Automated Trading Debate

The future of electronic, programmatic and real-time trading

Wednesday 11 October 2017

Mediatel's annual Automated Trading Debate discusses all the key themes in the market and sheds light on the future of media trading, via enlightening speakers and sharp panel sessions. This is a half day conference packed with content that, most of all, seeks to address commercial issues. Agencies and media owners from across the industry are involved as speakers and delegates alongside tech companies and innovators. We think you will find the outcomes both practical and insightful.

Timings: 9:00 - 13:30

Tickets: £235.00 + VAT

IPA members can ascribe a CPD value to each Mediatel Events session

Event Partners

    Event partners
  • Adobe

Agenda

Auditorium

A booming industry... in crisis!

Where does the money go?

  • In 2016 Mediatel reported that, in worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher. Has it got any better... or worse?
  • With adtech suppliers now facing lawsuits over disputed contracts, our experts will share their thoughts on building more transparency, trust and accountability into the adtech market.

"Every playground needs an adult to stay safe"

  • If the ad industry fails to remedy the problems over brand safety and ad fraud it could face government regulation. Our panellists will discuss how the so-called 'Wild West' of online advertising can get its house in order. And....are we ready for GDPR?

Creative programmatic – just a catchphrase?

  • Is enough attention being paid to the creative? Is creative programmatic more than just another catchphrase? Does it have a role in improving transparency and credibility too?

Are the consultancies moving in?

  • Will we see more moves by the consultancy firms to provide technology for media trading?

Speakers

Nick Timms Nick Reid Michael Smith

Auditorium

The Traders Panel - The Future of Automated Trading

Context vs. audience

  • Have we lost sight of what really matters when placing ads online? Many publishers now think so and are lobbying for change, but where do advertisers and agencies sit in this debate?

Programmatic Guaranteed

  • Is this just the new buzz phrase - what does it really offer? Does it work? Is it different to Automated Guaranteed?

Scale vs. control

  • Automation in advertising provides enormous scale - but often, it seems, at the expense of control. How can the industry redress the balance?

Personalised advertising - Does it really work?

  • A personalised web experience for every internet user, based on their behaviour, is not far off. We discuss the latest technological changes to online advertising and how businesses can prepare. What does this mean for brand building?

Developing Platforms

  • How far has DOOH programmatic trading moved forward?
  • Can the broader media industry learn anything from radio where DAX and J-ET co-exist?

Auditorium

Future Technology Session

Auditorium

The Layman’s Technology Debate

  • Is there any difference between AI and Machine Learning?
  • What is Blockchain? How might it be important for media trading? Are there alternatives?

Speakers

  • Speaker
    Nick Timms

    Director of Media, GroupM UK

  • Speaker
    Nick Reid

    EMEA Head of Agency, Adobe Advertising Cloud, Adobe

  • Speaker
    Michael Smith

    European Marketing Leader, IBM iX

See all speakers
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Nick Timms

Director of Media, GroupM UK

Nick Timms is Director of Media at GroupM UK, responsible for GroupM’s programmatic media strategy and investment in UK – overseeing all media purchased by [m]platform. • Setup GroupM supply marketplace (GMSM) in UK, a private exchange exclusive for our advertisers – delivering the highest quality media and mitigating ad fraud. • Developed the GroupM media team from 3 to 25+, with the team focussed on “win-win” partnerships with our publisher partners. Nick is a champion for quality content and quality journalism – pillars of our society and essential to the development of our clients brands in trusted and engaged environments.


Articles from Nick Timms
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Nick Reid

EMEA Head of Agency, Adobe Advertising Cloud, Adobe

Nick Reid boasts almost two decades of UK media industry experience, working with some of Europe's hottest brands and agencies. Career highlights include managing the Volvo, Nike and Three Mobile accounts at Mindshare, Emap Sales Director, and Head of Sales for MySpace, where he established the UK sales team and was one of the first ten employees this side of the Atlantic. Prior to joining TubeMogul in 2013, Nick was VP Advertising at Adjug when it was purchased by IgnitionOne. His time at TubeMogul has seen the transition from start-up, to becoming a public business, post IPO in 2014, to being acquired by Adobe at the end of 2016. Nick is a Philosophy graduate from Leeds University.


Articles from Nick Reid
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Michael Smith

European Marketing Leader, IBM iX

With a career spanning 20+ years within the digital ecosystem, Michael's unparalleled knowledge and experience across both the public and private sectors makes him one of the UK’s digital veterans. Michael is the European Marketing Leader for IBM iX where he gets to work at the intersection of strategy, technology and creativity. Michael has been fortunate enough to have worked in some of the most progressive and forward thinking companies and for one of the UK's largest advertisers. A large part of Michael's career was spent within UK government where he is widely regarded as helping position the UK government at the forefront of digital exploration. Michael not only understands the area of digital but also has a sought after and clear point of view on all things digital.


Articles from Michael Smith

Venue

Nomura, 1 Angel Lane, City of London, EC4R 3AB
Nearest station:
Cannon Street or Bank (exit 8) (Circle, District, Northern, Central lines and mainline services)

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