Mediatel Media Research Awards

Celebrating the leaders of UK media research

Awards lunch: Thursday 23 February 2017

We invited research agencies, industry bodies, media agencies and owners to enter categories that span innovation in survey design, creativity in data communication, insight and research effectiveness. The 2017 winners will be revealed at an annual awards lunch at the impressive Banking Hall on Thursday 23 February 2017.

Please note: the awards are now closed for entries.

The awards saw ten award categories, plus an overall Grand Prix winner.

Grand Prix winner

Newsworks

Best Custom Media Research Project:

Newsworks - 'How People Buy' - WINNER
Sky Media - 'Getting Engaged: A TV Love Story' - Silver Award
Mindshare - 'Full Throttle: Understanding Automotive Decision Making' - Bronze Award

Best Media Research Tracking Project

Trinity Mirror Solutions - 'Mouthpiece Panel: Feeling the Pulse of Modal Britain' - WINNER

Best International Media Research Project

BBC World Service - 'NextGen: Reaching Young Global Audiences' - WINNER

Excellence in Measuring Effectiveness of a Media Campaign

Sky - 'Mr Porter.com, Sky AdSmart' - WINNER

Best Use of Data Sets

ITV - 'Putting the Science Into Social Planning' with Mediabrands Marketing Sciences - WINNER

Best Social Media Project

Mediabrands Marketing Sciences - 'Social Fingerprinting' - WINNER

Excellence in Research Presentation

Metro, MailOnline and Metro.co.uk - 'Millennial Rules' - WINNER

Research Agency Team of the Year

MTM - WINNER

Media Owner/Trade Body of the Year

Newsworks - WINNER

Media Agency of the Year

MEC UK - WINNER

Categories

1 Best Custom Media Research Project

2 Best Media Research Tracking Project

3 Best International Media Research Project

4 Excellence in Measuring Effectiveness of a Media Campaign

5 Best Use of Data Sets

6 Best Social Media Project

7 Excellence in Research Presentation

8 Research Agency Team of the Year

9 Media Owner/Trade Body of the Year

10 Media Agency of the Year

Judges

  • Speaker
    Richard Marks

    Director, Research the Media

  • Speaker
    Lynne Robinson

    Research Director, IPA

  • Speaker
    Denise Turner

    Insight Director, Newsworks

  • Speaker
    Catherine Blizzard

    Director of Marketing and Audiences, BBC World Service

  • Speaker
    David Brennan

    Founder, Media Native

  • Speaker
    Brian Jacobs

    Founder, Brian Jacobs & Associates Ltd

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Richard Shotton

    Head of Insight, ZenithOptimedia

  • Speaker
    Kristin Bayliss

    Global Account Measurement Lead, Facebook

See all judges
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Richard Marks

Director, Research the Media

Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration. Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world. Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.


Articles from Richard Marks
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Lynne Robinson

Research Director, IPA


Articles from Lynne Robinson
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Denise Turner

Insight Director, Newsworks

Denise joined Newsworks in 2015. She is responsible for designing and executing Newsworks' insight programme. Denise has 24 years of experience in both full-service and media agencies. Before Newsworks, Denise was chief insight officer at Havas Media Group.


Articles from Denise Turner
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Catherine Blizzard

Director of Marketing and Audiences, BBC World Service

Catherine is Director of marketing and audiences for BBC World Service, which offers a multi-platform news service in English and 27 languages to millions around the world on TV, radio and digital platforms, including online and mobile devices, as well as social media - either directly or through syndicated content via partners. Catherine is responsible for audience measurement, evaluation of services and the provision of business focussed insight to editorial, strategy, digital and business development teams - in addition to running Marketing and an in house creative team. Prior to joining the BBC, Catherine held a number of roles at the Central Office of Information (COI). She joined as its Director of Research, and then took the post of Group Client Director at COI, responsible for through the line marketing campaigns on behalf of Government clients across the Education, Skills and Culture sectors, and finally worked as a managing consultant in the Strategy and Planning team. Catherine started her career as a Graduate Trainee in Birds Eye Walls, moving to ITV’s Carlton Television, where she headed the sales research team.


Articles from Catherine Blizzard
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Speaker

David Brennan

Founder, Media Native


Articles from David Brennan
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Brian Jacobs

Founder, Brian Jacobs & Associates Ltd


Articles from Brian Jacobs
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Richard Shotton

Head of Insight, ZenithOptimedia

Richard is Deputy Head of Evidence at Manning Gottlieb OMD. He started his career as a media planner, working on accounts such as Coke and comparethemarket.com, before moving into research. Richard is interested in how findings from behavioural science can be applied to advertising. His first book on that topic will be available later this year.


Articles from Richard Shotton
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Kristin Bayliss

Global Account Measurement Lead, Facebook

Kristin has been working in media research for over 9 years, starting off in New York and transitioning to London in 2008. After building a strong foundation agency side Kristin has recently secured a role with the Facebook measurement team.


Articles from Kristin Bayliss

Venue

The Banking Hall, 14 Cornhill, London, EC3V 3ND

Nearest station:
Bank, Exit 5 (Northern and Central lines)

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