Business models, metrics, content

Connected TV usage is set to grow significantly in the next few years. More and more consumers are jumping on the bandwagon with the demand for Connected TV shipments increasing daily. Commercial revenues are small so far, but investment is considerable. Now is the time when agencies, advertisers and broadcasters need to know how to harness the power and opportunity that Connected TV can offer.

11th - 12th October 2011

Business models, metrics, content

Connected TV usage is set to grow significantly in the next few years. More and more consumers are jumping on the bandwagon with the demand for Connected TV shipments increasing daily. Commercial revenues are small so far, but investment is considerable. Now is the time when agencies, advertisers and broadcasters need to know how to harness the power and opportunity that Connected TV can offer.

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Agenda

Day One - Hands on 'Immersion Sessions'

This session included an update and overview on the market by the Decipher team, uniquely combined with plenty of opportunity to see and to use all the latest technology - including the latest Smart TVs (complete with apps).

Much of the focus was around the new advertising opportunities across Connected TV platforms, EPGs and devices.

Day Two - Conference

A full day conference consisting of 5 panel based sessions and scene-setter presentations at RBS.

09:50 - 11:00

Session 1 - Consumer Choice or Confusion

  • What do we mean by Connected TV?
  • Are consumers excited, confused or just ahead of us all?
  • Is technology leading the media business?
  • What is the tipping point in Connected TV for the advertising and marketing community?
  • Are we all just waiting for YouView and GoogleTV?

Speakers

Torin Douglas Greg Grimmer Chris Bird Rhys McLachlan Dan Saunders Bill Scott

11:30 - 13:00

Session 2 - Business Models and Platforms

  • What are the different business models emerging around Connected TV and VOD?
  • How big a part will micropayments or additional viewer subscriptions play in this?
  • How important is audience data and who controls this?
  • What partnerships are emerging and who needs who most?

Speakers

Torin Douglas Simon Daglish Ryan Jamboretz Graham Lovelace Edd Uzzell

14:00 - 15:00

Session 3 - Content: Finding it and Sharing it

  • What are the latest developments around EPGs?
  • If the tablet or smartphone becomes a remote how does that change second screen usage?
  • Social TV and recommendation was the buzz at IBC. How can this help broadcasters and advertisers?
  • Are broadcast brands under threat?
  • What are the challenges facing agencies?

Speakers

Graham Lovelace Tess Alps Oli Newton Anthony Rose Jeremy Toeman Tom Wolfe

15:20 - 16:15

Session 4 - Advertising and Commercial Opportunities

    To sustain investment, the business needs to see advertising around Connected TV and VOD increase substantially. Where will this come from?

  • What are the new formats on offer?
  • Who can offer enough innovation or scale to entice advertisers?
  • Is the EPG a new point of sale medium?
  • How far can data-led or targeted sales carry a premium?
  • Where will new advertising revenue come from?

Speakers

Jeremy Swinfen Green Ed Couchman James Grant Tom Wolfe Paul Wright

16:15 - 17:00

Session 5 - Metrics

    We are told that a lack of metrics is holding back online video and will also impact Connected TV advertising. Neither BARB nor UKOM yet serves this emerging market.

  • What do agencies and advertisers need most?
  • What are BARB's plans to fill this gap?
  • Are we likely to see media owners (such as Google) taking this into their own hands?
  • Is this a positive move or a threat to industry-based research?
  • Can ComScore or Nielson successfully create the online video currency agencies need?

Speakers

Derek Jones David Fletcher Martin Galvin Tony Mooney Jonny Protheroe Bjarne Thelin

Speakers

  • Speaker
    Torin Douglas

    Media Correspondent, BBC

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Speaker

Torin Douglas

Media Correspondent, BBC


Articles from Torin Douglas

Venue

iBurbia, 3 Heathfield Terrace, Chiswick, W4 4JE
Nearest Underground: Chiswick Park or Turnham Green (District line)
Limited parking available. Contact iBurbia studios to reserve a bay (020 8747 4593).

RBS, 135 Bishopsgate, London, EC2M 3TP
Nearest stations:
Liverpool Street (Circle, Central, Metropolitan and Hammersmith & City lines and mainline services)
Shoreditch High Street (Overground)