Breakfast debate in association with Ezoic

Invite-only

Tuesday 25 April 2017

How much revenue are publishers leaving on the (digital) page?

Can new technologies and data science increase engagement, sessions and ROI?

We are gathering an excellent panel under the chairmanship of Dominic Mills. More information to follow.

Key themes for discussion:

  • Could this be the year that premium publishers - with the help of data - finally "fight back"?
  • Do product and commercial work together closely enough at publishers?
  • Are context and engagement considered seriously enough in decision making by media planners and buyers?
  • How can publishers use new technologies (including AI) to further increase advertising revenues?

Event Partners

    In association with
  • Ezoic

Agenda

08:30 - 09:00

The Library

Registration

09:00 - 09:05

The Shooting Gallery

Welcome

Welcome from Derek Jones, CEO, Mediatel.

Speakers

Derek Jones

9:05 - 10:20

The Shooting Gallery

Panel debate

Key themes for discussion:

  • Could this be the year that premium publishers - with the help of data - finally "fight back"?
  • Do product and commercial work together closely enough at publishers?
  • Are context and engagement considered seriously enough in decision making by media planners and buyers?
  • How can publishers use new technologies (including AI) to further increase advertising revenues?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Sarah Hennessy, Managing Director, MEC
Hamish Nicklin, Chief Revenue Officer, Guardian
John Cole, CCO, Ezoic
Sacha Bunatyan, Global Marketing Director, Financial Times
Paul Cassar, Chief Digital Officer, Hearst Magazines UK

Chair

Dominic Mills

Speakers

Sarah Hennessy Hamish Nicklin John Cole Sacha Bunatyan Paul Cassar

10:20 - 10:45

The Shooting Gallery

Presentation

Presentation from Dr. Greg Starek, Ph.D, Senior Data Scientist, Ezoic.

Speakers

Greg Starek

10:45 - 11:00

The Library

Networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Sarah Hennessy

    Managing Director, MEC

  • Speaker
    Hamish Nicklin

    Chief Revenue Officer, Guardian

  • Speaker
    John Cole

    CCO, Ezoic

  • Speaker
    Sacha Bunatyan

    Global Marketing Director, Financial Times

  • Speaker
    Paul Cassar

    Chief Digital Officer, Hearst Magazines UK

  • Speaker
    Greg Starek

    Senior Data Scientist, Ezoic

See all speakers

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)