Breakfast debate in association with 4C

Invite-only

Thursday 19 October 2017

Social media's inflection point
20 Oct 2017 | Newsline Staff

Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.

Event Partners

    In association with
  • 4C

Agenda

08:30 - 09:00

The Library

Registration

09:00 - 09:05

The Shooting Gallery

Welcome

Welcome from Derek Jones, CEO, Mediatel.

Speakers

Derek Jones

09:05 - 09:30

The Shooting Gallery

Interview

Dominic Mills interviews Aaron Goldman, CMO, 4C.

Chair

Dominic Mills

Speakers

Aaron Goldman

09:30 - 10:45

The Shooting Gallery

Panel debate

Themes for discussion under the chairmanship of Mediatel columnist, Dominic Mills, include:

  • Why aren't advertisers and agencies taking full advantage of sequential messaging?
  • Can data science enable usable predictive marketing?
  • Live programming is going to grow on social, but can it ever rival TV? Or should it aim to be emphatically different?
  • Are agencies and advertisers geared up to make the best use of social today?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Monica Manoras, Head of Account Sales, Twitter
Renee Mellow, Head of Emerging Digital Activation, EMEA, Mediacom
Aaron Goldman, CMO, 4C

Chair

Dominic Mills

Speakers

Renee Mellow Monica Manoras Aaron Goldman Sharon Braude

10:45 - 11:00

The Library

Networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Aaron Goldman

    Chief Marketing Officer, 4C

  • Speaker
    Renee Mellow

    Head of Emerging Digital Activation, EMEA, Mediacom

  • Speaker
    Monica Manoras

    Head of Account Sales, Twitter

  • Speaker
    Sharon Braude

    Director, Digital Marketing, Search & Social, EMEA, Disney

See all speakers

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)