Friday, 23 March 2012Mobile - 2012, The Year of Reckoning?
About the Event
This event looked at the role of the operator, mobile payments, this week's IAB figures, mobile data, Facebook's sponsored stories, opportunities around the Olympics, mobile specialists in agencies, mobile advertising spend and tablet formats...
1 Operators and Operations
Themes
- What changes are we seeing in churn rates and ARPU across the market? What is driving this?
- Has the OS battle been won by Google? Can Microsoft and Nokia dent this?
- With smartphones approaching 50% penetration this year has the tipping point finally been reached?
- Is this the year that NFC and digital wallets will start to become commonplace? How should agencies be advising their clients around these opportunities?
- How do retailers ensure the in-store experience doesn't let down the promotional blitz?
- The Olympics offers multiple m-commerce opportunities – who is set to exploit these best?
Newsline event coverage
Chair and Panellists
Torin Douglas
- Chairman
2 Advertising and Promotions
Themes
- Is m-commerce the mobile opportunity that display never was?
- Are agencies positioned to advise clients around m-commerce?
- Should more publishers follow the FT's example and drop the Apple store?
- Are TV brands equipped to use social effectively via mobile?
- Now that Facebook is set to offer advertising on mobile, what impact might this have on the market?
- How should mobile be measured?
Newsline event coverage
Chair and Panellists
Torin Douglas
- Chairman
Nick Lane
- Presentation
Mark Halliday
Helen Keegan
Partners
Event Partner
Venue
RBS, 250 Bishopsgate, London
EC2M 4AANearest Public Transport:
Liverpool Street (mainline services, Circle, Central, Metropolitan and Hammersmith & City)
Shoreditch High Street (Overground)
Click map to enlarge
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Photography by Hannah J Taylor
