Tickets:

Discounted tickets are available until 24th February. Pay just £145, saving £40. Use discount code: EARLY-CRRXE

We are offering a 3 for 2 deal on tickets. Book 3 tickets for this event, enter discount code 3FOR2-A2MXB and only pay for 2!

Seminar:

Surely this is mobile’s year of reckoning. Advances in smartphones take-up; new technologies such as SIRI; m-commerce tools; HTML5 and Google’s growing presence all represent marvellous marketing opportunities around the device we are all more and more reliant on. And the Olympics can help to showcase many of these too.

But there are still challenges for operators – Apple and Google are worth more than the entire European telecoms sector now – and for marketers battling against a dearth of tracking data and potential privacy issues which restrict promotional opportunities.

Two panels at this full morning event will discuss mobile payments, consumers’ demands, mobile revenue, location-based targeting, NFC, advertising and promotional scope, operators and operating systems.

Mobile will impact many media decisions this year. Stay informed and join the debate.

Operators and Operations:

The first panel of the day will look at:

• What changes are we seeing in churn rates and ARPU across the market? What is driving this?
• Has the OS battle been won by Google? Can Microsoft and Nokia dent this?
• With smartphones approaching 50% penetration this year has the tipping point finally been reached?
• Is this the year that NFC and digital wallets will start to become commonplace? How should agencies be advising their clients around these opportunities?
• How do retailers ensure the in-store experience doesn't let down the promotional blitz?
• The Olympics offers multiple m-commerce opportunities – who is set to exploit these best?

Chair:
Torin Douglas, Media Correspondent, BBC

Panellists:
Scott Beaumont, director, EMEA partnership, Google;
Helen Keegan, mobile specialist
Further panellists to be confirmed

Advertising and Promotions:

The second panel will discuss topics including:

• Is m-commerce the mobile opportunity that display never was?
• Are agencies positioned to advise clients around m-commerce?
• Should more publishers follow the FT's example and drop the Apple store?
• Are TV brands equipped to use social effectively via mobile?
• Now that Facebook is set to offer advertising on mobile, what impact might this have on the market?
• How should mobile be measured?

Chair:
Torin Douglas, Media Correspondent, BBC

Panellists:
Stefan Bardega, head of mobile and innovation, Mediacom;
Tim Hussain, head of platform development and partnerships, BSkyB;
Steve Parker, managing director, digital, Starcom Digital;
Stephen Pinches, group head, emerging technologies, Financial Times
Further panellists to be confirmed

Venue

RBS, 250 Bishopsgate, London, EC2M 4AA - map

Time

9.00am - 9.30am: Registration
9.30am - 11.00am: Session 1, Operators and Operations
11.00am - 11.20am: Break
11.20am - 12.45pm: Session 2, Advertising and Promotions
12.45pm - 1.30pm: Networking lunch