Wednesday, 20 March 2013Media Playground 2013

About the Event

1 9.00am - 4.15pm Event Overview


The seventh Media Playground conference (2013) hosted a series of seminars including:

  • Screen
  • Social media
  • The Data Debate
  • Mobile advertising

As well as lively panel debate sessions (read coverage below) a full house of 250 heard insightful keynote sessions from leading industry figures and saw demonstrations of a number of new technologies.

There was also an inspiring keynote address on new technologies and opportunities from David Rowan, Editor, Wired UK then panel sessions involving, ITV, Freesat, Decipher, Mutual Media, GfK, Addictive, Digital Cinema Media, Videology, Newsflare, Sapient Nitro, Carat and more.

After the business sessions, there were drinks and song and Smooth Radio provided a musical backdrop to the event throughout the day. Media Playground 2013 provided a truly informative and entertaining day. Listen to the feedback click here

2 9.10am - 10.30am Screen


  • What's the consumer doing - stats from MediaTel's Connected Consumer data product
  • Digital business scorecard. Nigel Walley marks all the main players based on opportunities and challenges
  • Surely it is nonsense to suggest the first screen in the living room is not still the TV...?
  • Where are the likely winning strategies in this world of many screens?
  • Is Sky's new "open" strategy a risk or has it ensured it retains its lead in the pay TV market?
  • Who is running connected TV campaigns and what do they look like?
  • Do agencies' broadcast departments still see VOD as largely ITV player and 4OD?

Chair and Panellists

Graham Lovelace
- Chair
Director, Lovelace Consulting
Jon Block
Controller of Digital Products, ITV
Jon Hewson
Advertising Director – EMEA, Rovi
Nigel Walley
Managing Director, Decipher
Simon Rees
CEO, Digital Cinema Media
Emma Scott
Managing Director, Freesat

3 10.45am- 11.45am Social Media


  • Social TV analytics: social activity around TV - the numbers and the implications from MediaTel's Connected Consumer team
  • TV and social are obvious bedfellows, but to what real affect for brands and programmes?
  • Who has cracked how best to use social media in the marketing mix?
  • Is Google+ posing a genuine challenge to Facebook
  • Can Twitter become a genuine advertising platform>
  • Can you truly measure a social media campaign now?
  • What are the most exciting emerging opportunities in social media?

Chair and Panellists

Peter Cowley
- Chair
Founder, Spirit Digital Media
Adam Freeman
Founder, Mutual Media
Malcolm Cox
Simon Miller
Consultant, Bloomberg Sports, ex-CEO, Betfair TV
Richard Jacobs
Head of Commercial Strategy, Real & Smooth Radio
Dominic Allon
Industry Leader, Agency, Google

4 11.45pm- 12.30pm Keynote presentation


There will be a keynote address on new technologies and opportunities from David Rowan, Editor, WIRED Magazine (UK), followed by a Q&A session.

Chair and Panellists

David Rowan
Editor, WIRED Magazine (UK)

5 1.15pm 2.15pm The Data Debate


  • Trading desks are here to stay - who do they benefit most?
  • Targeted advertising - does it really work ? Does addressable advertising just spook people?
  • Does anyone care enough about premium advertising opportunities in the digital world?
  • Where can I find the best research on connected campaigns?
  • How can industry research and big data work together?

Chair and Panellists

Dominic Mills
- Chair
Columnist, MediaTel Newsline
Nick North
Head of Innovation, Audience Measurement, Gfk
Rhys McLachlan
Director of Corporate & Business Development, Videology
Catherine Becker
CEO, adconnection
Adam Pace
Managing Director, Annalect Markets

6 2.35pm - 3.00pm Start-ups Forum


A NEW session for Media Playground, featuring brief presentations from some very different start-up businesss, including:

Mutual Media - "a social business model that will disrupt the world of advertising."

Newsflare - "Shoot Video. Tell the World. Get paid." - "The next step in social & business communication."

Chair and Panellists

Jon Cornwell
Founder, Newsflare
Adam Freeman
Founder, Mutual Media
Charlie Simpson

7 3.00pm- 4.15pm Mobile Advertising


  • Scene setter from GfK
  • Mobile fix LIVE - Simon Andrews, addictive
  • MediaTel Newsline video interview with Nancy Cruickshank, launch CEO, Weve
  • The stats continue to show mobile usage is flying. Is this just passing marketers by?
  • Weve - the mobile industry comes together. Will this make much difference?
  • Why do so many brands not have a site made for mobile?
  • Location-based marketing - who's doing what; where are the best case studies?
  • Is there enough data available to help mobile media planning

Chair and Panellists

Ray Snoddy
- Chair
Media Journalist and MediaTel columnist
Oliver Robinson
- Scene setter
Research Manager, Gfk
Michael Bayler
Director of Strategy, SapientNitro
Simon Andrews
Founder, addictive!
Dan Hagen
Head of Planning, Carat
Ed Couchman
Sales Manager, UK, Facebook



RBS, 280 Bishopsgate, London

Nearest Public Transport: Liverpool Street (mainline services, Circle, Central, Metropolitan and Hammersmith & City)
Shoreditch High Street (Overground)

Click map to enlarge

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