Solving the Context Crisis
Wednesday 22 November 2017
Our first ever publishers event in association with both Magnetic and Newsworks brought together key issues facing both newsbrands and magazines. Our panels represented media and creative agencies and publishers firstly discussed content, context, quality and the "right type of metrics"; then an industry action plan.
The goal was to come out of the event with a clear plan – for publishers of course, but also for agencies and advertisers. If published media is to succeed then everyone needs to play a part to ensure that brands have the quality contexts that they deserve. What part should you be playing and do you agree with our panel's thinking?
08:30 - 09.00
Chair: Sue Elms, Co-Founder, BE Insight Tom Laranjo, Managing Director, Total Media Dom Boyd, Chief Strategy Officer, Publicis London Clare Peters, Executive Director - Head of Planning Manning Gottlieb OMD
Presentation from Denise Turner, Insight Director, Newsworks and Anna Sampson, Head of Insight, Magnetic.
Chair: Derek Jones, CEO, Mediatel James Wildman, CEO, Hearst Paul Rowlinson, Managing Director, GroupM Digital Prash Naidu, Founder & CEO, Rezonence Joanna Lawrence, Managing Director, Strategy & Client Development, Telegraph Media Group
Co-Founder, BE Insight
Managing Director, Total Media
Chief Strategy Officer, Publicis London
Executive Director - Head of Planning, Manning Gottlieb OMD
Insight Director, Newsworks
Head of Insight, Magnetic
Managing Director, GroupM Digital
Founder & CEO, Rezonence
Managing Director, Strategy & Client Development, Telegraph Media Group
Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Nearest underground: Piccadilly Circus (Bakerloo and Piccadilly lines)