Better media systems...more profit for us all?
2nd March, 2011
In association with
This event illustrated the conundrum agencies (in particular) now find themselves in regarding media process and trading systems.
Reports
Is agency management interested in the potential of media systems?
Chair
Derek Jones, Managing Director, MediaTel GroupPanellists
Jeff Eales, Director of Systems and Development at BSkyB;Chris Mundy, Managing Director of Clearcast;
Liam Plowman, Media Business Director at DDS;
Derek Morris, Chairman and Chief Strategy Officer at Vivaki;
James Wildman, Managing Director & VP Sales, UK and Ireland at Yahoo!
