Monday, 3 November 2014Media Playground
Book your tickets now
About the Event
MediaTel's annual conference - returns on November 3rd.
This lively, one day event of panel discussions, presentations and debates highlights current innovations, insights, ideas and challenges facing anyone involved in digital media. This time the two key themes are TRANSFORMATIVE and DISRUPTIVE.
1 9.35am - 10.25am Disruptive TV – Where next?
Panel debate, examining the future of the TV disruptors.
Topics will include:
- The next generation of set top boxes - and what this will mean for advertisers and consumers - and how this fits alongside the "disruptors" such as Chromecast and Roku
- Netflix, Amazon Fire and Blinkbox - where are these fitting into the business landscape - threats to established broadcasters or movie/DVD "killers ?"
2 10.25am - 11.10am VOD – Disrupting or transforming the TV Trading market?
3 11.35am – 12.25pm Pulling it all together - the Clients Panel
A panel featuring clients, agencies and media owners reflect on the challenges they face and the key themes of the day across mobile, social and screen.
- Opportunities and pitfalls for clients in a disruptive and transformative environment
- Can clients cope with the wealth of data they have. Is it making any difference to sales and ROI?
- Is Native advertising an over-hyped, short-term revenue fix or here to stay?
- Can you show us a retailer that is truly using location-based marketing
4 12.25pm – 1.00pm Innovation - The start-ups session and client thoughts
5 1.45pm – 2.15pm Keynote interview
Ashley Highfield headed the BBC's Future Media & Technology department eight years, which led to the launch of BBC iplayer. Today he is leading the regional newspaper publisher, Johnston Press as CEO. He can tell us all plenty about the disruptive and the transformative.
Ashley will be interviewed by the former BBC media correspondent, Torin Douglas.
6 2.15pm – 3.00pm The New Content World - Native, branded and social.
- Has access to social content changed consumers' relationships with media channels?
- How are leading publishers successfully incorporating curated content?
- What are the new opportunities for publishers to generate revenue through curated content?
- Have publishers become too reliant on native too quickly?
- What are the most significant changes we can expect to see in the next two years?
7 3.20pm – 4.00pm Mobile - Location, location, location
According to the Pew Institute, “74% of adult smartphone owners aged 18 + say they use their phone to get directions or other information based on their current location”.
As mobile marketing grows, location is set to become one of its most critical enablers.
Tom Pearman of Weve will set the Location scene - Evolution of Location marketing; How mobile has changed the Location landscape; Weve’s role in transforming the market. Then an industry panel will explore location and mobile’s capabilities and challenges.
Chair and Panellists
8 4.00pm - 4.45pm Understanding changing consumer behaviour
New methods for gathering consumer data and using that data to best effect in a programmatic world
- Is cross-channel data and measurement the key
- How advertising and marketing communications need to change in line with new consumer behaviours
- The future landscape
Book your tickets today
Monday 3rd November 2014
09.00 – 09.30
09.30 – 09.35
09.35 – 10.25
10.25 – 11.10
VOD / TV Debate
11.10 – 11.30
11.30 – 12.25
The client’s panel
12.25 – 1.00
1.00 – 1.45
1.45 – 2.15
2.15 – 3.00
The New Content World
3.00 – 3.20
3.20 – 4.00
4.00 – 4.45
Understanding the consumer