Wednesday, 20 June 2012Redefining the Big Screen: EPGs, Interfaces & Content Discovery
About the Event
This workshop provided attendees with a deeper understanding of the way consumers find and interact with content in the evolving TV landscape and illuminate how new technical solutions will enable new commercial opportunities.
Themes
The broad chapters evaluated include:
- The Arrival of New Content, Data and Functionality in TV
- The Great Leap Forward in Control and Access of Interfaces
- Personalisation, Log-In, Addressability and Targeting in Interfaces
- Regulation and Control of On-Screen Presence
- The Integration of Interfaces, Devices and a Multi-Screen Strategy
- New Marketing, Advertising and Commercialisation Models in Interfaces
This session is intended for technical, commercial and marketing teams and builds on the introductory Emerging UK TV Landscape session. It will provide attendees with a deeper understanding of the way consumers will find and interact with content in the evolving TV landscape and illuminate how new technical solutions will enable new commercial opportunities.
Venue
iBurbia, 3 Heathfield Terrace, Chiswick
W4 4JENearest Underground:
Chiswick Park or Turnham Green (District line)
Limited parking available. Contact iBurbia studios to reserve a bay (020 8747 4593).
Click map to enlarge
