Becoming a data champion
What media companies need to know
Monday 27 March 2017
Becoming a data champion - what media companies need to know.
From a number of high profile case studies relating to the theft of personal data across the industry (Talk Talk, Yahoo, Sony), it is clear that data security must be a priority for media companies. Broadcasters, TV platform operators and broadband service providers face potentially catastrophic fines, reputational damage and possible loss of revenue if they mishandle their data. At this event you will learn how to become a data champion - harnessing the benefits of data-driven TV while putting consumers first, remaining compliant with existing and forthcoming data regulations, including the pan-European General Data Protection Regulation (GDPR).
Experts will assess the opportunities for television and broadband providers in a data-rich world, whether it is better services, improved advertising or fulfilling the role of consumer guardian in the Internet of Things. You will learn about the technical and organisational frameworks that make data handling and processing efficient and safe. This event will provide some clarity about what your next steps should be when trying to maximise data security and compliance.
- Looking at data that TV companies can harness to improve services, operations and business outcomes
- Data compliance, security and organisation within your company: specific privacy considerations when using viewing data and first-party subscription data
- Data compliance issues covering personal privacy including getting ready for the new Euro legislation, GDPR
- Best practice in how you collect, store, organise and manage permissions for personal data
- Data security for all home services - looking ahead to the smart home and IoT, avoiding internal and external threats
- The potential value-add for platform operators as the organisation you can trust in a world of increased security and privacy threats
- How regulators might use GDPR fines and whether responsibility for breaches will be shared between service providers and suppliers
- Building security into data infrastructure and building compliance into the whole organisation
14:00 - 14:25
Registration and refreshments
- The impact of past data breaches on brand image, revenues and share prices
- How compliance organisations have treated media companies who failed, including fines
- Changing attitudes to punishment: what happens to the next company with a major data breach?
- What the best data-driven organisations are doing to protect themselves
- Quantifying the cost of becoming data and privacy compliant; how you create a business case for investment
14:50 - 15:10
Screening Room Two
What media companies must know about the law when handling sensitive and personal data
- Why GDPR could become a matter for the boardroom, with its potential fines of 4% of global turnover
- The changes within the new General Data Protection Regulation that will affect media companies
- Past legal/regulatory actions against data-focused companies, the defences used and how cases were won and lost
- What happens if a data services or technology partner fails you, or you fail someone else - understanding third-party risks and shared liabilities
- Managing exposure to past compliance failures at companies you are acquiring or partnering with
15:10 - 16:00
Screening Room Two
Panel: Exploiting data-driven TV in a changing regulatory environment
- What data will make the biggest contribution to maintaining or growing revenues at platform operators and channel owners?
- How do you avoid privacy breaches when handling viewing and subscription data or lifestyle information used for ad targeting?
- With its huge potential fines for non-compliance, is GDPR a game-changer for data-driven television in Europe?
- How do you create a 'compliance culture' - does it need CEO diktats or can like-minded execs grow one from the bottom up?
- How do you ensure technology and service partners have the data security, processes and culture to keep you out of the newspapers?
- As we move to smart homes and the Internet of Things, will data security and 'trust' become key differentiators for service providers?
16:00 - 16:30
Networking coffee break
- What compliance means: how we define it and how we explain it to staff
- How Telefónica made data and privacy compliance part of its organisational culture
- Best practice in data management including access permissions and policies for data sharing
- The physical security of our data: how we protect our homes, network and the cloud
- The skills you need in your organisation to manage data compliance successfully
16:50 - 17:40
Screening Room Two
Panel: Building data compliance and security into your organisation
- Who will combine a mastery of content with a mastery of data first - the traditional TV industry or Amazon, Google and Facebook?
- To what extent will rich data, when properly exploited, determine the success of media companies over the next decade?
- How do you build data compliance into a media organisation; what policies for sharing and accessing data and who enforces them?
- How do you minimise risks and maximise efficiencies if multiple analytics partners need access to your device and network data?
- How do we secure data that is collected from multiple screens and network components and then stored in networks and clouds?
- Can you be a consumer champion and be data-competitive; is the best policy to do 'just enough' for regulators or try to excel?
17:40 - 18:00
The Crimson Bar
Networking drinks reception
Founder & Chief Analyst, nScreenMedia
Daragh O Brien
Managing Director, Senior Consultant, Castlebridge
Partner, Commercial Practice, Olswang
VP Data Services, Liberty Global
Customer, Product and Analytics Director, Genius Digital
Director and VP of Products, ThinkAnalytics
Director of Public Affairs and Government Relations, Vodafone Ziggo
VP Marketing, Verimatrix
Senior Associate, Bristows
The Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Nearest station: Tottenham Court Road (Central and Northern lines)