Breakfast debate in association with Seedtag

Invite-only

Thursday 15 March 2018

Are we about to see a new era of intelligent digital advertising?

Timings: 08:30 - 11:00

Themes for discussion:

  • Is digital advertising now adopting old rules to get cut through to the consumer?
  • Are we at the start of a context revival?
  • Will we see more advertisers taking offline sponsorship online now?
  • Will image-based advertising herald a return to respectful, viewable and brand-safe ads?

Event Partners

    In association with
  • Seedtag

Agenda

08:30 - 09:00

The Library

Registration

09:00 - 09:05

The Shooting Gallery

Welcome

Welcome from Derek Jones, CEO, Mediatel.

09:05 - 10:45

The Shooting Gallery

Panel debate

Themes for discussion:

  • Is digital advertising now adopting old rules to get cut through to the consumer?
  • Are we at the start of a context revival?
  • Will we see more advertisers taking offline sponsorship online now?
  • Will image-based advertising herald a return to respectful, viewable and brand-safe ads?
Chair
Dominic Mills, Editor-at-Large at Mediatel and Former Editor at Campaign
Mia Mulch, Managing Partner, Operations, Omnicom Media Group UK Programmatic
Jon Hewson, Commercial Director, Seedtag
Claire Elsworth, Innovation Director, Initiative
Paul de la Nougerede, Commercial Product Director, Telegraph Media Group

Chair

Dominic Mills

Speakers

Mia Mulch Jon Hewson Claire Elsworth Paul de la Nougerede

10:45 - 11:00

The Library

Networking

Speakers

  • Speaker
    Dominic Mills

    Editor-at-Large at Mediatel and Former Editor at Campaign

  • Speaker
    Mia Mulch

    Managing Partner, Operations, Omnicom Media Group UK Programmatic

  • Speaker
    Jon Hewson

    Commercial Director, Seedtag

  • Speaker
    Claire Elsworth

    Innovation Director, Initiative

  • Speaker
    Paul de la Nougerede

    Commercial Product Director, Telegraph Media Group

See all speakers
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Speaker

Dominic Mills

Editor-at-Large at Mediatel and Former Editor at Campaign

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.


Articles from Dominic Mills
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Speaker

Mia Mulch

Managing Partner, Operations, Omnicom Media Group UK Programmatic

With 11 years of digital media experience, Mia oversees operations at Omnicom Media Group UK’s Programmatic Division (OMGP). Joining OMGP in 2014, she established the Inventory and Data team and strengthened quality media connections between publishers and buyers in the programmatic space. In the past 18 months, Mia has focused to drive product growth and differentiation for OMG UK clients in the programmatic space. Prior to joining Omnicom Media Group UK, Mia worked for a media agency in Chicago.


Articles from Mia Mulch
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Jon Hewson

Commercial Director, Seedtag

With over 20 years experience in the advertising industry, Jon Hewson joined Seedtag to lead the In-Image Advertising company's business in the UK. Marketing graduate Jon started his career with Border Television in his hometown of Carlisle before moving up through the ranks in media. He served as Group Managing Director for CN Radio's portfolio of 11 radio stations across the UK and Ireland and co-founded GMG Radio, now one of the United Kingdom’s largest radio groups. Jon also spent time at GCap Media as Managing Director of two regional radio media businesses, and at 2i Media where, again, he sat as MD before joining Rovi in 2010.


Articles from Jon Hewson
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Claire Elsworth

Innovation Director, Initiative

Claire has been at Initiative for 4 years, and part of the wider IPG Mediabrands family for 6. With a background in digital and brand partnerships, she now is responsible for helping clients such as Amazon, Converse and Carlsberg take the initiative in culture through technology, creativity and innovation.


Articles from Claire Elsworth
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Paul de la Nougerede

Commercial Product Director, Telegraph Media Group

Paul de la Nougerede is the Commercial Product Director for Telegraph Media Group, responsible for commercial strategy across Programmatic, Ad Technology and Ad Operations. He was previously at AOL where he was focused on building audience and monetisation strategies for AOL's content brands that include the AOL Portal, Huffington Post UK and Engadget UK. Prior to joining AOL he held senior digital roles covering commercial strategy, ad products, operations and analytics at Telegraph Media Group and Orange. You can take my photo from my linked in profile: https://uk.linkedin.com/in/nougerede


Articles from Paul de la Nougerede

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)