Breakfast debate in association with 4C Insights

Invite-only

Thursday 12 May 2016

If viewers can multi-task... why can't advertisers?

During this breakfast seminar our excellent panel discussed the following themes:

  • Dual screening is an old phrase now; yet synced advertising is a new one. Why has marketing been so slow to catch up with consumer habits?
  • Might we still be buying mainstream TV advertising in the same way in 5 years' time?
  • Is it a proven truth or a popular myth that social and TV act as mutual accelerants?
  • Are we still scratching the surface when it comes to using cross-channel or cross-platform data?
  • What do we mean by data-centric marketing? Is it a realistic vision?

Event Partners

    In association with
  • 4C Insights

Agenda

8:30 - 9:00

Library

Registration and refreshments

9:00 - 9:05

The Shooting Gallery

Welcome

Introduction and welcome from Derek Jones, CEO, Mediatel.

Derek Jones, CEO, Mediatel

Speakers

Derek Jones

9:05 - 9:30

The Shooting Gallery

Scene setter interview

Dominic Mills, Mediatel Newsline columnist and former editor Campaign interviews Jane Ostler, MD, Media, Digital and BrandZ, Millward Brown.

Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Jane Ostler, MD, Media, Digital and BrandZ, Millward Brown

Speakers

Dominic Mills Jane Ostler

9:30 - 10:45

The Shooting Gallery

Panel debate

Themes include:

  • Dual screening is an old phrase now; yet synced advertising is a new one. Why has marketing been so slow to catch up with consumer habits?
  • Might we still be buying mainstream TV advertising in the same way in 5 years' time?
  • Is it a proven truth or a popular myth that social and TV act as mutual accelerants?
  • Are we still scratching the surface when it comes to using cross-channel or cross-platform data?
  • What do we mean by data-centric marketing? Is it a realistic vision?
Dominic Mills, Mediatel Newsline columnist and former editor Campaign
Stewart Easterbrook, Chairman, Media iQ
Samantha Merlivat, Analyst, Forrester Research
Danny Hopwood, Vice President Solutions & Platform Operations EMEA, VivaKi
Volker Ballueder, VP Sales and Activation, EMEA, 4C
Martin Greenbank, Head of Advertising Research & Development, Channel 4

Speakers

Dominic Mills Stewart Easterbrook Samantha Merlivat Danny Hopwood Volker Ballueder Martin Greenbank

10:45 - 11:00

Library

Networking

Speakers

  • Speaker
    Derek Jones

    CEO, Mediatel

  • Speaker
    Dominic Mills

    Mediatel Newsline columnist and former editor Campaign

  • Speaker
    Jane Ostler

    MD, Media, Digital and BrandZ, Millward Brown

  • Speaker
    Stewart Easterbrook

    Chairman, Media iQ

  • Speaker
    Samantha Merlivat

    Analyst, Forrester Research

  • Speaker
    Danny Hopwood

    Vice President Solutions & Platform Operations EMEA, VivaKi

  • Speaker
    Volker Ballueder

    VP Sales and Activation, EMEA, 4C

  • Speaker
    Martin Greenbank

    Head of Advertising Research & Development, Channel 4

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Speaker

Derek Jones

CEO, Mediatel


Articles from Derek Jones
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Speaker

Dominic Mills

Mediatel Newsline columnist and former editor Campaign

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.


Articles from Dominic Mills
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Jane Ostler

MD, Media, Digital and BrandZ, Millward Brown

Jane Ostler is Managing Director of Media & Digital at Kantar Millward Brown, leading the UK team’s work on media and digital effectiveness evaluation with publishers, agencies and clients. She is part of the global executive Media & Digital team. Prior to this, Jane led creative and media digital units at Ogilvy, Mindshare and JWT before a spell in early-stage venture capital. She was then a clientside at Digital UK, owned by the BBC and commercial broadcasters, who led the UK’s successful switchover from analogue to digital TV. She led on marketing strategy, managed agencies, execution and audience support. She has also held the role of Communications Director at Digital Radio UK. Jane is a qualified architect, runs, cycles and swims, and has two teenage sons.


Articles from Jane Ostler
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Stewart Easterbrook

Chairman, Media iQ


Articles from Stewart Easterbrook
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Samantha Merlivat

Analyst, Forrester Research


Articles from Samantha Merlivat
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Danny Hopwood

Vice President Solutions & Platform Operations EMEA, VivaKi


Articles from Danny Hopwood
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Volker Ballueder

VP Sales and Activation, EMEA, 4C

Volker is an expert in digital marketing, particularly in programmatic marketing, social media, data and second screen advertising. He is currently head of media at Agenda21 Digital where he looks after all of clients' digital media planning and buying activity including paid social and programmatic services. Volker is also working with 4C where he is evangelising their cross-devices real-time triggering solution as well as their social media offering across EMEA. Prior to this, Volker built a highly-respected Real Time Bidding (RTB) service provide. He managed the UK and international sales, services and account management team and was instrumental in the company's European success. Volker's early career includes search marketing and agency side roles, in which he developed digital marketing strategies for major brands. Volker is a frequent speaker/moderator at key marketing and advertising events such as iMedia, Future of TV Advertising, New Video Frontiers, OMMA RTB.


Articles from Volker Ballueder
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Martin Greenbank

Head of Advertising Research & Development, Channel 4

Martin is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 4 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.


Articles from Martin Greenbank

Venue

Haymarket Hotel, 1 Suffolk Place, London, SW1Y 4HX
Nearest public transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)