Why Aren't We All Trading Electronically?
This event discussed a variety of electronic trading and workflow models across all media and the industry's appetite for extending the existing systems further in TV and radio or launching industry-wide services in print, outdoor or online.
Reports
Chair
Derek Jones, managing director, MediaTel GroupPanellists
Panel 1
Andy Troullides, chief media officer, IMD;
Douglas McArthur, managing consultant, Planning for Results;
Graham Heap, product line manager, Harris Systems Limited;
Greg Koerner, CMO, MediaBank;
Henry Lawson, Chairman, MediaEquals.
Panel 2:
Patricia Kill, director of process transformation, News International;
Jim Marshall, chief client officer, Aegis Media;
Alan Brydon, head of trading, MPG Media Contacts;
Tanzil Bukhari, head of buyer relations, EMEA, DoubleClick Ad Exchange at Google;
Jonathan Gillespie, group commercial director, GMG Radio.
Venue
Specific Media, Central Saint Giles, St Giles High Street, London, WC2H 8AGPhotos
Seminar Gallery
