Breakfast debate in association with comScore

Invite-only

Thursday 25 May 2017

It’s Time to Move Beyond Viewability in Digital Advertising.

Let’s Focus on the Metrics That Matter.

Key themes for discussion:

  • Viewability alone is not enough - it's ultimately about how viewability enables ad performance and effectiveness
  • Are we still using digital data too much for post-campaign validation and not enough for planning?
  • If more clients understood (or even cared more!) would the P&G moment have arrived much sooner?
  • The industry seems to be constantly reactive to digital's problems. Is it not time to get proactive?
Video: Advancing the viewability debate
30 May 2017 | Newsline Staff

Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore's viewability development - and explains how we should advance the debate.

Event Partners

    In association with
  • comScore

Agenda

08:30 - 09:00

The Library

Registration

09:00 - 09:05

The Shooting Gallery

Welcome

09:05 - 09:30

The Shooting Gallery

Interview

09:30 - 10:45

The Shooting Gallery

Panel debate

Key themes for discussion:

  • Viewability alone is not enough - it's ultimately about how viewability enables ad performance and effectiveness
  • Are we still using digital data too much for post-campaign validation and not enough for planning?
  • If more clients understood (or even cared more!) would the P&G moment have arrived much sooner?
  • The industry seems to be constantly reactive to digital's problems. Is it not time to get proactive?
Chair
Torin Douglas, Media Commentator
Ryan Kangisser, Managing Partner, MediaSense
Jason Wills, Marketing Director, Drinks and Leisure
Dino Myers-Lamptey, Head of Strategy, the7stars
Stephen Webb, Regional Director, Marketing Science EMEA, Agency Partnerships, Facebook

Chair

Torin Douglas

Speakers

Ryan Kangisser Jason Wills Dino Myers-Lamptey Stephen Webb

10:45 - 11:00

The Library

Networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Torin Douglas

    Media Commentator

  • Speaker
    Gian Fulgoni

    CEO & Co-Founder, comScore

  • Speaker
    Ryan Kangisser

    Managing Partner, MediaSense

  • Speaker
    Jason Wills

    Marketing Director, Drinks and Leisure

  • Speaker
    Dino Myers-Lamptey

    Head of Strategy, the7stars

  • Speaker
    Stephen Webb

    Regional Director, Marketing Science EMEA, Agency Partnerships, Facebook

See all speakers

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)