Are algorithms killing the planning stars?

Debating the role of planners

Wednesday 26 April 2017

Following on from the success of Mediatel Events' debut planning event last year, "Has Planning Lost Its Mojo?", we continued the debate on the role of planners and the challenges faced in 2017.

This half-day conference saw senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.

Planners told to ditch their desks
27 Apr 2017 | David Pidgeon

At Mediatel's 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.

Event Partners

    In association with
  • APG
  • Event partners
  • ITV
  • Radiocentre

Agenda

09:00 - 09:30

The Orangery

Registration

09:30 - 09:45

Burdett Suite

Welcome

Introduction and welcome from Derek Jones, CEO, Mediatel.

Speakers

Derek Jones

09:45 - 11:00

Burdett Suite

Panel One

Panel themes for debate include:

  • If the customer journey is at the heart of all planning, what roles do creative and media agencies play?
  • Does the idea/strategy come before data, or vice versa?
  • Does a reliance on data mean planners don't get out and talk to people as much as they should? Do planners spend too much time in the echo chamber?
  • Do you feel in harmony with media buyers and traders or in competition with them?
  • Has Byron Sharp changed the way planners or marketers think?
  • Do you see any shift in the value clients are putting on planning?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Dom Boyd, Chief Strategy Officer, Publicis London
Tia Castagno, Head of Innovation and Content, Vizeum Global
Laurence Green, Founding Partner, 101
Matthew Gaunt, Head of Brand & Communications, Wickes
Mark Hatwell, Head of Strategy, Global

Chair

Dominic Mills

Speakers

Dom Boyd Tia Castagno Laurence Green Matthew Gaunt Mark Hatwell

11:00 - 11:10

Burdett Suite

Fuel for panel two - something further to ponder during the break

Presentation from Simon Daglish, Group Commercial Director, ITV.

Speakers

Simon Daglish

11:10 - 11:30

The Orangery

Coffee break

11:30 - 12:45

Burdett Suite

Panel Two

Panel themes for debate include:

  • How much has planning in creative and media agencies changed in the last 2-3 years? Are you fighting over the same territory now? How will it change in the future?
  • Some planners call themselves behavioural planners now. Is it all going to become about behavioural science?
  • How has programmatic/automation changed the way creative planners think?
  • Is there such a thing as over-targeting, does that impact creative planning, media or both?
  • Can you justify the level of spend that is now going on digital?
  • Could programmatic benefit from being more manual?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Craig Mawdsley, Head of Planning, AMV BBDO
Simon Daglish, Group Commercial Director, ITV
Bruno Soeiro, Technology, Data and Effectiveness Strategy, Infosys Europe
Will Collin, Strategy Lead, Karmarama
Greg Grimmer, COO, Fetch

Chair

Dominic Mills

Speakers

Craig Mawdsley Simon Daglish Bruno Soeiro Will Collin Greg Grimmer

12:45 - 13:30

The Orangery

Lunch and networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Dom Boyd

    Chief Strategy Officer, Publicis London

  • Speaker
    Tia Castagno

    Head of Innovation and Content, Vizeum Global

  • Speaker
    Laurence Green

    Founding Partner, 101

  • Speaker
    Matthew Gaunt

    Head of Brand & Communications, Wickes

  • Speaker
    Mark Hatwell

    Head of Strategy, Global

  • Speaker
    Simon Daglish

    Group Commercial Director, ITV

  • Speaker
    Craig Mawdsley

    Head of Planning, AMV BBDO

  • Speaker
    Bruno Soeiro

    Technology, Data and Effectiveness Strategy, Infosys Europe

  • Speaker
    Will Collin

    Strategy Lead, Karmarama

  • Speaker
    Greg Grimmer

    COO, Fetch

See all speakers

Venue

No.11 Cavendish Square, Marylebone, London, W1G 0AN

Nearest stations:
Oxford Circus (Bakerloo, Central and Victoria lines)
Bond Street (Central and Jubilee lines)

Previous events

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