Mediatel Media Research Awards

Celebrating the leaders of UK media research

Awards lunch: Wednesday 28 February 2018

The Mediatel Media Research Awards 2018 invited research agencies, industry bodies, media agencies and owners to enter categories that spanned innovation in survey design, creativity in data communication, insight and research effectiveness. The 2018 winners were revealed at an annual awards lunch at the impressive Banking Hall on Wednesday 28 February 2018.

Please note: the awards are now closed for entries.

The awards saw twelve award categories, plus an overall Grand Prix winner.

Best Custom Media Research Project - Trade Body

Newsworks - Sample of One

Best Custom Media Research Project - Media Owner

Channel 4 - Contextual Moments

Best Custom Media Research Project - Agency

J Walter Thompson and Mindshare - Speak Easy

Best International Media Research Project

BBC World Service - Attribution

Best Media Research Tracking Project

the7stars - Untangling the fairylights: festive tracking study

Best Social Media Project

Wavemaker - FB intelligence (WM FBi)

Best Use of Data Sets

Hello London (Exterion Media & TfL) - 'Abi & Ali: TfL Audiences

Excellence in Measuring Effectiveness of a Media Campaign

Channel 4 - Contextual Moments

Excellence in Research Presentation

Newsworks - Getting closer to the Great British public

Media Agency of the Year

the7stars

Media Owner/Trade Body of the Year

Newsworks

Research Agency Team of the Year

Ipsos Connect

Grand Prix

Channel 4 - Contextual Moments

Event Partners

    Headline partner
  • Future thinking

Categories

1 Best Custom Media Research Project

2 Best Media Research Tracking Project

3 Best International Media Research Project

4 Excellence in Measuring Effectiveness of a Media Campaign

5 Best Use of Data Sets

6 Best Social Media Project

7 Excellence in Research Presentation

8 Research Agency Team of the Year

9 Media Owner/Trade Body of the Year

10 Media Agency of the Year

Judges

  • Speaker
    Richard Marks

    Director, Research the Media

  • Speaker
    Jonny Protheroe

    Head of UK Market Insights, Google

  • Speaker
    Lynne Robinson

    Research Director, IPA

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Catherine Blizzard

    Director of Marketing and Audiences, BBC World Service

  • Speaker
    David Brennan

    Founder, Media Native

  • Speaker
    Brian Jacobs

    Founder, Brian Jacobs & Associates Ltd

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Richard Shotton

    Head of Insight, Manning Gottlieb OMD

  • Speaker
    Kristin Bayliss

    Global Account Measurement Lead, Facebook

See all judges
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Richard Marks

Director, Research the Media

Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration. Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world. Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.


Articles from Richard Marks
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Jonny Protheroe

Head of UK Market Insights, Google

Jonny leads the UK research team at Google, focusing on audience measurement, advertising effectiveness and digital consumer insights, with the aim of helping advertisers and agencies make better data-driven decisions. Jonny has worked at Google since 2010, and previously worked in insights and analytics roles at Aegis Media.


Articles from Jonny Protheroe
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Lynne Robinson

Research Director, IPA

Lynne Robinson is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts at both board and technical levels. Lynne is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner. Lynne began her career at J. Walter Thompson and was the Media Research Director of Leo Burnett prior to joining the IPA. Lynne is a frequent speaker at conferences and seminars around the world and was the first female chair of the UK Media Research Group.


Articles from Lynne Robinson
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Denise Turner

Insight Director, Newsworks

Denise joined Newsworks in 2015. She is responsible for designing and executing Newsworks' insight programme. Denise has 24 years of experience in both full-service and media agencies. Before Newsworks, Denise was chief insight officer at Havas Media Group.


Articles from Denise Turner
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Catherine Blizzard

Director of Marketing and Audiences, BBC World Service

Catherine is Director of marketing and audiences for BBC World Service, which offers a multi-platform news service in English and 27 languages to millions around the world on TV, radio and digital platforms, including online and mobile devices, as well as social media - either directly or through syndicated content via partners. Catherine is responsible for audience measurement, evaluation of services and the provision of business focussed insight to editorial, strategy, digital and business development teams - in addition to running Marketing and an in house creative team. Prior to joining the BBC, Catherine held a number of roles at the Central Office of Information (COI). She joined as its Director of Research, and then took the post of Group Client Director at COI, responsible for through the line marketing campaigns on behalf of Government clients across the Education, Skills and Culture sectors, and finally worked as a managing consultant in the Strategy and Planning team. Catherine started her career as a Graduate Trainee in Birds Eye Walls, moving to ITV’s Carlton Television, where she headed the sales research team.


Articles from Catherine Blizzard
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Speaker

David Brennan

Founder, Media Native


Articles from David Brennan
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Brian Jacobs

Founder, Brian Jacobs & Associates Ltd

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). He has worked in the UK, EMEA and globally based in the USA. His experience covers shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multi-faceted digital channels; and from media planning to multi-disciplinary communication planning. Over his time in agencies Brian was responsible for media activities on a number of major accounts – including P&G, Unilever, The Coca-Cola Company, McDonald’s, Kellogg’s, Diageo, Volkswagen and adidas. He also represented the agency sector on numerous media industry committees, including the BARB Management Committee. In 2006 Brian started Brian Jacobs and Associates (www.bjanda.com), a consultancy business that has advertisers, media agencies and trade bodies amongst its clients and which has done work including creative and media agency pitches, market research projects, media agency positioning, and advising advertisers on agency fees. Brian has co-authored two books on the media industry. ‘Spending Advertising Money’ with the late Dr Simon Broadbent was published in 1984; ‘Social Media Marketing’ with Jouko Ahvenainen, Alan Moore and Ajit Jaokar appeared in 2009. His weekly blog (The Cog Blog) is widely read throughout the industry and can be found at www.bjanda.com/blog.


Articles from Brian Jacobs
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Richard Shotton

Head of Insight, Manning Gottlieb OMD

Richard is Deputy Head of Evidence at Manning Gottlieb OMD. He started his career as a media planner, working on accounts such as Coke and comparethemarket.com, before moving into research. Richard is interested in how findings from behavioural science can be applied to advertising. His first book on that topic will be available later this year.


Articles from Richard Shotton
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Kristin Bayliss

Global Account Measurement Lead, Facebook

Kristin has been working in media research for over 9 years, starting off in New York and transitioning to London in 2008. After building a strong foundation agency side Kristin has recently secured a role with the Facebook measurement team.


Articles from Kristin Bayliss

Venue

The Banking Hall, 14 Cornhill, London, EC3V 3ND

Nearest station:
Bank, Exit 5 (Northern and Central lines)

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