The competitive rewards of unified TV analytics
A private invite-only event at IBC
Friday 15 September
How to eliminate the pitfalls of data analytics siloes and privacy policies, and unify your view of subscribers and services, ultimately rewarding multi-network success.
To become more competitive, TV providers need a better understanding of each subscriber across all networks and devices, as well as a holistic view of audiences, content performance and service satisfaction. But as video consumption fragments between broadcast, IP unicast and IP multicast, the data and analytics needed to deliver a single view of everything is falling into siloes.
At this exclusive thought-leadership event, hosted at a unique venue in Amsterdam during IBC, we are discussing the ways to balance risk and reward in the collection and analysation of data in a multi-network, multi-screen environment. We are exploring the concept of ‘unified data analytics’ and the way it provides a single view of how a service is performing, how a content asset is being enjoyed, what a subscriber is experiencing, and how privacy policies can actually be developed as a competitive differentiator if done correctly.
Join your peers for a relaxed evening of drinks, dinner and debate.
18:00 - 18:15
West India House
Themes to be discussed include:
- How increased OTT/multi-screen viewing is impacting ‘legacy’ data analytics as more viewer-content-service interactions are siloed and hidden from view.
- Where unified data analytics improves a media business, from QoE to content recommendation and commissioning, to advertising and product development.
- The infrastructure and processes that underpin unified data analytics and boost data agility, including a ‘mezzanine’ data-set that can be interrogated by different data analytics applications.
- What broadcast teams gain when they have easy access to digital service data, and what digital teams gain when they know more about broadcast viewing.
- The key factors of being a good data steward by creating and enforcing privacy policies that builds trust with subscribers and can become a source of differentiation.
Chair: Ed Border, Principal Analyst – Data Science and Analytics, Ampere Analysis Hilary Logan, Network and Service Assurance, BT Gert Marien, Incubation Manager – TV, Advertising & Telco Cloud, Proximus Erwan Nedellec, Senior Expert on Audio Video devices, Orange Tom Munro, CEO, Verimatrix Marcelo Souza , Technology Director, Globo Sander Voesten, Business Development Manager TV Products, KPN
19:30 - 22:00
West India House
West India House, Herenmarkt 99, Amsterdam, Netherlands, 1013 EC