Solving the Context Crisis


Wednesday 22 November 2017

Our first ever publishers event in association with both Magnetic and Newsworks brought together key issues facing both newsbrands and magazines. Our panels represented media and creative agencies and publishers firstly discussed content, context, quality and the "right type of metrics"; then an industry action plan.

The goal was to come out of the event with a clear plan – for publishers of course, but also for agencies and advertisers. If published media is to succeed then everyone needs to play a part to ensure that brands have the quality contexts that they deserve. What part should you be playing and do you agree with our panel's thinking?

Event Partners

    In association with
  • Newsworks
  • Magnetic
  • Rezonence


08:30 - 09.00

Indigo Room


09.00 - 09:40

Screening Room

Panel One - Context, content, quality and metrics

Chair: Sue Elms, Co-Founder, BE Insight
Tom Laranjo, Managing Director, Total Media
Dom Boyd, Chief Strategy Officer, Publicis London
Clare Peters, Executive Director - Head of Planning Manning Gottlieb OMD


Sue Elms


Tom Laranjo Dom Boyd Clare Peters

09:40 - 10:00

Screening Room

Presentation - New Joint Research in a nutshell

Presentation from Denise Turner, Insight Director, Newsworks and Anna Sampson, Head of Insight, Magnetic.


Denise Turner Anna Sampson

10:00 - 11:00

Screening Room

Panel Two - A Two Year plan

Chair: Derek Jones, CEO, Mediatel
James Wildman, CEO, Hearst
Paul Rowlinson, Managing Director, GroupM Digital
Prash Naidu, Founder & CEO, Rezonence
Joanna Lawrence, Managing Director, Strategy & Client Development, Telegraph Media Group


Derek Jones


James Wildman Paul Rowlinson Prash Naidu Joanna Lawrence


  • Speaker
    Sue Elms

    Co-Founder, BE Insight

  • Speaker
    Tom Laranjo

    Managing Director, Total Media

  • Speaker
    Dom Boyd

    Chief Strategy Officer, Publicis London

  • Speaker
    Clare Peters

    Executive Director - Head of Planning, Manning Gottlieb OMD

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Anna Sampson

    Head of Insight, Magnetic

  • Speaker
    James Wildman

    CEO, Hearst

  • Speaker
    Paul Rowlinson

    Managing Director, GroupM Digital

  • Speaker
    Prash Naidu

    Founder & CEO, Rezonence

  • Speaker
    Joanna Lawrence

    Managing Director, Strategy & Client Development, Telegraph Media Group

  • Speaker
    Derek Jones

    CEO, Mediatel

See all speakers


Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Nearest underground: Piccadilly Circus (Bakerloo and Piccadilly lines)