The competitive rewards of unified TV analytics

A private invite-only event at IBC

Friday 15 September

How to eliminate the pitfalls of data analytics siloes and privacy policies, and unify your view of subscribers and services, ultimately rewarding multi-network success.

To become more competitive, TV providers need a better understanding of each subscriber across all networks and devices, as well as a holistic view of audiences, content performance and service satisfaction. But as video consumption fragments between broadcast, IP unicast and IP multicast, the data and analytics needed to deliver a single view of everything is falling into siloes.

At this exclusive thought-leadership event, hosted at a unique venue in Amsterdam during IBC, we are discussing the ways to balance risk and reward in the collection and analysation of data in a multi-network, multi-screen environment. We are exploring the concept of ‘unified data analytics’ and the way it provides a single view of how a service is performing, how a content asset is being enjoyed, what a subscriber is experiencing, and how privacy policies can actually be developed as a competitive differentiator if done correctly.

Join your peers for a relaxed evening of drinks, dinner and debate.

Event Partners

    Supported by
  • Verimatrix

Agenda

18:00 - 18:15

West India House

Drinks reception

18:15 - 19:30

West India House

Panel debate

Themes to be discussed include:

  • How increased OTT/multi-screen viewing is impacting ‘legacy’ data analytics as more viewer-content-service interactions are siloed and hidden from view.
  • Where unified data analytics improves a media business, from QoE to content recommendation and commissioning, to advertising and product development.
  • The infrastructure and processes that underpin unified data analytics and boost data agility, including a ‘mezzanine’ data-set that can be interrogated by different data analytics applications.
  • What broadcast teams gain when they have easy access to digital service data, and what digital teams gain when they know more about broadcast viewing.
  • The key factors of being a good data steward by creating and enforcing privacy policies that builds trust with subscribers and can become a source of differentiation.

Chair: Ed Border, Principal Analyst – Data Science and Analytics, Ampere Analysis
Hilary Logan, Network and Service Assurance, BT
Gert Marien, Incubation Manager – TV, Advertising & Telco Cloud, Proximus
Erwan Nedellec, Senior Expert on Audio Video devices, Orange
Tom Munro, CEO, Verimatrix
Marcelo Souza , Technology Director, Globo
Sander Voesten, Business Development Manager TV Products, KPN

Chair

Ed Border

Speakers

Hilary Logan Gert Marien Erwan Nedellec Tom Munro Marcelo Souza Sander Voesten

19:30 - 22:00

West India House

Dinner

Speakers

  • Speaker
    Ed Border

    Principal Analyst - Data Science and Analytics, Ampere Analysis

  • Speaker
    Hilary Logan

    Network and Service Assurance, BT

  • Speaker
    Gert Marien

    Incubation Manager – TV, Advertising & Telco Cloud, Proximus

  • Speaker
    Erwan Nedellec

    Senior Expert on Audio Video Devices, Orange

  • Speaker
    Tom Munro

    CEO, Verimatrix

  • Speaker
    Marcelo Souza

    Technology Director, Globo

  • Speaker
    Sander Voesten

    Business Development Manager TV Products, KPN

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Ed Border

Principal Analyst - Data Science and Analytics, Ampere Analysis


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Speaker

Hilary Logan

Network and Service Assurance, BT


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Gert Marien

Incubation Manager – TV, Advertising & Telco Cloud, Proximus


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Erwan Nedellec

Senior Expert on Audio Video Devices, Orange

Since 2009, Erwan has been involved as a technical leader within Orange, in adapting OTT TV services on CE devices like SmartTV, game consoles and Blu­ray players. He has more than 13 years of experience on home devices (residential gateway, STB, SmartTV, game consoles, Blu­Ray players), and TV services (both OTT and IPTV). He has also been involved in standardization bodies (UPnP, DLNA, OSGi). He was the co­editor of the UPnP IGD v2 specifications.


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Tom Munro

CEO, Verimatrix

Tom Munro has served as CEO of Verimatrix since April 2005. Earlier, he was President of Wireless Facilities, Inc. (WFI) a global leader in the design, deployment, and management of wireless mobility and broadband wireless networks. He served WFI as CFO from 1997 to 2000, through the company’s successful IPO, and as President from September of 2000 until his retirement in January, 2003. Prior to joining WFI, Tom was founder and CEO of @Market, an online sporting goods retailer. Earlier, he was CFO of Precision Digital Images, an image processing technology firm in Redmond, Washington, after leaving MetLife Capital Corporation, a leading commercial finance company. At MCC from 1981 to 1994, Tom held a series of analytical, financial, and sales responsibilities including CFO of the company. Tom holds a bachelor’s degree in business administration and an MBA from the University of Washington. Tom sits on the boards of Airgain Technologies, the Digital Watermarking Alliance and BandwidthX.


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Speaker

Marcelo Souza

Technology Director, Globo


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Sander Voesten

Business Development Manager TV Products, KPN


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Venue

West India House, Herenmarkt 99, Amsterdam, Netherlands, 1013 EC
Nearest station: