Breakfast debate in association with comScore

Invite-only

Thursday 25 May 2017

It’s Time to Move Beyond Viewability in Digital Advertising.

Let’s Focus on the Metrics That Matter.

Key themes for discussion:

  • Viewability alone is not enough - it's ultimately about how viewability enables ad performance and effectiveness
  • Are we still using digital data too much for post-campaign validation and not enough for planning?
  • If more clients understood (or even cared more!) would the P&G moment have arrived much sooner?
  • The industry seems to be constantly reactive to digital's problems. Is it not time to get proactive?
Video: Advancing the viewability debate
30 May 2017 | Newsline Staff

Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore's viewability development - and explains how we should advance the debate.

Event Partners

    In association with
  • comScore

Agenda

08:30 - 09:00

The Library

Registration

09:00 - 09:05

The Shooting Gallery

Welcome

Welcome from Derek Jones, CEO, Mediatel.

Speakers

Derek Jones

09:05 - 09:30

The Shooting Gallery

Interview

Torin Douglas interviews Gian Fulgoni, CEO & Co-Founder, comScore.

Speakers

Torin Douglas Gian Fulgoni

09:30 - 10:45

The Shooting Gallery

Panel debate

Key themes for discussion:

  • Viewability alone is not enough - it's ultimately about how viewability enables ad performance and effectiveness
  • Are we still using digital data too much for post-campaign validation and not enough for planning?
  • If more clients understood (or even cared more!) would the P&G moment have arrived much sooner?
  • The industry seems to be constantly reactive to digital's problems. Is it not time to get proactive?

Chair: Torin Douglas, Media Commentator
Ryan Kangisser, Managing Partner, MediaSense
Jason Wills, Marketing Director, Drinks and Leisure
Dino Myers-Lamptey, Head of Strategy, the7stars
Stephen Webb, Regional Director, Marketing Science EMEA, Agency Partnerships, Facebook

Chair

Torin Douglas

Speakers

Ryan Kangisser Jason Wills Dino Myers-Lamptey Stephen Webb

10:45 - 11:00

The Library

Networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Torin Douglas

    Media Commentator

  • Speaker
    Gian Fulgoni

    CEO & Co-Founder, comScore

  • Speaker
    Ryan Kangisser

    Managing Partner, MediaSense

  • Speaker
    Jason Wills

    Marketing Director, Drinks and Leisure

  • Speaker
    Dino Myers-Lamptey

    Head of Strategy, the7stars

  • Speaker
    Stephen Webb

    Regional Director, Marketing Science EMEA, Agency Partnerships, Facebook

See all speakers

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)