Mediatel's Out-of-Home Summit

Bringing together the key players in the UK's OOH industry

Tuesday 23 January 2018

A new addition to the 2018 events calendar, Mediatel's first Out-Of-Home Summit brought together the key players in UK's OOH industry. These experts shared their views on the industry's latest developments and challenges, and OOH's role in the media landscape.

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Event Partners

    Event partners
  • Talon
  • Primesight
  • JCDecaux
  • -
  • Exterion
  • Ocean
  • Industry partners
  • FEPE
  • Outsmart


14:00 - 14:30

Benjamin Franklin


14.30 - 14.35

The Great Room


14.35 - 15.00

The Great Room

The client's view

15.00 - 15.45

The Great Room

Opening panel - Brand Building

Brand Building

  • Is OOH’s breadth a challenge or an opportunity in marketing the medium to advertisers/agencies now and in the future?
  • Effectiveness studies prove OOH’s case, but are these getting through to clients?
  • Has short–term activation taken root in the industry?
  • What is OOH’s role in brand building now and will we see that changing over the next 3 years?
Dominic Mills, Editor-at-large, Mediatel Newsline
Craig Mawdsley, Joint Chief Strategy Officer, AMV BBDO
Sophie Pemberton, Strategy Director, Talon Outdoor
Sarah Walker, Head of Business Planning, Essence
Richard Simkins, Creative Solutions Director, Exterion Media UK


Dominic Mills


Craig Mawdsley Sophie Pemberton Sarah Walker Richard Simkins

15.45 - 16.10

The Great Room

Cities of the Future

16.10 - 16.50

The Great Room

Panel Two - Trading, Targeting and Data

Trading, Targeting and Data


Dominic Mills


Mungo Knott Dallas Wiles Jo Blake Tim Bleakley

17.15 - 18:00

Benjamin Franklin

Networking drinks reception


  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Editor-at-large, Mediatel Newsline

  • Speaker
    Simon Valcarcel

    Head of Creative and Media, O2

  • Speaker
    Craig Mawdsley

    Joint Chief Strategy Officer, AMV BBDO

  • Speaker
    Sophie Pemberton

    Strategy Director, Talon Outdoor

  • Speaker
    Sarah Walker

    Head of Business Planning, Essence

  • Speaker
    Richard Simkins

    Creative Solutions Director, Exterion Media UK

  • Speaker
    Thomas Upchurch

    Director, WIRED Consulting

  • Speaker
    Mungo Knott

    Director of Insight and Innovation, Primesight

  • Speaker
    Dallas Wiles

    Commercial Director, JCDecaux

  • Speaker
    Jo Blake

    Head of Adcity, Havas

  • Speaker
    Tim Bleakley

    CEO, Ocean Outdoor

  • Speaker
    Adrian Skelton

    Managing Partner, Talon Outdoor

  • Speaker
    Naren Patel

    CEO, Primesight

  • Speaker
    David McEvoy

    Marketing Director, JCDecaux

See all speakers


RSA, 8 John Adam Street, London , WC2N 6EZ

Nearest stations:
Charing Cross (Northern and Bakerloo line)
Embankment (District, Circle, Northen and Bakerloo lines)

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