Automated Trading Debate

The future of electronic, programmatic and real-time trading

Tuesday 4 October 2016

Mediatel’s annual debate around electronic, programmatic and real-time trading. At the 2016 conference we were joined by speakers from companies including The Guardian, Mindshare Worldwide, Fetch, Rubicon Project, Primesight and Double Verify.

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Event Partners

Agenda

8:30 - 9:00

Lobby

Registration and refreshments

9:00 - 9:40

Auditorium

Introduction

Introduction and welcome by Mediatel's CEO Derek Jones.

Speakers

Derek Jones

9:40 - 10:50

Auditorium

Panel One: the business of trading

Themes include:

  • Has the trading desk actually made the process of media trading more efficient for agencies and better for advertisers?
  • How much more will agency structures be changed by future automation?
  • For a publisher is there a future where sales departments are purely filled with administrators?
  • If you don't trade programmatically yet are you being left behind or smart to keep control and maintain premium rates as long as you can?
  • Is original content becoming worth less the more it is read?
  • AI and media: can machines really do planning better as well as trading?
  • Will the ANA rebates probe impact the UK market?

Chair: Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Catherine Becker, CEO, VCCP
Steve Hobbs, Global Head of Media, Fetch
Hamish Nicklin, Chief Revenue Officer, The Guardian
Martin Brown, Managing Partner, Stack I/O

Chair

Dominic Mills

Speakers

Catherine Becker Steve Hobbs Hamish Nicklin Martin Brown

10:50 - 11:20

Lobby

Coffee break

11:20 - 11:30

Auditorium

Scene setter

Scene setter presentation from James Brown, Managing Director, UK & Nordics, Rubicon Project.

Speakers

James Brown

11:30 - 12:30

Auditorium

Panel Two: what's next for automated trading?

Themes include:

  • What is automated guaranteed - and how might it change the market?
  • Programmatic TV: it still looks a long way off in the UK. Is that the case?
  • How do we see OOH trading changing in the next 2 years?
  • Why are we still being held back by poor creative across digital platforms?
  • Ad fraud: tech may not beat the fraudsters, but can it help target campaigns that bypass them?

Chair: Derek Jones, CEO, Mediatel
Volker Ballueder, Head of Media, agenda21 Digital
Adam Ray, Partner, Programmatic, Mindshare Worldwide
Steve Brown, Managing Director EMEA, Double Verify
David Grainger, Chief Strategy Officer, m/SIX
Mungo Knott, Marketing & Insight Director, Primesight

Chair

Derek Jones

Speakers

Volker Ballueder Adam Ray Steve Brown David Grainger Mungo Knott

12:30 - 13:30

Lobby

Lunch

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Catherine Becker

    CEO, VCCP

  • Speaker
    Steve Hobbs

    Global Head of Media, Fetch

  • Speaker
    Hamish Nicklin

    Chief Revenue Officer, The Guardian

  • Speaker
    Martin Brown

    Managing Partner, Stack I/O

  • Speaker
    James Brown

    Managing Director, UK & Nordics, Rubicon Project

  • Speaker
    Volker Ballueder

    Head of Media, agenda21 Digital

  • Speaker
    Adam Ray

    Partner, Programmatic, Mindshare Worldwide

  • Speaker
    Steve Brown

    Managing Director EMEA, Double Verify

  • Speaker
    David Grainger

    Chief Strategy Officer, m/SIX

  • Speaker
    Mungo Knott

    Marketing & Insight Director, Primesight

See all speakers
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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones
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Speaker

Dominic Mills

Mediatel Newsline columnist and former editor Campaign

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.


Articles from Dominic Mills
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Catherine Becker

CEO, VCCP

Catherine joined VCCP Media following the adconnection/VCCP merger and is CEO of the joint operation, now a top twenty media agency focused on challenging the bad habits of the industry. Prior to VCCP Media, Catherine co-owned and was CEO of adconnection, the independent media planning and buying agency. She was also one of the founding shareholders of Fetch, the mobile marketing agency, which she helped build up to be a leading global mobile agency now sold to Dentsu Aegis. Catherine was a shareholder and board director of professional online dating website Lovestruck.com. She has also held senior media and management roles at ZenithOptimidia, Aegis and was a founding director of Mediapolis. Catherine has been the recipient of several industry awards, including the coveted Campaign Magazine Media Awards for her work on Chip & Pin, and The Media & Marketing Awards for Ford. She was also a nominated finalist for the Chartered Institute of Marketing’s Women of the Year award. Her companies have been in the Sunday Times Fasttrack, Companies that Inspire Britain and the Plimsoll Outstanding Companies for Business Excellence lists.


Articles from Catherine Becker
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Steve Hobbs

Global Head of Media, Fetch


Articles from Steve Hobbs
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Hamish Nicklin

Chief Revenue Officer, The Guardian

Hamish Nicklin is the Chief Revenue Officer of The Guardian News and Media Group. He is responsible for driving operational and strategic direction across the media, jobs and Labs businesses. Hamish also has responsibility for building long-term, sustainable business relationships directly with clients and agencies across the globe. Hamish reports directly to David Pemsel, the CEO, and is a member of the Guardian, News & Media Executive Committee. Previously, Hamish was at AOL UK as Managing Director where he oversaw business strategy and and operations across the company's content brands, programmatic and video platforms on both the demand and supply side of the market equation. In the UK this included AOL’s editorial brands The Huffington Post UK, TechCrunch and Engadget and the technology brands Adap.tv, AOP and Convertro. Before joining AOL, Hamish held the position of Director of Agency Sales at Google UK. He joined Google in 2006 as Industry Head of Financial Services, before taking on the roles of Head of Public Sector and Government, followed by Head of Creative Agency Partnerships. Prior to this, Hamish held various direct and digital marketing and business development roles at banks such as Lloyds TSB, Coutts & Co and Morgan Stanley.


Articles from Hamish Nicklin
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Martin Brown

Managing Partner, Stack I/O

Martin is a digital native having spent the last 13 years in the industry working in London, Sydney and New York. Martin spent six years running business for Yahoo! in APAC, returning to London to take up a Senior Position within their EMEA organisation. From there he moved into nascent technology and data space, joining market leading programmatic technology provider DataXu as VP and Managing Director. Martin led the ‘ground up’ development of DataXu’s European business. His time there included market leading innovation in data analytics and working with early adopter brands looking to bring technology capability ‘in house’. After three years he moved to New York to run Data Xu’s East Coast operation where he significantly expanded the region. Whilst there he was promoted into the role of Senior Vice President.


Articles from Martin Brown
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James Brown

Managing Director, UK & Nordics, Rubicon Project

Drawing upon his sixteen years of experience in the digital advertising industry, James Brown directs all UK and Nordic operations for Rubicon Project (NYSE: RUBI), which operates one of the world’s largest independent marketplaces for the buying and selling of advertising. This includes managing the teams working with the UK’s leading buyers - including DSPs, agencies, agency trading desks and advertisers - and sellers such as online publishers, mobile applications, and online broadcasters. Prior to joining Rubicon Project, he spent six years at The Telegraph rising to become General Manager, Digital Advertising where he was responsible for global digital advertising revenues. Commercial highlights include the development of the Telegraph Media Group Performance Network, Commercial Content creation business units, the conception and strategy for TMG’s programmatic trading and publisher trading desk. Before that James Brown was Trading Director of Aegis-owned Diffiniti (now iProspect), responsible for commercial trading relationships with media owners and the media strategy across a portfolio of brands including Ladbrokes, Auto Trader, Opodo and Betfair. He also spent a year as Chair of the Commercial Committee at the Association of Online Publishers, (AOP). Based in London, James enjoys playing golf, keeping fit and a glass of wine!


Articles from James Brown
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Volker Ballueder

Head of Media, agenda21 Digital

Volker is an expert in digital marketing, particularly in programmatic marketing, social media, data and second screen advertising. He is currently head of media at Agenda21 Digital where he looks after all of clients' digital media planning and buying activity including paid social and programmatic services. Volker is also working with 4C where he is evangelising their cross-devices real-time triggering solution as well as their social media offering across EMEA. Prior to this, Volker built a highly-respected Real Time Bidding (RTB) service provide. He managed the UK and international sales, services and account management team and was instrumental in the company's European success. Volker's early career includes search marketing and agency side roles, in which he developed digital marketing strategies for major brands. Volker is a frequent speaker/moderator at key marketing and advertising events such as iMedia, Future of TV Advertising, New Video Frontiers, OMMA RTB.


Articles from Volker Ballueder
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Speaker

Adam Ray

Partner, Programmatic, Mindshare Worldwide

After graduating with a degree in software engineering and intelligent systems Adam went straight into media. Before joining Mindshare 7 years ago, he setup and ran a successful paid search department in Leeds for the first 6 years of his career. Over his time at Mindshare, Adam has had two principle responsibilities: Building a 30 strong team of programmatic specialists, delivering some of the worlds largest trading desks across Europe and assisting clients through the ever growing complex programmatic industry. He is responsible for the continued development within Programmatic disciplines of: Strategy, Operations, Activation, Analytics and Creative.


Articles from Adam Ray
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Speaker

Steve Brown

Managing Director EMEA, Double Verify

Steve Brown is the Managing Director for the European region at DoubleVerify. Based in the London office, Steve is responsible for providing brand advertisers with the technology necessary to protect them from digital ad fraud and increase the consumer engagement and overall performance of their online media investments. Steve was previously at Adconion, where he served as Managing Director of UK and was in control of building the company’s revenues in Europe too. Steve served as Sales Director for Yahoo! for four years where he managed their UK & Ireland ad revenues for Mobile, Video, Search and Right Media Exchange services. Steve has over 20 years’ experience in the industry and his knowledge is varied as a result, having originally come from a traditional TV background, spending many years at ITV and Sky, rising through the ranks to Sales Controller at Sky and subsequently spending time within the Press Industry at News UK.


Articles from Steve Brown
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David Grainger

Chief Strategy Officer, m/SIX


Articles from David Grainger
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Mungo Knott

Marketing & Insight Director, Primesight


Articles from Mungo Knott

Venue

RBS, 135 Bishopsgate, London, EC2M 3TP
Nearest stations:
Liverpool Street (Circle, Central, Metropolitan and Hammersmith & City lines and mainline services)
Shoreditch High Street (Overground)

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