The Future of Brands

Challenger conference for CMOs, agencies, media & tech

Thursday 8 February 2018

Mediatel Events presents a new conference for 2018. It's a full day of panels, interviews and insightful presentations featuring leading marketers.

We have a host of brands attending as speakers and delegates including:

Sky, TfL, 02, Britvic GB, Epson, Hiscox, Crown Commercial Service, Jaguar Land Rover, Ferrero, Hotels.com, Cancer Research UK, Dominos, Google Lego, IFRS, Honda, Asda, Boden, Wickes, Co-op Bank, Nestle, Just Eat, Direct Line, Diageo, RBS, William Hill, Weetabix, Hutchison 3G UK

Themes for discussion during the day will include:

  • The state of digital creativity
  • Who Should I Believe? Who should be my brand’s most trusted advisor?
  • Does Digital Marketing Build Brands?
  • Data - does GDPR and e-privacy change digital marketing forever?
  • Future-proofing my brand
  • A view from the city

Panellists from brands (CMOs); agencies; media owners and the adtech world. Agenda below.

Timings: 9am - 5pm

IPA members can ascribe a CPD value to each Mediatel Events session

Event Partners

    In association with
  • Ebiquity
  • Event partners
  • Rezonence
  • Seedtag
  • AudienceProjects
  • 4c
  • Newsworks
  • ContentCal
  • Media partner
  • Warc

Agenda

08:45 - 09:30

Foyer

Registration

09:30 - 09:35

Auditorium

Welcome

Welcome from Derek Jones, CEO, Mediatel.

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

09:35 - 09:50

Auditorium

Introduction

Introduction to set up the day with Michael Karg, Group Chief Executive Officer, Ebiquity.

Michael Karg, Group Chief Executive Officer, Ebiquity

Speakers

Michael Karg

09:50 - 10:15

Auditorium

Interview - The Future of the CMO

Mark Evans, Marketing Director, Direct Line interviewed by chair Dominic Mills.

Chair
Dominic Mills, Editor-at-Large at Mediatel and Former Editor at Campaign
Mark Evans, Marketing Director, Direct Line

Chair

Dominic Mills

Speakers

Mark Evans

10:15 - 11:00

Auditorium

Panel - Is the Tide Turning?

Is concern around online advertising and programmatic creating a backlash which will favour brand-safe, content and context rich media owners?

Are advertising plans putting audience or context first.. or neither?

How much is any shift in the hands of agencies; how much is it down to brands?

Are we likely to see more direct deals done between advertisers and media owners?

Chair: Dominic Mills, Editor-at-Large, Mediatel
Liz Workman, Managing Partner, Workman Partnership
Jacob Lachmann, CEO, AudienceProject
Denise Turner, Insight Director, Newsworks
Richard Bradford, Group Strategy Director, Wavemaker
Andrew Challier, Strategic marketing investment advisor, Ebiquity

Chair
Dominic Mills, Editor at Large, Mediatel
Liz Workman, Managing Partner, Workman Partnership
Jacob Lachmann, CEO, AudienceProject
Denise Turner, Insight Director, Newsworks
Richard Bradford, Group Strategy Director, Wavemaker
Andrew Challier, Strategic marketing investment advisor, Ebiquity

Chair

Dominic Mills

Speakers

Liz Workman Jacob Lachmann Denise Turner Richard Bradford Andrew Challier

11:00 - 11:30

Foyer

Coffee break

11:30 - 12:15

Auditorium

Panel – Who should I believe?

Who is set to be the brand’s most trusted advisor.

Chair: Dominic Mills, Editor at Large, Mediatel
Annabel Venner, Global Brand Director, Hiscox

Nick Manning, Founder Manning Gottlieb OMD and former Chief Strategy Officer, Ebiquity
Steven Pollack, Head of Media Communications, Nestle UK Ltd
Will Hodge, Executive Strategy Director, Karmarama

Jenny Biggam, Co-Founder, the7stars

Chair
Dominic Mills, Editor at Large, Mediatel
Annabel Venner, Global Brand Director, Hiscox
Nick Manning, Founder Manning Gottlieb OMD and former Chief Strategy Officer, Ebiquity
Steven Pollack, Head of Media Communications, Nestle UK Ltd
Will Hodge, Executive Strategy Director, Karmarama
Jenny Biggam, Co-Founder, the7stars

Chair

Dominic Mills

Speakers

Annabel Venner Nick Manning Steven Pollack Will Hodge Jenny Biggam

12:15 - 12:30

Auditorium

Interview - What will blockchain mean for the marketing and advertising industry

David Pidgeon, Editor, Mediatel Newsline interviews senior tech leader, Anne Goodman.

Anne was previously globally responsible for BBC Advertising Sales Enablement, Ad Technology & Operations across BBC Worldwide commercial platforms - BBC World News, bbc.com and global brands; and led the Advertising Sales Marketing function in Asia, EMEA & Australia fior Microsoft.

David Pidgeon, Editor, Mediatel Newsline
Anne Goodman

Speakers

David Pidgeon Anne Goodman

12:30 - 13:05

Auditorium

Presentation - The State of Digital Creativity

Patrick Collister, Creative Lead in The ZOO EMEA, Google

Patrick Collister, Creative Lead in The ZOO EMEA, Google

Speakers

Patrick Collister

13:05 - 14:00

Foyer

Lunch and networking

14:00 - 14:20

Auditorium

Presentation - Future-proofing your brand

Tracey Follows, Founder, FutureMade.

Tracey Follows, Founder, FutureMade

Speakers

Tracey Follows

14:20 - 15:00

Auditorium

Presentations - Look out for these in 2018

Showcasing adtech products that we think will raise the bar in 2018:

1.“How knowing more about your customer makes your contact with them more meaningful.” - Adam Hawkins, Sales Director, 4C

2. Unleashing the power of images - Jon Hewson, Commercial Director UK, Seedtag

3. Targeting pole position for data enrichment - a presentation from Charlie Crideford, Digital Marketing Controller, Sky and Sandy Ghuman, Campaign Planning & Delivery Manager - Digital, Sky .

Sandy Ghuman, Campaign Planning & Delivery Manager - Digital, Sky
Jon Hewson, Commercial Director UK, Seedtag
Adam Hawkins, Sales Director, 4C
Charlie Crideford, Digital Marketing Controller, Sky

Speakers

Sandy Ghuman Jon Hewson Adam Hawkins Charlie Crideford

15:00 - 15:35

Auditorium

Panel - Does GDPR and e-privacy change digital marketing forever?

Chair: Dominic Mills, Editor at Large, Mediatel
Alastair Pegg, Marketing Director, The Co-op Bank
Sacha Wilson, Senior Associate, Bristows
Yves Schwarzbart, Head of Policy & Ad Tech, IAB UK
Dominic Chambers, Global Head of Digital Marketing, Jaguar Land Rover
Tim Hussain, Managing Principal, Ebiquity

Chair
Dominic Mills, Editor at Large, Mediatel
Alastair Pegg, Marketing Director, The Co-op Bank
Sacha Wilson, Senior Associate, Bristows
Yves Schwarzbart, Head of Policy & Ad Tech, IAB UK
Dominic Chambers, Global Head of Digital Marketing, Jaguar Land Rover
Tim Hussain, Managing Principal, Ebiquity

Chair

Dominic Mills

Speakers

Alastair Pegg Sacha Wilson Yves Schwarzbart Dominic Chambers Tim Hussain

15:35 - 16:00

Foyer

Coffee break

16:00 - 16:40

Auditorium

Panel - Does digital marketing build brands?

Chair: Dominic Mills, Editor at Large, Mediatel
Dominic Chambers, Global Head of Digital Marketing, Land Rover Jaguar
Laurence Green, Executive Partner, Mullen-Lowe
Ross Duncan, Media Planning Manager, Just Eat
Mark Syal, Head of Product, Essence

Chair
Dominic Mills, Editor at Large, Mediatel
Dominic Chambers, Global Head of Digital Marketing, Land Rover Jaguar
Laurence Green, Executive Partner, Mullen-Lowe
Ross Duncan, Media Planning Manager, Just Eat
Mark Syal, Head of Product, Essence

Chair

Dominic Mills

Speakers

Dominic Chambers Laurence Green Ross Duncan Mark Syal

16:40 - 16:45

Auditorium

Scene setter

Carl Juresic, Strategy Director, Fetch

Carl Juresic, Strategy Director, Fetch

Speakers

Carl Juresic

16:45 - 17:20

Auditorium

Panel - How can digital marketing deliver positive change?

  • Have we got the paid owned earned equation right - is that part of the problem?
  • Which digital formats are the ones that will succeed?
  • Digital Advertising is still only 20 years old what have we learnt so far that we can apply going forward?
  • What does Digital Marketing 3.0 look like?

Chair: Greg Grimmer, COO, Fetch
Jon Hewson, Commercial Director UK, Seedtag
Sharon Braude, Director of Digital Marketing, Social & Search, EMEA, The Walt Disney Company

Carl Juresic, Strategy Director, Fetch
Rahul Chakkara, Founder, samim.ai
Jamie Inman, Head of Planning, BMB
Jean Faulkner, Marketing Director, Conde Nast Publications

Chair
Greg Grimmer, COO, Fetch
Jon Hewson, Commercial Director UK, Seedtag
Sharon Braude, Director of Digital Marketing, Social & Search, EMEA, The Walt Disney Company
Carl Juresic, Strategy Director, Fetch
Rahul Chakkara, Founder, samim.ai
Jamie Inman, Head of Strategy, BMB
Jean Faulkner, Marketing Director, Conde Nast Publications

Chair

Greg Grimmer

Speakers

Jon Hewson Sharon Braude Carl Juresic Rahul Chakkara Jamie Inman Jean Faulkner

17:20 - 17:30

Auditorium

Wrap up and Chairman's final thoughts

Derek Jones, CEO, Mediatel

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

17:30 - 18:00

Foyer

Drinks reception

Speakers

  • Speaker
    Dominic Mills

    Editor at Large, Mediatel

  • Speaker
    Tracey Follows

    Founder, Futuremade

  • Speaker
    Nick Manning

  • Speaker
    Steven Pollack

    Head of Media Communications, Nestle UK Ltd

  • Speaker
    Mark Evans

    Marketing Director, Direct Line

  • Speaker
    Dominic Chambers

    Global Head of Digital Marketing, Jaguar Land Rover

  • Speaker
    Liz Workman

    Managing Partner, Workman Partnership

  • Speaker
    Laurence Green

    Executive Partner, Mullen Lowe London

  • Speaker
    Alastair Pegg

    Marketing Director, The Co-operative Bank

  • Speaker
    Sacha Wilson

    Senior Associate, Bristows

  • Speaker
    Anne Goodman

    Consultant

  • Speaker
    Ross Duncan

    Media Planning Manager, Just Eat

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Michael Karg

    Group Chief Executive Officer, Ebiquity

  • Speaker
    Jacob Lachmann

    CEO, AudienceProject

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Richard Bradford

    Group Strategy Director, Wavemaker

  • Speaker
    Andrew Challier

    Strategic marketing investment advisor, Ebiquity

  • Speaker
    Annabel Venner

    Global Brand Director, Hiscox

  • Speaker
    Will Hodge

    Executive Strategy Director, Karmarama

  • Speaker
    Jenny Biggam

    Co-Founder, the7stars

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Patrick Collister

    Creative Lead in The ZOO EMEA, Google

  • Speaker
    Sandy Ghuman

    Campaign Planning & Delivery Manager - Digital, Sky

  • Speaker
    Jon Hewson

    Commercial Director UK, Seedtag

  • Speaker
    Adam Hawkins

    Sales Director, 4C

  • Speaker
    Charlie Crideford

    Digital Marketing Controller, Sky

  • Speaker
    Yves Schwarzbart

    Head of Policy & Ad Tech, IAB UK

  • Speaker
    Tim Hussain

    Managing Principal, Ebiquity

  • Speaker
    Mark Syal

    Head of Product, Essence

  • Speaker
    Carl Juresic

    Strategy Director, Fetch

  • Speaker
    Greg Grimmer

    COO, Fetch

  • Speaker
    Sharon Braude

    Director of Digital Marketing, Social & Search, EMEA, The Walt Disney Company

  • Speaker
    Rahul Chakkara

    Founder, samim.ai

  • Speaker
    Jamie Inman

    Head of Strategy, BMB

  • Speaker
    Jean Faulkner

    Marketing Director, Conde Nast Publications

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Speaker

Dominic Mills

Editor at Large, Mediatel

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.


Articles from Dominic Mills
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Tracey Follows

Founder, Futuremade

Tracey is a highly respected strategist and marketer, with over 20 years’ experience working in agencies and as a client. Her work in telecoms, technology, retail and media has helped to shape the future strategies of brands such as T-Mobile, BT, O2, easyJet and John Lewis. While chief strategy officer at JWT, Tracey established planning foresight as a new discipline. Before joining JWT she was executive planning director at VCCP, planning director at Lowe, head of consumer marketing at BT, and international advertising manager at T-Mobile. She left advertising to retrain as a futurist at the University of Houston and set up her own futures consultancy, working with clients such as Google, Telefonica, Unmade and several major advertising agencies. She is Marketing magazine’s resident futures columnist,and she writes and speaks extensively on the need for long-term strategies for business. She is a member of the Association of Professional Futurists and the World Future Society. She was also chair of the Account Planning Group in 2014 and 2015, and is the co-author of 98% Pure Potato, a book about the origins of advertising account planning. In early 2018 Tracey was also appointed the Head of Strategy at WIRED Consulting


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Speaker

Nick Manning


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Speaker

Steven Pollack

Head of Media Communications, Nestle UK Ltd


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Speaker

Mark Evans

Marketing Director, Direct Line

Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 5 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand. Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100 and was also the Financial Services Forum marketer of the year in 2015


Articles from Mark Evans
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Speaker

Dominic Chambers

Global Head of Digital Marketing, Jaguar Land Rover


Articles from Dominic Chambers
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Liz Workman

Managing Partner, Workman Partnership


Articles from Liz Workman
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Laurence Green

Executive Partner, Mullen Lowe London

Laurence is a Founding Partner of the advertising agency 101, whose clients include the BBC, Byron, Heineken, innocent, Tango and Wagamama. He was previously co-founder and Chairman of Fallon London, twice winner of Campaign magazine’s ‘Agency of the Year’ title. Whilst at Fallon, Laurence planned the improbable resuscitation of the Skoda brand, the launch of Sony’s Bravia sub-brand with the celebrated ‘Balls commercial’ and the controversial revitalization of the Cadbury brand with a certain drumming gorilla. Laurence has won gold and silver at the IPA Effectiveness Awards, served as Convenor of the Judges and sits on the Effectiveness Board as an Honorary Fellow. He has also chaired the UK’s pre-eminent creative awards jury and edited two books on marketing best practice. The only agency strategist named in the Financial Times Creative Business Top 50, Laurence was a founding member of c&binet, the DCMS’s creative industries thinktank, and a founding trustee of the Marketing Academy, the not-for-profit marketing leadership mentoring organsiation. An advertising columnist for the Telegraph for 3 years, Laurence is a trustee of Somerset House, Chairman of the British Independent Film Awards and keen runner. He is married with three daughters and a dog.


Articles from Laurence Green
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Alastair Pegg

Marketing Director, The Co-operative Bank


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Sacha Wilson

Senior Associate, Bristows


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Anne Goodman

Consultant

Anne is a highly experienced CMO with deep management experience in leading matrix teams and building business. Specialising in the creation of strategic marketing propositions for technology and media companies and developing the business strategy to deliver revenue targets. Specific skills include spearheading business growth based on marketing strategies and programme implementation, technology integration and product innovation, 3rd party alliances and organisation evolution. Anne has over 15 years in the digital advertising space; • As SVP Sales Marketing & Ad Technology, BBC Advertising from 2009 to 2017 - BBC Advertising is division of BBC Worldwide that handles the BBC’s commercial business outside of the UK. She was responsible for the global proposition and positioning of BBC Advertising and leading the Advertising technology strategy driving ad systems product development across BBC World News and bbc.com. • At Microsoft MSN Anne held a number of senior management roles leading the global sales marketing strategy for Microsoft Advertising, The positioning plan for the launch of Microsoft Search (Bing). Introduction of the key account client management strategy and the global launch of digital advertising at Cannes Lions through the first digital sponsorship. Prior to BBC Worldwide, Anne spent several years in senior international management positions within commercial organisations including systems integrators Getronics (acquired by KPM Telecom), PwC, British Airways, BT (British Telecom) and Benetton, working closely with teams in Hong Kong, Seattle, New York, Paris, Brussels and Amsterdam. Notable achievements during this period were the creation of the brand propositions for PwC following the merger of Price Waterhouse and Coopers & Lybrand, and World Traveller at British Airways replacing Economy. Anne was Vice-Chair of the Executive Committee of IAB Europe and is a member of Council for University of Bath. She is a graduate of Durham University, where she gained a BSc in Geography and is studying for a MA in Leadership and Sustainability at IFLAS at the University of Cumbria specialising in the principals of mutuality and democracy. Anne is currently taking time out to learn about block chain focusing on its application to the ad supply chain in the context of transparency and trust - as well as exploring its usage in the consumer experience through sovereign identity and the possibilities of tokenisation as an alternative commercial model for content creation.


Articles from Anne Goodman
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Speaker

Ross Duncan

Media Planning Manager, Just Eat

Media specialist for 8 years, with a passion for all things TV and the Video landscape. Ross spent 7 years in the media agency world in various guises, latterly advising high growth, tech clients such as Paddy Power Betfair, Machine Zone (Game of War, Mobile Strike) and Not On the High Street on their media investments. Since Nov 2016 Ross has been helping Just Eat “Create the World’s Greatest Food Community” in a newly created role as Media Planning Manager.


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Speaker

Derek Jones

CEO, Mediatel


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Speaker

Michael Karg

Group Chief Executive Officer, Ebiquity

Michael Karg became Ebiquity’s Group CEO on January 1st, 2016. He was previously CEO International for Razorfish, the digital business transformation agency of Publicis Groupe, and held senior international leadership positions with both Razorfish and Digitas over a 15-year career. A native of Austria, he has been based in Boston, Paris, and London and was responsible for Razorfish’s and Digitas’ growth and strategic development in Europe (UK, Germany, France, Italy, and Spain), India, China, South East Asia, Australia, and Brazil. He advised clients globally across industries on marketing and digital strategies, worked closely with technology partners, and led the integration of acquired businesses. Michael holds a degree in Finance and Accounting and a doctorate in Management from the University in St. Gallen, Switzerland, and was a visiting Fellow at Harvard University from 1999 to 2000. He is a member of the Board and Chair of the Compensation Committee of Travelzoo Inc. (NASDAQ: TZOO).


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Jacob Lachmann

CEO, AudienceProject

Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Today he is the CEO of AudienceProject, a unique, award-winning MarTech company supplying digital cross-platform audience ecosystems to publishers, brands and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob Lachmann acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones in Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as an industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.


Articles from Jacob Lachmann
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Denise Turner

Insight Director, Newsworks

Denise joined Newsworks in 2015. She is responsible for designing and executing Newsworks' insight programme. Denise has 24 years of experience in both full-service and media agencies. Before Newsworks, Denise was chief insight officer at Havas Media Group.


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Richard Bradford

Group Strategy Director, Wavemaker

Richard has spent the last decade developing the communications strategy for some of the top brands in the UK, including Orange, Aviva, Morrisons and the launch of EE. More recently, Richard has worked on evolving Vodafone’s customer journey and re-launching Lloyds Bank. Richard specialises in growing challengers and new entrants to market, including Halifax, Nationwide and Butlins. He jointly developed MEC’s global planning process and the Wavemaker content process, and is a specialist in behaviour change inside and outside government.


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Andrew Challier

Strategic marketing investment advisor, Ebiquity


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Annabel Venner

Global Brand Director, Hiscox

Annabel is CMO of DirectAsia and Hiscox Global Brand Director. In these roles Annabel is responsible for driving the effectiveness of marketing across the Hiscox Group and DirectAsia, specifically in key markets of UK, US, France, Germany, Thailand Singapore. Her key deliverables are; running and sustaining the 'Hiscox Marketing Excellence' programme, owning the Hiscox & DirectAsia brand architectures and ensuring its local activation, and providing technical support, guidance and best practice to all markets. Annabel joined Hiscox in January 2009, as Head of Marketing and prior to her current Global role was UK Marketing Director, and sitting on the UK Leadership Team Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; MyCoke, Schweppes, Powerade and Oasis, and on both GB and European projects. She led projects including the launch of the UK loyalty programme, consumer activation of Beijing Olympics, and a pan European promotion with i-Tunes. Annabel holds a chemistry degree from the University of Bristol and is a Fellow of The Marketing Society, member of the Financial Services Forum, and a Tech London Advocate. She is married, with two young boys, and lives in West London.


Articles from Annabel Venner
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Speaker

Will Hodge

Executive Strategy Director, Karmarama

Will has worked at Karmarama for the past six years and oversees the agency’s strategic output across different functions, from communications to products, and innovation. Clients include Just Eat, Confused.com, The Army, the BBC and The Guardian. He started his career working at Howell Henry Chaldicott Lury on Autoglass, Pot Noodle, Singapore and Sky Sports. Then subsequently at AMV, Will led the strategy for one of the UK’s biggest programmes of behaviour change – the switchover to digital television. Will has won silver and bronze IPA Effectiveness Awards in recognition of the long-term effectiveness of the THINK! road safety brand and for Costa. Will is married with two children and might be the nicest Millwall fan you’ll ever meet.


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Jenny Biggam

Co-Founder, the7stars

Jenny set up the7stars in 2005 with business partner Mark Jarvis. In ten years the agency has grown to be the UK's largest independent media agency with clients including Iceland Foods and Suzuki Cars. In 2015 the7stars was voted the third best company to work for in the Sunday Tines, and one of the Telegraph's 1,000 companies to inspire Great Britain.


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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


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Patrick Collister

Creative Lead in The ZOO EMEA, Google

A copywriter who cut his teeth at two of the UK's agency 'universities', Ogilvy and BMP, Collister says the core of his current role is to "bring ad thinking to Google" and help its in-house client-facing work closer with agencies. Among his many roles in advertising before joining Google in 2013, he was creative director at Ogilvy and Mather and, in his own words, "executive bloody idiot" at EHS Brann. He has also run his own creative consultancy, and a magazine and archive focused on unearthing examples of innovation in direct marketing from around the world. On his LinkedIn profile, he has 91 endorsements for copywriting, and 71 for direct marketing.


Articles from Patrick Collister
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Sandy Ghuman

Campaign Planning & Delivery Manager - Digital, Sky

Sandy has over 20 years of experience in direct and digital marketing having worked at companies such as Yell, Experian and most recently Sky. At Sky Sandy is responsible for driving digital and social targeting capabilities including, audience management in Sky’s Data Management Platform (DMP) and the social media landscape. Sitting within Insights and Decision Science, Sandy’s team has leveraged Sky’s rich consumer data set to drive, omni-channel planning and personalisation through optimal targeting, testing and campaign evaluations. Sandy has personally driven the integration, roadmap and the use of various technology products and data achieving digital media efficiencies and improve campaign performance and measurement.


Articles from Sandy Ghuman
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Jon Hewson

Commercial Director UK, Seedtag

With over 20 years experience in the advertising industry, Jon Hewson joined Seedtag to lead the In-Image Advertising company's business in the UK. Marketing graduate Jon started his career with Border Television in his hometown of Carlisle before moving up through the ranks in media. He served as Group Managing Director for CN Radio's portfolio of 11 radio stations across the UK and Ireland and co-founded GMG Radio, now one of the United Kingdom’s largest radio groups. Jon also spent time at GCap Media as Managing Director of two regional radio media businesses, and at 2i Media where, again, he sat as MD before joining Rovi in 2010.


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Speaker

Adam Hawkins

Sales Director, 4C

Adam has worked in digital marketing for over 10 years - specialising in Paid Search and Social. In this time, he has worked closely with many clients on strategy and solutions across all verticals in his time at agencies, and at technology platforms. A movie and football geek, Adam can often be found extolling the virtues of the false nine; or reeling off obscure film quotes from the 90s.


Articles from Adam Hawkins
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Speaker

Charlie Crideford

Digital Marketing Controller, Sky

Charlie is Media Strategy Controller at Sky. She specialises in looking at how media efficiency & effectiveness can be improved, especially within the digital space. She has a particular interest in cross channel measurement, working with first party data to get a unified view of a customer, their media consumption and therefore how to target them most effectively. Prior to this role Charlie was responsible for the planning of Sky UK’s digital activity across its range of products, ensuring that every plan was based on solid insight, data & innovation. Charlie has also worked with brands including Vodafone, Rank group and Volkswagen.


Articles from Charlie Crideford
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Yves Schwarzbart

Head of Policy & Ad Tech, IAB UK


Articles from Yves Schwarzbart
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Tim Hussain

Managing Principal, Ebiquity

Tim Hussain in Head of Digital, UK. Tim was previously Director of Digital Strategy at Collective, a leading programmatic multiscreen advertising company. In his 15-year career in digital media, he has held roles in business and product development at Sky and AOL while lending his expertise to the trade bodies Thinkbox and IAB. Tim joined Ebiquity’s Media Value Measurement practice in 2016. The division specializes in providing brands with tools and consultancy services to improve media performance while ensuring transparency. Tim is helping to develop the digital measurement tools and techniques necessary to address the challenges facing advertisers today.


Articles from Tim Hussain
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Mark Syal

Head of Product, Essence

Mark Syal is Head of Product at Essence, a global data-driven agency and part of GroupM. Mark is responsible for the evolution of Essence’s products with a vision for growth and innovation and is charged with defining the role of brand and performance media across all channels. Mark has a keen interest in the dynamics between the evolution of media consumption and changes in society; affecting attitudes and behaviours. He is dedicated to setting the direction of where media should be going within marketing to add more value to clients, and create more meaningful and more effective advertising experiences for consumers. During his near 25 years in the media industry, he’s worked with some of the leading brands in the UK. Mark is a true advertising native who understood early on that there was something important in digital. Mark joined Essence in February 2013 after having built Walker Media’s digital division from scratch, focusing on delivering the best strategies and campaigns for his clients.


Articles from Mark Syal
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Speaker

Carl Juresic

Strategy Director, Fetch

Carl Juresic is an Australian/Maltese/Croatian guy residing in London as a Strategy Director at Fetch. He get’s his kicks by creatively solving business problems in an ever more rapidly changing digital world. Having learnt his craft client side at Coca Cola + PwC and agency side at Ogilvy on brands such as Unilever and Dove Men – he is now focused on guiding Fetch’s amazing client roster of Apple, Facebook and the Telegraph to success in our mobile first world.


Articles from Carl Juresic
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Greg Grimmer

COO, Fetch

Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. His influential column on Mediatel.co.uk has been now running for four years and has received wide acclaim from both within and outside the industry. He has also co-authored two books on “Advertising Works 12” and The Digital State.” Greg began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, becoming a board director at twenty eight. He worked at Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003. Greg was MD of Zed Media in 2005. ZED grew from 50 staff and billings of £52million to 120 staff and billings of £130million in that period and took a pre-eminent position among agencies in the digital arena, winning awards for work in DiTV, Mobile, and social networking. In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across the advertising, creative and planning spectrum. The agency from launch attracted brands including Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine. After selling his stake in HMDG, Greg was enticed by the founders to join the Fetch success story with a brief to expand the company into new global markets and new marketing services.


Articles from Greg Grimmer
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Sharon Braude

Director of Digital Marketing, Social & Search, EMEA, The Walt Disney Company

Sharon has 15 years of digital marketing experience spanning numerous industries and sectors, both locally and globally. Her work includes several well-known and highly successful digital campaigns for British Airways, BBC, Open University, MoneySupermarket.com, L'Oreal and Hyundai. Her current role as Director of Digital Marketing, Search and Social EMEA for The Walt Disney Company merges her technical digital knowledge with her passion for creativity. Sharon is a champion of female leadership and diversity, and is a founding committee member of Omiwomen - an Omnicom network-wide initiative to foster talent and diversity. Earlier this year, Sharon was also invited to judge the Media category of the prestigious D&AD Awards.


Articles from Sharon Braude
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Rahul Chakkara

Founder, samim.ai

Rahul Chakkara is currently Founder and CEO of Samim.ai (https://samimai.com/), a AI startup based in London. Samim.ai specialises in improving customer and employee experiences using virtual AI assistants. He also advises companies on their digital strategies. Previously, Rahul worked as Chief Digital Officer and Digital Director in travel, telco and media sectors. He was the Creative Director of the BBC iPlayer launch. Rahul started his career with Procter & Gamble in Germany.


Articles from Rahul Chakkara
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Speaker

Jamie Inman

Head of Strategy, BMB

Jamie Inman is Head of Strategy at BMB. BMB made its name making brilliant TV ads for famous UK food brands. In the past 6 months alone we’ve made a huge integrated campaign for LinkedIn US, launched the latest Galaxy A smartphone for Samsung and delivered creative platforms that include pr stunts, a grime track as a media channel and even an ‘old school’ viral video hit.


Articles from Jamie Inman
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Jean Faulkner

Marketing Director, Conde Nast Publications

Jean Faulkner has been Condé Nast Britain’s Marketing and Research Director since 2001. Her remit covers all Condé Nast’s magazine brands – print, digital, online, and events – including Vogue, GQ, Vanity Fair, and WIRED, as well as newer brands such as the Condé Nast College. Most recently, she managed the #newvogue campaign. Prior to Condé Nast, she was at Publicis as Media Strategy Director for L’Oréal’s luxury brands.


Articles from Jean Faulkner

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