Big Day of Data

Using data effectively to drive business success

Tuesday 26 June 2018

It's safe to say that data has never been more prominent in business, politics and consumer awareness than in 2018. Debate rages about the legality of collecting it, the impact its use (and misuse) can have, and the transparency and accuracy of data used for media planning and trading. Meanwhile GDPR is radically rewriting the relationship between consumers and their data.

Mediatel's Big Day of Data focuses on data at the heart of the media and advertising industry: survey research, so called 'big data' and the relationship between the two. We will also be looking at new approaches to consumer understanding, including implicit data, neuroscience, using VR environments and adtech.

You will hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.

Throughout the day we will be hearing the very best and most engaging stories from the recent Mediatel Media Research Awards.

Sessions will include:

  • What constitutes effective data for media owners, advertisers and planners? How compatible are their needs in terms of outcomes and success?
  • Are we becoming too dependent on online data to understand consumers? Do social media conversations really reflect wider opinion? How far can we get with online data?
  • Is GDPR really a step change for consumer and media data?
  • What are the media research and data opportunities offered by innovations like voice assistants, augmented reality, AI and blockchain?
  • Connecting media and consumer data is a huge opportunity but how can we ensure that we are creating 'fusion cuisine' as opposed to unsavoury stew?
  • What will the media research and data industry look like in 2025?

Mediatel’s Big Day of Data will be an essential event for all involved in the production, interpretation and - above all - the business application of data used for media and advertising.

To be part of Mediatel’s Big Day of Data take advantage of our 'speedy bird' offer - £295 for the full day conference, including lunch. Only the first 50 bookings qualify at this price.

The first 50 delegates who book before May 1st ('speedy bird' or full price) will receive a free copy of Richard Shotton's new business best-seller The Choice Factory: 25 behavioural biases that influence what we buy.

Tickets:

'Speedy Bird' Ticket - £295 + VAT
Standard Ticket - £350 + VAT

IPA members can ascribe a CPD value to each Mediatel Events session

Speakers

  • Speaker
    Laurence Miall-d’Aout

    VP Advanced Advertising, Liberty Global

  • Speaker
    Nick North

    Director of Audiences, BBC

  • Speaker
    Jeremy Pounder

    Futures Director, Mindshare

  • Speaker
    Marie Stafford

    European Director-Innovation Group, J. Walter Thompson London

  • Speaker
    Ross Duncan

    Media Planning Manager, Just Eat

  • Speaker
    Martin Greenbank

    Head of Advertising Research & Development, Channel 4

  • Speaker
    Jamie West

    Deputy MD and Group Director of Advanced Advertising, Sky Media

  • Speaker
    Richard Shotton

    Head of Insight, Manning Gottlieb OMD

  • Speaker
    Richard Marks

    Owner, Resarch the Media

  • Speaker
    Mark Cross

    Director, Chartroom

See all speakers
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Laurence Miall-d’Aout

VP Advanced Advertising, Liberty Global

Laurence Miall-d’Aout joined Liberty Global a year ago as VP Advanced Advertising, where she spearheads new advertising business models across the group. She was instrumental in launching the first addressable advertising product for Telenet and SBS in Belgium, and brokering the partnership deal between Sky Adsmart and Virgin Media in the UK. Prior to Liberty Global, Laurence served as CEO of Tvbeat, the Total TV Audience Marketing company she helped launch. Prior to Tvbeat, Laurence gained over 15 years of broadcast and telecom industry experience including the establishment of MTG’s $100m PayTV business in Russia and CIS, the introduction of MTG’s FreeTV in Africa, negotiation of MTG’s first cross media rights for ViaPlay (the “Netflix” of the North), as well as the development of the first half million TV customers to TalkTalk in the UK. Laurence started her career with PwC and holds an MBA from INSEAD.


Articles from Laurence Miall-d’Aout
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Nick North

Director of Audiences, BBC

Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research business, most recently as the Head of Innovation for GfK Audience Measurement, developing new data partnerships and technology acquisitions, and as the Global Lead for GfK’s media and entertainment clients.


Articles from Nick North
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Jeremy Pounder

Futures Director, Mindshare


Articles from Jeremy Pounder
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Speaker

Marie Stafford

European Director-Innovation Group, J. Walter Thompson London


Articles from Marie Stafford
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Speaker

Ross Duncan

Media Planning Manager, Just Eat

Media specialist for 8 years, with a passion for all things TV and the Video landscape. Ross spent 7 years in the media agency world in various guises, latterly advising high growth, tech clients such as Paddy Power Betfair, Machine Zone (Game of War, Mobile Strike) and Not On the High Street on their media investments. Since Nov 2016 Ross has been helping Just Eat “Create the World’s Greatest Food Community” in a newly created role as Media Planning Manager.


Articles from Ross Duncan
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Martin Greenbank

Head of Advertising Research & Development, Channel 4

Martin is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 4 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.


Articles from Martin Greenbank
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Jamie West

Deputy MD and Group Director of Advanced Advertising, Sky Media

Jamie is currently the Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising Sky PLC. Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers. Following Sky’s investment in ShareThrough in 2014, Jamie acts as Board Observer. ShareThrough, is a leading native advertising software for publishers in, a leading native advertising and in feed ad solution for publishers. Jamie’s career path has taken him from NBC Universal to Channel 5 and Viacom Brand Solutions and now to the world’s largest multi-channel sales house. Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.


Articles from Jamie West
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Richard Shotton

Head of Insight, Manning Gottlieb OMD

Richard is Deputy Head of Evidence at Manning Gottlieb OMD. He started his career as a media planner, working on accounts such as Coke and comparethemarket.com, before moving into research. Richard is interested in how findings from behavioural science can be applied to advertising. His first book on that topic will be available later this year.


Articles from Richard Shotton
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Richard Marks

Owner, Resarch the Media

Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration. Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world. Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.


Articles from Richard Marks
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Mark Cross

Director, Chartroom

A leading practitioner of behaviour change, evaluation and change management for business and marketing challenges with a track record in both the public and private sectors. Mark has recently completed a major project on Security behaviours for the Cabinet Office, and continues to work across sectors with projects in the media and tech sectors including applying cognitive intelligence in the online environment. He has worked in government as the COI’s Communications Planning Director – where he led and developed government’s strategic planning, evaluation and media capability. Mark is a Fellow of the IPA, having worked for twenty five years in the agency sector, including at the PHD Group, sitting on the IPA’s Media Futures Group for a number of years and representing the IPA as a BARB board director. He also helped the IPA launch and establish the IPA TouchPoints Survey an is a visiting tutor at the BPP University.


Articles from Mark Cross

Venue

IET, Savoy Place, London, WC2R 0BL

Nearest stations:
Covent Garden (Piccadilly line)
Embankment (Northern, Bakerloo, Circle and District lines)

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