Automated Trading Debate

The future of electronic, programmatic and real-time trading

Wednesday 11 October 2017

Mediatel's annual Automated Trading Debate discusses all the key themes in the market and sheds light on the future of media trading, via enlightening speakers and sharp panel sessions. This is a half day conference packed with content that, most of all, seeks to address commercial issues. Agencies and media owners from across the industry are involved as speakers and delegates alongside tech companies and innovators. We think you will find the outcomes both practical and insightful.

Timings: 9:00 - 13:30

Tickets:
Early bird: £195.00 + VAT (until Friday 21 July 2017)
Full price: £235.00 + VAT

Themes will include:

Commercial

Where does the money go?

In 2016 Mediatel reported that, in worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher. Has it got any better... or worse?

With adtech suppliers now facing lawsuits over disputed contracts, our experts will share their thoughts on building more transparency, trust and accountability into the adtech market.

How far has DOOH programmatic trading moved forward?

Can the broader media industry learn anything from radio where DAX and J-ET co-exist?

Audience

Context vs. audience

Have we lost sight of what really matters when placing ads online? Many publishers now think so and are lobbying for change, but where do advertisers and agencies sit in this debate?

Programmatic Guaranteed is the new buzz phrase - what does it really offer? Does it work? Is it different to Automated Guaranteed?

Creative

Is enough attention being paid to the creative? Is creative programmatic more than just another catchphrase?

Scale vs. control

Automation in advertising provides enormous scale - but often, it seems, at the expense of control. How can industry redress the balance?

"Every playground needs an adult to stay safe"

If the ad industry fails to remedy the problems over brand safety and ad fraud it could face government regulation. Our panellists will discuss how the so-called 'Wild West' of online advertising can get its house in order.

Technology

AI and Machine Learning

A personalised web experience for every internet user, based on their behaviour, is not far off. We discuss the latest technological changes to online advertising and how businesses can prepare.

Is there any difference between AI and Machine Learning?

What is Blockchain and why might it be important for media trading?

Looking Ahead

Will we see more moves by the consultancy firms to provide trading tech?

IPA members can ascribe a CPD value to each Mediatel Events session

Venue

Nomura, 1 Angel Lane, City of London, EC4R 3AB
Nearest station:
Cannon Street or Bank (exit 8) (Circle, District, Northern, Central lines and mainline services)

Previous events

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