dmexco roundtable specials

Debating the key issues in digital marketing

Wednesday 14 - Thursday 15 September 2016

Mediatel Newsline organised two invite-only roundtable events bringing together adtech businesses, senior agency executives and key media owners to discuss the biggest and most topical issues in digital marketing.

This year both events will be covered by Newsline and Videonet giving PR amplification both in Cologne and the UK. Coverage of day one's breakfast will be published during dmexco, and will also be included alongside the second breakfast write up, within our dmexco special. This will be shared directly with the Newsline 10,000 and Videonet 10,000 opted-in members on Monday 19th September.

The breakfasts will be chaired by Newsline Editor David Pidgeon and Videonet Editor John Moulding. Themes are under discussion and will reflect the conversations and issues up for debate at dmexco. There are still partner opportunities at both events so please get in touch with the team if interested.

Agenda

8:00 - 10:00

Salon Pantaleon

Breakfast One: Wednesday 14 September

Exploiting the shift to digital viewing: How broadcasters and advertisers can maximise value

Online viewing is no longer a niche sport but a mainstream activity that appeals across age groups. Premium digital video is increasingly watched on the big screen as well as small ones, and a shared viewing environment as well as alone. As more television goes digital, it is imperative that buyers maximise the impact of impressions and broadcasters realise the true value of their online audience.

Themes include:

  • How can we understand the ads that someone has seen on television and online, and then introduce frequency capping and sequential management across screens – and what this will mean for buyers and sellers
  • The potential impact of stricter viewability standards on the availability and pricing of digital inventory, and whether they make broadcaster content more attractive
  • Whether programmatic technology is working for the supply-side, concerns broadcasters still have about adopting or expanding programmatic trading, and developments that will accelerate uptake
  • The future of baked-in ads and non-targeted ad replacement, whether digital video is an inherently addressable environment, despite more shared viewing, and if the serious money will be targeted
  • The extent to which broadcasters can satisfy the marketing industry if they limit their programmatic and addressable efforts to digital inventory. Will they definitely need the same capabilities on broadcast TV
  • Whether more broadcasters (like Channel 4) can equalize the advertising value of their online views and their broadcast viewers, what could prevent this, and what it will mean for the industry if they achieve it

Chair: John Moulding, Editor, Videonet
Marco Bertozzi, Global CRO Performics, Publicis Media Performance Unit
Damian Blackden, WW Chief Strategy Officer, Maxus
Andrew Buckman, Managing Director, EMEA, OpenX
Stephanie Gaines, Vice President, Corporate Marketing, YuMe
Jamie West, Deputy Managing Director, Sky Media

Chair

John Moulding

Speakers

Marco Bertozzi Damian Blackden Andrew Buckman Stephanie Gaines Jamie West

8:00 - 10:00

Salon Pantaleon

Breakfast Two: Thursday 15 September

Expanding the reach and delivering new customers with digital advertising

Themes include:

  • Programmatic creative – a new dawn for data driven advertising that offers rich media at scale? What are the possibilities? How do we get there, and what hurdles stand in our way?
  • Targeting and optimisation are working well – but some people argue that what we’re targeting is rubbish. Is it time we placed data and analytics at the front end of the creative process?
  • How can advertisers better harness data and creative to maximise digital video audiences and their engagement?
  • How can brands expect AI to change the way they advertise? What impact could it have on media planning and buying?
  • Are we becoming too short-termist, too targeted? Where is digital’s case for long-term brand building and embracing ‘wastage’ like TV does?
  • How are data, digital and new technologies changing out-of-home advertising?
  • How are OOH and mobile converging – challenges, opportunities?
  • What are the practical solutions to the ad blocking debacle?
  • We're heading towards a video-first media culture – so what new considerations do we need to be aware of?

Chair: David Pidgeon, Editor, Mediatel Newsline
Nicolas Bidon, CEO, Xaxis EMEA
Steve Chester, Director of Data and Industry Programmes, IAB
Michael Jaschke, Managing Director, Glomex
Chris Marjoram, Managing Director, Rapport London
Hannah Rouch, Digital Creative Director, Bauer Media Advertising
Ruud Wanck, Global CEO, GroupM Connect
Mark Pearlstein, Chief Revenue Officer, DoubleVerify
Blake Cuthbert, Chief Digital Officer, OMD EMEA

Chair

David Pidgeon

Speakers

Nicolas Bidon Steve Chester Michael Jaschke Chris Marjoram Hannah Rouch Ruud Wanck Mark Pearlstein Blake Cuthbert

Speakers

  • Speaker
    John Moulding

    Editor, Videonet

  • Speaker
    Marco Bertozzi

    Global CRO Performics, Publicis Media Performance Unit

  • Speaker
    Damian Blackden

    WW Chief Strategy Officer, Maxus

  • Speaker
    Andrew Buckman

    Managing Director, EMEA, OpenX

  • Speaker
    Stephanie Gaines

    Vice President, Corporate Marketing, YuMe

  • Speaker
    Jamie West

    Deputy Managing Director, Sky Media

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Nicolas Bidon

    CEO, Xaxis EMEA

  • Speaker
    Steve Chester

    Director of Data and Industry Programmes, IAB

  • Speaker
    Michael Jaschke

    Managing Director, Glomex

  • Speaker
    Chris Marjoram

    Managing Director, Rapport London

  • Speaker
    Hannah Rouch

    Digital Creative Director, Bauer Media Advertising

  • Speaker
    Ruud Wanck

    Global CEO, GroupM Connect

  • Speaker
    Mark Pearlstein

    Chief Revenue Officer, DoubleVerify

  • Speaker
    Blake Cuthbert

    Chief Digital Officer, OMD EMEA

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John Moulding

Editor, Videonet

John Moulding is Editor-in-Chief at Videonet, where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising, among other things, since 2010. He has been reporting on television business and technology since 1999, when digital multichannel TV started to take root in Europe.


Articles from John Moulding
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Marco Bertozzi

Global CRO Performics, Publicis Media Performance Unit

Performics is the performance operation at Publicis Media, working with all agencies in the group as well as direct with external clients. As Global Chief Revenue Officer, Marco is responsible for growing the Performics business globally. In this role, he works across marketing, new business, the product roadmap, commercialization and driving an innovation strategy in the performance space. With twenty years’ experience in media, fifteen in digital, Marco is a leading authority on digital strategy. He has held a number of senior leadership roles across Publicis Groupe and before joining Performics he led Starcom Mediavest Group’s performance unit globally. Prior to this, he was part of VivaKi’s global leadership team, where he led VivaKi’s market-leading programmatic media buying practice across EMEA and the US. Marco is a regular conference speaker and industry commentator. He was named the fourth most influential person working in digital in The Drum’s top 100 ranking of UK digital professionals. Marco also enjoys mentoring at UCL University and being part of the Speakers4schools project which entails presenting on the industry to sixteen - seventeen year olds in schools all over the UK.


Articles from Marco Bertozzi
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Damian Blackden

WW Chief Strategy Officer, Maxus

Damian is responsible for leading Maxus’ strategic direction, with a specific focus on technology and data – as well as innovation, which is why he also oversees Metalworks (Maxus’ creative technology division). He has a broad range of experience spanning digital and non-digital media, as well as ad-tech software development at two start ups. During his 20+ years in the industry he has launched three digital agency businesses, including the global launch of Annalect, Omnicom’s data and technology division. He’s also managed a local media agency as CEO of UM UK. This has involved providing CMO level work for advertisers such as Renault Nissan, HP, Sky, Virgin Atlantic, Sony, Microsoft and Vodafone. Immediately prior to joining the Maxus team Damian co-founded and ran his own business, Device[9] that provided cookie-less and cross device tracking, which was acquired by Flashtalking in 2015.


Articles from Damian Blackden
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Andrew Buckman

Managing Director, EMEA, OpenX

Andrew Buckman has more than 18 years of experience in the ad tech industry and leads OpenX’s EMEA operations with a focus on strategic partnerships, marketing, sales and general operations. Buckman is based at OpenX’s London office and is responsible for accelerating the adoption of the OpenX advertising platform throughout the EMEA region. Prior to joining OpenX, Buckman was Chief Operating Officer for performance marketing company Tradedoubler. Under his leadership, Tradedoubler transformed in terms of profitability, scale, and reputation. Buckman’s wide-ranging career has also included roles at Yahoo! as both Monetisation Director and European Product Director, where he delivered several major European projects including the cross-country deployment of a new advertiser platform and infrastructure.


Articles from Andrew Buckman
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Stephanie Gaines

Vice President, Corporate Marketing, YuMe

Stephanie Gaines currently serves as Vice President, Corporate Marketing at YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise. Her career is focused on the intersection of technology, entertainment and media, having fostered deep connections in New York, Los Angeles and Silicon Valley. Gaines started her career as a literary agent in Los Angeles, representing writers and directors. She then segued into producing and produced CBS’ highest-rated holiday TV special in its history, “A Town Without Christmas”, which still airs today and became a series of telefilms. She later joined CBS as Vice President, Planning, reporting to CBS’ CMO. In that dual role, she was responsible for media planning and ratings strategy, as well as igniting marketing and content relationships with CE manufacturers, cable operators and tech firms including Intel, where she served on their Connected Home Group’s Consumer Board of Advisors. Upon moving to Silicon Valley, Gaines has worked with companies such as Technicolor, developing go-to-market strategies and launching Pubmatic’s global video solution. She now runs Corporate Marketing globally, responsible for press, events, research and messaging for YuMe’s nearly 20 worldwide offices. Gaines is a recognized expert in digital video and has received a number of industry awards for her work.


Articles from Stephanie Gaines
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Jamie West

Deputy Managing Director, Sky Media

Jamie is currently the Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising Sky PLC. Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers. Following Sky’s investment in ShareThrough in 2014, Jamie acts as Board Observer. ShareThrough, is a leading native advertising software for publishers in, a leading native advertising and in feed ad solution for publishers. Jamie’s career path has taken him from NBC Universal to Channel 5 and Viacom Brand Solutions and now to the world’s largest multi-channel sales house. Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.


Articles from Jamie West
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Nicolas Bidon

CEO, Xaxis EMEA

Nicolas Bidon is Global President of Xaxis, responsible for guiding overall company strategy, growth and client development as well as driving growth for Xaxis specialist companies Triad Retail Media, Light Reaction, Bannerconnect and plista. He previously served as CEO, EMEA for Xaxis. Earlier, Nicolas was Global CEO of plista, a single source provider of data-driven native advertising solutions. At plista, Nicolas led the company’s integration into the Xaxis technology platform, relaunching it as the industry’s most comprehensive offering for programmatic native advertising and establishing new markets in the U.S, Russia and China. Nicolas has extensive knowledge of the Xaxis business having served as Managing Director, United Kingdom for three years prior to his joining plista as Global CEO. As MD, UK, he led three years of high double digit growth for Xaxis, establishing the UK as the company’s second largest market globally. Nicolas joined Xaxis from Yahoo! where he was director of brand display for EMEA. In this position he was responsible for shaping the regional strategy for display solutions and video, and for developing innovative, multi-screen offerings for brand advertisers across desktop, tablet and mobile. Nicolas has worked in software, media and technology for more than 20 years with tenures in San Francisco, London and Switzerland. Nicolas is a graduate of both ICN Business School in France and Georgia Tech in the U.S.


Articles from Nicolas Bidon
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Steve Chester

Director of Data and Industry Programmes, IAB

Steve Chester is the Director of Data & Industry Programmes at the Internet Advertising Bureau in the UK, leading a team delivering industry education, guidelines, research and events covering Display, Search, Data. He is also a permanent member of the Joint Industry Committee for Web Standards (JICWEBS) overseeing digital trading standards for the UK including brand safety, viewability and ad fraud. Prior to the IAB, Steve spent 8 years at Microsoft Advertising leading a variety of account management teams servicing the UK’s largest brands and digital agencies, and 4 years as Head of Operations at Agency.com, a leading full service digital marketing agency.


Articles from Steve Chester
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Michael Jaschke

Managing Director, Glomex


Articles from Michael Jaschke
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Chris Marjoram

Managing Director, Rapport London


Articles from Chris Marjoram
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Hannah Rouch

Digital Creative Director, Bauer Media Advertising


Articles from Hannah Rouch
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Ruud Wanck

Global CEO, GroupM Connect


Articles from Ruud Wanck
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Mark Pearlstein

Chief Revenue Officer, DoubleVerify


Articles from Mark Pearlstein
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Blake Cuthbert

Chief Digital Officer, OMD EMEA

Blake is responsible for leveraging and developing the digital capabilities for OMD EMEA, he is passionate about helping clients understand how technology and data can unlock business growth. Blake first joined OMD in Spring 2016. He joined from Dentsu Aegis Network agency Isobar, where he lead activity across a range of flagship accounts including Google, adidas and Toyota. Prior to that Blake worked at Tribal DDB where he was involved in the global platform roll out for Guinness and developing an end to end Social Media roll out for Virgin Media.


Articles from Blake Cuthbert

Venue

Excelsior Hotel Ernst, Trankgasse 1-5 / Domplatz, Köln, Germany, 50667

Nearest station:
Cologne Central Station

Nearest airports:
Cologne/Bonn (CGN) - 15 km
Düsseldorf (DUS) - 40 km
Frankfurt (FRA) - 175 km