Monday, 3 November 2014Media Playground
Book your tickets now
About the Event
MediaTel's annual conference - returns on November 3rd.
This lively, one day event of panel discussions, presentations and debates highlights current innovations, insights, ideas and challenges facing anyone involved in digital media. This time the two key themes are TRANSFORMATIVE and DISRUPTIVE.To take a look at the previous Media Playground panel click here
1 Disruptive TV – Where next?
Panel debate, examining the future of the TV disruptors.
Topics will include:
- The next generation of set top boxes - and what this will mean for advertisers and consumers - and how this fits alongside the "disruptors" such as Chromecast and Roku Netflix, Amazon Fire and Blinkbox - where are these fitting into the business landscape - threats to established broadcasters or movie/DVD "killers ?"
2 VOD – Disrupting or transforming the TV Trading market ?
3 Pulling it all together - the Clients Panel
A panel featuring clients, agencies and media owners reflect on the challenges they face and the key themes of the day across mobile, social and screen.
- Opportunities and pitfalls for clients in a disruptive and transformative environment
- Can clients cope with the wealth of data they have. Is it making any difference to sales and ROI?
- Is Native advertising an over-hyped, short-term revenue fix or here to stay?
- Can you show us a retailer that is truly using location-based marketing
4 Understanding The Consumer
New methods for collecting and analysing consumer behavioural trends across multiple channels. Demos, case studies and debate.
- Cross-channel data and measurement
- Using that data in a programmatic world
- The future landscape
5 Keynote interview
Ashley Highfield headed the BBC's Future Media & Technology department eight years, which led to the launch of BBC iplayer. Today he is leading the regional newspaper publisher, Johnston Press as CEO. He can tell us all plenty about the disruptive and the transformative.
Ashley will be interviewed by the former BBC media correspondent, Torin Douglas.
6 The New Content World - Native, branded and social.
7 Mobile - Location, location, location
According to the Pew Institute, “74% of adult smartphone owners aged 18 + say they use their phone to get directions or other information based on their current location”.
As mobile marketing grows, location is set to become one of its most critical enablers.
Tom Pearman of Weve will set the Location scene - Evolution of Location marketing; How mobile has changed the Location landscape; Weve’s role in transforming the market. Then an industry panel will explore location and mobile’s capabilities and challenges.
8 Innovation - The start-ups session
Book your tickets today
Monday 3rd November 2014
9am - 4.30pm