulting, helping international clients with innovation, strategy, business modelling and technology. Ben has written many White Papers on content distribution and agility that intertwine a business and technology narrative. He manages communications for the Ultra HD Forum explaining innovation in next generation entertainment. For the last year Ben has been working on leveraging blockchain technology for multiple markets. He lives in Paris and his social media name is nebul2.


Articles from Benjamin Schwarz
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Amy Fox

Product Director, Blis

Amy is Product Director at Blis and is responsible for high level product strategy and development alongside the release of new revenue streams and products into the market. Amy leads her team to achieve goals, surpass expectations and push boundaries. She is constantly looking for new ways of delivering Blis’ vision: To provide Blis customers with the best technology, the highest levels of innovation and outstanding customer service. As one of the original Blis employees, Amy has grown her career over the last few years from an entry level role in partner relationships through to heading up both Operations and Product sequentially. Her experience working in Operations means than Amy has a thorough understanding of the RTB landscape from all angles; from publishers, SSPs, DSPs through to 3rd party data providers. Outside of work, Amy enjoys music, literature, competitive sports and travelling. She graduated from Bath University with an BA in Modern Languages and enjoys any opportunity she has to use them.


Articles from Amy Fox
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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones
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Speaker

Samantha Adcock

Senior Research Executive, Channel 4

Sam is Senior Research Executive in the Advertising Research & Development Team at Channel 4. She has extensive research experience across media types, having worked in print at Time Inc and radio at Global prior to Channel 4, and currently works across various effectiveness and bespoke research projects to support the sales teams and drive advertising revenue.


Articles from Samantha Adcock
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Scott Thompson

Associate Insight Director, Publicis Media

Scott is Associate Insights Director in the Publicis Media Data Sciences team, where he supports the development, roll out and support of insight tools across the Publicis Media agencies and practices. He also sits on the UKOM Technical Board, the IPA Television Research Advisory Board and Market Research Advisory Board, and has run training sessions for the IAB and MRG, as well as Publicis Media, covering topics including social media research, data visualisation and business intelligence.


Articles from Scott Thompson

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