The Connected Consumer Awards 2016

Recognising achievement across the media landscape

Thursday 5 May 2016

The fourth annual Connected Consumer Awards (aka The Connies) returned May 2016, the afternoon award ceremony recognised pioneering achievements across the convergent media landscape.

The winners of The Connected Consumer Awards were revealed at a prestigious awards lunch on Thursday, 11 February at The Banking Hall, London.

The awards saw seven award categories, plus an overall Grand Prix winner.

Grand Prix winner

Channel 4 - 'Ad 4 You'

Best Research Project/Initiative

Craft - 'The Social Lives of Others'

Best Use of Connected Data

Channel 4 - 'Ad 4 You'

Best Use of Connected Technology

Sky Media - 'Sky AdVance'

Connected Content Service of the Year

Yospace (with Channel 4) - 'Dynamic Ad Replacement for Live Simulcast'

Connected Campaign of the Year

Facebook - 'Lego & Facebook: Kronkiwongi'

Connected Agency of the Year

Posterscope

Connected Media Owner of the Year

Facebook

Categories

1 Best Research Project/Initiative

2 Best Use of Connected Data

3 Best Use of Connected Technology

4 Connected Content Service of the Year

5 Connected Campaign of the Year

6 Connected Agency of the Year

7 Connected Media Owner of the Year

Judges

  • Speaker
    Graham Lovelace

    Director, Lovelace Consulting Limited

  • Speaker
    Stacey Anklam

    COO, autoGraph

  • Speaker
    David Pidgeon

    Editor, Mediatel Newsline

  • Speaker
    Richard Marks

    Director, Research The Media

  • Speaker
    Mark Cross

    Director, Chartroom

  • Speaker
    Tracey Follows

    Founder & Futurist, AnyDayNow

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Graham Lovelace

Director, Lovelace Consulting Limited

Graham is a future-facing media consultant providing advice, content and events for a broad range of clients including Clear Channel UK, Channel 4, Kantar Media, Hubble Media (owner of Connected TV World Summit – Graham is the Executive Producer) and Mediatel. Graham has more than 30 years experience in print, broadcast and interactive media as a journalist, editor, consultant and entrepreneur. He was the founding Editorial Director at Teletext Limited and a founding director of Associated New Media. He founded media advisory company Lovelacemedia in 1999 and sold the business to The Press Association in 2004. Graham was non-executive director of social media analytics provider SecondSync, acquired by Twitter in 2014. Graham is co-founder of The Infographics Agency, a specialist digital design house and content marketer. Among start-ups that Graham currently advises is Social Asset Management (SAM), which powers social media search, curation and storytelling for the world’s leading newsrooms. As a senior editor and journalist Graham worked at the BBC, Visnews (now Reuters TV), BSB News (now BSkyB), ITN, Channel Four, The Press Association and Pearson regional Press. Graham is a graduate of Harvard Business School’s Advanced Management Program. He is a member of the Royal Television Society and the Harvard Business School Club of London.


Articles from Graham Lovelace
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Stacey Anklam

COO, autoGraph

Managing director, Wolverine Consulting Ltd and co-founder of ConnectUp Anklam has been a driving force in autoGraph's growth since 2012, she was responsible for launching autograph.me's patented first-party, opt-in SaaS platform for consumer acquisition and loyalty marketers. Anklam previously led technology innovation and product development strategies at Sky, Weve and Project Kangaroo (SeeSaw). In her newest role with autoGraph, Stacey now ensures that autoGraph's portfolio of clients and brands future-proof their marketing database investments by maintaining compliance, while also optimizing customer engagement.


Articles from Stacey Anklam
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David Pidgeon

Editor, Mediatel Newsline

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252


Articles from David Pidgeon
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Richard Marks

Director, Research The Media

Richard provides consultancy to media owners, industry bodies and agencies. He has three decades of experience in media research, encompassing custom research, panels, currency audience measurement and data integration. Before setting up Research The Media in 2012, whilst Global CEO of Kantar Media Audiences, Richard oversaw media measurement in 60 countries around the world. Richard is a regular speaker at international media conferences and is also Research Director for ASI (Advertising Seminars International). He is a media industry commentator for Mediatel Newsline and a regular blogger on media issues at www.researchthemedia.com. He can be found on Twitter @Richardmlive.


Articles from Richard Marks
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Mark Cross

Director, Chartroom

A leading practitioner of behaviour change, evaluation and change management for business and marketing challenges with a track record in both the public and private sectors. Mark has recently completed a major project on Security behaviours for the Cabinet Office, and continues to work across sectors with projects in the media and tech sectors including applying cognitive intelligence in the online environment. He has worked in government as the COI’s Communications Planning Director – where he led and developed government’s strategic planning, evaluation and media capability. Mark is a Fellow of the IPA, having worked for twenty five years in the agency sector, including at the PHD Group, sitting on the IPA’s Media Futures Group for a number of years and representing the IPA as a BARB board director. He also helped the IPA launch and establish the IPA TouchPoints Survey an is a visiting tutor at the BPP University.


Articles from Mark Cross
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Tracey Follows

Founder & Futurist, AnyDayNow

Tracey is a highly respected strategist and marketer, with over 20 years’ experience working in agencies and as a client. Her work in telecoms, technology, retail and media has helped to shape the future strategies of brands such as T-Mobile, BT, O2, easyJet and John Lewis. While chief strategy officer at JWT, Tracey established planning foresight as a new discipline. Before joining JWT she was executive planning director at VCCP, planning director at Lowe, head of consumer marketing at BT, and international advertising manager at T-Mobile. She left advertising to retrain as a futurist at the University of Houston and set up her own futures consultancy, working with clients such as Google, Telefonica, Unmade and several major advertising agencies. She is Marketing magazine’s resident futures columnist,and she writes and speaks extensively on the need for long-term strategies for business. She is a member of the Association of Professional Futurists and the World Future Society. She was also chair of the Account Planning Group in 2014 and 2015, and is the co-author of 98% Pure Potato, a book about the origins of advertising account planning.


Articles from Tracey Follows

Venue

The Banking Hall, 14 Cornhill, London, EC3V 3ND

Nearest station:
Bank, Exit 5 (Northern and Central lines)