Mediatel's Out-of-Home Summit

Bringing together the key players in the UK's OOH industry

Tuesday 23 January 2018

A new addition to the 2018 events calendar, Mediatel's first Out-Of-Home Summit brought together the key players in UK's OOH industry. These experts shared their views on the industry's latest developments and challenges, and OOH's role in the media landscape.

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Event Partners

    Event partners
  • Talon
  • Primesight
  • JCDecaux
  • -
  • Exterion
  • Ocean
  • Industry partners
  • FEPE
  • Outsmart

Agenda

14:00 - 14:30

Benjamin Franklin

Registration

14.30 - 14.35

The Great Room

Welcome

Welcome from Derek Jones, CEO, Mediatel

Speakers

Derek Jones

14.35 - 15.00

The Great Room

The client's view

Simon Valcarcel, Head of Creative and Media, O2 interviewed by Dominic Mills

Chair

Dominic Mills

Speakers

Simon Valcarcel

15.00 - 15.45

The Great Room

Opening panel - Brand Building

Brand Building

  • Is OOH’s breadth a challenge or an opportunity in marketing the medium to advertisers/agencies now and in the future?
  • Effectiveness studies prove OOH’s case, but are these getting through to clients?
  • Has short–term activation taken root in the industry?
  • What is OOH’s role in brand building now and will we see that changing over the next 3 years?

Chair: Dominic Mills, Editor-at-large, Mediatel Newsline
Richard Simkins, Creative Solutions Director, Exterion Media UK
Craig Mawdsley, Joint Chief Strategy Officer, AMV BBDO
Sophie Pemberton, Strategy Director, Talon Outdoor
Sarah Walker, Head of Business Planning, Essence

Chair

Dominic Mills

Speakers

Craig Mawdsley Sophie Pemberton Sarah Walker Richard Simkins

15.45 - 16.10

The Great Room

Cities of the Future

Tom Upchurch, Head of Wired Consulting

Speakers

Thomas Upchurch

16.10 - 16.50

The Great Room

Panel Two - Trading, Targeting and Data

Trading, Targeting and Data

  • How does OOH maintain or grow its share of ad revenue?
  • Mass reach and personalised advertising. Can OOH truly deliver both successfully?
  • The Contextual Opportunity – It’s better for OOH; better for clients – so why doesn’t it happen more?
  • Could there be a danger of an over-emphasis on digital inventory?
  • How are we going to be trading OOH in 2 years’ time?
    • Chair: Dominic Mills, Editor-at-large, Mediatel Newsline
      Mungo Knott, Director of Insight and Innovation, Primesight
      Dallas Wiles, Commercial Director, JCDecaux
      Jo Blake, Head of Adcity, Havas
      Tim Bleakley, CEO, Ocean Outdoor

Chair

Dominic Mills

Speakers

Mungo Knott Dallas Wiles Jo Blake Tim Bleakley

16.50 - 17.15

The Great Room

Reflections and sign off

Adrian Skelton, Managing Partner, Talon Outdoor
Naren Patel, CEO, Primesight
David McEvoy, Marketing Director, JCDecaux

Speakers

Adrian Skelton Naren Patel David McEvoy

17.15 - 18:00

Benjamin Franklin

Networking drinks reception

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Editor-at-large, Mediatel Newsline

  • Speaker
    Simon Valcarcel

    Head of Creative and Media, O2

  • Speaker
    Craig Mawdsley

    Joint Chief Strategy Officer, AMV BBDO

  • Speaker
    Sophie Pemberton

    Strategy Director, Talon Outdoor

  • Speaker
    Sarah Walker

    Head of Business Planning, Essence

  • Speaker
    Richard Simkins

    Creative Solutions Director, Exterion Media UK

  • Speaker
    Thomas Upchurch

    Director, WIRED Consulting

  • Speaker
    Mungo Knott

    Director of Insight and Innovation, Primesight

  • Speaker
    Dallas Wiles

    Commercial Director, JCDecaux

  • Speaker
    Jo Blake

    Head of Adcity, Havas

  • Speaker
    Tim Bleakley

    CEO, Ocean Outdoor

  • Speaker
    Adrian Skelton

    Managing Partner, Talon Outdoor

  • Speaker
    Naren Patel

    CEO, Primesight

  • Speaker
    David McEvoy

    Marketing Director, JCDecaux

See all speakers

Venue

RSA, 8 John Adam Street, London , WC2N 6EZ

Nearest stations:
Charing Cross (Northern and Bakerloo line)
Embankment (District, Circle, Northen and Bakerloo lines)

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