Mediatel's annual conference returns on 11 November, with a lively day of panel discussions, presentations and debates, highlighting current innovations, insights, ideas and challenges facing anyone involved in digital media.
This event is a must for anyone in the industry who wants to understand what the future holds for advertising, marketing and media.
Wednesday, 11 November 2015
Mediatel's annual conference returns on 11 November, with a lively day of panel discussions, keynote interviews, presentations and debates, highlighting current innovations, insights, ideas and challenges facing anyone involved in digital media.
Media Playground is the event where advertising meets technology, but always with a focus on consumer trends or commercial opportunities.
This year will cover the IoT and connected technologies and the significant implications for advertising; the relationship (or lack of sometimes) between creativity and technology; the growth in media partnerships and case studies of the best innovative creative solutions; the latest on data and programmatic; and consumer trends - with an emphasis on changes in device usage between late teens and late twenties.
PLUS the interactive exhibition area will give you a chance to see and experience new products and innovations up close.
This session includes a presentation and short interview with Steve Sydee, IMGROUP on "double-digit growth through understanding and leveraging your audience data - a single customer view"
An effective single customer view, how to leverage and drive action from your data and enhance your understanding of your audience via gamification. Includes examples we can all learn from via some leading organisations in the entertainment and retail space.
Digital and creative embrace to form the next generation of digital advertising.
Presentation and short interview with Jim Hodgkins, MD, Marketing Services, VisualDNA.
Media Playground delegates will hear from Anthony Rose who headed up BBC iPlayer and founded Beamly (Zeebox), as he shows us his latest launch, 6Tribes.
"Break free from boring status updates. With 6Tribes, you choose the topics you like. So you can geek out on what you love, without the noise."
Presentation and conversation, Tracey Follows suggests we should rethink the Internet of Things, and discusses the significant influence it could have on advertising, media and marketing.
Three senior agency executives (two media, one creative) are joined by futurist Tracey Follows to discuss three big picture forward-looking themes:
Theme 1: Agencies and tech: What role will agencies play with IoT and tech-led innovation? Is it different for media v creative agencies? Do they risk disintermediation as clients go direct -- eg Unilever Foundry, Nestle Silicon Valley Lab?
Theme 2: The role of planning: Have agencies surrendered planning to the world of ad tech? Tech and data are here to stay -- so what's the future look like for planning? How does planning get its mojo back? Has human experience/instinct been subsumed to data and algorithms? Do agencies actually still get paid for planning?
Theme 3: Until the ad industry solves issues like 'ad receptivity' and ad blocking, is the idea of the connected consumer on hold?
Chaired by Dominic Mills, four start-ups give us their five minute pitches. Followed by questions and views from the audience and panel.
In association with The Accelerator Network.
Simon Andrews, founder of addictive! will be exploring three big themes:
- Mobile programmatic
- The location battleground
- The mobile - utility device or advertising opportunity?
The world of screens continues to evolve with brands and agencies having to understand many new platforms whilst at the same time trying to keep the creative relevant and entertaining.
A business new to the UK, Virool, discuss a new way of re-establishing trust with the consumer - cleverer, more transparent advertising across video platforms
Hear from Jamie West, deputy managing director, Sky Media, about Sky Media's brand new product. Sky AdVance which allows advertisers to connect journeys across screens so that audiences "see the right ad, at the right time, in the right sequence and on the right screen."Described by Dominic Mills as "a platform that enables advertisers to seek what many would regard as the Holy Grail: the ability to join up, and sequence, TV and digital advertising."
RBS, 250 Bishopsgate, London, EC2M 4AA
Liverpool Street (mainline services, Circle, Central, Metropolitan and Hammersmith & City)
Shoreditch High Street (Overground)