Future of Media Research Conference

Join the leading names in measurement and data analysis

Monday 13 March 2017

Our half-day conference brought together high-quality research and data practitioners as well as users, to share ideas and map the future direction of research and insight. Our audience and panels were made up of the leading names in measurement and data analysis and the morning was a must for anyone working in research.

We discussed how companies are using data to drive engagement, the next generation of research methodologies and how to overcome measurement challenges.

Over the morning we heard more about the growing number of new research partnerships; the stand-out initiatives from the 2017 Mediatel Research Awards; the changing nature of research companies and agency research departments; what clients want the most; and how technology is enabling exciting new data opportunities.

IPA members can ascribe a CPD value to each Mediatel Events session

Event Partners

    Event partner
  • comScore
  • Media partner
  • WARC


9:00 - 9:30

Maxwell Library

Registration and refreshments

9:30 - 9:35

Turing Lecture Theatre


9:35 - 10:05

Turing Lecture Theatre

Mediatel Media Research Awards winners

Denise Turner presents Newsworks' winning entry for Best Custom Media Research Project:

How people buy

Newsworks took a behavioural economics approach in a multi-stage study of how people discover and choose brands. In partnership with Flamingo, Tapestry and Dr Nick Southgate, we examined the consumer decision journey, with a focus on the roles of different media channels along the path to purchase. The findings have been developed into an interactive planning tool, to help media agencies choose the right channels to move people along the purchase journey and ultimately to drive sales.

Geoff Copps presents Mediabrands' winning entry for Best Social Media Project:

Mediabrands' Social Fingerprinting

Mediabrand’s Social Fingerprinting attempts to quantify and visualise how conversations flow between brands and consumers. Social Fingerprinting exists as an automated tool that combines individual ‘conversation strands’ into clusters and then finally into a complete Social Fingerprint.

Denise Turner, Insight Director, Newsworks
Geoff Copps, Head of Research, IPG Mediabrands UK


Denise Turner Geoff Copps

10:05 - 11:00

Turing Lecture Theatre

Panel One

Themes include:

  • What new skills will media researchers need in the future?
  • How should media researchers work with the data scientists - and how are media agencies bridging the gap?
  • How can the media research community continue to create smart insight from big data and apply innovation to keep up with the consumer and evolve audience measurement?
  • Can research place a value on context?
  • How can the industry further harness behavioural economics, neuroscience and eye-tracking more to better understand the consumer?
Denise Turner, Managing Partner, Chief Insight Officer, Havas Media
Adam Joseph, Business Partner - Customer Insight, Camelot
Paul Goode, SVP Strategic Partnerships, comScore
Chris Havemann, Chairman, RealityMine
Gale Sarah, Head of Insight, OMD


Denise Turner


Adam Joseph Paul Goode Chris Havemann Gale Sarah

11:00 - 11:30

Maxwell Library

Coffee break

11:30 - 11:50

Turing Lecture Theatre

Q&A session

11:50 - 13:00

Turing Lecture Theatre

Panel Two

Themes include:

  • What has happened to trust and transparency?
  • How do we define consumer contact? Is a TV rating the same as an online view?
  • Long termism v short termism - is there too much focus on real time return on investment and not enough focus on value of insight and brand building through research?
  • Has media research avoided the pitfalls of political polling where people say one thing and do something else?
Richard Marks, Director, Research the Media
Brian Jacobs, Founder, Brian Jacobs & Associates
Dan Brown, Senior Digital Advisor, MediaSense
David Grainger, Chief Strategy Officer, m/SIX
Ian Edwards, Planner, Facebook


Richard Marks


Brian Jacobs Dan Brown David Grainger Ian Edwards

13:00 - 13:30

Maxwell Library

Lunch and networking


  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Geoff Copps

    Head of Research, IPG Mediabrands UK

  • Speaker
    Adam Joseph

    Business Partner - Customer Insight, Camelot

  • Speaker
    Paul Goode

    SVP Strategic Partnerships, comScore

  • Speaker
    Chris Havemann

    Chairman, RealityMine

  • Speaker
    Gale Sarah

    Head of Insight, OMD

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Richard Foan

    Chairman, JICWEBS

  • Speaker
    Richard Marks

    Director, Research the Media

  • Speaker
    Brian Jacobs

    Founder, Brian Jacobs & Associates

  • Speaker
    Dan Brown

    Senior Digital Advisor, MediaSense

  • Speaker
    David Grainger

    Chief Strategy Officer, m/SIX

  • Speaker
    Ian Edwards

    Planner, Facebook

See all speakers


IET, Savoy Place, London, WC2R 0BL

Nearest stations:
Covent Garden (Piccadilly line)
Embankment (Northern, Bakerloo, Circle and District lines)

Previous events

Season Ticket

A Mediatel Events season ticket guarantees you a place at seven of our core events including this one. As well as saving you over £500 you’ll also get free access to bonus events throughout the year.

Get it now