Automated Trading Debate

The future of electronic, programmatic and real-time trading

Wednesday 11 October 2017

Mediatel's annual Automated Trading Debate discussed all the key themes in the market and sheds light on the future of media trading, via enlightening speakers and sharp panel sessions. This half day conference packed with content that, most of all, seeks to address commercial issues. Agencies and media owners from across the industry are involved as speakers and delegates alongside tech companies and innovators.

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Event Partners

Agenda

09:00 - 09:30

Lobby

Registration and refreshments

09:30 - 09:40

Auditorium

Welcome

Welcome from Derek Jones, CEO, Mediatel.

Speakers

Derek Jones

09:40 - 10:30

Auditorium

A booming industry... in crisis!

Where does the money go?

  • In 2016 Mediatel reported that, in worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher. Has it got any better... or worse?
  • With adtech suppliers now facing lawsuits over disputed contracts, our experts will share their thoughts on building more transparency, trust and accountability into the adtech market.

"Every playground needs an adult to stay safe"

  • If the ad industry fails to remedy the problems over brand safety and ad fraud it could face government regulation. Our panellists will discuss how the so-called 'Wild West' of online advertising can get its house in order. And....are we ready for GDPR?

Creative programmatic – just a catchphrase?

  • Is enough attention being paid to the creative? Is creative programmatic more than just another catchphrase? Does it have a role in improving transparency and credibility too?

Are the consultancies moving in?

  • Will we see more moves by the consultancy firms to provide technology for media trading?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Michael Smith, European Marketing Leader, IBM iX
Rupert Staines, Managing Director EMEA, RadiumOne
Paul Wright, CEO, iotec Global
Liz Duff, Head of Broadcast, Total Media

Chair

Dominic Mills

Speakers

Michael Smith Rupert Staines Paul Wright Liz Duff

10:30 - 11:00

Auditorium

The Layman's Technology Debate

  • Is there any difference between AI and Machine Learning?
  • What is Blockchain? How might it be important for media trading? Are there alternatives?

Simon Kenny, CEO, Hoptroff London Ltd
Dr James Carney, Director, Texture AI
Stuart Youngs, Founder and Creative Director, Studio Texture + Texture AI
Anne Goodman, Adtech and media CMO and advisor

Speakers

Simon Kenny Dr James Carney Stuart Youngs Anne Goodman

11:00 - 11:30

Lobby

Coffee break

11:30 - 11:45

The future of Radio Trading - J-ET, JEX and DAX

John McGeough, Commercial Operations Director, Global, The Media and Entertainment Group.

Speakers

John McGeough

11:45 - 13:00

Auditorium

The Traders Panel - The Future of Automated Trading

Context vs. audience

  • Have we lost sight of what really matters when placing ads online? Many publishers now think so and are lobbying for change, but where do advertisers and agencies sit in this debate?

Programmatic Guaranteed

  • Is this just the new buzz phrase - what does it really offer? Does it work? Is it different to Automated Guaranteed?

Scale vs. control

  • Automation in advertising provides enormous scale - but often, it seems, at the expense of control. How can the industry redress the balance?

Personalised advertising - Does it really work?

  • A personalised web experience for every internet user, based on their behaviour, is not far off. We discuss the latest technological changes to online advertising and how businesses can prepare. What does this mean for brand building?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Jonathan Lewis, Head of Digital and Partnership Innovation, Channel 4
Nick Timms, Director of Media, GroupM UK
Anne Goodman, Adtech and media CMO and advisor
Mike Shaw, VP Sales, EU, Dataxu

Chair

Dominic Mills

Speakers

Jonathan Lewis Nick Timms Anne Goodman Mike Shaw

13:00 - 13:30

Lobby

Lunch and networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Michael Smith

    European Marketing Leader, IBM iX

  • Speaker
    Rupert Staines

    Managing Director EMEA, RadiumOne

  • Speaker
    Paul Wright

    CEO, iotec Global

  • Speaker
    Liz Duff

    Head of Broadcast, Total Media

  • Speaker
    Simon Kenny

    CEO, Hoptroff London Ltd

  • Speaker
    Dr James Carney

    Director, Texture AI

  • Speaker
    Stuart Youngs

    Founder and Creative Director, Studio Texture + Texture AI

  • Speaker
    Anne Goodman

    Adtech and media CMO and advisor

  • Speaker
    John McGeough

    Commercial Operations Director, Global, The Media and Entertainment Group

  • Speaker
    Jonathan Lewis

    Head of Digital and Partnership Innovation, Channel 4

  • Speaker
    Nick Timms

    Director of Media, GroupM UK

  • Speaker
    Mike Shaw

    VP Sales, EU, Dataxu

See all speakers

Venue

Nomura, 1 Angel Lane, City of London, EC4R 3AB
Nearest station:
Cannon Street or Bank (exit 8) (Circle, District, Northern, Central lines and mainline services)

Previous events

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