Solving the Context Crisis
Wednesday 22 November 2017
Our first ever publishers event in association with both Magnetic and Newsworks brings together key issues facing both newsbrands and magazines. Our panels representing media and creative agencies and publishers will firstly discuss content, context, quality and the "right type of metrics"; then an industry action plan.
The goal is to come out of the event with a clear plan – for publishers of course, but also for agencies and advertisers. If published media is to succeed then everyone needs to play a part to ensure that brands have the quality contexts that they deserve. What part should you be playing and do you agree with our panel's thinking?
To apply for an invitation please email us.
Timings: 08:30am - 11:00am
08:30 - 09.00
Chair: Sue Elms, Co-Founder, BE Insight Tom Laranjo, Managing Director, Total Media Dom Boyd, Chief Strategy Officer, Publicis London Clare Peters, Executive Director - Head of Planning Manning Gottlieb OMD
Presentation from Denise Turner, Insight Director, Newsworks and Anna Sampson, Head of Insight, Magnetic.
Chair: Derek Jones, CEO, Mediatel James Wildman, CEO, Hearst Paul Rowlinson, Managing Director, GroupM Digital Prash Naidu, Founder & CEO, Rezonence Joanna Lawrence, Managing Director, Strategy & Client Development, Telegraph Media Group
Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Nearest underground: Piccadilly Circus (Bakerloo and Piccadilly lines)