Monday, 3 November 2014Media Playground

Tickets only £250

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About the Event

MediaTel's annual conference - returns on November 3rd.

This lively, one day event of panel discussions, presentations and debates highlights current innovations, insights, ideas and challenges facing anyone involved in digital media. This time the two key themes are TRANSFORMATIVE and DISRUPTIVE.


Playground
Playground

1 9.35am - 10.25am Disruptive TV – Where next?

Themes

Panel debate, examining the future of the TV disruptors.

Topics will include:

  • The next generation of set top boxes - and what this will mean for advertisers and consumers - and how this fits alongside the "disruptors" such as Chromecast and Roku
  • Netflix, Amazon Fire and Blinkbox - where are these fitting into the business landscape - threats to established broadcasters or movie/DVD "killers ?"

Chair and Panellists

Torin Douglas
- Chair
Media Commentator
Emma Scott
Managing Director, Freesat
Paul Scanlan
Cofounder, President, MobiTV, Inc.
Nigel Walley
Managing Director, Decipher

2 10.25am - 11.10am VOD – Disrupting or transforming the TV Trading market?

Themes

  • Debate: TV is going to be traded just like VOD... isn't it ?

Chair and Panellists

Dominic Mills
- Chair
MediaTel columnist and former editor Campaign
Simon Daglish
Group Commercial Director, ITV
Lewis Sherlock
Director Strategic Planning EMEA, Adap.tv

3 11.35am – 12.25pm Pulling it all together - the Clients Panel

Themes

A panel featuring clients, agencies and media owners reflect on the challenges they face and the key themes of the day across mobile, social and screen.

  • Opportunities and pitfalls for clients in a disruptive and transformative environment
  • Can clients cope with the wealth of data they have. Is it making any difference to sales and ROI?
  • Is Native advertising an over-hyped, short-term revenue fix or here to stay?
  • Can you show us a retailer that is truly using location-based marketing

Chair and Panellists

Dominic Mills
- Chair
MediaTel columnist and former editor Campaign
Jason Wills
Marketing Director, Merlin
Jon Wilkins
Executive Chairman, Karmarama
Rob Rees
The Original 'Interim CMO', Freestyle Ltd

4 12.25pm – 1.00pm Innovation - The start-ups session and client thoughts

Themes

Four start-up businesses on stage followed by comments from an industry panel and an audience vote - "where would you invest your money?"

Chair and Panellists

The Bakery
Yossarian
Race Yourself
Future Ad Labs
Flocker

5 1.45pm – 2.15pm Keynote interview

Themes

Ashley Highfield headed the BBC's Future Media & Technology department eight years, which led to the launch of BBC iplayer. Today he is leading the regional newspaper publisher, Johnston Press as CEO. He can tell us all plenty about the disruptive and the transformative.

Ashley will be interviewed by the former BBC media correspondent, Torin Douglas.

Chair and Panellists

Torin Douglas
- Chair
Media Commentator
Ashley Highfield
CEO, Johnston Press

6 2.15pm – 3.00pm The New Content World - Native, branded and social.

Themes

  • Has access to social content changed consumers' relationships with media channels?
  • How are leading publishers successfully incorporating curated content?
  • What are the new opportunities for publishers to generate revenue through curated content?
  • Have publishers become too reliant on native too quickly?
  • What are the most significant changes we can expect to see in the next two years?

Chair and Panellists

Dominic Mills
- Chair
MediaTel columnist and former editor Campaign
Dmitry Shishkin
Digital Development Editor, BBC News
Pilar Barrio
Digital and social media consultant
Gavin Page
Head of UK/Europe Business Development, Livefyre
John Armah
International Digital Director, CNBC

7 3.20pm – 4.00pm Mobile - Location, location, location

Themes

According to the Pew Institute, “74% of adult smartphone owners aged 18 + say they use their phone to get directions or other information based on their current location”.

As mobile marketing grows, location is set to become one of its most critical enablers.

Tom Pearman of Weve will set the Location scene - Evolution of Location marketing; How mobile has changed the Location landscape; Weve’s role in transforming the market. Then an industry panel will explore location and mobile’s capabilities and challenges.

Chair and Panellists

Tom Pearman
- Scene setter
Weve, Director of Brand and Business Development
Dominic Mills
- Chair
MediaTel columnist and former editor Campaign
Nigel Clarkson
Commercial Director, Weve
James Davies
CSO, Posterscope
Owen Geddes
CEO, Appflare
Jon Hook
Head of Mobile, International, MediaCom
Andrew Gillham
mData Consultant, EE

8 4.00pm - 4.45pm Understanding changing consumer behaviour

Themes

New methods for gathering consumer data and using that data to best effect in a programmatic world

  • Is cross-channel data and measurement the key
  • How advertising and marketing communications need to change in line with new consumer behaviours
  • The future landscape

Chair and Panellists

Torin Douglas
- Chair
Media Commentator
Jon Hewson
Sales Director, VisualDNA
Mike Follett
Managing Director, Lumen Research
Cara Whitehouse
Head of UK/Europe, Reload Digital
Michael Bayler
Co Founder, The Sharp End
Jon Brodie-Levinsohn
Cross-Channel Marketing, Experian
Tickets only £250

Book your tickets today

Make a booking

Partners

Event partner

Schedule

Monday 3rd November 2014

09.00 – 09.30
Registration

09.30 – 09.35
Intro

09.35 – 10.25
Disruptive TV

10.25 – 11.10
VOD / TV Debate

11.10 – 11.30
Morning break

11.30 – 12.25
The client’s panel

12.25 – 1.00
Innovation

1.00 – 1.45
Lunch

1.45 – 2.15
Keynote interview

2.15 – 3.00
The New Content World

3.00 – 3.20
Afternoon break

3.20 – 4.00
Mobile

4.00 – 4.45
Understanding the consumer

4.45
Drinks reception

Venue

RBS, 250 Bishopsgate, London
EC2M 4AA

Nearest Public Transport: Liverpool Street (mainline services, Circle, Central, Metropolitan and Hammersmith & City)
Shoreditch High Street (Overground)

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