First party data - the publisher's black gold?

7th December, 2011

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This seminar gave delegates the opportunity to examine all data touchpoints including customer data and the strategies and tools available.

View photos from this seminar

Reports

Is publisher data black gold? There will be blood

Publisher data - an Indian railway system?

A pint full of premium audience value and a Niagara of online inventory

There will be more blood

Back

Chair

Torin Douglas, media correspondent, BBC

Panellists

Ben Wood, managing director, iProspect UK;
Petteri Vainikka, VP marketing, Enreach;
Anders Stenbäck, head of online business development, Sanoma;
Steve Hasker, president, media products and advertiser solutions, Nielsen

Opening presentation:
Andrew Bradford, VP client consulting media, Nielsen.

Venue

Haymarket Hotel, Suffolk Place, London, SW1Y 4BP

Photos

Seminar Gallery