dmexco roundtable specials
Debating the key issues in digital marketing
Wednesday 14 - Thursday 15 September 2016
Mediatel Newsline organised two invite-only roundtable events bringing together adtech businesses, senior agency executives and key media owners to discuss the biggest and most topical issues in digital marketing.
This year both events will be covered by Newsline and Videonet giving PR amplification both in Cologne and the UK. Coverage of day one's breakfast will be published during dmexco, and will also be included alongside the second breakfast write up, within our dmexco special. This will be shared directly with the Newsline 10,000 and Videonet 10,000 opted-in members on Monday 19th September.
The breakfasts will be chaired by Newsline Editor David Pidgeon and Videonet Editor John Moulding. Themes are under discussion and will reflect the conversations and issues up for debate at dmexco. There are still partner opportunities at both events so please get in touch with the team if interested.
Exploiting the shift to digital viewing: How broadcasters and advertisers can maximise value
Online viewing is no longer a niche sport but a mainstream activity that appeals across age groups. Premium digital video is increasingly watched on the big screen as well as small ones, and a shared viewing environment as well as alone. As more television goes digital, it is imperative that buyers maximise the impact of impressions and broadcasters realise the true value of their online audience.
- How can we understand the ads that someone has seen on television and online, and then introduce frequency capping and sequential management across screens – and what this will mean for buyers and sellers
- The potential impact of stricter viewability standards on the availability and pricing of digital inventory, and whether they make broadcaster content more attractive
- Whether programmatic technology is working for the supply-side, concerns broadcasters still have about adopting or expanding programmatic trading, and developments that will accelerate uptake
- The future of baked-in ads and non-targeted ad replacement, whether digital video is an inherently addressable environment, despite more shared viewing, and if the serious money will be targeted
- The extent to which broadcasters can satisfy the marketing industry if they limit their programmatic and addressable efforts to digital inventory. Will they definitely need the same capabilities on broadcast TV
- Whether more broadcasters (like Channel 4) can equalize the advertising value of their online views and their broadcast viewers, what could prevent this, and what it will mean for the industry if they achieve it
Chair: John Moulding, Editor, Videonet Marco Bertozzi, Global CRO Performics, Publicis Media Performance Unit Damian Blackden, WW Chief Strategy Officer, Maxus Andrew Buckman, Managing Director, EMEA, OpenX Stephanie Gaines, Vice President, Corporate Marketing, YuMe Jamie West, Deputy Managing Director, Sky Media
Expanding the reach and delivering new customers with digital advertising
- Programmatic creative – a new dawn for data driven advertising that offers rich media at scale? What are the possibilities? How do we get there, and what hurdles stand in our way?
- Targeting and optimisation are working well – but some people argue that what we’re targeting is rubbish. Is it time we placed data and analytics at the front end of the creative process?
- How can advertisers better harness data and creative to maximise digital video audiences and their engagement?
- How can brands expect AI to change the way they advertise? What impact could it have on media planning and buying?
- Are we becoming too short-termist, too targeted? Where is digital’s case for long-term brand building and embracing ‘wastage’ like TV does?
- How are data, digital and new technologies changing out-of-home advertising?
- How are OOH and mobile converging – challenges, opportunities?
- What are the practical solutions to the ad blocking debacle?
- We're heading towards a video-first media culture – so what new considerations do we need to be aware of?
Chair: David Pidgeon, Editor, Mediatel Newsline Nicolas Bidon, CEO, Xaxis EMEA Steve Chester, Director of Data and Industry Programmes, IAB Michael Jaschke, Managing Director, Glomex Chris Marjoram, Managing Director, Rapport London Hannah Rouch, Digital Creative Director, Bauer Media Advertising Ruud Wanck, Global CEO, GroupM Connect Mark Pearlstein, Chief Revenue Officer, DoubleVerify Blake Cuthbert, Chief Digital Officer, OMD EMEA
Global CRO Performics, Publicis Media Performance Unit
WW Chief Strategy Officer, Maxus
Managing Director, EMEA, OpenX
Vice President, Corporate Marketing, YuMe
Deputy Managing Director, Sky Media
Editor, Mediatel Newsline
CEO, Xaxis EMEA
Director of Data and Industry Programmes, IAB
Managing Director, Glomex
Managing Director, Rapport London
Digital Creative Director, Bauer Media Advertising
Global CEO, GroupM Connect
Chief Revenue Officer, DoubleVerify
Chief Digital Officer, OMD EMEA
Excelsior Hotel Ernst, Trankgasse 1-5 / Domplatz, Köln, Germany, 50667
Cologne Central Station Nearest airports:
Cologne/Bonn (CGN) - 15 km Düsseldorf (DUS) - 40 km Frankfurt (FRA) - 175 km