The Connected Consumer - MediaTel Group Events

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The Connected Consumer

21 & 24 September 2012The Connected Consumer

About the Event

This event gave delegates the chance to see all the latest technologies at iBurbia Studios and then attend 4 panel based sessions looking at the business models and platforms, how to reach the connected consumer, content and metrics.

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1 09.50 - 11.00 Session 1 - How do you reach the Connected Consumer

Themes

What are connected consumers doing that others aren't?
Who is leading who? The consumer? The CE? The media industry? The technology companies?
How will the consumer choose between the myriad of similar products?
What is the tipping point with connectivity before the advertising and marketing community will invest heavily?
Are the big game-changers still waiting in the wings?

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Getting behind the line

Chair and Panellists

Ray Snoddy

- Chair

BBC presenter and MediaTel columnist

Anna Bateson

Marketing Director for Media & Platforms, EMEA, YouTube

Michael Bayler

Strategist & Author, Bayler & Associates

Mark Cross

Senior Partner, Equal

Tamsin Hussey

Group Account Director, Joule

Dan Saunders

Head of Content Services, Samsung

2 11.30 - 13.00 Session 2 - Business Models and Platforms

Themes

Is the TV industry on the brink of fundamental change?
Who will be the winners and losers? What are the implications for the existing pay and Free TV operators?
What are the different business models emerging around Connected TV and VOD?
How important is audience data and who controls this?
What partnerships are emerging and who needs who most?

Chair and Panellists

Ray Snoddy

- Chair

BBC presenter and MediaTel columnist

Steve Bignell

Sales Director, ITV

Damien Read

General Manager of Products and Propositions, BT Vision

Emma Scott

Managing Director, Freesat

Edd Uzzell

Proposition Development Manager, Sony Europe

Nigel Walley

Managing Director, Decipher

3 14.00 - 15.15 Session 3 - Content: Finding it, Distributing and Sharing it

Themes

Have ITV and Sky invested wisely (in Zeebox and Shazam partnerships)?
What are the next developments around EPGs?
How much will ratings be influenced by EPG recommendations?
If the tablet or smartphone becomes a remote how does that change second screen usage?
Is Social TV really good for broadcasters?
How can advertisers exploit social TV?

Chair and Panellists

Graham Lovelace

- Chair

Director, Lovelace Consulting

Jonathan Allan

Director of Sales, Channel 4

Peter Cowley

Founder, Spirit Digital Media

Steve Smith

Head of Thought Leadership, Starcom MediaVest Group

Tom Weiss

Founder, TV Genius

Tom Wolfe

Senior Director, Advertising, Rovi

4 15.45 - 17.00 Session 4 - Metrics

Themes

Is BARB making the progress advertisers require?
Has Google found the answer yet?
How will ad targeting products change what we need to measure?
Do we need to create a measure for second screen activity?
Are these (and VOD) the first steps towards TV being traded off agency desks
Can UKOM contribute more, or is it peripheral to the VOD market?
Might OCR become an industry measure?

Chair and Panellists

Ray Snoddy

- Chair

BBC presenter and MediaTel columnist

Andy Littledale

- Presentation

Founder, SecondSync

Jean-Paul Edwards

Executive Director, Futures, Manning Gottlieb OMD

Rhys McLachlan

Director of Corporate & Business Development (UK), Videology

Alex North

Measurement Partnership Lead, EMEA, Facebook

Bjarne Thelin

Chief Executive, BARB

Jamie West

Director of AdSmart & Commercial Development, BSkyB

Headline Partner

Venue

iBurbia, 3 Heathfield Terrace, Chiswick

W4 4JE

Nearest Underground: Chiswick Park or Turnham Green (District line)
Limited parking available. Contact iBurbia studios to reserve a bay (020 8747 4593).

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Bank of America Merrill Lynch, 2 King Edward Street, London

EC1A 1HQ

Nearest Underground: St Paul's (Central Line)

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