Solving the Context Crisis

Invite-only

Wednesday 22 November 2017

Our first ever publishers event in association with both Magnetic and Newsworks brings together key issues facing both newsbrands and magazines. Our panels representing media and creative agencies and publishers will firstly discuss content, context, quality and the "right type of metrics"; then an industry action plan.

The goal is to come out of the event with a clear plan – for publishers of course, but also for agencies and advertisers. If published media is to succeed then everyone needs to play a part to ensure that brands have the quality contexts that they deserve. What part should you be playing and do you agree with our panel's thinking?

To apply for an invitation please email us.

Timings: 08:30am - 11:00am

Event Partners

    In association with
  • Newsworks
  • Magnetic
  • Rezonence

Agenda

08:30 - 09.00

Indigo Room

Registration

09.00 - 09:40

Screening Room

Panel One - Context, content, quality and metrics

Chair: Sue Elms, Co-Founder, BE Insight
Tom Laranjo, Managing Director, Total Media
Dom Boyd, Chief Strategy Officer, Publicis London
Clare Peters, Executive Director - Head of Planning Manning Gottlieb OMD

Chair

Sue Elms

Speakers

Tom Laranjo Dom Boyd Clare Peters

09:40 - 10:00

Screening Room

Presentation - New Joint Research in a nutshell

Presentation from Denise Turner, Insight Director, Newsworks and Anna Sampson, Head of Insight, Magnetic.

Speakers

Denise Turner Anna Sampson

10:00 - 11:00

Screening Room

Panel Two - A Two Year plan

Chair: Derek Jones, CEO, Mediatel
James Wildman, CEO, Hearst
Paul Rowlinson, Managing Director, GroupM Digital
Prash Naidu, Founder & CEO, Rezonence
Joanna Lawrence, Managing Director, Strategy & Client Development, Telegraph Media Group

Chair

Derek Jones

Speakers

James Wildman Paul Rowlinson Prash Naidu Joanna Lawrence

Speakers

  • Speaker
    Sue Elms

    Co-Founder, BE Insight

  • Speaker
    Tom Laranjo

    Managing Director, Total Media

  • Speaker
    Dom Boyd

    Chief Strategy Officer, Publicis London

  • Speaker
    Clare Peters

    Executive Director - Head of Planning, Manning Gottlieb OMD

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Anna Sampson

    Head of Insight, Magnetic

  • Speaker
    James Wildman

    CEO, Hearst

  • Speaker
    Paul Rowlinson

    Managing Director, GroupM Digital

  • Speaker
    Prash Naidu

    Founder & CEO, Rezonence

  • Speaker
    Joanna Lawrence

    Managing Director, Strategy & Client Development, Telegraph Media Group

  • Speaker
    Derek Jones

    CEO, Mediatel

See all speakers
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Sue Elms

Co-Founder, BE Insight

Sue has significant experience operating at the leading edge of brand and communications insight, evaluation, research, data and tech. She has held executive level positions informing and evaluating brand communications plans and performance; as well as developing and marketing data and insight solutions in the UK and globally. Sue is passionate about making insight integral to business decisions and commercial success. With fellow industry guru, David Brennan, she recently launched BE Insight as the UK's first dedicated Insight Management Consultancy; focussed on helping clients maximise the value of their intelligence resources, to deliver the business wisdom that drives business performance. https://uk.linkedin.com/in/sue-elms-89649a3


Articles from Sue Elms
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Tom Laranjo

Managing Director, Total Media

Tom has been MD at Total Media for 4 years. During his time with Total Media he has worked across a variety of roles, from an international media planner and buyer to heading up the agency's insight team. Tom is an extremely curious person and enjoys looking beyond the industry for inspiration and applying what he learns to the agency and it's clients’ business. He is very positive about the future of media, in spite of the record levels of anxiety in the industry, and thinks that agencies have a wonderful opportunity to redefine their roles and contribute more to clients' growth. Tom is also responsible for the creation and propagation of the agency’s behavioural planning proposition. This includes the application of approach to clients and new business, staff training and external PR.


Articles from Tom Laranjo
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Speaker

Dom Boyd

Chief Strategy Officer, Publicis London

Dom is Chair of the APG and recently joined Publicis London as CSO from adamandeveDDB where he was Group Head of Planning building a strategy team that won IPA Effectiveness Agency of the Year in 2016, IPA Effectiveness Grand Prix winner in both 2016 & 2014, Marketing 'New Thinking' Agency of the Year in 2015 and Cannes Agency of the Year 2014. He regularly judges strategic and effectiveness awards including IPA Excellence Diploma, WARC Social Strategy, Effies and APG Strategy awards and is winner of five IPA Effectiveness Awards. He counts DJing and bringing up two kids as a continuous work in progress.


Articles from Dom Boyd
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Speaker

Clare Peters

Executive Director - Head of Planning, Manning Gottlieb OMD

Executive Director, Head of Planning, Manning Gottlieb OMD Clare has been at Manning Gottlieb OMD for eleven years and as the Head of Planning, is responsible for the overall planning output of the agency, ensuring planning solutions are at the highest level of creativity and effectiveness. Clare has a wealth of experience in brand planning, having worked with an impressive portfolio of brands including: Diet Coke, Carling, PlayStation, FRANK and Knife Crime, to name a few. The recent success of John Lewis and the brand’s continuing rise, including winning the Creative Effectiveness Cannes Lion, is one part of her time at Manning Gottlieb OMD that Clare is most proud of. As is her recent work with Age UK, which this year was awarded the Cannes Gold Lion for Excellence in Media Planning and Silver Lion for best use of data.


Articles from Clare Peters
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Denise Turner

Insight Director, Newsworks


Articles from Denise Turner
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Anna Sampson

Head of Insight, Magnetic


Articles from Anna Sampson
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James Wildman

CEO, Hearst


Articles from James Wildman
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Paul Rowlinson

Managing Director, GroupM Digital

Paul became Managing Director of GroupM Digital in the UK in February 2017. His team includes [m]PLATFORM, GroupM’s audience intelligence and activation solution, Xaxis and GroupM Supply Marketplace. GroupM Digital supports the UK agencies with expertise in technology, data, services and media. Rowlinson, previously Chief Operating Officer (COO) at Mindshare UK, has 22 years’ experience in the industry, including 13 years at Mindshare, where he started as a Managing Partner in TV, before becoming Head of AV Media and then Head of Investment leading a team of 150 people and overseeing AV, Digital Display, Print, Radio, Search, Paid Social and SEO. In May 2013 he took on the role of COO, responsible for delivering business growth and advancing the digital operations at Mindshare UK. He worked as a media planner & buyer at IDK Media, Leo Burnetts and Starcom Motive in the early years of his career


Articles from Paul Rowlinson
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Prash Naidu

Founder & CEO, Rezonence

Prash is the Founder & CEO of Rezonence, an innovative tech company whose mission is to help publishers effectively monetise their digital inventory while ensuring advertisers can truly engage with their audiences. As a Cambridge Physics graduate, Prash previously spent 13 years as a banker building algorithmic trading strategies.


Articles from Prash Naidu
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Joanna Lawrence

Managing Director, Strategy & Client Development, Telegraph Media Group

Joanna recently joined The Telegraph, as MD, Strategy & Client Development, where she leads the Client Strategy & Development teams and also has responsibility for trade marketing. Joanna has over 18 years of experience in the industry having started in the agency world and was most recently Chief Content Officer at OMD EMEA. Before this, she held strategy and operational management roles as well as leading both client teams and new business projects.


Articles from Joanna Lawrence
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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones

Venue

Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Nearest underground: Piccadilly Circus (Bakerloo and Piccadilly lines)