Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
Breakfast debate in association with 4C
Thursday 19 October 2017
08:30 - 09:00
Dominic Mills interviews Aaron Goldman, CMO, 4C.
Themes for discussion under the chairmanship of Mediatel columnist, Dominic Mills, include:
- Why aren't advertisers and agencies taking full advantage of sequential messaging?
- Can data science enable usable predictive marketing?
- Live programming is going to grow on social, but can it ever rival TV? Or should it aim to be emphatically different?
- Are agencies and advertisers geared up to make the best use of social today?
Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign Monica Manoras, Head of Account Sales, Twitter Renee Mellow, Head of Emerging Digital Activation, EMEA, Mediacom Aaron Goldman, CMO, 4C
10:45 - 11:00
Mediatel Newsline columnist and former editor Campaign
Chief Marketing Officer, 4C
Head of Emerging Digital Activation, EMEA, Mediacom
Head of Account Sales, Twitter
Director, Digital Marketing, Search & Social, EMEA, Disney
Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport: Piccadilly Circus (Bakerloo and Piccadilly) Charing Cross (mainline services, Bakerloo and Northern)