"Whose Job Is It Anyway?" in association with ITV

Invite-only

Monday 26 September 2016

A bespoke breakfast event, held in association with ITV discussing "Whose Job Is It Anyway?" At which we debated a number of big industry themes that are impacting all our businesses - and many of our careers:

  • Content Creation - we can all do it....can't we? Are we abandoning the experts and just becoming generalists?
    Everyone wants to be a content creator (apart from Facebook, Twitter, Snapchat and Google notably). How will the content economy evolve?
  • Is the context of where we distribute content primary, or is it becoming a numbers game?
    Does the platform environment really matter when we are trying to engage audiences?
  • Should Media Agencies evolve into content specialists?
    Media agencies have created content arms; edged closer to creative agencies; hired creative bosses; launched start-up academies; and become tech companies. Identity crisis or smart strategy?
  • Will the future be owned by nimble-footed service businesses who best foster partnerships and collaboration - or is it all down to scale?
  • Who owns the idea now? Indeed, whose job is it to generate it?
  • What will your job description be in 3 years' time?

Event Partners

    In association with
  • ITV

Agenda

8:30 - 9:00

David Lean Foyer

Registration and refreshments

9:00 - 9:15

David Lean Room

Welcome

Introduction and welcome from Derek Jones, CEO, Mediatel.

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

9:15 - 9:30

David Lean Room

Scene setter presentation

Presentation from Claire Tavernier, Owner and MD, StoryTechLife.

Claire Tavernier, Owner and MD, StoryTechLife

Speakers

Claire Tavernier

9:30 - 10:45

David Lean Room

Panel

Themes include:

  • Content Creation - we can all do it....can't we? Are we abandoning the experts and just becoming generalists?
    Everyone wants to be a content creator (apart from Facebook, Twitter, Snapchat and Google notably). How will the content economy evolve?
  • Is the context of where we distribute content primary, or is it becoming a numbers game?
    Does the platform environment really matter when we are trying to engage audiences?
  • Should Media Agencies evolve into content specialists?
    Media agencies have created content arms; edged closer to creative agencies; hired creative bosses; launched start-up academies; and become tech companies. Identity crisis or smart strategy?
  • Will the future be owned by nimble-footed service businesses who best foster partnerships and collaboration - or is it all down to scale?
  • Who owns the idea now? Indeed, whose job is it to generate it?
  • What will your job description be in 3 years' time?
Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Clare Peters, Executive Director, Head of Planning, Manning Gottlieb OMD
Jon Wilkins, Executive Chairman, Karmarama
Simon Daglish, Group Commercial Sales Director, ITV
Steve Ackerman, Managing Director, Somethin' Else
Bob Wootton, Principal, Deconstruction

Speakers

Dominic Mills Clare Peters Jon Wilkins Simon Daglish Steve Ackerman Bob Wootton

10:45 - 11:00

David Lean Foyer

Networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Claire Tavernier

    Owner and MD, StoryTechLife

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Clare Peters

    Executive Director, Head of Planning, Manning Gottlieb OMD

  • Speaker
    Jon Wilkins

    Executive Chairman, Karmarama

  • Speaker
    Simon Daglish

    Group Commercial Sales Director, ITV

  • Speaker
    Steve Ackerman

    Managing Director, Somethin' Else

  • Speaker
    Bob Wootton

    Principal, Deconstruction

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Speaker

Derek Jones

CEO, Mediatel


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Claire Tavernier

Owner and MD, StoryTechLife


Articles from Claire Tavernier
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Speaker

Dominic Mills

Mediatel Newsline columnist and former editor Campaign

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.


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Speaker

Clare Peters

Executive Director, Head of Planning, Manning Gottlieb OMD

Executive Director, Head of Planning, Manning Gottlieb OMD Clare has been at Manning Gottlieb OMD for eleven years and as the Head of Planning, is responsible for the overall planning output of the agency, ensuring planning solutions are at the highest level of creativity and effectiveness. Clare has a wealth of experience in brand planning, having worked with an impressive portfolio of brands including: Diet Coke, Carling, PlayStation, FRANK and Knife Crime, to name a few. The recent success of John Lewis and the brand’s continuing rise, including winning the Creative Effectiveness Cannes Lion, is one part of her time at Manning Gottlieb OMD that Clare is most proud of. As is her recent work with Age UK, which this year was awarded the Cannes Gold Lion for Excellence in Media Planning and Silver Lion for best use of data.


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Jon Wilkins

Executive Chairman, Karmarama


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Simon Daglish

Group Commercial Sales Director, ITV

After leaving school Simon joined the Army. This was followed by work in Venezuela, America and Australia before returning to the UK in 1991 to start work on the ‘new’ Daily Telegraph, which had recently been purchased by Conrad Black. Having managed the launch of the Saturday Magazine in 1995 he decided to set up his own publishing company, and in 1998 sold it to Tony O’Riley’s Independent Magazines. Simon then joined the fledgling Classic FM and within 4 years it had grown into the biggest commercial radio station in the UK and the most profitable. In 2005 Classic FM and its parent company GWR merged with Capital Radio and Simon became the Group Commercial Director. On the sale of GCap Media to Global, Simon left and joined the early social media revolution working for MySpace as Commercial Director. Simon joined ITV plc in January 2011 as Group Commercial Sales Director and was promoted to Deputy Managing Director, Commercial December 2014. In his free time he has rowed across the Irish Sea and walked to the South Pole, unsupported on both trips. He has also led an expedition to the North Pole with 4 wounded soldiers and HRH Prince Harry. Simon completed his second South Pole challenge in December 2013 for Walking With The Wounded, a charity which he founded and he has raised nearly £10 million for various charities.


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Steve Ackerman

Managing Director, Somethin' Else

Steve joined Somethin' Else in 2000 and became managing director in 2006. In that time he's been part of the team that has evolved the company into a BAFTA and Cannes Lion award winning content agency creating strategy and content across TV/video, radio and social media. Current clients include Sky, the BBC, Channel 4, The BRIT Awards, Swarovski, Orangina and TopMan. Starting life as a radio DJ, journalist and then producer, Steve has 20 years of branded content experience working on major projects for names such as French Connection, Boots, Inter Milan, Pernod Ricard and The Economist. Steve is a West Ham fan, a plodding runner and Dad to Joe, Toby and Annie.


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Bob Wootton

Principal, Deconstruction


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Venue

BAFTA, 195 Piccadilly, St. James's, London, W1J 9EU

Nearest stations:
Piccadilly (Piccadilly line)
Green Park (Victoria, Piccadilly and Jubilee lines)