Wednesday, 7 December 2011First party data - the publisher's black gold?
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About the Event
This seminar gave delegates the opportunity to examine all data touchpoints including customer data and the strategies and tools available.
Themes
This breakfast seminar with enreach gave delegates the opportunity to examine all data touchpoints including customer data and the strategies and tools available. Our panellists discussed how publisher's were working on extracting the maximum value from their customer data and the success and barriers experienced along the journey.
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Chair and Panellists
Torin Douglas
- Chairman
Petteri Vainikka
Steve Hasker
Partners
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Venue
Haymarket Hotel, 1 Suffolk Place, London
SW1Y 4HXNearest Public Transport:
Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)
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Photography by Hannah J Taylor
