Thursday, 6 February 2014The Video Upfronts

About the Event

MediaTel Group's second Video Upfronts focused on content, innovation, data, technology and monetisation - with showcases from many of the biggest names across the industry presenting new material, technology and opportunities.

1 9.30am Introduction and Scene-setter

Themes

Introductions from Derek Jones, MD, MediaTel and conference chairman, Michael Bayler followed by a scene-setting presentation from Andrew Bradford, VP Client Consulting, Nielsen.

Chair and Panellists

Michael Bayler
- Chair
Director of Strategy, SapientNitro
Andrew Bradford
VP Client Consulting Media, The Nielsen Company

2 9.45am - 10.30am Showcase presentations

Themes

Presentations featuring YuMe and Machinima

Chair and Panellists

Matt Taylor
Senior Sales Manager, YuMe
Darren Devitt
Head of Commercial Partnership Development, Machinima, Inc
Callux McGingley
Vlogger

3 10.30am - 11.00am Q & A session

Themes

Panel discussion with Matt Taylor, Senior Sales Manager, YuMe and Darren Devitt, Head of Commercial Partnership Development, Machinima, Inc.

4 11.30am - 12.30pm Three Perspectives on Content

Themes

Publisher Session featuring News UK, Newsflare and Spirit Digital

Chair and Panellists

Hamish White
Head of Emerging Platforms, News UK
Jon Cornwell
Founder, Newsflare
Peter Cowley
Founder and CEO,

Spirit Digital Media

5 1.30pm - 1.50pm Video and the Advertiser

Themes

"Video and the Advertiser", Martin Ash, Director Research, Design and Execution, Millward Brown

Chair and Panellists

Martin Ash
Director, Research Design and Execution Planning, Millward Brown

6 1.50pm - 2.40pm Advertising Technology Showcase Sessions

Themes

Afternoon Showcase Sessions, Advertising Technology featuring Base 79, Videology and Brightroll

Chair and Panellists

Ashley MacKenzie
Founder & CEO, Base79
Léon Siotis
Director of Media and Publisher Services, BrightRoll
Julien Lamour
Business Development Director, Videology

7 3.10pm - 4.10pm Advertising and Technology Panel Session

Themes

Advertising and Technology Panel Session featuring Martin Ash, Andrew Bradford, Ashley MacKenzie, Julien Lamour, Léon Siotis

8 4.10pm - 4.30pm The Agency View

Themes

Branded Content feature, Rupert Britton, Creative & Strategy Director, Liquid Thread UK

Chair and Panellists

Rupert Britton
Creative & Strategy Director, Liquid Thread UK

Partners

Event Partner

Venue

Skyloft, 21-24 Millbank, Millbank Tower, Westminster, London
SW1P 4QP

Nearest Mainline: Vauxhall 13 min walk and Victoria 23 min walk

Nearest Buses:
No.507 from Victoria or Waterloo
No.87 from Charing Cross or Vauxhall

Nearest Underground:
Pimlico (Victoria Lines) and Westminster (Circle, District and Jubilee lines)

Click map to enlarge

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