Mediatel's Videoscape

Content, distribution, data and technology

Wednesday 22 February 2017

Exploring how digital video will overtake broadcast TV

Videoscape is about turning digital (online/OTT/multiscreen) video into a genuine broadcast replacement. We are focused on how Europe’s media owners, technology platforms and media buyers can engage and monetize digital viewers more effectively, and more profitably, in an environment characterized by intense competition, fragmented audiences and complex supply chains. We are exploring the strategies that will bring success to SVOD providers, TVOD stores, online broadcasters, virtual Pay TV operators, digital free-to-air bouquets and media agencies. Videoscape is about preparing for a world with much more digital video and digital video advertising..

With consumers watching a growing share of their entertainment OTT, it is essential that we ‘normalize’ the digital video supply chain. What kind of content distribution and monetisation models are sustainable in the long-term for content producers, curators, aggregators and consumers? How do we strip out the cost and complexity associated with distributing video to a plethora of apps, devices and viewing windows? How do we make it easier for advertisers to find and engage prospective customers, harvesting their audience from across the ecosystem?

Videoscape is for executives at born-digital platform and media owners who are reshaping the entertainment landscape. It is for the business, product and marketing strategists who have to ‘think digital’ in a company that still makes most of its money from broadcast. It is for marketers and media planners tasked with maximising branding and sales outcomes from the digital domain, and who must maximise synergies between digital video and other channels to market. It is for the technology suppliers who can make digital/OTT a superior user experience to broadcast and help make it more profitable.

Who should attend:
Senior executives from media agencies, advertisers, media owners and production companies.

Lunch and ample networking opportunities included.

IPA members can ascribe a CPD value to each Mediatel Events session

Event Partners

Agenda

9:00 - 9:30

Atrium

Registration and refreshments

9:30 - 9:35

Atrium

Introduction

Introduction and welcome from Mediatel's CEO Derek Jones.

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

9:35 - 9:50

Auditorium

The year that was

David Pidgeon, Editor, Mediatel Newsline showcases the best of 2016’s video - short form, long form, big budget, low budget, TV, online, big screen, mobile. It’s all here to be celebrated - along with the different platforms and devices we’re now consuming video on.

David Pidgeon, Editor, Mediatel Newsline

Speakers

David Pidgeon

9:50 - 10:05

Auditorium

Scene setter

Tal Smoller, European Telecom & Media Analyst, Bloomberg Intelligence provides a market overview and 2017 forecasts and analysis. Bloomberg kick-starts the day with a complete market overview, inducing adspend forecasts and analysis.

Tal Smoller, European Telecom & Media Analyst, Bloomberg Intelligence

Speakers

Tal Smoller

10:05 - 10:45

Content showcase presentations

What content will engage consumers over the next twelve months? AOL and ITV showcase upcoming examples of innovation in video from the world of both TV and online, including content creation.

Three presentations from: Mark Melling, Senior Director, AOL Video, Europe, Simon Daglish, Group Commercial Sales Director, ITV and Chris Goldson, Director of Creative Works and Commercial Marketing, ITV.

Mark Melling, Senior Director, AOL Video, Europe
Simon Daglish, Group Commercial Sales Director, ITV
Chris Goldson, Director of Creative Works and Commercial Marketing, ITV

Speakers

Mark Melling Simon Daglish Chris Goldson

10:45 - 11:20

Auditorium

Q&A panel on advertising opportunities

Themes include:

  • How has branded content evolved?
  • What do new video services like Facebook Live and Twitter live streaming mean for advertisers and for the video business generally?
  • Can digital video attract new money from other media, whether other digital, print, radio or traditional TV - and how much?
  • How can digital publishers (online broadcasters and born-digital video providers) monetise their inventory better, using advertising?
  • Should broadcasters encourage viewers away from broadcast TV and towards their online destinations where their data and adtech destiny is in their own hands?

Chair: Peter Cowley, Founder and CEO, Spirit Digital Media
Kat Hebden, Managing Director of Shotglass Media & Head of Digital, FremantleMedia UK
Mark Melling, Senior Director, AOL Video, Europe
Simon Daglish, Group Commercial Sales Director, ITV

Chair
Peter Cowley, Founder and CEO, Spirit Digital Media
Kat Hebden, Managing Director of Shotglass Media & Head of Digital, FremantleMedia UK
Mark Melling, Senior Director, AOL Video, Europe
Simon Daglish, Group Commercial Sales Director, ITV

Chair

Peter Cowley

Speakers

Kat Hebden Mark Melling Simon Daglish

11:20 - 11:50

Atrium

Coffee break

11:50 - 12:10

Auditorium

The brand view

Matthew Gaunt, CMO, Wickes share their views on video advertising - offering a best-practice case study and their take on the opportunities and challenges for the upcoming year.

Matthew Gaunt, CMO, Wickes

Speakers

Matthew Gaunt

12:10 - 13:00

Auditorium

What the buyers want

Panel session with agency, client and media owner guests from Carat UK, Santander and the Guardian, exploring how agencies and clients are looking to buy and understand video.

Chair: Derek Jones, CEO, Mediatel
Dan Hagen, Chief Strategy Officer, Carat UK
Kat Hebden, Managing Director of Shotglass Media & Head of Digital, FremantleMedia UK
Keith Moor, Chief Marketing Officer, Santander

Chair
Derek Jones, CEO, Mediatel
Dan Hagen, Chief Strategy Officer, Carat UK
Anna Bateson, VP, Platforms and Partnerships, Guardian
Keith Moor, Chief Marketing Officer, Santander

Chair

Derek Jones

Speakers

Dan Hagen Anna Bateson Keith Moor

13:00 - 14:00

Atrium

Lunch

14:00 – 14:15

Auditorium

SVOD data

Julia Lamaison, Media Research & Insight Director, GfK will provide highlights and insights from GfK's syndicated studies. Includes: Current take up of OTT services in the UK – how many users are there and who are they, and why do people sign up? Do OTT services present a threat to the traditional Pay TV providers? How much time do users spend viewing? Does this vary by day of week, and what do they watch? What devices do they use for viewing? Is viewing via these platforms a social or personal experience? What is the impact of original commissions by Netflix and Amazon? Specifically what impact have The Grand Tour and The Crown had on usage and sign up to Amazon Video and Netflix? What impact does having access to an OTT service make on traditional forms of viewing? What does all this mean for the future?

Julia Lamaison, Media Research & Insight Director, GfK

Speakers

Julia Lamaison

14:15 - 14:45

Auditorium

Presentations and case studies

A series of short presentations from leading players and suppliers, focusing on ROI, monetisation and marketing strategies for digital video.

Presentation One:
Innovating planning, Emma Moorhead, Head of AV Planning, MEC.

  • How has the approach to AV planning changed in today's fragmented world?
  • Acting against the instinct and approaching the reach perspective as a secondary source
  • Why all impacts aren't equal? How to quantify what's better? (New planning tool to facilitate this)
  • A couple of examples from clients and how MEC have created channel hierarchy

Presentation Two:
Martha Robinson, former Head of Communications and Engagement, NHS and Matt Campion, Creative Director, Spirit Digital Media on user engagement during #IAMWHOLE campaign for World Mental Health Day.

Presentation Three:
Has video escaped the TV set yet? Mike Shaw, VP Sales UK and Ireland, comScore.

During this session Mike Shaw, VP Sales UK and Ireland, comScore will look at the digital video landscape in the UK, focusing on the impact of mobile on today's cross-platform video consumers, looking at how brands, agencies and publishers can thrive in today’s fragmented media landscape.

Emma Moorhead, Head of AV Planning, MEC
Martha Robinson, Former Head of Communications and Engagement, NHS
Matt Campion, Creative Director, Spirit Digital Media
Mike Shaw, VP Sales, UK, comScore

Speakers

Emma Moorhead Martha Robinson Matt Campion Mike Shaw

14:45 - 15:30

Auditorium

The future of digital video

Themes include:

  • TV buying moves to video - as buying portfolios become increasingly fragmented and complex, how will video buying change in 2017?
  • What marketers want from digital video and how that is changing: incremental reach, long-term brand building, short-term activation
  • What are the benefits of programmatic trading to an online video provider; what are the remaining barriers to broadcaster adoption and how do we overcome them?
  • TV and adtech - as Sky, Virgin and BT all line up ad-products utilising first-party data and set-top-box technology, what does this mean for advertising?
  • Impact of online viewing hitting the big screen, and what does it mean for advertising and measurement as more digital viewing is to shared television sets?
  • Going beyond the click - how will agencies provide reliable, quantifiable way to show their clients how effective video is in driving results?
  • Winning back trust - how will digital players handle their metrics in 2017?
  • What will be the impact of stricter viewability expectations on how we trade digital inventory and its value?
  • Data

Chair: Jon Block, EMEA VP of Product and Platform, Videology
Emma Moorhead, Head of AV Planning, MEC
David Counsell, Digital Trading Director, the7stars
Danny Hopwood, VP Solutions & Platform Operations EMEA, Publicis Media
Mauricio Leon, UK Commercial Director, TubeMogul

Chair
Jon Block, EMEA VP of Product and Platform, Videology
Emma Moorhead, Head of AV Planning, MEC
David Counsell, Digital Trading Director, the7stars
Danny Hopwood, VP Solutions & Platform Operations EMEA, Publicis Media
Mauricio Leon, UK Commercial Director, TubeMogul

Chair

Jon Block

Speakers

Emma Moorhead David Counsell Danny Hopwood Mauricio Leon

15:30 - 16:15

Auditorium

Future visions

Closing thoughts visions for the future of content, technology and advertising from Peter Cowley, Founder and CEO, Spirit Digital Media.

Peter Cowley, Founder and CEO, Spirit Digital Media

Speakers

Peter Cowley

16:15 - 17:00

Atrium

Drinks reception

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Tal Smoller

    European Telecom & Media Analyst, Bloomberg Intelligence

  • Speaker
    Mark Melling

    Senior Director, AOL Video, Europe

  • Speaker
    Simon Daglish

    Group Commercial Sales Director, ITV

  • Speaker
    Chris Goldson

    Director of Creative Works and Commercial Marketing, ITV

  • Speaker
    Peter Cowley

    Founder and CEO, Spirit Digital Media

  • Speaker
    Kat Hebden

    Managing Director of Shotglass Media & Head of Digital, FremantleMedia UK

  • Speaker
    Matthew Gaunt

    CMO, Wickes

  • Speaker
    Dan Hagen

    Chief Strategy Officer, Carat UK

  • Speaker
    Anna Bateson

    VP, Platforms and Partnerships, Guardian

  • Speaker
    Keith Moor

    Chief Marketing Officer, Santander

  • Speaker
    Julia Lamaison

    Media Research & Insight Director, GfK

  • Speaker
    Emma Moorhead

    Head of AV Planning, MEC

  • Speaker
    Martha Robinson

    Former Head of Communications and Engagement, NHS

  • Speaker
    Matt Campion

    Creative Director, Spirit Digital Media

  • Speaker
    Mike Shaw

    VP Sales, UK, comScore

  • Speaker
    Jon Block

    EMEA VP of Product and Platform, Videology

  • Speaker
    David Counsell

    Digital Trading Director, the7stars

  • Speaker
    Danny Hopwood

    VP Solutions & Platform Operations EMEA, Publicis Media

  • Speaker
    Mauricio Leon

    UK Commercial Director, TubeMogul

See all speakers
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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Tal Smoller

European Telecom & Media Analyst, Bloomberg Intelligence

Tal Smoller is a European Media Analyst for Bloomberg Intelligence, a unique research platform that provides context on industries, companies, and government policy, available on the Bloomberg Professional Service at BI . She joined Bloomberg as an Equity Data Analyst in 2011 and has specialised in European telecoms & media industry research since 2013. Smoller previously worked as a sell-side Equity Research Analyst at Bank of America Merrill Lynch. She holds Bachelor of Commerce degrees in law and investment management from the University of Johannesburg.


Articles from Tal Smoller
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Speaker

Mark Melling

Senior Director, AOL Video, Europe

As Senior Director of AOL Video, Europe, Mark Melling oversees all aspects of AOL’s video production, programming and syndication across its owned and operated properties – including Huffington Post UK, Engadget UK, MAKER'S UK and BUILD Series LDN. Together with his team, he leads audience development, commissioning and innovation for AOL video platforms across its international markets. In addition, Mark is also Head of Partner Studios Production, responsible for the creation and output of all video through the AOL Partner Studios team, creating watchable and experiential branded content for clients across AOL’s owned and operated properties, rich media and creative formats. With extensive experience in developing and launching content monetisation platforms in both the mobile and digital video space in North America, Mark moved to AOL UK as Director Mobile & Video Strategy in January 2014 having already worked for the company in Canada since 2011. A respected industry speaker and thought leader on digital video, Mark has spoken at leading events including the IAB’s annual Video Conference, Digiday’s Publishing Summit series and TV Connect. He also sits on the IAB UK’s Video Steering Group, an initiative made up of the leading organisations in the video space. A Canadian native, Mark holds a Masters in International Economics and Finance from Ryerson University in Toronto.


Articles from Mark Melling
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Simon Daglish

Group Commercial Sales Director, ITV

After leaving school Simon joined the Army. This was followed by work in Venezuela, America and Australia before returning to the UK in 1991 to start work on the ‘new’ Daily Telegraph, which had recently been purchased by Conrad Black. Having managed the launch of the Saturday Magazine in 1995 he decided to set up his own publishing company, and in 1998 sold it to Tony O’Riley’s Independent Magazines. Simon then joined the fledgling Classic FM and within 4 years it had grown into the biggest commercial radio station in the UK and the most profitable. In 2005 Classic FM and its parent company GWR merged with Capital Radio and Simon became the Group Commercial Director. On the sale of GCap Media to Global, Simon left and joined the early social media revolution working for MySpace as Commercial Director. Simon joined ITV plc in January 2011 as Group Commercial Sales Director and was promoted to Deputy Managing Director, Commercial December 2014. In his free time he has rowed across the Irish Sea and walked to the South Pole, unsupported on both trips. He has also led an expedition to the North Pole with 4 wounded soldiers and HRH Prince Harry. Simon completed his second South Pole challenge in December 2013 for Walking With The Wounded, a charity which he founded and he has raised nearly £10 million for various charities.


Articles from Simon Daglish
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Speaker

Chris Goldson

Director of Creative Works and Commercial Marketing, ITV

Chris has over 25 years' experience working for media brands including Media Week, Financial Times Business, BBC Worldwide and, more recently, 9 years at Virgin Radio / Absolute Radio where he was Commercial Director. He joined ITV in 2011 to lead its creative strategy team 'Creative Works', and he also heads up ITV's Commercial Marketing.


Articles from Chris Goldson
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Peter Cowley

Founder and CEO, Spirit Digital Media

Peter Cowley is Founder & CEO of Spirit digital media, he setup in October 2010. Spirit is a commercially driven, dynamic digital content producer. Previous To Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming. Peter has spent his working career in content (Spirit & Endemol), internet portals & access (Freeserve), marketing (Videotron) and advertising (BBH).


Articles from Peter Cowley
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Speaker

Kat Hebden

Managing Director of Shotglass Media & Head of Digital, FremantleMedia UK

Kat Hebden is Managing Director of Shotglass Media, the digital label at FremantleMedia UK (FMUK), whose focus is creating innovative digital experiences for fans and brands. Shotglass Media sits alongside FMUK labels Boundless, Thames, Talkback, Retort, Newman Street and Euston Films. Kat’s team creates original digital content with partners such as VICE Media (Munchies), StyleHaul, Divimove, and more. Shotglass Media is also the home of The Football Republic (TFR), the home of football: by fans, for fans. On YouTube, Facebook, Twitter, Snapchat and beyond, TFR gives real fans a voice, with a blend of honest opinions, passionate debates and engaging features hosted by TFR talent alongside some of the biggest football Youtubers. Shotglass Media is also responsible for all second screen, social media and branded digital content across the full slate of FMUK television properties including The X Factor, Britain’s Got Talent, Take Me Out, Celebrity Juice and The Apprentice. Kat works closely with the UK Commercial team across television and digital sponsorship to deliver branded entertainment, experiential and digital campaigns for brands. The team also works alongside FremantleMedia’s global Digital and Branded Entertainment division, headed up by CEO Keith Hindle. Kat joined FremantleMedia UK as Head of Digital in March 2014. Previously she was Executive Producer for Digital at Syco Entertainment and ran the digital strategy for The X Factor, Britain's Got Talent and the You Generation YouTube channel. She also worked on high profile projects such as 1D Day - Syco Music's record-breaking seven-hour live stream from Los Angeles with One Direction. Prior to joining Syco, Kat ran the digital strategy on the first two series of The Voice UK for Wall to Wall Television, and worked as Senior Interactive Producer on The X Factor series nine. She also produced Waterloo Road Reunited, one of the BBC's biggest multiplatform drama spin-offs, and Being Victor, another cross platform drama project for MTV.


Articles from Kat Hebden
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Speaker

Matthew Gaunt

CMO, Wickes


Articles from Matthew Gaunt
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Dan Hagen

Chief Strategy Officer, Carat UK

Dan has worked in a variety of capacities within media agencies over the past 17 years. He started his career with CIA Medianetwork in international media on clients such as Microsoft, Novartis and Ericsson, before making an early move into digital in 1999; working in both London and New York. In 2002 he moved to MPG working on Intel and the National Lottery, launching their online, digital TV and mobile platforms. He subsequently ran MPG’s data and then strategy teams before moving to Carat to take on the Head of Planning role. After two years driving the planning product at Carat, Dan was promoted to Chief Strategy Officer. He is focussed on developing the process, product and culture driving the quality of work Carat produces for its client base.


Articles from Dan Hagen
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Anna Bateson

VP, Platforms and Partnerships, Guardian

Anna Bateson is the VP of Platforms and Partnerships at the Guardian. She’s responsible for developing and building key global partnerships including managing the Guardian’s existing partnerships with Facebook and Google as well as overseeing all the company’s rights and licensing activity. Anna’s had a long and varied career in media and marketing having spent seven years at Google and YouTube, resulting in a three year stint running global consumer marketing out of their San Francisco HQ. Prior to joining Google Anna led brand and viewer marketing at the UK’s largest commercial broadcaster ITV and before that was VP of Marketing at MTV Networks.


Articles from Anna Bateson
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Keith Moor

Chief Marketing Officer, Santander

Keith Moor is Santander UK’s, Chief Marketing Officer managing a division that supports the whole bank in the UK. He and his team are responsible for all the marketing, communication, brand strategy, sponsorship, CSR and Media Relations requirements across the full UK business, including Retail, SME and Corporate Marketing. Keith joined Santander (then Abbey National) in 1995 and during his time in the business he has integrated the Abbey, Alliance & Leicester and Bradford & Bingley brands, introduced the Santander brand to the UK, delivered highly successful partnerships with McLaren, Rory McIlroy and Jessica Ennis, helped bring to market the 123 Current Account and 123 Credit Card and was part of the team that defined the strategy for Santander becoming a purpose led business built around the values of Simple, Personal, Fair; now being rolled out across the Santander Group Worldwide. In November 2013 he became the first Chief Marketing Officer in Santander UK and in 2015 delivered the deal to bring the Santander Cycles to the streets of London and Milton Keynes. Keith is a Board Member of the charity Career Ready and Haverstock Academy, Trustee of the Santander Foundation, Council Member and Treasurer of ISBA and a Fellow of the Marketing Academy. He lives in North West London with his wife and two children, is a keen cyclist, fan of live music, enthusiastic skier and lifelong supporter of Liverpool FC.


Articles from Keith Moor
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Speaker

Julia Lamaison

Media Research & Insight Director, GfK


Articles from Julia Lamaison
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Emma Moorhead

Head of AV Planning, MEC

Emma is Head of AV Planning at MEC. She works across all of MECs clients and is responsible for the planning output of the AV department. The AV department is responsible for both the planning and buying of all audio visual media: TV, VOD, cinema, radio, OOH. They are keeping ahead of the game on emerging media, use market leading systems to aid their planning and produce top class buyers through a focus on internal training via their AV Academy programme. Emma has a wealth of experience using MECs proprietary planning tools ensuring that the department produces efficient and targeted plans tailored specifically to each client.


Articles from Emma Moorhead
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Speaker

Martha Robinson

Former Head of Communications and Engagement, NHS

Martha is a freelance communications consultant who works with organisations and businesses committed to improving public health and wellbeing and driving social change. A former journalist with in-house press office experience within health and disability charities and an NHS teaching hospital, Martha also headed up the ‘ethical’ division within healthcare communications agency Spink as Associate Director. As Head of Communications and Engagement for NHS Brighton and Hove Clinical Commissioning Group, Martha worked with Spirit Media to create and deliver national and regional campaigns for the NHS, including ‘not QUITE an emergency’ featuring comedian Dom Joly (CIPR Public Sector Campaign of the Year 2016 and winner of the Health Service Journal’s Value in Communication 2016 award) and the launch of #IAMWHOLE – an anti-stigma mental health campaign that generated global celebrity support and social media engagement on World Mental Health Day 2016.


Articles from Martha Robinson
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Speaker

Matt Campion

Creative Director, Spirit Digital Media

Matt is Founder & Creative Director of Spirit. Matt is a leading Content Producer for Television, Digital and Social platforms. He has extensive experience producing and directing highly successful interactive TV and multi-platform formats as well as managing a portfolio of successful Social Campaigns in the TV, Film and Gaming Industries. Previous to Spirit, Matt was an Executive Producer for Endemol where he launched and ran Gala TV, a 24/7 interactive Sky Channel for the largest national bingo brand, Gala Bingo. Matt oversees all creative output for Spirit.


Articles from Matt Campion
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Mike Shaw

VP Sales, UK, comScore


Articles from Mike Shaw
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Jon Block

EMEA VP of Product and Platform, Videology

Having broken free from his background in coding and technology, Jon Block is now making a career out of being an “acceptable face of geek” in the world of TV advertising. First at ITV where he headed up advertising innovation for the UK’s largest commercial broadcaster. And now at Videology where he is EMEA VP of Product and Platform for one of the world’s leading video advertising platforms. With his degree in Natural Sciences from Cambridge University and the Royal Television Society’s Young Technologist of the Year Award, Jon was destined for a career in some back room, hidden away from the public. However, he was given the chance to change this at ITV when he created and then led the broadcaster’s multi-platform ad innovation programme. In this role he did everything from developing new interactive ad formats and dual-screen concepts to speaking publicly about the exciting opportunities where TV and online converge. In September 2015 he moved to Videology where he is leading the product and platform vision for the EMEA region, helping to support broadcasters and advertisers to use Videology’s technology to ensure that the right adverts reach the right people at the right time. In his spare time Jon is a father of three, a keen photographer and player of jazz standards on the ukulele, although rarely at the same time. He also likes to write his own biography in the third person, which is, frankly, a bit odd.


Articles from Jon Block
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Speaker

David Counsell

Digital Trading Director, the7stars


Articles from David Counsell
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Danny Hopwood

VP Solutions & Platform Operations EMEA, Publicis Media


Articles from Danny Hopwood
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Speaker

Mauricio Leon

UK Commercial Director, TubeMogul

Mauricio Leon is the UK Commercial Director of TubeMogul having joined the company in 2014 following 14 years at ZenithOptimedia where he held numerous roles, including TV Director, Digital Trading Director and - most recently - Commercial Director of Performics. A 22-year veteran of the media industry, he began his career as a sales executive for ITV and spent a short stint working in Australia at Starcom’s Sydney office.


Articles from Mauricio Leon

Venue

Bloomberg European Headquarters, City Gate House, 39-45 Finsbury Square, London, EC2A 1PQ

Nearest underground:

Liverpool Street (Circle, Hammersmith and City, Metropolitan and Central lines)

Moorgate (Circle, Hammersmith and City, Metropolitan and Northern lines)

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